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Number Of Threads Users (September 2024)

by Anthony Cardillo
September 9, 2024

Meta’s launch of Threads in July 2023 quickly set records. In just seven hours, the platform gained 10 million users. 

While growth initially slowed down after the initial launch, it picked up again in 2024. Meta has also now shifted their focus to keeping users on the platform and increasing activity rather than adding new users. 

This up-to-date guide provides user statistics and other relevant data about the platform. Here’s what you can expect to learn about below.

Top Threads User Statistics

  • Threads currently has over 200 million users.
  • In just one hour, Threads surpassed 1 million users.
  • In 2 days, Threads reached 70 million users.
  • Neymar is the most followed Threads account with 19 million followers.
  • Threads currently has over 200 million monthly active users.

How Many Threads Users Are There?

According to the most recent data, there are more than 200 million threads users.

It took the platform 4 days and 6 hours to reach 100 million users. Since then, the platform has doubled in size and added an additional 100 million users.

Threads saw a larger month-over-month spike in users in December 2023 because of its launch in the European Union. European users can sign up for Threads without linking their Instagram account.

Threads' rise was also seen in the app store rankings. In December 2023, Threads ranked fourth above YouTube and Instagram with 12 million downloads.

Initially, growth slowed down after the first week but has picked up significantly in 2024.

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Threads reached 100 million users in just 4 days. ChatGPT recently set this record for the fastest growth, but it took them 2 months to reach the 100 million mark.

According to live updates from Mark Zuckerberg on the Threads app, we tracked the timeline of total Threads users in the table below.

It's worth noting that Zuckerberg and the Threads team have stopped providing total user updates.

Total UsersTime Since LaunchDate
1 million1 hourJuly 6
2 million2 hoursJuly 6
5 million4 hoursJuly 6
10 million7 hoursJuly 6
30 million1 day 10 hoursJuly 7
70 million2 days 10 hoursJuly 8
100 million4 days 6 hoursJuly 10
114 million11 days 18 hoursJuly 17
117 million18 days 3 hoursJuly 24
120 million21 days 9 hoursJuly 31
130 million62 days 3 hoursSeptember 5
137 million123 days 6 hoursNovember 5
141 million152 days 8 hoursDecember 4
160 million180 days 6 hoursJanuary 1
160 million239 days 8 hoursMarch 3
190 million300 days 6 hoursMay 1
200 million431 days 3 hoursSeptember 9

Sources: Quiver Quantitative, Mark Zuckerberg (Threads), TechCrunch, PCMag

Threads User Growth

According to Mark Zuckerberg, Threads gained 70 million users within 48 hours of its launch. This makes Threads the fastest-growing social network in history by a large margin.

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Meta and Threads have broken several records with this unprecedented launch. Previously set by ChatGPT in 5 days, Threads became the fastest platform to reach 1 million active users in only 1 hour.

It also took Threads 7 hours to reach 10 million users. ChatGPT is the only other online service to challenge this number. And it took them 40 days.

Here’s a comparison breakdown showing how long it took for some of the biggest online service brands in the world to reach 1 million and 10 million users compared to Threads.

Online ServiceLaunch YearTime Taken to Reach 1 Million UsersTime Taken to Reach 10 Million Users
Threads20231 hour7 hours
ChatGPT20225 days40 days
Clubhouse20201 week347 days
Instagram20102.5 months355 days
Spotify20085 months23 months
Dropbox20087 months19 months
Facebook200410 months852 days
Foursquare200913 months2 years
Twitter20062 years780 days
Airbnb20082.5 years4 years
Netflix19993.5 years9 years

Source: Threads, Statista

Threads User Activity

On July 6, 2023, when Threads was launched, 41.79 million daily active users were reported. That number climbed to 49.3 million on July 7. 

On July 14, 2023, it was reported that Threads' daily active users had dropped to 23.6 million. This is a sharp decline of 52% in one week. 

Based on August 2023 data, Threads' user activity has decreased even more. The platform fell to just 10.3 million daily active users, down over 79% since the peak.

Despite this initial decline after launching, platform activity has rebounded. In August 2024, Mark Zuckerberg stated Threads now has more than 200 million monthly active users.

He also mentioned some notable platform activity. Users have created more than 50 million Tags, with "PhotographyThreads," "BookThreads," and "GymThreads" ranking in the top three. 

Also despite Threads link to Instagram, 63% of all Threads posts are text-only. However, 1 in 4 posts contain at least a single image. 

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Source: Similarweb, The Verge, TechCrunch, Social Media Today, TechCrunchPCMag

Most Followed Threads Accounts

Mr. Beast was the first account to reach 1 million followers on Instagram. He reached this number faster than Mark Zuckerberg.

Neymar is currently the most followed account on Threads. He has amassed a following of 19.0 million since joining the platform.

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Here are ten of the most followed accounts on Threads right now.

#AccountTotal Followers
1Neymar19.0 million
2Selena Gomez17.6 million
3Kylie Jenner15.5 million
4Kim Kardashian14.1 million
5Taylor Swift12.2 million
6Jennifer Lopez11.9 million
7Shakira10.2 million
8Will Smith9.8 million
9Mr. Beast9.7 million
10Miley Cyrus9.1 million

Source: USA Today

Conclusion

Threads' rapid growth can be attributed to the massive user base on Instagram and Facebook already. But we still cannot ignore what Meta is accomplishing with its Twitter alternative.

After seeing Threads break the 100 million user record, the new user growth has slowed down a bit, and the platform has shifted its strategy to increase user activity. 

To keep pace with this rapid growth, you can check back for regular updates as we gather more data about the platform.