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31 Trending Products to Sell (2022 & 2023)

by Josh Howarth
November 3, 2022

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This is our regularly-updated list of trending products to sell online.

Using our proprietary trend-spotting technology, we’ve identified 31 products that are seeing rapid growth (while still being relatively under the radar.)

So whether you’re looking for an untapped niche or a product to sell on your eCommerce site, here are the top trending products right now:

1. Beet gummies

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5-year search growth: 2300%

Search growth status: Regular

Search volume: 1.3K/mo

Price range: $10-$40

What is it? Beet gummies, as the name suggests, are gummies containing beet extract or beet juice. Interest in this product category is increasing mainly because of the product’s purported heart health benefits.

2. Caffeine eye serum

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5-year search growth: 771%

Search growth status: Regular

Search volume: 480/mo

Price range: $10-$30

What is it? Caffeine eye serums are water-based treatments that constrict blood vessels around the eyes, which reduces puffiness. Additionally, these serums reduce reactive oxygen species that harm the skin, helping to prevent under-eye bags and dark discoloration.

3. ADHD supplement

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5-year search growth: 91%

Search growth status: Exploding

Search volume: 5.4K/mo

Price range: $15-$60

What is it? ADHD supplements help with symptoms like inattention, memory loss, mood swings, and cognitive impairment. Some of the most popular ADHD supplements are omega-3, Iron, magnesium, zinc, vitamin C, and melatonin. But the increased interest in this product category can be mainly attributed to nootropics. Specifically, people are increasingly using nootropics to help with their ADHD.

4. Padel racket

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5-year search growth: 1900%

Search growth status: Exploding

Search volume: 1K/mo

Price range: $60-$300

What is it? Padel rackets are stringless, perforated rackets and are smaller and more compact than traditional tennis rackets. Padel is one of the fastest-growing sports in the world (in some countries, the number of padel players has increased 5x since 2020.) Importantly, the number of startups offering padel rackets is also growing, accelerating interest in this product category.

5. Mushroom chocolate

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5-year search growth: 233%

Search growth status: Exploding

Search volume: 5.4K/mo

Price range: $15-$40

What is it? Mushroom chocolate, as the name suggests, refers to chocolates made with mushrooms as one of the primary ingredients. Boosted immunity, lower levels of stress and better mood are some of the supposed health benefits of consuming certain types of mushrooms. Whereas people increasingly consume dark chocolate because it is a rich source of antioxidants and helps lower blood pressure. Mushroom chocolate combines these two to create a superfood snack that may yield numerous health benefits. Mushroom chocolate is also trending due to the increasing popularity of chocolate made with psychedelic mushrooms.

6. Bakuchiol serum

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5-year search growth: +99X

Search growth status: Exploding

Search volume: 3.6K/mo

Price range: $8-$40

What is it? Bakuchiol serum is a skincare serum infused with bakuchiol. The product is used for its antioxidant properties, which help reduce skin discolorations and wrinkles..

7. Bamboo pajamas

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5-year search growth: 314%

Search growth status: Exploding

Search volume: 5.4K/mo

Price range: $28-$60

What is it? Bakuchiol serums are part of the Bakuchiol Products meta trend. Bakuchiol is a chemical compound derived from the Psoralea corylifolia plant. The compound is mainly known for its antioxidant and anti-inflammatory properties, which is why it’s increasingly used in anti-aging skincare products. Specifically, bakuchiol is emerging as an alternative to the more popular retinol. Bakuchiol’s skincare benefits are very similar to retinol. However, contrary to retinol, bakuchiol purportedly does not cause redness, irritation, itching and dry skin.

8. Menstrual disc

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5-year search growth: 1625%

Search growth status: Exploding

Search volume: 18.1K/mo

Price range: $10-$40

What is it? Menstrual discs are reusable period products. Unlike traditional menstrual cups, menstrual discs are designed to be “ideal for period sex”. An increasing number of DTC menstrual disc startups are also accelerating this trend.

9. Portable stove

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5-year search growth: 1011%

Search growth status: Exploding

Search volume: 12.1K/mo

Price range: $25-$70

What is it? A portable stove is a cooking stove designed to be lightweight and portable. Camping is steadily increasing in popularity (more than 86 million US households now consider themselves campers). And overall demand for camping-specific products (including portable stoves) is increasing. Camping and other outdoor activities are the reasons why the market for portable stoves is expected to grow by more than 58% in the next 5 years.

10. Turmeric gummies

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5-year search growth: 1066%

Search growth status: Regular

Search volume: 4.4K/mo

Price range: $10-$30

What is it? Turmeric gummies are high-dose turmeric supplements in gummy form. Sales of turmeric are forecasted to grow by a CAGR of 8.42% and reach $223M by 2025.

11. Rice water shampoo

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5-year search growth: 1860%

Search growth status: Exploding

Search volume: 3.6K/mo

Price range: $15-$35

What is it? Rice water shampoo is made with water produced from straining rice. The practice of washing hair with rice water is 1000+ years old. It is believed that the inositol found in rice water has repair and protection qualities. Given the simplicity of the production process, rice water shampoo is often homemade.

12. Mushroom coffee

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5-year search growth: 284%

Search growth status: Exploding

Search volume: 27.1K/mo

Price range: $10-$35

What is it? Mushroom coffee is a blend of mushrooms (lion’s mane, chaga and rhodiola etc.) with instant coffee. The product is typically consumed to help with immune support and mental focus.

13. Foldable solar panel

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5-year search growth: 150%

Search growth status: Exploding

Search volume: 1K/mo

Price range: $140-$600

What is it? Foldable solar panels are portable panels that can be folded for storage or transport. Smaller panels are used while hiking and camping, whereas larger foldable panels are usually mounted on RVs to charge devices inside the vehicle.

14. Lion’s mane tea

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5-year search growth: 250%

Search growth status: Exploding

Search volume: 720/mo

Price range: $7-$30

What is it? Lion’s mane tea, as the name suggests, is tea made primarily from lion’s mane mushrooms. Many new startups are entering this space, further accelerating interest in this product category.

15. Salmon bites

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5-year search growth: 308%

Search growth status: Exploding

Search volume: 5.4K/mo

Price range: $15-$30

What is it? Salmon bites are bite-sized dog treats made from salmon meat and skin. Salmon bites are rich in omega-3 fatty acids, which help support an animal's skin and coat health.

16. Ashwagandha water

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5-year search growth: 256%

Search growth status: Exploding

Search volume: 210/mo

Price range: $3-$5

What is it? Ashwagandha water is water containing ashwagandha extract. Interest in this product type is increasing (up 330% over the last five years) because it’s one of the most convenient ways to consume ashwagandha.

17. Rosemary oil

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5-year search growth: 233%

Search growth status: Exploding

Search volume: 22.2K/mo

Price range: $8-$25

What is it? Rosemary oil, as the name suggests, is a liquid oil extracted from the rosemary plant. The product is often used in aromatherapy as its smell reportedly reduces stress levels. But a recent spike in demand is due to another potential benefit: haircare. (Searches for “rosemary oil for hair” have surged by 376% in the last two years.

18. Migraine hat

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5-year search growth: 300%

Search growth status: Regular

Search volume: 1K/mo

Price range: $16-$30

What is it? Migraine hats are wearable ice packs that help treat migraines and headaches. Specifically, this product works by pressuring pain points and providing long-lasting cold.

19. Padel balls

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5-year search growth: 650%

Search growth status: Exploding

Search volume: 720/mo

Price range: $10-$20

What is it? Padel balls are tennis-like balls used for the racket sport, padel. Demand for this product is growing largely thanks to growing interest in the sport itself. (Searches for “padel” have increased by 222% over the last five years).

20. Key fob cover

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5-year search growth: 128%

Search growth status: Regular

Search volume: 3.6K/mo

Price range: $8-$20

What is it? Key fob covers are cases designed to protect a person’s key fob. These covers prevent dirt and dust from building up on the key fob. Plus, they protect the fob from scratches. However, interest in this product category can be mainly attributed to aesthetics. Specifically, the product’s becoming extremely popular among Gen-Z thanks to social media.

21. Barrier cream

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5-year search growth: 114%

Search growth status: Regular

Search volume: 6.6K/mo

Price range: $8-$38

What is it? Barrier cream is a skincare product designed to act as a barrier for the skin. Specifically, this beauty product protects the skin from irritants and drying out. Barrier cream has largely grown thanks to TikTok, with videos mentioning barrier creams amassing over 112 million views on the platform.

22. Weighted sleep sack

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5-year search growth: 1540%

Search growth status: Exploding

Search volume: 9.9K/mo

Price range: $20-$85

What is it? Weighted sleep sacks are wearable blankets that weigh more than traditional blankets. Some studies have suggested that heavy sleep sacks may help soothe infants that struggle to go to sleep. The product presumably works by giving babies a sensation that a hand is placed on them. This, in turn, makes them feel secure, which helps calm them down. Interest in this product category is mainly growing as an alternative to weighted blankets. Allegedly, the risk of suffocation with weighted sacks is lower than with weighted blankets–while the benefits remain almost identical.

23. Nicotine pouches

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5-year search growth: 1416%

Search growth status: Exploding

Search volume: 18.1K/mo

Price range: $20-$85

What is it? Nicotine pouches are tobacco-free pouches that people put in their mouths like snus or chewing tobacco. (But unlike chewing tobacco, no spitting is required.) They’re usually mint- or fruit-flavored, and a pack of pouches costs about the same as a pack of cigarettes.

24. Gaming sleeve

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5-year search growth: 213%

Search growth status: Exploding

Search volume: 2.4K/mo

Price range: $8-$20

What is it? Gaming sleeves are full-arm compression sleeves used for professional gaming. Worn on a player’s mouse arm, these sleeves are used mainly to reduce friction between the hand and the mousepad. Reduced friction helps prevent rug burns that can occur when the hand rubs the mousepad for a long time. More importantly, reduced friction enables gamers to move the mouse with less resistance and, thus, improve their performance.

25. Caffeine scrub

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5-year search growth: 1100%

Search growth status: Exploding

Search volume: 30/mo

Price range: $10-$20

What is it? Caffeine scrubs are exfoliating skin products made from coffee grounds. These products are being marketed as a natural cellulite treatment that also helps reduce wrinkles. Coffee scrubs have also seen quite a bit of traction on social media. Videos mentioning this product category have over 30 million views on TikTok.

26. Scent beads

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5-year search growth: 477%

Search growth status: Exploding

Search volume: 2.4K/mo

Price range: $8-$20

What is it? Scent beads are dissolvable fragrance beads used in laundry detergent. Other terms used to describe this product include “booster scent beads” and “in-wash scent beads”.

27. Under eye patches

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5-year search growth: 300%

Search growth status: Exploding

Search volume: 14.8K/mo

Price range: $7-$20

What is it? Under-eye patches are small masks that make the eyes look well-rested by reducing dark circles. These patches often contain high concentrations of ingredients (like hyaluronic acid, retinol, collagen, caffeine and niacinamide) that improve skin health and appearance. Videos mentioning the product have over 170 million views on TikTok.

28. Wavy mirror

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5-year search growth: 345%

Search growth status: Exploding

Search volume: 5.4K/mo

Price range: $10-$100

What is it? Wavy mirrors are irregularly shaped reflective mirrors. These mirrors are trending largely thanks to TikTok. In fact, videos mentioning these products have over 13.6 million views on the platform. Demand for these products has also seen a spike in the Etsy marketplace. According to Etsy, searches for wavy mirrors on the platform have grown 203% in the first three months of 2022. Ultrafragola mirrors, squiggly mirrors and asymmetrical mirrors are examples of in-demand wavy mirror styles.

29. Mucin serum

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5-year search growth: 330%

Search growth status: Regular

Search volume: 10/mo

Price range: $15-$40

What is it? Mucin serum refers to skincare serums made from snail mucin (a slime-like bodily secretion produced by snails). The product is gaining attraction because some studies have suggested it helps regenerate and heal damaged skin. Snail mucin products have gone viral on social media. Videos mentioning these products have over 1.3 billion views on TikTok.

30. Weighted stuffed animals

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5-year search growth: 2400%

Search growth status: Regular

Search volume: 9.9K/mo

Price range: $15-$60

What is it? Weighted stuffed animals are toys that weigh significantly more than traditional stuffed animals. On average, these stuffed animals weigh anywhere between 2 and 5 pounds. Some studies have suggested that heavy stuffed animals can be soothing and relaxing, which can help children with ADHD and anxiety.

31. Period underwear

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5-year search growth: 282%

Search growth status: Exploding

Search volume: 74K/mo

Price range: $15-$35

What is it? Period underwear are absorbent panties for use during one’s menstrual cycle. The market for menstrual underwear was valued at $110.5M in 2021 and is expected to grow to $277M in 2029.

Conclusion

As you can see, the trending products on this list are ideal for selling on Amazon or your own eCommerce store.

Considering how quickly consumer preferences change, we will be keeping this list updated with new products (and fresh data) on a regular basis.