20 Health and Wellness Companies & Startups on the Rise (2024)
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According to Statista, by 2027, the global health and wellness market will be valued at $8.47 trillion.
To give you some perspective, in 2019, the industry was only worth around $5 trillion.
Many health and wellness startups are contributing to the phenomenal growth of this sector.
We’ve gathered and listed the best ones you should keep an eye on in 2024 and beyond.
1. Eight Sleep
5-year search growth: 270%
Search growth status: Exploding
Year founded: 2014
Location: New York, NY
Funding: $162.1M (Series C)
What they do: Eight Sleep is a “sleep fitness” startup that manufactures and sells temperature-controlling mattresses and systems. The company’s product range includes a smart mattress and a special temperature-controlling cover. According to the company website, their products have helped deliver 90M+ hours of sleep.
2. Meditopia
5-year search growth: 29%
Search growth status: Peaked
Year founded: 2017
Location: Berlin, Germany
Funding: $18.3M (Series A)
What they do: Meditopia is a mental health and wellness platform. They provide expert meditation coaching and content designed to help overcome mental disorders, sleep better, and lead a healthier life. According to their website, more than 32 million people currently use their app.
3. Included Health
5-year search growth: 268%
Search growth status: Exploding
Year founded: 2011
Location: San Francisco, CA
Funding: $344M (Series E)
What they do: Included Health (formerly Grand Rounds Health) provides a digital healthcare platform to employers which they can offer as a benefit to their employees. With more than 6 million members, the app can potentially help users connect with quality healthcare experts. Over 140 companies, including names like Walmart and Salesforce, currently use their platform. Furthermore, Glassdoor named Grand Rounds Health a “Best Place to Work” in 2019.
4. Noom
5-year search growth: -43%
Search growth status: Peaked
Year founded: 2008
Location: New York, NY
Funding: $658.9M (Series F)
What they do: A digital wellness platform, Noom provides online coaching and content on weight loss and diabetes prevention. On their app, users get access to fitness coaches and technology to help them potentially manage their diet better. An independent study found that 78% of people who used Noom successfully lost weight. In 2017, the CDC recognized Noom as the first mobile solution for diabetes prevention.
5. Zwift
5-year search growth: 125%
Search growth status: Peaked
Year founded: 2014
Location: Long Beach, CA
Funding: $619.5M (Series C)
What they do: Zwift is an online multiplayer platform for at-home cycling and fitness that simulates the outdoors. Users can engage in workouts and interact with each other in a virtual environment. Eric Min, Zwift’s co-founder, revealed that they currently have over 3 million registered accounts. In 2020, Zwift crossed the $1 billion valuation mark after raising $450 million in Series C funding.
6. Sun Genomics
5-year search growth: 1,700%
Search growth status: Peaked
Year founded: 2016
Location: San Diego, CA
Funding: $12.2M (Convertible Note)
What they do: A biotech startup, Sun Genomics specializes in providing personalized probiotics designed to improve digestive health. They employ whole genome sequencing to create custom probiotics based on the unique microflora of their customers. Their flagship product, “Floré,” won the NEXTY Award for best digestive health product. In 2020, Sun Genomics raised $8.65 million in a Series A funding round led by Pangaea Ventures, SOSV, Danone Manifesto Ventures, and others.
7. FitXR
5-year search growth: 3,700%
Search growth status: Regular
Year founded: 2016
Location: London, England
Funding: $27.8M (Series B)
What they do: FitXR is a virtual reality fitness platform that offers a range of workouts and exercises. Users can choose from different programs including dance, boxing, and HIIT, all led by professional trainers in a virtual reality setting. The platform allows users to track their progress, compete with others, and achieve their fitness goals in an immersive and engaging way.
8. Healios
5-year search growth: -8%
Search growth status: Regular
Year founded: 2013
Location: Southampton, United Kingdom
Funding: $28.2M (Series B)
What they do: Healios is a digital therapy medtech startup specializing in mental health needs for children and young people. Specifically, the service provides assessments and treatments for children with ADHD and Autism. In addition to video consultations with licensed specialists, the service offers digital exercises on mental health via their mobile app. Healios has delivered over 70,000 clinical sessions since it’s launch in 2013, and has partnered with the NHS. The UK-based startup has raised $13.1M in funding to date, including a $10M Series A round to expand its AI and ML product capabilities.
9. Meru Health
5-year search growth: -15%
Search growth status: Regular
Year founded: 2016
Location: San Mateo, CA
Funding: $53.3M (Grant)
What they do: Meru Health is a wellness platform focused on delivering mental healthcare. The company provides therapists, biofeedback devices, personal support, and more to tackle anxiety, depression, and other mental disorders. Meru Health raised $8.1 million in Series A funding led by Bold Capital, Y Combinator, and Foundry Group. They also won “Best Mental Health Company” at the UCSF Digital Health Awards.
10. Tonal
5-year search growth: 96%
Search growth status: Regular
Year founded: 2015
Location: San Francisco, CA
Funding: $580M (Series Unknown)
What they do: An AI and consumer electronics company, Tonal offers a smart home gym system for strength training. The AI-powered, wall-mounted system offers digital weights and access to personalized workouts. In April 2023, the startup raised $130 million at a valuation between $550 million and $600 million.
11. Asana Rebel
5-year search growth: 271%
Search growth status: Peaked
Year founded: 2015
Location: Berlin, Germany
Funding: $24.8M (Series B)
What they do: Asana Rebel is a yoga and fitness company. They offer a lifestyle app designed to help users lead healthier lives through personalized workouts, food plans, and other types of content. As of now, they have close to 10 million users worldwide. It’s estimated that they earn up to $5M in annual revenue.
12. Nurecover
5-year search growth: 3,800%
Search growth status: Peaked
Year founded: 2022
Location: London, England
Funding: Bootstrapped
What they do: Nurecover is a recovery and wellness company that develops portable ice baths for cold water therapy. The startup also develops other portable recovery products like a wet steam sauna and light therapy mask. Nurecover has relied on social media to build a cult following with related TikTok videos generating over 6.6 million views.
13. Headspace
5-year search growth: -28%
Search growth status: Peaked
Year founded: 2010
Location: Santa Monica, CA
Funding: $320.9M (Debt Financing)
What they do: Headspace is a mindfulness app that provides meditation and mental health training. The platform does this through its library of sessions and content designed to help users cope with stress, anxiety, and other challenges. As of now, Headspace has over 40 million users. Furthermore, they earn up to $500M in annual revenue.
14. Simple Habit
5-year search growth: 20%
Search growth status: Peaked
Year founded: 2016
Location: San Francisco, CA
Funding: $10.1M (Series A)
What they do: A meditation app, Simple Habit has a library of diverse content on mindfulness. Specifically, they provide over 1,500 guided meditation sessions, along with daily motivation to help people improve their lifestyles. In 2018, Google Play named Simple Habit the “Best Well-Being App.”
15. Wild.ai
5-year search growth: 550%
Search growth status: Exploding
Year founded: 2017
Location: San Francisco, California
Funding: $2.9M (Pre-Seed)
What they do: Wild AI is a women's fitness and wellness platform with personalized training recommendations. The app syncs with wearable devices to track users' hormone cycles and symptoms.
The platform's AI technology continuously analyzes user data to track progress, identify patterns, and adjust their training routines. The company currently supports over 50,000 active users.
16. StretchLab
5-year search growth: 513%
Search growth status: Exploding
Year founded: 2014
Location: Santa Monica, California
Funding: Undisclosed
What they do: StretchLab is a wellness studio offering online and in-person stretching sessions to help with flexibility, range of motion, and posture. The mobile app allows users to browse upcoming one-on-one and group stretches, book sessions, and track progress. The startup now has over 400 open studios in North America and more than 900 licensed locations worldwide.
17. Fastic
5-year search growth: 483%
Search growth status: Peaked
Year founded: 2019
Location: Berlin, Germany
Funding: $5M (Seed)
What they do: A personal health and wellness app, Fastic focuses on unlocking the benefits of intermittent fasting. For this purpose, they offer diet plans, calculators, recipes, courses, and educational and motivational content created to help users achieve their goals. In early 2021, Fastic hit 10 million downloads.
18. Ultrahuman
5-year search growth: 99x+
Search growth status: Exploding
Year founded: 2019
Location: Bangalore, India
Funding: $25.1M (Undisclosed)
What they do: Ultrahuman is a health-tech company offering smart wearable devices to monitor sleep, movement, and recovery. The startup's top product is the Ultrahuman Ring AIR, a small ring worn by customers to provide real-time nutrition and fitness tracking. As of January 2024, Ultrahuman is experiencing 20% month-on-month revenue growth and expects to cross $50 million in ARR by March.
19. Cult.fit
5-year search growth: -45%
Search growth status: Regular
Year founded: 2016
Location: Bangalore, India
Funding: $624.6M (Series F)
What they do: A health and fitness startup, cult.fit (or CureFit) offers physical training, mindfulness therapy, and nutrition coaching. They provide a range of vetted therapy sessions, along with a selection of gyms and online fitness classes. Additionally, cult.fit also helps connect its users with primary healthcare providers. They currently have more than 100,000 active members.
20. Wholier
5-year search growth: 6,000%
Search growth status: Regular
Year founded: 2018
Location: Brooklyn, New York
Funding: Undisclosed (Seed)
What they do: Wholier is a plant-based health and wellness brand offering vegan nutritional supplements. Their top products include plant-based multivitamins, protein powders, and probiotics. The startup continues to grow, recently announcing in January 2024 that its products would be available in all Sprouts Farmers Market stores.
Conclusion
That wraps up our list of fast-rising health and wellness startups.
With health and wellness becoming a top priority for more people – as it should be – this industry is on its way to experiencing exponential growth.
To make things more accessible, innovators continue to find new ways to integrate modern technology with physical and mental wellness and close market gaps. Considering that, we can expect even exciting startups to pop up in the years to come.
