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9 Best AI Video Generators in 2025

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by James Martin
Last Updated: April 22, 2025

Searching for the best AI video generator in 2025? I’ve looked at the top tools based on performance, price, and user-friendliness.

I’ve found that some AI generators are better in a corporate context, with high-quality avatars that are perfect for presentations, while others lend themselves more to creative projects. My list looks at all of these use cases to judge the overall quality.

Runway: Best Video Generator for Most Uses

  • Image-to-video, text-to-video and video-to-video capabilities
  • Specific in-shot editing tools
  • Consistency of characters and scenes across multiple shots

Runway is my overall pick for the best AI video generator in 2025.

It recently released its new model, Gen-4. In my testing, the results were very impressive.

A still from a Runway animation titled "The Lonely Little Flame"

Traffic to the site is constantly growing, suggesting Runway is picking up momentum. It reached a new high of 14.9 million visitors in March 2025.

Runway says that its AI can ensure consistency of scenes and characters from one shot to the next. That addresses a criticism which has been leveled at just about every AI video generator.

It’s too early to make a thorough assessment of Runway’s claim, but I found it to work well in testing. I fed it a reference image or video, which can then be rendered in various styles and customized in different ways.

Rendering is achieved via plain-language text prompts combined with additional images or videos (for example, an image of an animated character).

Runway reference video generation

Once a video has been generated, Runway offers a suite of “directing” tools. To apply specific motion and direction to up to five parts of a scene, you can manually circle them.

Runway Pricing

Runway has numerous different pricing plans that revolve around a credit system.

  • The free AI video generator comes with 125 one-time credits, which equates to 25 seconds of footage on the Gen-4 Turbo model.
  • The Standard plan costs $12 per user, per month when billed annually. Users get 625 monthly credits (and the ability to buy more), and can create videos without any watermarks.
  • The Pro plan comes with 2250 credits per month, and the ability to make custom voices for any lip-sync or text-to-speech projects. It costs $28 per month.
  • The Unlimited model costs $76 per month, and comes with unlimited video generations. You can use 2250 credits a month to access faster generations that can run simultaneously.

Pro Tip: Runway is also available in Canva Magic Studio. Most features in Magic Studio require a paid Canva subscription. The bonus of signing up to Canva is that you get access to the full Canva suite, including AI image tools and AI video generators.

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InVideo: Best For Text-To-Video Generation

  • Text-to-video generation using AI
  • Create AI voiceovers
  • Powerful video editing using text prompts

InVideo was Exploding Topics’ top AI video generator pick in 2023.

In 2025, it remains one of the best for business use.

The technology has improved significantly in the last couple of years, and InVideo has continued to add more features. That explains why its traffic hit a new high of 24.4 million visitors in March.

The InVideo AI homepage, showcasing stills from some of its AI-generated clips

My favorite feature is still its text-to-video generator. The AI only requires broad-brush prompts to generate its output.

You can include technical specifications in the prompt, too, like the length or orientation of the video.

Generating video uses up generative credits. These credits are a kind of currency that you ‘spend’ when you’re making brand-new AI visuals (as opposed to using stock clips).

InVideo AI is prompted to make a 5-minute video on humans in the year 2050

If you have a video script, InVideo will create an AI voiceover — you can select the accent you want, or clone your own voice.

There’s also a large library of over 16M pieces of stock media, accessible via AI.

Once a video is generated, I found it easy to edit. Using the same text prompt controls, I was able to make tweaks to the final product.

InVideo Pricing

InVideo is more expensive than it was a couple of years ago, which is primarily why I’ve moved it down the rankings. Having said that, you still get plenty of options.

  • There’s a free tier which provides 10 minutes of AI generation per week, but with an InVideo watermark. You also don’t get access to voice clones, or the extensive iStock library. You also don’t get any “generative credits”.
  • The Plus tier costs $28 per month, which comes with 60 seconds’ worth of generative credits. It also includes two voice clones, 50 minutes of AI generation, and limited access to iStock.
  • Max costs $48 per month. It comes with more voice clones, more storage, and more access to iStock.
  • The Generative plan is priced at $96 per month. The main difference is that this comes with 15 minutes’ worth of generative credits.

High-volume users can manually add more generative credits, AI minutes and iStock access. 270 minutes of generative credit, 2000 AI minutes and 3200 iStock images would cost $1920 per month.

All of these prices are based on annual billing. When paying month-to-month, the price goes up.

Kling: Best for API Usage

  • AI text-to-video generation
  • Easily switch between styles
  • API access

Like InVideo AI, Kling’s standout feature is its text-to-video generator. You can see impressive results right on the homepage. The first video was created with the prompt, “A young woman walks down a wet cyberpunk street”.

Video generated by Kling from the prompt "a young woman walks down a wet cyberpunk street"

I found it easy to select different styles of video output, like anime or realism. And the editing suite comes with a motion brush, and a tool for creating smooth transitions between start and end frames.

Kling also has an API platform. The API allows businesses to integrate image and video generation into their own apps or software, and it also has a virtual try-on feature designed for fashion retailers.

Various outfits virtually applied to models using Kling AI

Kling Pricing

As with most AI video generators, Kling uses a system of AI credits. This applies to both its app and its API.

For the app:

  • The free tier offers monthly credits and the chance to try out member-only features by logging in.
  • The Standard tier is currently $6.99 per month, and comes with 660 credits (66 standard-mode videos).
  • There’s also a Pro tier, which comes with 3000 credits. It’s currently on offer for $25.99 per month.
  • The Premier tier currently costs $64.99 per month. You get 8000 credits per month, which is enough to make 800 standard-mode videos, or 40,000 images.

All of these prices also come discounted when billed annually, making Kling one of the most competitively priced AI video generators.

For the API:

  • The cheapest monthly price is $1400, which provides 10,000 credits.
  • The most expensive tier costs $2,240, which provides 20,000 credits. (The virtual try-on API has its own separate pricing plan.)

Sora: Best for Low Cost Video Generation

  • Good for shorter videos
  • Comes with a ChatGPT subscription
  • Extend the frames you like the most

Sora is the AI video generator from OpenAI.

Examples of Sora's AI-generated videos

Designed for short videos of up to 20 seconds, it comes with a powerful suite of tools for customizing the AI output.

The “remix” feature allows users to replace, remove or alter existing elements using text prompts. While “recut” lets you extend the video on either side of the frames you like most.

The Sora "re-cut" feature being used to extend an AI-generated clip of an otter in water

Different style presets make the video output highly customizable.

Sora Pricing

Sora is included in paid ChatGPT plans, so it’s a cost-effective way to try video generation, or create short clips if you already have access to a Plus/ Pro account.

  • With ChatGPT Plus, you get Sora videos of up to 10 seconds at 720p, and up to two concurrent generations. This plan costs $20 per month.
  • ChatGPT Pro costs $200 per month. For that, you get to download 1080p Sora videos without a watermark. Videos can last up to 20 seconds, and up to five can be generated at once. Generation also takes less time.

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VEED: Best for Business AI Video Generation

  • High level of video editing capabilities
  • Strong in a corporate context
  • Good automatic subtitles

VEED is one of the best AI video generators around in a corporate setting. It’s aimed at marketing, training, sales and internal communications teams.

The starting point is still text-to-video prompts, much like the other tools I tested.

A VEED prompt asking for a professional product video presentation

You can also create reusable AI avatars, either from scratch or as a clone of a real-life person. These avatars can then virtually present videos. The benefit is that an avatar can present a video more quickly than it would take to film something from scratch, and at lower cost.

VEED can also translate voiceovers into different languages, correct eye contact, and remove filler words.

In my testing, I was able to automatically generate subtitles and then edit them or move them to sync better with the video, although it was occasionally glitchy when removing words.

A VEED avatar switches between languages

VEED Pricing

VEED pitches itself as a great suite for corporate teams. Enterprise pricing is drawn up on a custom basis. But there are two preset payment tiers:

  • Billed annually, the Lite plan is $12 per user per month: it provides auto-subtitling and some impressive usage limits, but the use of the AI toolkit is pretty heavily restricted.
  • The Pro plan costs $29 per user per month, and gives full access to the AI tools. Users get 4 hours of AI avatar output per year.

Pro Tip: Canva users can use the Subtitles by VEED integration without paying for a separate VEED account.

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HeyGen: Best for AI Avatars

  • Realistic AI avatars
  • Robust usage limits
  • Massive language library

Like VEED, HeyGen is best for making videos to camera using AI avatars. I first heard about its avatars in 2024, and it has established a reputation as being the go-to AI tool for this use case.

HeyGen avatars

You can create AI clones of themselves by uploading videos or photos, generate animated avatars using text prompts, or choose from a library of stock AI figures. Interactive avatars can have real-time conversations, effectively acting as video chatbots.

Once an avatar has been generated, HeyGen provides personalization tools. Outfits, backdrops and styles are all adjustable, and there are motion controls for altering facial expressions and movements.

Motion controls in use in the HeyGen suite

HeyGen can also translate voiceovers into over 175 languages and dialects. The process can be automated using the API.

I saw a content creator use HeyGen to translate their TikTok videos to Chinese around the time US users were moving to RedNote. You can tell the videos are AI if you watch closely, but that said, the results were definitely realistic enough to fool a few followers.

HeyGen Pricing

  • HeyGen has one of the more usable free plans in the AI video generator space. You get one custom video avatar, three videos of up to three minutes per month, 30+ languages and 720p video export.
  • The Creator plan costs $24 per month when billed annually. You lose the watermark, gain access to the full language library, and get unlimited videos of up to five minutes each.
  • The Team plan is $30 per user per month, with a minimum of two users. The main additional benefits relate to the collaborative workspace, but you also get an expanded maximum video length of 30 minutes.

Pro Tip: You can access HeyGen AI avatars through Canva, in addition to a few of the other video generators I’ve mentioned.

Synthesia: Best for Videos With Speech

  • Strong on video translation
  • Large template library
  • Good for businesses

Synthesia is another avatar-led AI video generator.

The main use case is turning pre-written scripts into polished corporate videos.

There’s a library of more than 230 avatars, and you can also create a digital twin. Closed captions and translations are generated automatically, and voiceovers can be generated in over 140 languages.

Four AI avatars available on Synthesia

There are hundreds of video templates designed to match different corporate contexts. These are customizable with brand logos and colors.

I was able to test Synthesia with a free account and didn’t need to use my credit card, which is always helpful. The onboarding wizard took me through the process of creating a basic video from a text prompt.

It wasn’t perfect; it added things like “21 of November” to the script, which didn’t sound good when scanning. However, the AI voiceover sounded natural and realistic.

Pricing

  • Synthesia has a free plan where users get three minutes of video per month, and 9 AI avatars. But videos can’t be downloaded, so this is really only suitable for testing the features.
  • The Starter plan is $18 per month when billed annually. This unlocks a wider selection of avatars, a large library of languages, and 120 minutes of video per year.
  • The Creator plan allows you to create 5 personal avatars, and perform AI dubbing. It also provides API access, and 360 minutes of video per year.

Haiper: Best for Content Creators

  • Geared toward content creators
  • Easy to use

Haiper was one of my favorite tools to test, just from the perspective of playing around and having fun with the features.

Various examples of Haiper's generated AI videos

This AI video generator is designed to create engaging, enjoyable content for blog posts and social media. Haiper also has a viral content monetization scheme for videos created using the tool.

There are three basic ways to create content on Haiper: text-to-video, image-to-video, and repainting.

Repainting lets you make changes to existing content. For example, a fish could be swapped out for a dog.

Haiper's repainting feature being used to replace a fish for a mermaid dog in an underwater scene

With lots of preset editing options (style, color, lens, emotion etc.), I found it intuitive. I was able to try out different things and make full use of the AI video generator’s capabilities on the free plan.

Pricing

  • Haiper has a good free plan for playing around with the AI software. You get 10 creations a day, 3 concurrent creations, and 300 one-off credits to use more premium features.
  • Explorer gets you unlimited basic video creations and 1500 monthly credits for $8 per month (billed annually). But videos are still watermarked, and content cannot be used commercially.
  • Pro allows you to generate videos for commercial use without any watermarks. You get 5000 credits and the capacity to create 10 images or videos at once. That’s $24 per month.

Colossyan: Best for AI Training Videos

  • Good range of AI voices
  • Assisted script-writing

In one sense, Colossyan is probably the most limited AI video generator on this list. But by the same token, it could also be called the most specialized.

Put simply, it’s all about training videos, explainers and educational content. The toolkit lets users create AI avatars to deliver scripts which would previously have been time-consuming to film.

A still from a scenario-based Colossyan training video

Avatars can have conversations with trainees to create immersive, scenario-based experiences. Colossyan also makes it easy to add quizzes and other interactive elements.

There’s a choice of more than 600 AI voices, as well as 80+ languages.

Colossyan also utilizes AI in the script-writing process. Its GPT-4 writing assistant can be used from the ideas stage through to final adjustments.

Pricing

  • Colossyan has a basic free plan.
  • It offers a Starter package for $19 per month (billed yearly). That gives access to 15 minutes of video per month.
  • The Business plan allows unlimited video, as well as more extensive access to preset and custom avatars, and four interactive videos per month. For a single editor, that costs $70 per month. Having three editors on the Business tier costs $140 per month.

My Top AI Video Generator

If I had to choose one of these tools today, I’d go with Runway or Haiper. They were the most fun to use and gave me the most creative results.

That said, the tool you choose will be dictated by your use case. If you’re a developer, you might want to look into Google's Veo 2, which you can access via the Gemini API. I didn’t include this in the main list since it’s a little more specialized than the general-purpose video generators I tested, but it is notable for being inexpensive.

HeyGen can’t be beaten for avatars, and for an all-rounder, you may be best off with a Canva subscription which gives you a little bit of everything in one package.

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Written By

James Martin

Research Journalist

James is a Journalist at Exploding Topics. After graduating from the University of Oxford with a degree in Law, he completed a... Read more