8 Top Keyhole Alternatives (2024)
Keyhole is an increasingly popular choice for brands in need of a social media, influencer, and trend management platform.
Depending on where you focus your marketing efforts, though, it might not be the best choice.
Let's take a closer look at the eight of the top Keyhole.co alternatives available now.
1. Sprout Social: Best For Social Media Management
Sprout Social is a combination social media analytics and listening tool.
If you're primarily in need of a tool to help you manage your social media marketing, Sprout Social will probably be a better fit than Keyhole.
Sprout Social's features include:
- A social media content planner and scheduler
- A unified conversation inbox to stay connected with your social followers
- Detailed analytics about each social media account's performance
- Tools to manage e-commerce sales through social media
- A dashboard to monitor brand mentions
Sprout allows its users to manage five or more social media accounts in one spot. You can also collaborate with colleagues through the platform.
How Much Does Sprout Social Cost?
Sprout Social plans start at $249 per month, plus an additional $199 per month for each additional user.
Sprout Social vs. Keyhole: At A Glance
| Sprout Social | Keyhole | |
| Starting price | $249 per month | $63 per month, billed annually |
| Free trial? | Yes | Yes |
| Key functionality | Social media management, influencer management | Social listening, brand monitoring, social media publishing |
| Unique features | Unified social media inbox management | Deep insights around influencer marketing performance |
2. Brandwatch: Best For Monitoring Consumer Sentiment
Brandwatch is a social media monitoring tool that makes it easy to identify changing consumer sentiment.
While you can use Keyhole to track brand mentions, Brandwatch offers more robust sentiment analysis tools.
With a Brandwatch account, you can:
- Analyze brand and topic mentions by day and time
- Assess ongoing brand awareness
- Receive real-time alerts about any unusual spikes or dips in your brand mentions
- Get automatic assessments of social sentiment: positive, neutral, or negative
- Find and manage social media influencers
Like Sprout Social, Brandwatch also offers a unified social media inbox so you can easily enter into online conversations about your brand.
How Much Does Brandwatch Cost?
Brandwatch offers three different plans based on the features you're most interested in using.
They don't publish any plan prices publicly, though, so you'll need to get in touch with the company to arrange a demo.
Brandwatch vs. Keyhole: At a Glance
| Brandwatch | Keyhole | |
| Starting price | Custom quotes only | $63 per month, billed annually |
| Free trial? | No | Yes |
| Key functionality | Social listening, media monitoring, influencer discovery | Social listening, brand monitoring, social media publishing |
| Unique features | Automatic conversation sentiment analysis | Deep insights around influencer marketing performance |
3. Determ: Best For Media Monitoring
Determ is an AI-powered media monitoring platform.
If you like the features that platforms like Brand24 and Keyhole offer, but are more concerned with media performance, you'll want to take a closer look at Determ.
With a Determ account, you can:
- Get instant notifications any time your brand trends online
- Monitor news outlets and social profiles with the largest reach
- View chart-based breakdowns of media outlets' sentiment toward your brand
- See positive-to-negative sentiment analysis
- Create competitor benchmarks and compare where your brand stands
Determ users can leverage the platform's AI tool, called Synthia AI, to more quickly scan and understand the sentiment around media mentions.
How Much Does Determ Cost?
Determ offers three plans based on the number of mentions and queries you want to track.
Unfortunately, Determ doesn't publish their pricing online, so you'll need to get in touch with the company for a quote.
Determ vs. Keyhole: At a Glance
| Determ | Keyhole | |
| Starting price | Custom quotes | $63 per month, billed annually |
| Free trial? | No | Yes |
| Key functionality | Media analysis, competitive analysis, social listening | Social listening, brand monitoring, social media publishing |
| Unique features | Instant AI analysis of media mentions and brand sentiment | Deep insights around influencer marketing performance |
4. Exploding Topics: Best For Trend Spotting
Exploding Topics is a trend spotting tool that helps you stay at the forefront of what your audience wants.
While the Keyhole platform includes a feature to help you analyze what's trending on social media, those conversations are only part of the equation.
Your audience is discussing the brands, products, and people they love in lots of places—on TikTok, Reddit, online forums, in blogs, through news article comments, and more.
We leverage the speed of AI combined with human data analysis expertise to identify, track, and explain the topics people are talking about across the entire internet, not just on social media.
We publish trends in our database daily, and you can begin exploring our data for free.
To unlock every data point, you'll need an Exploding Topics Pro subscription. Pro plans also give you access to great features like:
- Trend tracking tools to keep an eye on trends that matter to you
- Instant trend alerts about key topics
- A meta trends analysis feature that shows you how trends like together
- Channel breakdowns, so you can see where trend conversations are happening
- Trend forecasting tools that help you plan what's next
- Lists of trending e-commerce products and startups
- API access to help you find and analyze trends in new ways
We also publish regular trend reports that break down the key facts you need to know about the most popular topics being discussed right now.
How Much Does Exploding Topics Cost?
Exploding Topics is free to use. Exploding Topics Pro plans start at $39 per month, billed annually.
Want to try out Exploding Topics Pro? You start a trial right now for just $1.
Exploding Topics vs. Keyhole: At a Glance
| Exploding Topics | Keyhole | |
| Starting price | $39 per month, billed annually | $63 per month, billed annually |
| Free trial? | No, $1 Pro trials | Yes |
| Key functionality | Trend monitoring, trend analysis, competitor research | Social listening, brand monitoring, social media publishing |
| Unique features | Expert, human data analysis that shows connections between trends | Deep insights around influencer marketing performance |
5. Upfluence: Best For Influencer Management
Upfluence is a platform for influencer and affiliate marketing.
Keyhole allows you to manage your influencer marketing campaigns, but its features might not be enough if you rely heavily on influencer partnerships.
With Upfluence, you can:
- Find online influencers already interested in your brand
- Browse lists of vetted creators to represent new or emerging brands
- Generate influencer marketing contracts
- Create affiliate and promo codes for influencers to use
- Pay creators in multiple currencies
The platform's tools are very focused on managing influencer social media content. If you want to schedule, post, and monitor content on your own feeds, you'll need to pair Upfluence with another service on this list.
How Much Does Upfluence Cost?
Plan pricing varies based on how many user seats and additional features you need—but pricing options aren't available online. You'll have to get in touch with Upfluence to learn more and get a quote.
Upfluence vs. Keyhole: At a Glance
| Upfluence | Keyhole | |
| Starting price | Custom quotes only | $63 per month, billed annually |
| Free trial? | No | Yes |
| Key functionality | Influencer discovery, contracts, affiliate marketing | Social listening, brand monitoring, social media publishing |
| Unique features | Outreach email and contract templates | Deep insights around influencer marketing performance |
6. Brand24: Best For International Social Listening
Brand24 is a multilingual social listening tool that's great for global brands.
While you can certainly use Keyhole to monitor social content from around the world, you may run into issues analyzing sentiment when posts are in a language you don't speak.
The Brand24 platform uses listening AI that scans social media for your tracked keywords—in 108 languages. This can help you discover valuable insights about your brand’s popularity in different markets.
Brand24 also offers many of the same features you'll find in Keyhole and similar tools, including:
- Alerts about changes in how frequently your brand appears in conversations
- Consumer sentiment scores (positive, neutral, and negative)
- Lists of the top influencers discussing your brand
And like Upfluence, Brand24 doesn't offer much support for managing your existing social media channels. If that's important to you, you'll want to pick a scheduling tool as well.
How Much Does Brand24 Cost?
Brand24 plans start at $99 per month ($79 per month when billed annually) for one user seat and up to three tracked keywords every month.
The Brand24 team can also develop a custom plan package if your team has unique needs.
Brand24 vs. Keyhole: At a Glance
| Brand24 | Keyhole | |
| Starting price | $79 per month, billed annually | $63 per month, billed annually |
| Free trial? | Yes | Yes |
| Key functionality | Social listening, brand monitoring | Social listening, brand monitoring, social media publishing |
| Unique features | Support for tracking and analyzing content in 108 languages | Deep insights around influencer marketing performance |
7. Meltwater: Best For Image Analysis
Meltwater is another social listening and media monitoring tool.
While it shares many of the same features as Brand24, Meltwater stands out because of its ability to analyze images and video.
Unlike many social listening tools that scan the written text in posts, Meltwater can also recognize and categorize elements in visual content, including:
- Text
- Logos
- Famous individuals
- Emotions based on facial expressions
- People by age bracket
- Physical objects
This means that if your users are sharing photos of your brand's products or storefronts online, but not providing much written context, their content can still count toward your tracking and sentiment metrics.
Meltwater plans also allow you to:
- Research and spot trends in different industries
- Monitor media mentions related to your brand
- Find potential influencer partnerships
- Assess brand sentiment in your target audiences
- Schedule social media content
The platform also includes a database of contact information for various journalists and business owners—so Meltwater might be a good choice for PR professionals or B2B marketers.
How Much Does Meltwater Cost?
Meltwater offers four plans based on usage and feature needs. Like some of the other Keyhole competitors on this list, though, they keep their pricing private.
If you're interested in using Meltwater, you'll need to reach out to their team and set up a call to discuss options.
Meltwater vs. Keyhole: At a Glance
| Meltwater | Keyhole | |
| Starting price | Custom quotes only | $63 per month, billed annually |
| Free trial? | No | Yes |
| Key functionality | Social listening, brand monitoring, sentiment analysis, media monitoring | Social listening, brand monitoring, social media publishing |
| Unique features | Image and video analysis | Deep insights around influencer marketing performance |
8. Statusbrew: Best For Automated Social Media Management
Statusbrew is an automated social media management platform.
If you like the social media features available to you in tools like Keyhole and Sprout Social, but would prefer to be more hands-off, Statusbrew could be a good fit.
With Statusbrew, you can:
- Pull your social conversations into a unified inbox
- Create automated moderation workflows to scan post comments
- Set up social content posting schedules with approval workflows
- Automatically send information about your social followers to a CRM
- Track changes in your followers' sentiment toward your brand
Statusbrew is more focused on helping you control your brand's content and entry into conversations than anything else.
As a result, you may want to use it with another tool like Exploding Topics or Meltwater—services that can help you better analyze overall sentiment and changing trends.
How Much Does Statusbrew Cost?
Statusbrew plans start at $89 per month or $69 per month when billed annually.
You can sign up for a free seven-day trial to test out the platform's features and decide which plan tier is right for your needs.
Statusbrew vs. Keyhole: At a Glance
| Statusbrew | Keyhole | |
| Starting price | $69 per month, billed annually | $63 per month, billed annually |
| Free trial? | Yes | Yes |
| Key functionality | Social media publishing, sentiment analysis | Social listening, brand monitoring, social media publishing |
| Unique features | Automated comment moderation for social conversations | Deep insights around influencer marketing performance |
Conclusion
Keyhole is a useful platform if you want to do a few things all in one spot—like light trend tracking or social media posting.
To go deeper, though, and build out your marketing strategy with comprehensive trend discovery, comment moderation, or influencer partnerships, you'll want to consider the alternatives on this list.
And you may find that you need more than one tool to get just the right blend of features—with several platforms offering free access or free trials, start by taking the time to try a few services out and find the right mix for your needs.
