Beauty Trends

A Canadian perfume company known for its ethical sourcing and support for communities in conflict-affected areas. The brand differentiates itself by focusing on sustainability and social responsibility, creating fragrances that are both environmentally friendly and socially conscious. The target demographic includes consumers who prioritize ethical consumption and are interested in supporting brands with a positive social impact.

A type of fragrance that prominently features the scent of vanilla, often described as warm, sweet, and comforting. Vanilla is a popular note in perfumery due to its versatility and ability to blend well with other scents, found in a variety of fragrance types from gourmand to floral to oriental. Vanilla perfumes are often associated with a cozy, inviting aroma and can be worn in different settings, from casual to formal.

This topical product is designed to deliver magnesium through the skin, often used for muscle relaxation, skin health, stress relief, and sleep improvement. It differentiates itself by providing a transdermal method of magnesium supplementation, which can be beneficial for those who have difficulty absorbing magnesium through dietary means. The lotion is primarily targeted at individuals seeking natural remedies for muscle tension, stress management, and improved sleep quality.

Skincare brand that emphasizes the use of natural ingredients, particularly those sourced from the Korean Peninsula. Purito is known for incorporating Centella Asiatica, a plant with soothing properties, into its product formulations, which include cleansers, serums, and balms, aiming to deliver effective skincare solutions and a pleasant sensory experience. The brand primarily targets individuals seeking natural and gentle skincare products that promote skin health and well-being.

Medical-grade LED light therapy devices designed to treat various skin conditions and improve overall skin health. These devices are distinguished by their clinical efficacy, safety, and widespread use by dermatologists, offering non-invasive treatment options for issues such as acne, wrinkles, and skin rejuvenation. Omnilux products are primarily targeted at individuals seeking professional-grade skincare treatments and dermatologists looking for reliable, effective light therapy solutions.

Fragrances that are imitations or inspired versions of more expensive or well-known perfumes. These clones aim to replicate the scent profile of popular perfumes at a more affordable price, offering a similar olfactory experience without the high cost. Clone perfumes are primarily targeted at consumers who desire the scent of luxury fragrances but are looking for more budget-friendly options.

Personalized skincare service that formulates customized anti-acne treatment creams. These creams are designed to clear current blemishes, prevent new ones from forming, and help fade post-acne brown spots, all while minimizing skin irritation, differentiating it from generic acne treatments. MDacne primarily targets individuals suffering from acne who seek a tailored skincare solution to address their specific skin concerns.

Nail strengthening treatments are designed to enhance the health and durability of nails through various methods and products. These treatments often include the use of biotin supplements, minimizing water exposure, maintaining hydration, and using nail hardeners sparingly to prevent brittleness. They are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to improve nail strength and overall health.

Roll-on oil is a type of essential oil application that comes in a convenient roller bottle, allowing for easy and mess-free usage. It often contains a blend of essential oils diluted with a carrier oil, designed to be applied directly to the skin for aromatherapy, relaxation, or targeted relief from issues like headaches or muscle pain. This product is popular among individuals looking for natural and portable solutions for stress relief, pain management, and overall well-being.

Short chains of amino acid monomers linked by peptide bonds, typically containing 2 to 50 amino acids. Peptides play crucial roles in biological functions, including acting as hormones, enzymes, and signaling molecules, and are used in various medical and cosmetic applications. They are particularly valuable for researchers, medical professionals, and the cosmetic industry for their diverse functional properties.

Hydrating skincare product formulated with low molecular weight hyaluronic acid to enhance skin moisture levels. This toner is designed to penetrate deeply into the skin, providing long-lasting hydration and improving skin texture without leaving a greasy residue. It is suitable for various skin types, including dry, dehydrated, and oily skin, and is particularly beneficial for individuals seeking a vegan, clean, and fragrance-free skincare solution.

A skincare product that utilizes Panthenol, also known as provitamin B5, to provide multiple skin benefits. It acts as both a humectant and an emollient, attracting and binding water to the skin while sealing in moisture, which helps to keep the skin hydrated and smooth. This moisturizer is particularly beneficial for individuals with dry or irritated skin, aiming to enhance hydration, soothe irritation, and improve skin texture.

A bronzing stick is a cosmetic product used to give the skin a sun-kissed glow. It typically comes in a solid stick form, making it easy to apply directly to the skin. The product is often used to contour the face or add warmth to the complexion.

Clean beauty brand that creates salon-grade, cruelty-free hair care and body products. Odele's products are designed to be safe, effective, and suitable for sharing among all family members, differentiating itself with its commitment to clean, inclusive beauty. The brand primarily targets health-conscious consumers seeking high-quality, ethical, and accessible personal care products.

Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.

Bath accessories crafted from silicone, designed for exfoliating and cleansing the skin. These loofahs offer advantages over traditional ones by being more hygienic, durable, and easier to clean, thus providing a longer-lasting and more sanitary option for personal care. Silicone loofahs are ideal for individuals seeking a more sustainable and hygienic alternative to conventional loofahs, appealing to those who prioritize skin health and cleanliness.

A cosmetic product designed to enhance eyelashes, offering a brown shade as an alternative to traditional black mascara. It provides definition and volume while maintaining a more natural appearance, particularly suitable for individuals with lighter hair colors. Brown mascara is available in various formulas, including waterproof, volumizing, and lengthening, catering to diverse cosmetic preferences.

A plant-based nutrition brand offering a variety of products aimed at supporting physical and mental fitness. The range includes nutrition and beauty products such as proteins, vitamins, minerals, and skincare items, all enriched with Ayurvedic herbs, differentiating it through its focus on natural and plant-based ingredients. OZiva primarily targets health-conscious individuals seeking to enhance their well-being through natural and holistic approaches.

This hair care product is formulated to smooth hair, eliminate frizz, restore shine, and enhance the hair's natural body. It differentiates itself by providing a lightweight, non-greasy solution that can be applied to damp or dry hair without the need for rinsing, offering convenience and ease of use. Leave-in spray is particularly beneficial for individuals seeking to maintain manageable, shiny, and healthy-looking hair throughout the day.

A body care product, often a light, sprayable formula made with natural oils to moisturize and nurture the skin and hair. It provides hydration and nourishment, differentiating itself with its lightweight, non-greasy application that is easily absorbed by the skin and hair. Milk mist is ideal for individuals seeking a convenient and effective way to maintain skin and hair moisture, particularly those with dry or sensitive skin.

Sunscreen that uses active mineral ingredients such as zinc oxide or titanium dioxide to protect the skin by physically blocking or reflecting UV rays. It is often recommended for individuals with sensitive skin and is considered more environmentally friendly, particularly for marine life. Mineral sunscreen is particularly beneficial for people seeking a natural and eco-friendly sun protection option.

Skincare product formulated with Panthenol, a derivative of Vitamin B5, known for its hydrating and skin-soothing properties. Panthenol serum helps to decrease transepidermal water loss, thereby keeping the skin moisturized and improving skin texture, making it feel more supple and appear healthier. This product is particularly beneficial for individuals with dry, sensitive, or irritated skin seeking enhanced hydration and skin barrier support.

Cosmetic product designed to create the appearance of a more lifted and youthful face. It typically consists of adhesive strips that are applied to the skin and then pulled back to tighten and smooth the appearance of the face, offering a temporary cosmetic enhancement. This product is often used by individuals seeking a quick and non-invasive way to improve facial aesthetics for special occasions or photo shoots.

Glycolic acid is a type of alpha-hydroxy acid (AHA) commonly used in skincare products, including lotions, for its exfoliating properties. It helps to remove dead skin cells, improve skin texture, and promote a more even skin tone, making it beneficial for treating conditions like acne, hyperpigmentation, and signs of aging such as fine lines and wrinkles. Glycolic acid lotions are particularly popular among individuals seeking to enhance their skin's appearance and address specific skin concerns through regular exfoliation and renewal.

Eco-friendly alternative to traditional deodorant packaging, involving a reusable case and refill pods or sticks. This system significantly reduces plastic waste and offers convenience with durable, sometimes dishwasher-safe refill pods. Deodorant refills are targeted at environmentally conscious consumers looking to reduce their plastic footprint.

This skincare product is formulated to address hyperpigmentation and melasma by reducing melanin production, which helps in lightening dark spots and evening out skin tone. It is recognized for being a milder option compared to other skin-lightening agents, making it suitable for sensitive skin. The cream is primarily targeted at individuals seeking to improve skin tone uniformity and reduce pigmentation issues.

Skincare tool designed to reduce puffiness, soothe skin, and alleviate pain from migraines or minor injuries. Ice rollers work by rolling the device over the face, eyes, and neck, providing a cooling effect that helps reduce inflammation and improve circulation, differentiating them from other skincare tools by their simplicity and effectiveness. They are particularly beneficial for individuals looking to enhance their skincare routine with a focus on reducing inflammation and improving skin appearance.

Hair care product designed to minimize knots and tangles, facilitating easier combing or brushing. Detangling spray often includes conditioning agents and may provide additional benefits such as heat protection or frizz control, distinguishing it from other hair care products. It is particularly beneficial for individuals with long, curly, or easily tangled hair, aiming to simplify their hair care routine.

A skincare product that contains glycolic acid, an alpha hydroxy acid (AHA) known for its exfoliating properties. It helps to remove the top layers of dead skin cells, treating acne, aging skin, dark patches, and acne scars, while also reversing sun damage. This product is particularly beneficial for individuals seeking to improve skin texture and tone, especially those with acne-prone or aging skin.

This cosmetic product is a liquid eyeshadow known for its crease-proof and long-lasting properties. It offers a range of high pigment shades, allowing for easy and vibrant eye makeup application. Eye tint is ideal for individuals seeking durable and vivid eye makeup solutions.