Beauty Trends

A nail trend characterized by a mystical, halo-like glow across a spectrum of hues. This versatile aesthetic has gained popularity on social media platforms like TikTok, often referred to as #nailtok, and is known for its unique and eye-catching appearance. Aura nails primarily appeal to fashion-forward individuals and beauty enthusiasts who enjoy experimenting with creative and vibrant nail designs.

Skincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and other skin concerns, using formulations that are both gentle and effective. The brand primarily appeals to individuals seeking affordable, fun, and effective skincare solutions, particularly those interested in Korean beauty trends.

Hair coloring technique that incorporates foil highlights and lowlights to blend gray hair with natural hair color. This method provides a more natural-looking result without a hard line of regrowth and can extend the time needed between salon visits. The technique is highly customizable, with variations in weight and placement to suit individual preferences, making it ideal for those looking to maintain a natural appearance while managing gray hair.

Tinted face sunscreen is a skincare product that combines sun protection with a slight tint to even out skin tone. It provides broad-spectrum UV protection, helping to prevent sun damage while also offering light coverage that enhances the complexion without the need for additional makeup. Tinted face sunscreen is typically targeted at individuals looking for a convenient product that offers both skincare benefits and light cosmetic coverage, often appealing to those with sensitive or blemish-prone skin who want a more natural look.

Soft, flexible, self-adhesive dressings designed to be applied over scars to improve their appearance. These sheets contain silicone, which helps to enhance the color, height, and texture of scars by hydrating the scar tissue, thereby reducing redness, itching, and discomfort. Silicone scar sheets are commonly used by individuals looking to manage and reduce the visibility of scars from surgery, injury, burns, and acne.

Company specializing in nutritional supplements aimed at improving overall health and well-being. Codeage differentiates itself by offering high-quality ingredients and a wide selection of unique formulas, including multi-collagen protein powders, liposomal NAD+ supplements, and multivitamins for men. The target demographic includes health-conscious individuals seeking premium dietary supplements to enhance their wellness routines.

Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many conventional personal care items. Salt and Stone primarily targets health-conscious consumers seeking eco-friendly and non-toxic personal care solutions.

This therapy involves the use of low-level red light wavelengths to aid in healing, reduce inflammation, and enhance skin conditions. It is commonly utilized in dermatology and sports medicine due to its non-invasive nature and potential therapeutic benefits. The treatment is generally targeted at individuals seeking to improve skin health, reduce pain, or accelerate recovery from injuries.

Hair gloss is a hair treatment product designed to add shine, enhance color, and improve the overall appearance of hair. It can be used on both natural and color-treated hair, offering benefits such as smoothing the cuticle and adding a reflective shine, while also helping to tone down brassiness in color-treated hair. Hair gloss treatments are suitable for individuals looking to enhance their hair's shine and color, and they are available in both salon and at-home versions.

Beauty brand offering professional-quality cosmetics since 2004, founded by Natalie Plain. It is internationally recognized and trusted, differentiating itself through its commitment to high-quality products and innovative beauty solutions. The brand primarily targets beauty enthusiasts and professionals seeking reliable and effective cosmetic products.

Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.

Company focused on providing health and wellness products made with real ingredients. Just Ingredients differentiates itself by emphasizing the use of natural, non-toxic components in its product line, which includes supplements, skincare, and household items, aiming to promote a healthy and fulfilling life. The target demographic includes health-conscious individuals seeking natural and effective alternatives to conventional products.

Waterproof setting spray is a cosmetic product designed to lock makeup in place while providing resistance to water, sweat, and humidity. It creates a protective layer over makeup, helping to maintain its appearance for extended periods and in various environmental conditions. This product is especially popular among individuals with long wear needs, such as for special events, outdoor activities, or humid climates, who want to ensure their makeup remains intact.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.

Skincare products and routines originating from South Korea, emphasizing health, hydration, and brightening effects. K-beauty is distinguished by its multi-step skincare routines and innovative ingredients, offering a comprehensive approach to skincare that aims to achieve a clear, radiant complexion. It primarily appeals to individuals seeking effective and innovative skincare solutions, particularly those interested in maintaining youthful and healthy skin.

A type of headwear typically made from materials like silk or satin, designed to be worn while sleeping. It helps protect hair from friction and breakage, retains moisture, and preserves hairstyles, making it particularly beneficial for individuals with curly, natural, or textured hair. Sleep bonnets are popular among those looking to maintain hair health and style overnight.

Cosmetic product designed to outline and define the lips, providing a base for lipstick and preventing feathering. Available in various shades and forms, such as pencil, retractable, or liquid, it enhances or alters the shape of the lips for a more polished look. Lip liner is primarily used by individuals seeking to achieve precise lip definition and long-lasting lip color application.

Hair growth serum designed to promote hair growth and combat hair loss using a blend of natural ingredients. Redensyl contains DHQG, EGCG, Glycine, Zinc Chloride, and Meta-bisulfate, which work together to reactivate dormant hair follicles, stimulate new hair growth, and improve overall hair health. This product is targeted at individuals experiencing hair thinning or loss, seeking a plant-based alternative to traditional treatments.

Oils extracted from the seeds of various plants, commonly used in cooking, baking, food processing, cosmetics, and industrial applications. These oils, such as canola, corn, cottonseed, grapeseed, and soybean oil, are known for their high content of unsaturated fats, including omega-3 and omega-6 fatty acids, though there is ongoing debate about their health effects. Seed oils are primarily utilized by consumers and industries looking for versatile and cost-effective oil options.

Skincare product formulated with madecassoside, known for its anti-inflammatory and wound-healing properties. Cica serum helps soothe irritated skin, reduce redness, and accelerate the healing process, while also stimulating collagen production to maintain youthful skin. It is particularly beneficial for individuals with sensitive, irritated, or aging skin seeking to improve skin health and appearance.

Glutathione ampoule is a skincare product that typically contains a concentrated dose of glutathione, a powerful antioxidant known for its skin-brightening and detoxifying properties. These ampoules are formulated to reduce hyperpigmentation, combat oxidative stress, and promote a more even and luminous skin tone, often used in intensive skincare regimens. Glutathione ampoules are primarily targeted at individuals seeking to address pigmentation issues, dullness, or signs of aging, particularly within premium or specialized skincare routines.

Customizable pieces of jewelry that allow individuals to select their own charms, offering a personalized touch. Available in various materials and styles, charm necklaces are often well-reviewed and range in price from $8 to around $19, making them accessible and versatile. These necklaces are particularly popular as personalized gifts, appealing to those who appreciate unique and meaningful accessories.

Hair syrup is a hair care product formulated to nourish the scalp and strands by delivering concentrated ingredients such as oils, vitamins, and botanical extracts. It is typically lightweight and non-greasy, designed to promote hair growth, enhance shine, and protect against damage from styling or environmental stressors. Hair syrup is primarily used by individuals seeking to improve hair health, especially those with dry, damaged, or thinning hair.

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.

Centella Sunscreen products are lightweight, non-greasy sunscreens that contain Centella Asiatica extract, known for its soothing and healing properties. These sunscreens offer high SPF protection and are particularly suitable for individuals with sensitive skin, providing both sun protection and skin benefits. The target demographic includes people looking for effective sun protection with added skin-soothing benefits, especially those with sensitive or easily irritated skin.

Whitening strips are thin, flexible plastic strips coated with a layer of peroxide-based gel, designed to whiten teeth by removing surface stains. These strips are applied directly to the teeth and left on for a specified period, allowing the gel to penetrate and lighten discolored areas. Whitening strips are mainly targeted at individuals seeking a convenient and affordable at-home solution for achieving a brighter smile.

Boy Smells is a brand that offers a range of scented candles, fine fragrances, perfumes, body mists, washes, and lotions. The brand is known for its unique and spirited scents, aiming to transform daily routines into meaningful rituals through its diverse product line. Boy Smells primarily targets individuals who appreciate high-quality, distinctive fragrances and seek to enhance their personal and home environments with luxurious scents.

Blurring skin tint is a lightweight makeup product that provides sheer coverage while smoothing the appearance of imperfections and uneven skin tone. It is formulated with light-diffusing particles to create a soft-focus effect that minimizes the visibility of pores, fine lines, and blemishes. Blurring skin tints are ideal for individuals seeking a natural, "no-makeup" look with a subtle, radiant finish.

Skincare product utilizing Bakuchiol, a plant-derived alternative to retinol, recognized for its anti-aging properties. It aids in diminishing fine lines, enhancing skin elasticity, and evening out skin tone, while being gentle enough for sensitive skin. This moisturizer is ideal for individuals seeking anti-aging benefits without the irritation often associated with traditional retinol products.

Undergarments crafted to offer a smooth silhouette beneath clothing, utilizing stretchy, form-fitting materials that lack visible seams. These garments, including bodysuits, shorts, camisoles, and leggings, are designed to enhance body contours and create a streamlined appearance. Seamless shapewear is primarily targeted at individuals seeking to improve their body shape and achieve a polished look under various outfits.