The Latest Perplexity AI Stats (2024)
The generative AI market is booming.
As of 2024, the AI space is valued at approximately $985.24 billion, increasing at a CAGR of 47.5%.
First launched in August 2022, Perplexity AI is reaping the rewards of this growing industry.
We’ll dive into the numbers behind the AI startup’s success below:
- Perplexity AI Stats Top 5 Picks
- How Many People Use Perplexity AI?
- Perplexity AI Website Traffic Stats
- Perplexity AI User Stats
- Perplexity AI Fundings Statistics
- Perplexity AI Staff Growth
Perplexity AI Stats Top 5 Picks
- Perplexity AI has around 10 million active monthly users.
- In 2023, there were over 500 million requests on Perplexity AI
- More than 50 million Perplexity AI visits were recorded in February 2024
- Approximately 1 in 4 Perplexity users are based in Indonesia
- Perplexity AI is currently valued at over $500 million
How Many People Use Perplexity AI?
According to the latest data, Perplexity AI has approximately 10 million active monthly users.
And during the course of 2023, the AI startup served more than 500 million search queries.
Perplexity currently racks up over 50 million visits per month, giving the website a global rank of 1,712.
In February 2024, Perplexity AI recorded 52.4 million visits – a 23.79% increase from January’s figure (42.33 million).
Here’s a breakdown of Perplexity’s visits per month:
| Month, Year | Visits | Change Over Previous Month | Change Over Previous Month (%) |
| Dec 2022 | 2.2 million | - | - |
| Dec 2023 | 45 million | - | - |
| Jan 2024 | 31.39 million | ↓ 13.61 million | ↓ 29.11% |
| Feb 2024 | 42.33 million | ↑ 10.94 million | ↑ 34.85% |
| Mar 2024 | 52.4 million | ↑ 10.07 million | ↑ 23.79% |
Sources: techeconomy, All Tech Magazine, Semrush
Perplexity AI Website Traffic Stats
Almost half of all Perplexity AI users are based in either Indonesia (24.78%) or India (22.16%).
The US currently ranks third on the list with 16.22% of all Perplexity users.
Here’s a breakdown of the top five countries for Perplexity AI users:
| Rank | Country | % of Users | All Devices | Desktop | Mobile |
| 1 | Indonesia | 24.78% | 12.98 million | 7.47% | 92.53% |
| 2 | India | 22.16% | 11.61 million | 17.79% | 82.21% |
| 3 | US | 16.22% | 8.5 million | 59.69% | 40.31% |
| 4 | Philippines | 3.3% | 1.73 million | 24.1% | 75.9% |
| 5 | Mexico | 2.65% | 1.39 million | 36.06% | 63.94% |
The vast majority of Indonesian users (92.53%) access Perplexity AI via a mobile device.
By contrast, around 3 in 5 (59.69%) Americans use the AI search engine on a desktop.
Overall, the split is around 2:1 in favor of mobile devices (mobile - 63.53%, desktop 36.47%).
In February 2024, 19.11 million users accessed Perplexity via desktop. Approximately 1.74x more people accessed the AI startup via a mobile device (33.29 million).
Here’s a breakdown of devices used to access Perplexity AI over time:
| Month, Year | All Devices | Desktop | Mobile |
| Sep 2023 | 35.28 million | 10.74 million | 24.53 million |
| Oct 2023 | 40.35 million | 12.43 million | 27.92 million |
| Nov 2023 | 44.17 million | 14.53 million | 29.64 million |
| Dec 2023 | 31.39 million | 13.25 million | 18.15 million |
| Jan 2024 | 42.33 million | 16.34 million | 25.99 million |
| Feb 2024 | 52.4 million | 19.11 million | 33.29 million |
Source: Semrush
Perplexity AI User Stats
The average Perplexity AI user spends 23 minutes and 10 seconds on the website per visit.
The bounce rate for AI startup is 62.63%. And on average, each user views 1.81 pages per visit.
Here’s how Perplexity compares to some of the internet’s most popular websites:
| Website | Total Visits | Bounce Rate | Pages per Visit | Average Visit Duration |
| Perplexity AI | 52.4 million | 62.63% | 1.81 | 23 mins 10 secs |
| 84.86 billion | 28.23% | 8.64 | 10 mins 37 secs | |
| YouTube | 32.42 billion | 22.02% | 11.28 | 20 mins 14 secs |
| 16.17 billion | 31.09% | 9.34 | 10 mins 42 secs | |
| 6.82 billion | 35.59% | 11.54 | 8 mins 22 secs | |
| X | 6.09 billion | 31.81% | 10.72 | 11 mins 5 secs |
| Baidu | 4.58 billion | 23.62% | 7.81 | 4 mins 33 secs |
| Wikipedia | 4.36 billion | 59.13% | 3.18 | 3 mins 57 secs |
| Yahoo | 3.44 billion | 33.63% | 5.59 | 8 mins 45 secs |
| Yandex | 3.22 billion | 25.31% | 8.8 | 9 mins 01 secs |
| 2.96 billion | 40.6% | 1.75 | 20 mins 13 secs | |
| Amazon | 2.42 billion | 34.59% | 9.93 | 7 mins 03 sec |
Figures above are accurate as of Mar 14, 2024.
Sources: Semrush, Similarweb, Wikipedia
Perplexity AI Fundings Statistics
In January 2024, Perplexity AI was valued at approximately $520 million.
This follows a $73.6 million Series B funding round, adding to the $25.6 million raised in 2023 ($99.2 million raised in total).
At the time of writing, Perplexity is in discussions to raise another funding round that would reportedly increase the startup’s valuation to $1 billion.
Sources: datanami, Golden, @Trace_Cohen
Perplexity AI Staff Growth
According to Reuters, Perplexity AI has 38 staff, with plans to expand to 60 by the end of 2024.
Perplexity currently has 10 different open roles within their setup. These include:
Mobile
- Senior Android Software Engineer
Product Engineering
- Engineering Manager
- Enterprise Product Manager
- AI Infrastructure Engineer
- Design Engineer (Web)
- AI Research Engineer
- Software Engineer - Full Stack
Growth
- Senior Content Writer (Contract)
Business
- Office Manager
- Operations Program Manager
Sources: Reuters, Perplexity
Conclusion
Interest in the generative market continues to grow.
And as a result, Perplexity AI’s popularity shows no signs of slowing.
If you found these stats interesting, take a look at our other related content: 60 Growing AI Companies & Startups, 33 Booming Generative AI Companies & Startups, and Generative AI Market Size, Trends, & Statistics.
