grid-line

Number Of Threads Users (February 2024)

by Anthony Cardillo
February 9, 2024

Meta’s new social media platform, Threads, has taken the industry by storm.

Threads has picked up a record number of users since launch, shattering all previous records.

This up-to-date guide provides user statistics and other relevant data about the platform. Here’s what you can expect to learn about below.

Top Threads User Statistics

  • Threads currently has 160 million users.
  • In just one hour, Threads surpassed 1 million users.
  • In 2 days, Threads reached 70 million users.
  • Neymar is the most followed Threads account with 13.2 million followers.
  • Threads currently has 130 million monthly active users.

How Many Threads Users Are There?

According to the most recent data, there are 160 million threads users. But growth has slowed down significantly over the last few months. 

It took the platform 4 days and 6 hours to reach 100 million users. In the 210 days since the 100 million users mark, the platform has only added an additional 60 million users. 

Threads saw a larger month-over-month spike in users in December 2023 because of its launch in the European Union. European users can sign up for Threads without linking their Instagram account.

Threads' rise was also seen in the app store rankings. In December 2023, Threads ranked fourth above YouTube and Instagram with 12 million downloads.

undefined

Threads reached 100 million users in just 4 days. ChatGPT recently set this record for the fastest growth, but it took them 2 months to reach the 100 million mark.

According to live updates from Mark Zuckerberg on the Threads app, we tracked the timeline of total Threads users in the table below.

It's worth noting that Zuckerberg and the Threads team have stopped providing total user updates.

Total Users Time Since Launch Date
1 million 1 hour July 6
2 million 2 hours July 6
5 million 4 hours July 6
10 million 7 hours July 6
30 million 1 day 10 hours July 7
70 million 2 days 10 hours July 8
100 million 4 days 6 hours July 10
114 million 11 days 18 hours July 17
117 million 18 days 3 hours July 24
120 million 21 days 9 hours July 31
130 million 62 days 3 hours September 5
137 million 123 days 6 hours November 5
141 million 152 days 8 hours December 4
160 million 180 days 6 hours January 1
160 million 216 days 4 hours February 9

Sources: Quiver Quantitative, Mark Zuckerberg (Threads), TechCrunch

Threads User Growth

According to Mark Zuckerberg, Threads gained 70 million users within 48 hours of its launch. This makes Threads the fastest-growing social network in history by a large margin.

undefined

Meta and Threads have broken several records with this unprecedented launch. Previously set by ChatGPT in 5 days, Threads became the fastest platform to reach 1 million active users in only 1 hour.

It also took Threads 7 hours to reach 10 million users. ChatGPT is the only other online service to challenge this number. And it took them 40 days.

Here’s a comparison breakdown showing how long it took for some of the biggest online service brands in the world to reach 1 million and 10 million users compared to Threads.

Online Service Launch Year Time Taken to Reach 1 Million Users Time Taken to Reach 10 Million Users
Threads 2023 1 hour 7 hours
ChatGPT 2022 5 days 40 days
Clubhouse 2020 1 week 347 days
Instagram 2010 2.5 months 355 days
Spotify 2008 5 months 23 months
Dropbox 2008 7 months 19 months
Facebook 2004 10 months 852 days
Foursquare 2009 13 months 2 years
Twitter 2006 2 years 780 days
Airbnb 2008 2.5 years 4 years
Netflix 1999 3.5 years 9 years

Source: Threads, Statista

Threads User Activity

On July 6 when Threads was launched, 41.79 million daily active users were reported. That number climbed to 49.3 million on July 7. 

On July 14 it was reported that Threads' daily active users have dropped to 23.6 million. This is a sharp decline of 52% in one week. 

Based on August data, Threads' user activity has decreased even more. The platform currently has 10.3 million daily active users, down over 79% since the peak.

The time spent on the app has also dropped significantly. On July 7, users spent an average of 21 minutes daily on the app.

Today, users only spend an average of 3 minutes daily on the app. Meanwhile, Twitter has 200 million daily active users who spend an average of 31 minutes per day on the app. 

New updates directly from Meta indicate that many users are still active on Threads. Leadership stated in a recent earnings report that there are just under 100 million monthly active users. 

According to Meta's fourth-quarter earnings, Threads now has more than 130 million monthly active users. That's a sharp 30% increase compared to their third-quarter earnings update. 

undefined

Source: Similarweb, The Verge, TechCrunch

Most Followed Threads Accounts

Mr. Beast was the first account to reach 1 million followers on Instagram. He reached this number faster than Mark Zuckerberg.

Neymar is currently the most followed account on Threads. He has amassed a following of 13.2 million since joining the platform.

undefined

Here are ten of the most followed accounts on Threads right now.

# Account Total Followers
1 Neymar 13.2 million
2 Selena Gomez 12.3 million
3 Kylie Jenner 10.7 million
4 Kim Kardashian 9.4 million
5 Jennifer Lopez 7.5 million
6 Mr. Beast 7.1 million
7 Shakira 6.9 million
8 Will Smith 6.6 million
9 Khloe Kardashian 6.3 million
10 Chris Hemsworth 6.0 million

Source: USA Today

Conclusion

Threads' rapid growth can be attributed to the massive user base on Instagram and Facebook already. But we still cannot ignore what Meta is accomplishing with its Twitter alternative.

After seeing Threads break the 100 million user record, the growth has slowed down a bit, and the platform must shift to increasing user activity. 

To keep pace with this rapid growth, you can check back for regular updates as we gather more data about the platform.