Business Trends

Decentralized, blockchain-based platform designed to offer a more private and secure internet experience. It utilizes its native cryptocurrency, OXT, an ERC-20 token on Ethereum, allowing users to stake OXT to participate in a decentralized marketplace providing VPN services. The Orchid network primarily benefits individuals seeking enhanced online privacy and security.

Proactive maintenance strategy that uses data analysis tools and techniques to detect anomalies and potential defects in equipment and processes. This approach relies on the actual condition of the equipment rather than a predetermined schedule, aiming to predict when maintenance should be performed to prevent failures. Predictive maintenance primarily benefits industries with heavy machinery and equipment, such as manufacturing, oil and gas, and transportation, by reducing downtime, extending equipment life, and improving safety.

A sub-brand owned by the Chinese electronics company Xiaomi, initially launched in July 2013. It offers a range of budget-friendly smartphones, tablets, and smart home products, known for providing good specifications at competitive prices. Redmi primarily targets cost-conscious consumers seeking high-value technology products.

Financial services company providing credit solutions, including the Fortiva® Mastercard® Credit Card, aimed at individuals with less than perfect credit. Leveraging decades of financial experience, Fortiva offers accessible credit options to help customers rebuild or establish their credit profiles. The primary target demographic includes individuals with subprime credit scores seeking to improve their financial standing.

A social platform designed to help creatives find collaborators, create new music, and monetize their work. It differentiates itself by offering a comprehensive suite of tools for networking, project management, and revenue generation, specifically tailored for musicians and other creative professionals. Vampr primarily targets musicians, producers, and other creatives looking to expand their professional network and enhance their collaborative efforts.

Belgian brand founded in 2002, specializing in luxurious interior perfumes and decorative objects inspired by African landscapes and cultures. The brand is renowned for its high-end candles and diffusers, which are often presented in unique and artistic containers, differentiating it from competitors through its blend of luxury and artistic design. Baobab Collection primarily targets consumers who appreciate high-quality, aesthetically pleasing home fragrances and decor items.

Online platform that offers a wide range of courses in design and creativity, taught by top professionals in their respective fields. Founded in 2002 and based in Berkeley, it allows users to learn and share creative skills from anywhere, providing a comprehensive learning experience through high-quality video lessons and community interaction. Domestika primarily targets creative professionals, hobbyists, and anyone looking to enhance their skills in various creative disciplines.

Brand that manufactures and sells LED lighting products, including smart LED bulbs, smart LED strip lights, and high bay LED lights. Lepro differentiates itself by offering energy-efficient, long-lasting lighting solutions with smart features that can be controlled via mobile apps or voice assistants, enhancing convenience and customization for users. The target demographic for Lepro includes homeowners, businesses, and industrial facilities seeking reliable and advanced lighting solutions.

Property technology company founded in 2010 that leverages AI, 3D generative design, and big data to empower real estate decision-making. It offers solutions for digitally checking building permit submissions and other services, differentiating itself with advanced technological tools. The primary beneficiaries of Archistar's services are businesses, governments, and individuals involved in real estate development and compliance.

Mattress and bedding company specializing in hybrid memory foam and coil mattresses. The company differentiates itself by offering affordable luxury mattresses that combine the support of coils with the comfort of memory foam, aiming to provide a balanced sleep experience. Allswell Home primarily targets budget-conscious consumers seeking high-quality, comfortable, and supportive bedding solutions.

Company that designs utensils specifically to aid toddlers in learning to eat independently, enhancing their confidence and creating a positive mealtime experience. Doddl's products are ergonomically designed to be easy for small hands to hold, promoting the development of fine motor skills and self-feeding abilities. The primary target demographic for Doddl's utensils includes parents and caregivers of toddlers who are in the early stages of learning to eat on their own.

Software applications designed to reduce unwanted ambient sounds using active noise control technology. These apps generate a second sound wave that cancels out the first, enhancing audio clarity and reducing distractions. Noise-cancelling apps are particularly beneficial for individuals participating in online meetings, calls, and recordings, aiming to improve audio quality.

French fashion brand founded in 1997 by Thierry Gillier, known for its ready-to-wear collections, leather goods, and iconic cashmere knits. Zadig & Voltaire differentiates itself with a rock-chic aesthetic and high-quality materials, appealing to a modern, edgy clientele. The brand primarily targets fashion-forward individuals who appreciate luxury with a rebellious twist.

Jewelry brand launched in 2012 by Mo as a home-based business, initially selling through trunk shows at various venues. Adornia specializes in trendy, high-quality, and affordable fashion jewelry, aiming to empower individuals through its unique designs. The brand primarily targets fashion-conscious individuals seeking stylish and affordable jewelry options.

Smartphone-powered insect bite healer that connects to Android smartphones and iPhones with USB-C connections. It provides relief from insect bites by applying heat to the affected area, offering a convenient and portable solution for bite relief. The device is particularly useful for individuals who frequently experience insect bites and are looking for an easy-to-use, on-the-go remedy.

An online marketplace that allows independent artists to sell their designs on various products such as t-shirts, hoodies, mugs, and stickers. Founded in 2013, the platform handles production, shipping, and customer service, enabling artists to focus on creating their designs while offering customers unique, artist-designed merchandise. TeePublic primarily targets independent artists looking to monetize their work and customers seeking distinctive, customizable products.

Process used by financial institutions and other regulated entities to detect and prevent money laundering activities. It involves the analysis of financial transactions to identify suspicious activities that may indicate money laundering or other financial crimes, often utilizing software and algorithms to track and analyze transaction patterns. This monitoring is essential for compliance with AML regulations and is primarily targeted at financial institutions and regulatory bodies to ensure the integrity of the financial system.

Software category designed to assist professionals and organizations in managing their services delivery. It typically includes functionalities for project management, time tracking, resource management, billing, and reporting, aiming to improve efficiency and provide better visibility into performance. PSA software is commonly used by consulting firms, IT service providers, marketing agencies, and other professional services organizations.

Company that distributes a wide range of tools for construction projects, including drywall, masonry, acoustical ceilings, and EIFS. ToolPro differentiates itself by offering high-quality, competitively priced tools such as stilts, power tools, cutters, tackers, guns, blades, markers, and reels. The company primarily serves construction professionals and contractors seeking reliable and affordable tools for their projects.

Software company founded in 2005, known for its award-winning engagement platform used by thousands of churches and ministries. The platform allows organizations to create custom mobile apps with features such as giving, sermon delivery, push notifications, and digital bulletins, enhancing community engagement through technology. Subsplash primarily serves churches and ministries seeking to improve their digital presence and community interaction.

Staffing technology platform that provides flexible W-2 employment opportunities across various industries such as warehousing, logistics, e-commerce, events, delivery, and hospitality. Bluecrew differentiates itself by offering sustainable and reliable employment that fits the schedules of job seekers, ensuring a balance between work and personal life. The platform primarily targets job seekers looking for flexible, reliable employment options across multiple sectors.

Company that provides commercial truck efficiency solutions for truck repair facilities. Diesel Laptops offers dealer-level diagnostic tools, diesel technician training, technical repair information, parts information, and a technical support department staffed with diesel technicians and IT professionals, differentiating itself with comprehensive support and training services. The primary target demographic includes truck repair facilities and diesel technicians seeking advanced diagnostic tools and training resources.

Software company founded in 2017 by Will Cannon that provides a B2B database with accurate and real-time verified information to drive business growth. Uplead features built-in email verification and is known for its high-quality business data, differentiating it from competitors by ensuring data accuracy and reliability. The platform primarily targets sales and marketing professionals seeking reliable business contact information to enhance their outreach and lead generation efforts.

Brand specializing in the creation and sale of totes, pouches, and desk products. Talking Out of Turn differentiates itself by offering a variety of colorful and unique designs, along with a wholesale site and comprehensive online support and return policies. The brand primarily targets consumers looking for stylish and functional accessories for personal use or gifting purposes.

A type of handbag or purse designed to be worn across the body, with the strap looping over one shoulder and resting on the opposite hip. This design allows for hands-free convenience and is often used for casual outings, travel, or daily use, offering a practical and stylish solution for carrying personal items. Crossbody bags are versatile accessories available in various sizes, styles, and materials, catering to both men and women.

Data-driven medicine software company that offers genomic and radiomic analysis services. SOPHiA GENETICS differentiates itself by integrating multimodal healthcare-omics data to unlock existing data silos, aiming to build the future of AI-assisted medicine. The company's services are primarily targeted at hospitals, laboratories, and biopharma institutions seeking advanced data analysis solutions.

Software solutions designed to protect data, applications, and infrastructure in cloud computing environments. These tools help safeguard sensitive information, detect and respond to security threats, and ensure compliance with security regulations in cloud-based systems, differentiating themselves by offering advanced threat detection and automated response capabilities. Cloud security tools are primarily targeted at businesses and organizations that utilize cloud services and need to secure their digital assets against cyber threats.

LinkedIn offers a variety of ad types designed to help businesses achieve their marketing goals. These include Sponsored Content, Sponsored Messaging, Text Ads, Dynamic Ads, Video Ads, and Carousel Ads, each tailored to engage professionals through different formats and placements on the platform. LinkedIn ads are particularly beneficial for businesses aiming to reach a professional audience and enhance their B2B marketing efforts.

Company specializing in behavioral biometrics to enhance online security and user experience. Their technology leverages machine learning, behavioral science, and advanced visualization to analyze user interactions and detect fraudulent activities, differentiating itself with patented technologies that monitor over 500 behavioral parameters. BioCatch's solutions are primarily targeted at financial institutions, e-commerce platforms, and other online service providers seeking robust fraud prevention and identity verification measures.

Global payout platform under the PayPal group, offering a range of services to facilitate mass payments. It supports multiple payout methods, ensures compliance and security, and provides easy integration options, making it a versatile solution for businesses needing efficient payment distribution. Hyperwallet primarily serves industries requiring mass payment solutions, such as gig economy platforms, marketplaces, and financial services.