20 Health and Wellness Startups on the Rise (2021)

by Josh Howarth - August 2, 2021

According to Statista, by 2025, the global health and wellness market will be valued at $6 trillion.

To give you some perspective, in 2019, the industry was only worth around $4 trillion.

Many health and wellness startups are contributing to the phenomenal growth of this sector.

We’ve gathered and listed the best ones you should keep an eye on in 2021 and beyond.

1. Headspace

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5-year search growth: 40%

Search growth status: Regular

Year founded: 2010

Location: Santa Monica, CA

Funding: $215.9M (Series C)

What they do: Headspace is a mindfulness app that provides meditation and mental health training. The platform does this through its library of sessions and content designed to help users cope with stress, anxiety, and other challenges. As of now, Headspace has over 40 million users. Furthermore, they earn up to $500M in annual revenue.

2. Noom

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5-year search growth: 1100%

Search growth status: Regular

Year founded: 2008

Location: New York, NY

Funding: $657.3M (Series F)

What they do: A digital wellness platform, Noom provides online coaching and content on weight loss and diabetes prevention. On their app, users get access to fitness coaches and technology to help them potentially manage their diet better. An independent study found that 78% of people who used Noom successfully lost weight. In 2017, CDC recognized Noom as the first mobile solution for diabetes prevention.

3. cult.fit

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5-year search growth: 2000%

Search growth status: Peaked

Year founded: 2016

Location: Bangalore, India

Funding: $479.6M (Corporate Round)

What they do: A health and fitness startup, cult.fit (or CureFit) offers physical training, mindfulness therapy, and nutrition coaching. They provide a range of vetted therapy sessions, along with a selection of gyms and online fitness classes. Additionally, cult.fit also helps connect its users with primary healthcare providers. They currently have more than 100,000 active members.

4. Eight Sleep

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5-year search growth: 1011%

Search growth status: Regular

Year founded: 2014

Location: New York, NY

Funding: $76.1M (Series C)

What they do: Eight Sleep is a “sleep fitness” startup that manufactures and sells temperature-controlling mattresses and systems. The company’s product range includes a smart mattress and a special temperature-controlling cover. According to their website, their products have helped deliver 90M+ hours of sleep.

5. Zwift

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5-year search growth: 525%

Search growth status: Regular

Year founded: 2014

Location: Long Beach, CA

Funding: $619.5M (Series C)

What they do: Zwift is an online multiplayer platform for at-home cycling and fitness that simulates the outdoors. Users can engage in workouts and interact with each other in a virtual environment. Eric Min, Zwift’s co-founder, revealed that they currently have over 3 million registered accounts. In 2020, Zwift crossed the $1 billion valuation mark after raising $450 million in Series C funding.

6. Sun Genomics

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5-year search growth: 2800%

Search growth status: Regular

Year founded: 2016

Location: San Diego, CA

Funding: $11.6M (Series A)

What they do: A biotech startup, Sun Genomics specializes in providing personalized probiotics designed to improve digestive health. They employ whole genome sequencing to create custom probiotics based on the unique microflora of their customers. Their flagship product, “Floré,” won the NEXTY Award for best digestive health product. In 2020, Sun Genomics raised $8.65 million in a Series A funding round led by Pangaea Ventures, SOSV, Danone Manifesto Ventures, and others.

7. ClassPass

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5-year search growth: -52%

Search growth status: Peaked

Year founded: 2011

Location: New York, NY

Funding: $549.2M (Series E)

What they do: ClassPass is an online marketplace for gyms, fitness studios, and salons. They offer a membership/subscription-based plan through which users can attend different wellness programs, such as yoga, meditation, and pilates. As of now, ClassPass has more than 25,000 wellness partners all over the world. It’s estimated that ClassPass earns up to $500M in annual revenue.

8. Aaptiv

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5-year search growth: 400%

Search growth status: Peaked

Year founded: 2015

Location: New York, NY

Funding: $52.1M (Series Unknown)

What they do: A digital wellness app, Aaptiv delivers online fitness workouts. Their platform allows users to design custom fitness programs based on their personal goals. The app currently has close to 200,000 active members. So far, they’ve helped deliver over 20 million workout classes.

9. Meru Health

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5-year search growth: 116%

Search growth status: Peaked

Year founded: 2016

Location: San Mateo, CA

Funding: $13.3M (Series A)

What they do: Meru Health is a wellness platform focused on delivering mental healthcare. The company provides therapists, biofeedback devices, personal support, and more to tackle anxiety, depression, and other mental disorders. Meru Health raised $8.1 million in Series A funding led by Bold Capital, Y Combinator, and Foundry Group. They also won “Best Mental Health Company” at the UCSF Digital Health Awards.

10. Tonal

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5-year search growth: 160%

Search growth status: Exploding

Year founded: 2015

Location: San Francisco, CA

Funding: $450M (Series E)

What they do: An AI and consumer electronics company, Tonal offers a smart home gym system for strength training. The AI-powered, wall-mounted system offers digital weights and access to personalized workouts. After raising $250 million in Series E recently, Tonal hit a $1.6 billion valuation.

11. Asana Rebel

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5-year search growth: 1500%

Search growth status: Regular

Year founded: 2015

Location: Berlin, Germany

Funding: $24.8M (Series B)

What they do: Asana Rebel is a yoga and fitness company. They offer a lifestyle app designed to help users lead healthier lives through personalized workouts, food plans, and other types of content. As of now, they have close to 10 million users worldwide. It’s estimated that they earn up to $5M in annual revenue.

12. Wellory

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5-year search growth: 99X+

Search growth status: Peaked

Year founded: 2019

Location: New York, NY

Funding: $4.2M (Seed)

What they do: A personal diet and wellness startup, Wellory is focused on making nutrition coaching accessible to everyone. Their app connects users with personal nutrition coaches who provide feedback and guidance on adopting healthier eating habits. The startup recently raised $4.2 million in seed funding led by Ground Up Ventures, Harlem Capital, Story Ventures, and some other high-profile investors.

13. Meditopia

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5-year search growth: 4000%

Search growth status: Regular

Year founded: 2015

Location: Berlin, Germany

Funding: $18.2M (Series A)

What they do: Meditopia is a mental health and wellness platform. They provide expert meditation coaching and content designed to help overcome mental disorders, sleep better, and lead a healthier life. According to their website, more than 20 million people currently use their app.

14. Simple Habit

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5-year search growth: 87%

Search growth status: Regular

Year founded: 2016

Location: San Francisco, CA

Funding: $12.6M (Series A)

What they do: A meditation app, Simple Habit has a library of diverse content on mindfulness. Specifically, they provide over 1,500 guided meditation sessions, along with daily motivation to help people improve their lifestyles. In 2018, Google Play named Simple Habit the “Best Well-Being App.”

15. Tempo

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5-year search growth: 29%

Search growth status: Regular

Year founded: 2015

Location: San Francisco, CA

Funding: $298.8M (Series C)

What they do: Tempo manufactures and sells a home gym studio. The system uses 3D motion sensor technology to track movements, count reps, and provide feedback to users. It also has a library of workouts catered to different fitness goals. In April 2021, Tempo raised $220 million in Series C funding. This round was led by STEADFAST Capital Ventures, DCM, and SoftBank Vision Fund, among others.

16. WithMe Health

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5-year search growth: 0%

Search growth status: Regular

Year founded: 2018

Location: San Mateo, CA

Funding: $45M (Series B)

What they do: A medication guidance company, WithMe Health specializes in personalized medication designed to reduce cost. The platform leverages technology and clinical experts to provide these personalized experiences to employers and their employees. So far, the company has secured investments from Section 32, Omers Ventures, and Oak HC/FT.

17. Fastic

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5-year search growth: 980%

Search growth status: Regular

Year founded: 2019

Location: Berlin, Germany

Funding: $5M (Seed)

What they do: A personal health and wellness app, Fastic focuses on unlocking the benefits of intermittent fasting. For this purpose, they offer diet plans, calculators, recipes, courses, and educational and motivational content created to help users achieve their goals. In early 2021, Fastic hit 10 million downloads.

18. Big Sky Health

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5-year search growth: 2100%

Search growth status: Regular

Year founded: 2018

Location: Big Sky, MT

Funding: $12.2M (Series A)

What they do: Big Sky Health provides digital experiences meant to help people live healthier lives. The company offers mobile apps for fasting, meditation and mindfulness, and controlled alcohol consumption. Big Sky Health recently recorded their 100 millionth fast on their fasting app, Zero.

19. Grand Rounds Health

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5-year search growth: 50%

Search growth status: Regular

Year founded: 2011

Location: San Francisco, CA

Funding: $272M (Series E)

What they do: Grand Rounds Health provides a digital healthcare platform to employers which they can offer as a benefit to their employees. With more than 6 million members, the app can potentially help users connect with quality healthcare experts. Over 140 companies, including names like Walmart and Salesforce, currently use their platform. Furthermore, Glassdoor named Grand Rounds Health a “Best Place to Work” in 2019.

20. Grokker

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5-year search growth: -100%

Search growth status: Peaked

Year founded: 2012

Location: San Jose, CA

Funding: $22.5M (Series B)

What they do: Grokker is a workplace wellness platform designed to help employers set up cost-effective employee-wellness programs. The app offers a library of videos on nutrition, personal finance, mindfulness, and more. They also have more than 130 experts onboard. According to their website, Grokker motivated 96% of employees at a major insurance company to work on improving their health.

Conclusion

That wraps up our list of fast-rising health and wellness startups.

With health and wellness becoming a top priority for more people – as it should be – this industry is on its way to experiencing exponential growth.

To make things more accessible, innovators continue to find new ways to integrate modern technology with physical and mental wellness and close market gaps. Considering that, we can expect even exciting startups to pop up in the years to come.

Written By
Josh Howarth
Co-founder of Exploding Topics.
548 Market St. Suite 95149
San Francisco, California
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