44 Trending Products to Sell (Oct 2024)
This is our regularly updated list of trending products to sell online.
Using our proprietary trend-spotting technology, we’ve identified 44 products that are seeing rapid growth (while still being relatively under the radar.)
So whether you’re looking for an untapped niche or a great product to sell on your Ecommerce site, here are the top trending products right now:
1. Bakuchiol serum
5-year search growth: 790%
Search volume: 60.5K/mo
Price range: $8-$40
Top countries: US, Germany, UK, Indonesia, France, India
Suppliers: BYBI, Medik8, Balance Me
What is it? Bakuchiol serum is a skincare product infused with bakuchiol, a "plant-based alternative to retinol". The product is used for its antioxidant properties, which can help reduce skin discolorations and wrinkles.
Several TikTok videos about bakuchiol serum have well over 100K views.
2. Toe spacers
5-year search growth: 382%
Search volume: 60.5K/mo
Price range: $1-$25
Top countries: US, Australia, UK, Canada, India, Germany
Suppliers: YogaMedic, MHSY, Sumiwish
What is it? Toe spacers help promote healthy "toe splay". Specifically, the product fans out the toes to their natural position to help restore shape and realign digits. They are often used to help relieve foot pain and improve balance.
Videos related to toe spacers have received over 2.5 billion views on TikTok.
3. ADHD supplement
5-year search growth: 335%
Search volume: 180/mo
Price range: $15-$60
Top countries: US, UK, Canada, Australia, Belgium, Denmark
Suppliers: Brainzyme Focus, Neurobalance, VitaVerse
What is it? ADHD supplements are designed to help with inattention, memory loss, mood swings, and cognitive impairment. Some of the most popular ADHD supplements contain omega-3, Iron, magnesium, zinc, vitamin C, and melatonin.
The increased interest in this product category can be mainly attributed to nootropics. Specifically, people are increasingly using nootropics to help with their ADHD. According to Google Trends, searches for this product have increased by more than 2x since 2018.
4. Padel racket
5-year search growth: 1,329%
Search volume: 165K/mo
Price range: $60-$300
Top countries: Netherlands, Norway, Belgium, UAE, Sweden
Suppliers: Kuikma, Dunlop, HEAD
What is it? Padel is a racket sport similar to tennis, squash, and pickleball. However, it's played in a small, walled-in court. The rackets are much lighter than tennis rackets (and are stringless).
Padel is currently one of the fastest-growing sports in the world (particularly in Europe). This partly explains the growing interest in this product category. TikTok videos about padel rackets have around 20 million views.
5. Mushroom chocolate
5-year search growth: 353%
Search volume: 90.5K/mo
Price range: $15-$40
Top countries: US, UK, Canada, Australia, India, Philippines
Suppliers: VeganVitality, Elit, Enrichd
What is it? Mushroom chocolate, as the name suggests, refers to chocolates made with mushrooms as one of the primary ingredients. Boosted immunity, lower levels of stress, and better mood are some of the supposed health benefits of consuming certain types of mushrooms.
People increasingly consume dark chocolate because it is a rich source of antioxidants and may help lower blood pressure in certain people. Mushroom chocolate adds mushrooms to the mix in order to produce a snack that may yield numerous health benefits. Mushroom chocolate is also trending due to the increasing popularity of chocolate made with psychedelic mushrooms.
6. Beet gummies
5-year search growth: 5,500%
Search volume: 5.4K/mo
Price range: $10-$120
Top countries: US, Canada, Australia, Belgium, Germany, France
Suppliers: Garden of Life, WeightWorld, New Leaf
What is it? Beet gummies, as the name suggests, are gummies containing beet extract or beet juice. Interest in this product category is increasing mainly because of the product’s purported heart health benefits.
Over 400 people have rated these 4.4-star beet gummies on Amazon.
7. Bamboo pajamas
5-year search growth: 1,329%
Search volume: 27.1K/mo
Price range: $28-$60
Top countries: US, Australia, UK, Canada, Ireland, Brazil
Suppliers: Vlazom, Amorbella, WiWi
What is it? Bamboo pajamas are organic-based nightwear made primarily from bamboo fiber. This is becoming a popular product largely due to its comfort and the fact that bamboo is considered more eco-friendly than cotton.
Over 75 million people have viewed bamboo pajama videos on TikTok.
8. Niacinamide body lotion
5-year search growth: 99x+
Search volume: 6.6k/mo
Price range: $10-$100
Top countries: USA, India, China, Japan, Germany
Suppliers: Olay, The INKEY List, COSRX, CeraVe
What is it? Niacinamide is a form of vitamin B3 that has gained a lot of recent popularity in the skincare market. Niacinamide body lotion is used to moisturize skin and boost hydration. Products using this ingredient have gained significant traction on social media.
9. Menstrual disc
5-year search growth: 371%
Search volume: 90.5K/mo
Price range: $10-$40
Top countries: US, Canada, UK, Australia, Denmark, India
Suppliers: Flex, Softdic, Intimina
What is it? Menstrual discs are insertable, reusable products used during menstrual cycles. Unlike traditional menstrual cups, menstrual discs are designed to be “ideal for period sex”. An increasing number of DTC menstrual disc startups are also accelerating this trend.
10. Creatine gummies
5-year search growth: 99x+
Search volume: 74k/mo
Price range: $10-$40
Top countries: UK, US, New Zealand
Suppliers: Swoly, Create, Bear Balanced, Beava
What is it? Creatine gummies are a supplement formulated to boost creatine levels. This organic compound is found in muscle cells and helps supply energy. These gummies aim to increase muscle mass, improve muscle strength, and enhance exercise performance, differentiating themselves from traditional creatine powders and capsules by offering a more palatable and easy-to-consume option.
They are primarily targeted at athletes, bodybuilders, and fitness enthusiasts looking for an effective and convenient way to incorporate creatine into their supplement regimen.
11. Turmeric gummies
5-year search growth: 482%
Search volume: 9.9K/mo
Price range: $10-$30
Top countries: US, Canada, UK, Australia
Suppliers: Garden of Life, Starpowa, BeLive
What is it? Turmeric gummies are chewable candies containing supplemental turmeric. Turmeric is rich in the compound curcumin, an antioxidant. Turmeric is typically consumed to flavor dishes. However, in supplement form, turmeric is primarily used to reduce inflammation.
The supplements’ popularity on Amazon continues to grow with over 17,000 ratings on BeLive’s turmeric ginger gummies. The product currently averages a 4.3-star rating.
12. Rice water shampoo
5-year search growth: 623%
Search volume: 27.1K/mo
Price range: $15-$35
Top countries: US, India, UK, Canada, Australia, Germany
Suppliers: Mimosu, Replenhair, Kitsch
What is it? Rice water shampoo is made with water produced from straining rice. The practice of washing hair with rice water is 1,000+ years old. It is believed that the inositol found in rice water has repair and protection qualities.
Given the simplicity of the production process, rice water shampoo is often homemade. In fact, many TikTokers have received millions of views on their rice water shampoo videos. However, a growing number of online stores are selling the product.
13. Mushroom coffee
5-year search growth: 938%
Search volume: 368K/mo
Price range: $10-$35
Top countries: US, UK, Canada, Australia, Croatia, Singapore
Suppliers: Time Health, Sloent Shrooms, Four Sigmatic
What is it? Mushroom coffee is a blend of mushrooms (lion’s mane, chaga, and rhodiola etc.) with instant coffee. The product is typically consumed to help with immune support and mental focus said to have a medicinal effect.
Searches for mushroom coffee took off in 2022 and related videos have 8 million views on TikTok.
14. Caffeine gummies
5-year search growth: 592%
Search volume: 4.4K/mo
Price range: $10-$30
Top countries: US, Australia, UK
Suppliers: Myvitamins, Vitaldin, Mium
What is it? Caffeine gummies are chewy supplements infused with a plant-based stimulant. Each gummy contains between 40 to 200 milligrams of caffeine.
There have been around 3 million views for "caffeine gummies" on TikTok. And with 75% of Americans consuming caffeine at least once each day, there’s clearly room for continued growth.
15. Kojic acid serum
5-year search growth: 2,200%
Search volume: 110K/mo
Price range: $10-$50
Top countries: India, US, UK, Canada, Nigeria, Pakistan
Suppliers: Sadoer, First Lady, Revolution Skin
What is it? Kojic acid serum is a skincare product that contains kojic acid as its active ingredient. It helps to brighten and even out skin tone by reducing the production of melanin, the pigment that causes dark spots and discoloration.
As one of many growing skincare products, kojic acid serum has received a lot of attention on TikTok, garnering over 5 million views on videos related to the product.
16. Salmon bites
5-year search growth: 720%
Search volume: 14.8K/mo
Price range: $15-$30
Top countries: US, UK, Canada, Australia, Brazil
Suppliers: Zesty Paws, Fish4Dogs, Arden Grange
What is it? Salmon bites are bite-sized dog treats made from salmon meat and skin. Salmon bites are rich in omega-3 fatty acids, which help support an animal's skin and coat health.
These are a trending item for pet owners as they're typically made with few artificial ingredients or preservatives. Fish4Dogs’ finest salmon bites average 4.93/5 from over 200 customer reviews.
17. Ashwagandha water
5-year search growth: 262%
Search volume: 720/mo
Price range: $3-$5
Top countries: India, US
Suppliers: OHMG, Catalyse, MEDAHUMAN
What is it? Ashwagandha water, as the name suggests, is water containing ashwagandha extract. Interest in this product type is increasing because it’s one of the most convenient ways to consume ashwagandha.
Videos related to ashwagandha water have received around 1.4 billion views on TikTok.
18. Probiotic soda
5-year search growth: 1,625%
Search volume: 18.1k/mo
Price range: $5-$30
Top countries: US, Canada, UK, China
Suppliers: Symprove, Fhirst, Hip Pop, WeightWorld
What is it? Probiotic sodas are a beverage that combines the refreshing qualities of soda with the health benefits of probiotics. They often contain added ingredients like apple cider vinegar, fruit juices, and various vitamins to enhance their health benefits, particularly for gut health.
These drinks are targeted at health-conscious consumers looking for a healthier alternative to traditional sodas.
19. Padel balls
5-year search growth: 1,550%
Search volume: 135k/mo
Price range: $10-$20
Top countries: US, South Africa, UAE, UK, Sweden, Egypt
Suppliers: HEAD, NOX, Wilson
What is it? Padel balls are tennis-like balls used for the racket sport, padel. Padel has over 18 million players globally – that’s around a quarter of all tennis players. As a result, there’s now a growing interest from investors in the sport.
Demand for this hot product is growing largely thanks to growing interest in the sport itself over recent years. So while still a niche product, the target market for padel balls is likely to increase over time.
20. Key fob cover
5-year search growth: 121%
Search volume: 8.1K/mo
Price range: $8-$20
Top countries: US, Canada, UK, Australia
Suppliers: Temu, Timotheus, Callie
What is it? Key fob covers are cases designed to protect a person’s key fob. These covers prevent dirt and dust from building up on the key fob. Plus, they protect the fob from scratches.
However, interest in this product category can be mainly attributed to aesthetics. Specifically, the product is becoming extremely popular among Gen Z thanks to social media. For example, this key fob cover TikTok has around 3 million views.
21. Barrier cream
5-year search growth: 148%
Search volume: 40.5K/mo
Price range: $8-$38
Top countries: US, UK, Australia, Canada, India, Ireland
Suppliers: Cavilon, TRUE Skincare, Pacifica
What is it? Barrier cream is a skincare product designed to act as a barrier for the skin. Specifically, this beauty product protects the skin from irritants and drying out.
Increasing online sales of barrier cream are primarily thanks to TikTok, with videos mentioning barrier creams amassing over 45 million views on the platform.
22. Weighted sleep sack
5-year search growth: 258%
Search volume: 27.1K/mo
Price range: $20-$85
Top countries: US, Canada, UK, Australia
Suppliers: Love To Dream, Tommee Tippee, HaloSleep
What is it? Weighted sleep sacks are wearable blankets that weigh more than traditional blankets. Some studies have suggested that heavy sleep sacks may help soothe infants who struggle to go to sleep.
The product presumably works by giving babies a sensation that a hand is placed on them. This, in turn, makes them feel secure, which helps calm them down.
Interest in this product category is mainly growing as an alternative to weighted blankets. Allegedly, the risk of suffocation with weighted sacks is lower than with weighted blankets – while the benefits remain almost identical.
23. Nicotine pouches
5-year search growth: 553%
Search volume: 9.2K/mo
Price range: $20-$85
Top countries: US, UK, Canada, Germany, Italy, Pakistan
Suppliers: Übbs, Nordic Spirit, Killa
What is it? Nicotine pouches are tobacco-free pouches that people put in their mouths like snus or chewing tobacco. Notably, unlike chewing tobacco, no spitting is required. They’re usually mint or fruit-flavored, and a pack of pouches costs about the same as a pack of cigarettes in the United States.
Studies suggest that nicotine pouches can be used as a tobacco harm-reduction tool. As a result, search interest in the product has grown steadily over the past five years, spiking in late 2022.
24. Gaming earbuds
5-year search growth: 357%
Search volume: 49.5K/mo
Price range: $15-$2000
Top countries: India, US, UK, Canada, Australia, Malaysia
Suppliers: Razer, JLab, JBL
What is it? Gaming earbuds are earphones designed to be used when playing video games. They usually provide high-quality audio along with noise-canceling features.
Over 135 million viewers have watched gaming earbud videos on TikTok.
25. Glycolic acid exfoliating toner
5-year search growth: 1,800%
Search volume: 2.9k/mo
Price range: $10-$30
Top countries: USA, India, China, Japan, Germany
Suppliers: The Ordinary, L'Oréal, Pixi, The INKEY List
What is it? Glycolic acid exfoliating toner is a skincare product designed to gently remove dead skin cells and improve skin texture using glycolic acid, a type of alpha hydroxy acid (AHA). This toner helps to exfoliate the skin, promote cell turnover, and enhance the effectiveness of other skincare products by allowing for better absorption.
It is particularly beneficial for individuals with dull, uneven skin tone, and those looking to achieve smoother, brighter skin.
26. Scent beads
5-year search growth: 567%
Search volume: 9.9K/mo
Price range: $8-$20
Top countries: US, Australia, UK, Canada
Suppliers: Lenor, Airpure, Fairy
What is it? Scent beads are dissolvable fragrance beads used in laundry detergent. Other terms used to describe this product include “booster scent beads” and “in-wash scent beads”.
Search interest spiked in 2021 and has remained high since. There are over 3,500 posts under #scentbeads on Instagram.
27. Under eye patches
5-year search growth: 243%
Search volume: 60.5K/mo
Price range: $7-$20
Top countries: US, India, UK, Canada, Australia, Ireland
Suppliers: Garnier, Revolution Skincare, Beauty Pro
What is it? Under-eye patches are small masks that make the eyes look well-rested by reducing dark circles. These patches often contain high concentrations of ingredients (like hyaluronic acid, retinol, collagen, caffeine, and niacinamide) that improve skin health and appearance.
Videos mentioning the product have over 55 million views on TikTok.
28. African net sponge
5-year search growth: 8,000%
Search volume: 110k/mo
Price range: $5-$10
Top countries: US, Canada, Germany, UK, China
Suppliers: Tissu Fabrics, JASSINS, Windspeed
What is it? An African net sponge is a traditional skincare tool used primarily in West Africa, made from durable, stretchy nylon material known for its exfoliating properties. It helps remove dead skin cells, improve circulation, and promote smoother, healthier skin while being sustainable due to its long-lasting nature and ease of cleaning and reuse.
African net sponges iare particularly beneficial for individuals seeking effective, natural exfoliation methods and are gaining popularity globally for their skincare benefits.
29. Waterfall kitchen sink
5-year search growth: 6,400%
Search volume: 8.1k/mo
Price range: $15-$40
Top countries: US, Canada, UK, Germany, France
Suppliers: Bliote, LEFTON, Schock, Boelon
What is it? Waterfall kitchen sinks have a design where the water flows in a manner that mimics a waterfall. Specific faucet designs or sink structures allow water to cascade smoothly, and they are often considered modern and stylish, adding a unique aesthetic to the kitchen.
These sinks are popular among homeowners looking to enhance their kitchen's visual appeal and functionality.
30. Hall effect joystick
5-year search growth: 99x+
Search volume: 27.1k/mo
Price range: $15-$30
Top countries: China, US, South Korea, Russia
Suppliers: Aknes, Jingdu, NSLikey
What is it? This type of joystick uses the hall effect to detect its position by measuring changes in the magnetic field as it is moved. Hall effect joysticks are distinguished by their durability and precision, as they lack mechanical parts that can wear out over time, making them highly reliable
These joysticks are ideal for applications requiring high reliability and longevity, such as industrial controls and gaming peripherals.
31. Carbon pickleball paddle
5-year search growth: 9,000%
Search volume: 5.4k/mo
Price range: $30-$100
Top countries: US, Canada, Spain, India, Mexico
Suppliers: CRBN, Pickleball People, Wilson
What is it? Pickleball paddles constructed from carbon fiber are known for their durability and lightweight properties. These paddles often feature honeycomb cores, textured surfaces, and professional-grade finishes, providing enhanced performance and control for players.
Carbon pickleball paddles are ideal for both amateur and professional players seeking high-quality equipment approved by USA Pickleball.
32. Non-tarnish jewelry
5-year search growth: 9,000%
Search volume: 9.9k/mo
Price range: $10-$20
Top countries: China, India, US, UK, Japan
Suppliers: PAVOI, Philip Jones, Ted Baker
What is it? This jewelry is made from metals that resist tarnishing and maintain their appearance over time. Non-tarnish jewelry typically uses materials like solid gold, titanium, and stainless steel, which do not react to common tarnishing agents such as water, sweat, chemicals, and air.
This type of jewelry is ideal for individuals seeking durable and low-maintenance accessories that retain their aesthetic appeal.
33. Pistachio perfume
5-year search growth: 2,867%
Search volume: 22.2k/mo
Price range: $15-$100
Top countries: US, France, Spain, Germany, Italy
Suppliers: Vanilla Dreams, KAYALI, Ithra Dubai
What is it? This fragrance is characterized by a sweet, nutty aroma with subtle hints of almond and vanilla. Its soft and versatile nature allows it to be paired with a variety of other scents, adding complexity and depth to the overall fragrance.
Pistachio perfume is particularly appealing to individuals who appreciate unique, multi-faceted fragrances and are looking for a distinctive scent profile.
34. Tumble Rug
5-year search growth: 6,000%
Search volume: 74k/mo
Price range: $20-$150
Top countries: US, Canada, UK
Suppliers: Tumble, Dunelm, Vamcheer
What is it? This type of machine-washable rug is spillproof and designed to be pet and kid-friendly. It features a cushioned, non-slip rug pad, providing both practicality and comfort for everyday use, distinguishing it from traditional rugs.
This product is ideal for households with children and pets, as well as individuals seeking low-maintenance and durable home decor solutions.
35. Hair Wax Stick
5-year search growth: 1,129%
Search volume: 110K/mo
Price range: $5-$20
Top countries: US, UK, India, Canada, Australia, South Africa
Suppliers: TIGI, IKT, Wodemate
What is it? Hair wax sticks are hair styling products that come in the form of a stick and are used to create texture, definition, and hold in hairstyles. Hair wax sticks are easy to use, mess-free, and provide a natural-looking finish. They are ideal for short to medium-length hair and can be used to create a wide range of styles, from messy and textured to sleek and polished.
Searches for hair wax sticks took off in early 2022 and they have largely continued their upward trend. TikTok videos related to the product have received around 50 million views.
36. Red light therapy belt
5-year search growth: 6,900%
Search volume: 2.9k/mo
Price range: $50-$200
Top countries: US, Canada, UK
Suppliers: cabpay, Nebula, bodybud
What is it? These wearable devices are designed to provide infrared light therapy for muscle pain relief, fat reduction, and overall wellness. Red light therapy belts are flexible, often come with a timer, and are notable for their convenience and ease of use.
They are primarily targeted at individuals seeking non-invasive methods for pain management and wellness enhancement.
37. Boucle Chair
5-year search growth: 4,100%
Search volume: 49.5K/mo
Price range: $100-$1,000
Top countries: US, UK, Australia, Canada, New Zealand
Suppliers: Dunelm, Daals, Homebase
What is it? Boucle chairs are a type of chair that is upholstered in bouclé fabric, which has a textured, looped surface. These chairs are most commonly white or cream in color.
On TikTok, boucle chair videos have over 105 million views. DIY boucle chair videos are also gathering momentum on social media.
38. Blooming Gel
5-year search growth: 773%
Search volume: 33.1K/mo
Price range: $5-$20
Top countries: US, Mexico, France, UK, Netherlands, Colombia
Suppliers: Beetles, Gelish, Claw Culture
What is it? Blooming gel is simply a translucent gel formula similar to that of a nail base coat, which causes any color added over the top to bloom.
Social media is a driving force behind the popularity of blooming nails. Nail art videos have around 79 billion views on TikTok. And riding off the back of that, blooming gel TikToks have over 110 million views.
39. Microneedle patches
5-year search growth: 483%
Search volume: 5.4k/mo
Price range: $10-$40
Top countries: Japan, US, Canada, Mexico, UK
Suppliers: Rael Beauty, Dots for Spots, skyn
What is it? Microneedle patches are a type of transdermal drug delivery system that uses an array of tiny needles to painlessly penetrate the outer layer of the skin. These patches create microchannels that allow for the direct delivery of drugs, vaccines, or other therapeutic agents into the dermal or subdermal layers, improving the efficacy and speed of drug delivery compared to traditional methods.
They are particularly beneficial for patients who are needle-phobic, require self-administration, or need enhanced drug absorption.
40. Lithium Iron Phosphate Battery
5-year search growth: 155%
Search volume: 90.5K/mo
Price range: $50-$400
Top countries: US, India, South Africa, Australia, UK, Canada
Suppliers: Duracell, Eco-Worthy, CHINS
What is it? Lithium iron phosphate batteries are a type of rechargeable battery that uses lithium iron phosphate as the cathode material. These batteries have a long lifespan and are often used for demanding applications.
Lithium iron phosphate batteries could claim as much as 47% of the battery market by 2026.
41. Plum Face Wash
5-year search growth: 1,011%
Search volume: 40.5K/mo
Price range: $10-$40
Top countries: India, UAE
Suppliers: Plum, Oilixia, Glow Recipe
What is it? Plum face wash is a skincare product designed to cleanse and hydrate the face. It typically contains natural ingredients like aloe vera, green tea, and glycolic acid to remove dirt and oil while maintaining the skin's moisture barrier.
There are around 100 different results for “plum face wash” on Amazon. Plum face wash videos have over 2 billion views on TikTok.
42. Lash Shampoo
5-year search growth: 176%
Search volume: 22.2K/mo
Price range: $5-$15
Top countries: US, UK, Mexico, Australia
Suppliers: Wandy Lashes, Mererke Pretty, Phat Lash
What is it? Lash shampoo is a cosmetic product explicitly designed to clean eyelash extensions and natural lashes, which helps maintain lash hygiene.
Lash shampoo’s popularity has been boosted significantly by social media, receiving around 70 million views for related videos on TikTok.
43. Rotating Car Seat
5-year search growth: 811%
Search volume: 49.5K/mo
Price range: $10-$500
Top countries: US, UK, Canada
Suppliers: Ickle Bubba, Graco, Cozy N Safe
What is it? A rotating car seat can be rotated to face the rear or front of the car, allowing a child to face the rear longer before transitioning to a forward-facing seat.
There are over 12 million results on Google for rotating car seats.
44. Waterproof Jewelry
5-year search growth: 1,750%
Search volume: 74K/mo
Price range: $20-$100
Top countries: US, UK, Australia
Suppliers: Ellie Vail, Etsy, Seola Jewelry
What is it? Waterproof jewelry is a unique type of jewelry that is specifically designed to be resistant to the damage that can be caused by exposure to water.
Retailers are jumping on the waterproof jewelry trend with around 55 million search results on Google. Everything from necklaces to earrings and rings is attracting attention.
Conclusion
As you can see, the trending products on this list are ideal for selling on Amazon or your own eCommerce store.
Considering how quickly consumer preferences change, we will be keeping this list updated with new products (and fresh data) on a regular basis.
