20 Health and Wellness Companies & Startups on the Rise (2024)
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According to Statista, by 2027, the global health and wellness market will be valued at $8.47 trillion.
To give you some perspective, in 2019, the industry was only worth around $5 trillion.
Many health and wellness startups are contributing to the phenomenal growth of this sector.
We’ve gathered and listed the best ones you should keep an eye on in 2024 and beyond.
1. Eight Sleep
5-year search growth: 306%
Search growth status: Exploding
Year founded: 2014
Location: New York, NY
Funding: $162.1M (Series C)
What they do: Eight Sleep is a “sleep fitness” startup that manufactures and sells temperature-controlling mattresses and systems. The company’s product range includes a smart mattress and a special temperature-controlling cover. According to the company website, their products have helped deliver 90M+ hours of sleep.
2. Bravenly
5-year search growth: 9,600%
Search growth status: Exploding
Year founded: 2019
Location: Clearwater, Florida
Funding: Undisclosed
What they do: Bravenly is a wellness company that offers naturopathic health products. Some of their key products include Bravenly Calm (stress relief), Balance (9-in-1 health drink), and Burn (metabolism-support supplement). Bravenly products are carefully researched and formulated with a focus on bioavailability and natural ingredients.
3. Included Health
5-year search growth: 306%
Search growth status: Exploding
Year founded: 2011
Location: San Francisco, CA
Funding: $344M (Series E)
What they do: Included Health (formerly Grand Rounds Health) provides a digital healthcare platform to employers that they can offer as a benefit to their employees. With more than 6 million members, the app can potentially help users connect with quality healthcare experts. Over 140 companies, including names like Walmart and Salesforce, currently use their platform.
4. Somatus
5-year search growth: 211%
Search growth status: Regular
Year founded: 2016
Location: Mclean, Virginia
Funding: $465.1M (Series E)
What they do: Somatus provides integrated health plans and systems for patients dealing with kidney and heart disease. The startup's RenalIQ platform is an AI-powered diagnostic tool that can collect data, predict disease progression, and recommend the best treatment. In 2024, the company serves more than 160,000 patients.
5. Allara Health
5-year search growth: 9,500%
Search growth status: Exploding
Year founded: 2020
Location: Manhattan, New York
Funding: $12.5M (Series A)
What they do: Allara Health is a virtual care platform for women's hormonal and chronic health conditions. The platform includes virtual consultations with health professionals, personalized treatment plans, at-home hormone testing, and ongoing virtual care. In 2023, the startup partnered with Cigna, Anthem, Aetna, Empire, and United Healthcare to cover a patient base of 30 million.
6. Flore (Formerly Sun Genomics)
5-year search growth: 2,300%
Search growth status: Regular
Year founded: 2016
Location: San Diego, CA
Funding: $12.2M (Series B)
What they do: A biotech startup, Sun Genomics specializes in providing personalized probiotics designed to improve digestive health. They employ whole genome sequencing to create custom probiotics based on their customers' unique microflora. Their flagship product, “Floré,” won the NEXTY Award for best digestive health product.
7. FitXR
5-year search growth: 3,300%
Search growth status: Peaked
Year founded: 2016
Location: London, England
Funding: $27.8M (Series B)
What they do: FitXR is a virtual reality fitness platform that offers a range of workouts and exercises. Users can choose from different programs including dance, boxing, and HIIT, all led by professional trainers in a virtual reality setting. The platform allows users to track their progress, compete with others, and achieve their fitness goals in an immersive and engaging way.
8. Healios
5-year search growth: 20%
Search growth status: Regular
Year founded: 2013
Location: Southampton, United Kingdom
Funding: $28.2M (Series B)
What they do: Healios is a digital therapy medtech startup specializing in mental health needs for children and young people. Specifically, the service provides assessments and treatments for children with ADHD and Autism. In addition to video consultations with licensed specialists, the service offers digital exercises on mental health via their mobile app.
Healios has delivered over 70,000 clinical sessions since it’s launch in 2013, and has partnered with the NHS. The UK-based startup has raised $28.2M in funding to date, including a $18M Series B round to expand its AI and ML product capabilities.
9. Meru Health
5-year search growth: 111%
Search growth status: Regular
Year founded: 2016
Location: San Mateo, CA
Funding: $53.3M (Grant)
What they do: Meru Health is a wellness platform focused on delivering mental healthcare. The company provides therapists, biofeedback devices, personal support, and more to tackle anxiety, depression, and other mental disorders. The company's primary goal is to help 10 million people who struggle with mental health issues by 2027.
10. Tonal
5-year search growth: 71%
Search growth status: Peaked
Year founded: 2015
Location: San Francisco, CA
Funding: $580M (Series Unknown)
What they do: An AI and consumer electronics company, Tonal offers a smart home gym system for strength training. The AI-powered, wall-mounted system offers digital weights and access to personalized workouts. In April 2023, the startup raised $130 million at a valuation between $550 million and $600 million.
11. Asana Rebel
5-year search growth: 127%
Search growth status: Peaked
Year founded: 2015
Location: Berlin, Germany
Funding: $24.8M (Series B)
What they do: Asana Rebel is a yoga and fitness company. They offer a lifestyle app designed to help users lead healthier lives through personalized workouts, food plans, and other types of content. As of now, they have close to 10 million users worldwide. It’s estimated that they earn up to $5M in annual revenue.
12. Nurecover
5-year search growth: 2,900%
Search growth status: Peaked
Year founded: 2022
Location: London, England
Funding: Bootstrapped
What they do: Nurecover is a recovery and wellness company that develops portable ice baths for cold water therapy. The startup also develops other portable recovery products like a wet steam sauna and light therapy mask. Nurecover has relied on social media to build a cult following with related TikTok videos generating over 6.6 million views.
13. Headspace
5-year search growth: 33%
Search growth status: Regular
Year founded: 2010
Location: Santa Monica, CA
Funding: $320.9M (Debt Financing)
What they do: Headspace is a mindfulness app that provides meditation and mental health training. The platform does this through its library of sessions and content designed to help users cope with stress, anxiety, and other challenges. As of now, Headspace has over 40 million users and they earn up to $500M in annual revenue.
14. Endel
5-year search growth: 58%
Search growth status: Exploding
Year founded: 2018
Location: Berlin, Germany
Funding: $21.2M (Series B)
What they do: In an effort to help users reduce stress, improve sleep, or increase focus, Endel has leveraged artificial intelligence to create personalized soundscapes. The company's patented technology, Endel Pacific, collects user data inputs like bedtime, natural light levels, or heart rate to produce a relevant soundscape that suits the user's current state.
Today, Endel supports more than 1 million monthly active users. Plus, they've secured enterprise partnerships with brands like Mercedes-Benz, Nura, and Oura.
15. Wild.ai
5-year search growth: 929%
Search growth status: Exploding
Year founded: 2017
Location: San Francisco, California
Funding: $2.9M (Pre-Seed)
What they do: Wild AI is a women's fitness and wellness platform with personalized training recommendations. The app syncs with wearable devices to track users' hormone cycles and symptoms.
The platform's AI technology continuously analyzes user data to track progress, identify patterns, and adjust their training routines. The company currently supports over 50,000 active users.
16. StretchLab
5-year search growth: 317%
Search growth status: Exploding
Year founded: 2014
Location: Santa Monica, California
Funding: Undisclosed
What they do: StretchLab is a wellness studio offering online and in-person stretching sessions to help with flexibility, range of motion, and posture. The mobile app allows users to browse upcoming one-on-one and group stretches, book sessions, and track progress. The startup now has over 400 open studios in North America and more than 900 licensed locations worldwide.
17. Fastic
5-year search growth: 825%
Search growth status: Regular
Year founded: 2019
Location: Berlin, Germany
Funding: $5M (Seed)
What they do: A personal health and wellness app, Fastic focuses on unlocking the benefits of intermittent fasting. For this purpose, they offer diet plans, calculators, recipes, courses, and educational and motivational content created to help users achieve their goals. In early 2021, Fastic hit 10 million downloads.
18. Ultrahuman
5-year search growth: 99x+
Search growth status: Exploding
Year founded: 2019
Location: Bangalore, India
Funding: $60.1M (Series B)
What they do: Ultrahuman is a health-tech company offering smart wearable devices to monitor sleep, movement, and recovery. The startup's top product is the Ultrahuman Ring AIR, a small ring worn by customers to provide real-time nutrition and fitness tracking.
In March 2024, the startup raised $35 million in Series B funding after announcing that it expects to cross $100 million ARR by the end of 2024.
19. Cult.Fit
5-year search growth: 27%
Search growth status: Exploding
Year founded: 2016
Location: Bangalore, India
Funding: $634.8M (Series F)
What they do: A health and fitness startup, Cult. Fit (or CureFit) offers physical training, mindfulness therapy, and nutrition coaching. It also provides a range of vetted therapy sessions, along with a selection of gyms and online fitness classes. Additionally, the startup helps connect its users with primary healthcare providers. It currently has more than 100,000 active members.
20. Wholier
5-year search growth: 2,900%
Search growth status: Regular
Year founded: 2018
Location: Brooklyn, New York
Funding: Undisclosed (Seed)
What they do: Wholier is a plant-based health and wellness brand offering vegan nutritional supplements. Their top products include plant-based multivitamins, protein powders, and probiotics. The startup continues to grow, recently announcing in January 2024 that its products would be available in all Sprouts Farmers Market stores.
Conclusion
That wraps up our list of fast-rising health and wellness startups.
With health and wellness becoming a top priority for more people – as it should be – this industry is on its way to experiencing exponential growth.
To make things more accessible, innovators continue to find new ways to integrate modern technology with physical and mental wellness and close market gaps. Considering that, we can expect even exciting startups to pop up in the years to come.
