Beauty Trends

Company that focuses on providing accessible and inclusive fashion for people of all abilities. Everyhuman differentiates itself by offering adaptive clothing and accessories designed to empower individuals to independently express themselves and achieve their dreams. The target demographic includes people with disabilities and those seeking adaptive fashion solutions.

Artificial acrylic nails that are pre-made and ready to be adhered to the natural nail. They offer a convenient and quick alternative to traditional acrylic nails, providing a similar look and feel when applied correctly. Press on nails are popular among individuals seeking an easy and temporary nail enhancement solution without the need for a salon visit.

A sleep accessory designed to enhance sleep quality by blocking out light. Typically made from high-quality silk, such as Mulberry silk, these masks are known for their softness and comfort, with some offering adjustable straps and being suitable for side sleepers. Silk sleep masks are ideal for individuals seeking a luxurious and effective solution to improve their sleep environment.

Global leader in UV LED nail lamp technology, providing salon-grade products since 2013. SUNUV's UV LED nail lamps are known for their efficiency and effectiveness in curing nail polish, serving over 5 million customers in more than 100 countries. The primary users of SUNUV products are professional nail technicians and at-home nail art enthusiasts seeking high-quality, reliable nail curing solutions.

Sunscreen product that provides SPF50+ PA++++ protection while incorporating birch juice for added moisturizing benefits. This sunscreen is designed to leave no white cast, making it suitable for various skin tones, and is available in a 50ml size. It is particularly beneficial for individuals seeking high sun protection combined with hydration at an affordable price point.

Enamel-safe whitening strips are dental products designed to whiten teeth while protecting the tooth enamel from damage. These strips contain lower concentrations of bleaching agents, such as hydrogen peroxide, that effectively remove surface stains without eroding or weakening the enamel. They are primarily marketed toward individuals looking for a convenient and safe at-home solution to achieve a brighter smile without compromising oral health

Skincare products that incorporate ginseng, particularly Panax ginseng, to leverage its numerous benefits for the skin. Ginseng is known for its antioxidant properties, which help protect the skin from environmental damage, and its ability to stimulate collagen production, maintaining skin elasticity and firmness. These products are particularly beneficial for individuals looking to prevent skin aging, improve facial wrinkles, and soothe irritated skin, making them popular among those seeking a more youthful and radiant complexion.

A lip sleeping mask is an overnight lip care product designed to hydrate, nourish, and repair dry or chapped lips. Formulated with moisturizing ingredients like hyaluronic acid, shea butter, and vitamins, it works to lock in moisture and improve the lips' texture and appearance while you sleep. Lip sleeping masks are popular among individuals seeking intensive lip care, especially during dry or cold seasons, or for those with persistently dry lips.

An American personal care company founded in 2013, specializing in organic and natural handmade soap and other personal care products. The company differentiates itself by focusing on high-quality, natural ingredients and marketing its products specifically towards men, offering a range of items including bar soap, toothpaste, and deodorant. Dr. Squatch primarily targets men who are interested in natural and organic personal care solutions.

A brand that focuses on creating beauty products that are both environmentally friendly and effective. Their range includes shampoos, conditioners, body washes, and lotions that are cruelty-free, vegan, and made with ethically and sustainably-sourced ingredients, setting them apart from competitors. The target demographic includes environmentally conscious consumers who prioritize sustainability and ethical sourcing in their beauty products.

Skincare product that contains propolis, a resinous substance produced by bees, known for its anti-inflammatory and antibacterial properties. Propolis toner helps reduce redness, prevent acne, enhance skin elasticity, and provide deep hydration, making it beneficial for overall skin health. It is particularly suitable for individuals with irritated or acne-prone skin seeking soothing and nutrient-rich skincare solutions.

A skincare product designed to cleanse the skin while maintaining the integrity of the skin barrier. Glycolipid cream is known for its gentle formulation, which helps to soften and smooth the skin without causing irritation. This product is particularly beneficial for individuals with sensitive skin or those looking for a mild yet effective cleansing solution.

Australia's fastest-growing luxe-for-less beauty brand that focuses on making high-quality cosmetics and skincare products accessible to everyone. MCoBeauty differentiates itself by offering affordable yet premium beauty products, ensuring that luxury beauty is within reach for a broader audience. The brand primarily targets budget-conscious consumers who seek high-quality beauty solutions without the high price tag.

Niacinamide, also known as Vitamin B3, is a beneficial ingredient for hair health. It enhances blood circulation in the scalp, provides essential nutrients to hair follicles, and promotes faster and thicker hair growth, making it a valuable addition to hair care products. This ingredient is particularly beneficial for individuals seeking to improve hair growth and overall hair health.

TheraFace is a line of advanced facial care products by Therabody, designed to enhance skin health and appearance. These products incorporate technologies such as LED light therapy and percussive massage to provide therapeutic benefits, differentiating them from standard skincare products. TheraFace is targeted at individuals seeking high-end, technologically advanced solutions for facial care and skin improvement.

Founder and driving force behind Irene Forte Skincare, a brand known for its commitment to natural and scientific skincare solutions. The brand emphasizes the use of natural ingredients sourced from an organic farm in Sicily and sustainable practices, differentiating itself through its blend of nature and science. Irene Forte Skincare primarily targets individuals seeking high-quality, eco-friendly skincare products.

Topical product that utilizes caffeine as its active ingredient to address under-eye concerns. By tightening blood vessels and reducing blood flow to the area, it helps to diminish puffiness and dark circles, resulting in a brighter and more refreshed appearance. This product is particularly popular among individuals looking to improve the appearance of tired or aging skin around the eyes.

Hair care product infused with cannabidiol (CBD), a compound derived from the cannabis plant, aimed at improving scalp and hair health. CBD shampoo offers benefits such as reducing scalp inflammation, moisturizing the scalp and hair, and potentially strengthening hair due to its rich nutrient content, including vitamins and essential fatty acids. This product is particularly beneficial for individuals with scalp conditions like dandruff or psoriasis, as well as those seeking to enhance hair moisture and strength.

Luxury skincare brand founded by Dr. Alexandrides of Harley Street, known for its innovative and scientifically proven products. Utilizing patented NAC Y²™ technology, 111Skin offers a range of skincare solutions designed to address various skin concerns and improve overall skin health. The brand primarily targets individuals seeking high-end, effective skincare treatments backed by extensive research.

This skincare device utilizes low-level laser therapy to promote skin rejuvenation. It is designed to enhance skin radiance, even out skin tone, and reduce puffiness with regular use over several months, distinguishing itself with its non-invasive approach to skincare. The Lyma Laser is primarily targeted at individuals seeking advanced, at-home skincare solutions for improved skin appearance and health.

Skincare product known for its hydrating, healing, anti-aging, anti-inflammatory, brightening, and antimicrobial properties. Snail mucin serum is particularly popular in Korean beauty routines and is beneficial for various skin concerns, including dryness, aging, irritation, and hyperpigmentation. It is primarily targeted at individuals seeking comprehensive skincare solutions to improve skin texture, hydration, and overall appearance.

A spa headband is a hair accessory made from soft, comfortable stretch fabric designed to securely hold hair in place without pulling or tugging. It is commonly used in salons and spas to keep hair away from the face during treatments, minimizing the risk of cross-contamination and creating a safe environment for both clients and professionals. This product is particularly beneficial for beauty and skincare professionals as well as individuals seeking convenience during their personal care routines.

American makeup and cosmetics company founded by Selena Gomez, aiming to promote inclusivity and address mental health initiatives. The brand offers makeup products designed to feel good on the skin without hiding one's unique features, differentiating itself by focusing on breaking down unrealistic standards of perfection. Rare Beauty primarily targets individuals seeking inclusive beauty products that emphasize self-expression and mental well-being.

Beauty tool brand led by women, focused on creating products that help individuals achieve their own definition of beauty. Fancii offers a range of beauty tools, including compact mirrors with LED lights, designed to enhance the user's beauty routine by providing convenience and precision. The brand primarily targets individuals seeking high-quality, innovative beauty tools to improve their personal grooming and makeup application experience.

A type of medicinal mushroom known for its unique appearance, resembling a lion's mane. It has been used in traditional Chinese medicine for centuries and is known for its potential health benefits, including cognitive enhancement, nerve regeneration, and anti-inflammatory properties. This mushroom is particularly beneficial for individuals seeking natural supplements to support mental health and improve digestive health.

This skincare product is formulated with propolis extract, which is recognized for its hydrating, anti-inflammatory, and antibacterial properties. It aims to enhance the skin's moisture barrier and improve texture, making it particularly beneficial for those with dry, sensitive, or irritated skin. The toner is targeted at individuals seeking to soothe and hydrate their skin while addressing issues related to sensitivity and irritation.

A solid shampoo product that incorporates rice water as a key ingredient to promote hair growth, strengthen hair, and improve overall hair health. It is made with natural ingredients and is used by creating a lather and massaging it into the scalp and hair. This product is particularly beneficial for individuals seeking natural hair care solutions and those looking to enhance hair strength and growth.

Spot drying lotion is a targeted skincare treatment designed to quickly reduce the size and inflammation of individual acne blemishes. It typically contains ingredients like salicylic acid, sulfur, or zinc oxide that work to dry out pimples, absorb excess oil, and promote faster healing. Spot drying lotion is primarily used by individuals with acne-prone skin who are looking for an immediate solution to treat occasional breakouts.

A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.