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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Korean sunscreen
110K
Volume
+871%
Growth
Highly regarded for their advanced formulations, lightweight textures, and effective sun protection. They often include additional skincare benefits such as hydration, anti-aging properties, and soothing ingredients, differentiating them from other sunscreens. These products are popular among individuals seeking broad-spectrum protection, high SPF ratings, and formulations that cater to various skin types and tones.
exploding
briotech
6.6K
Volume
+871%
Growth
Briotech is a biotechnology company specializing in the development and production of hypochlorous acid (HOCl) products for a variety of uses, including disinfection, wound care, and skincare. The company distinguishes itself by leveraging its proprietary formulations of HOCl, which are designed to be highly effective yet gentle, making them suitable for both medical and consumer applications. Briotech primarily targets healthcare providers, consumers seeking natural and non-toxic disinfection solutions, and individuals looking for gentle skincare and wound care products.
exploding
ritfit
8.1K
Volume
+870%
Growth
Brand specializing in fitness equipment, particularly for home gyms. RitFit offers products such as power cages, leg press and hack squat machines, and comprehensive home gym packages, differentiating itself with a focus on affordability and versatility. The brand primarily targets fitness enthusiasts and individuals looking to set up home gyms with reliable and cost-effective equipment.
exploding
SonderMind
49.5K
Volume
+860%
Growth
A digital health and telehealth company founded in 2014, focusing on behavioral health. It aims to make mental health services more accessible, approachable, and utilized by connecting individuals with licensed therapists through a user-friendly platform. The primary target demographic includes individuals seeking mental health support and therapy services, as well as healthcare providers looking for a streamlined way to offer their services.
exploding
Birch juice
12.1K
Volume
+856%
Growth
Nutrient-rich liquid extracted from birch trees, known for its detoxifying, anti-inflammatory, and hydrating properties. It is consumed as a beverage and used in skincare, valued for its potential health benefits, including immune support and skin health. Birch juice primarily appeals to health-conscious individuals and those seeking natural skincare solutions.
exploding
Nano Hydroxyapatite
22.2K
Volume
+838%
Growth
Nano hydroxyapatite is a synthetic form of hydroxyapatite, a naturally occurring mineral found in human teeth and bones, but engineered at the nanoscopic level for enhanced performance. It is primarily used in dental care products like toothpaste, where it helps to remineralize tooth enamel, reduce sensitivity, and prevent cavities by mimicking the natural structure of teeth. Nano hydroxyapatite is particularly targeted at individuals looking for advanced oral care solutions, including those with tooth sensitivity or a high risk of enamel erosion.
exploding
Peptide moisturizer
18.1K
Volume
+829%
Growth
Skincare products that contain peptides, which are short chains of amino acids. These moisturizers offer several benefits, including improved skin barrier function, reduced wrinkles, increased skin elasticity, eased inflammation, and potential help in clearing breakouts. Peptide moisturizers are particularly beneficial for individuals looking to maintain youthful and healthy skin.
exploding
Ketamine therapy
201K
Volume
+825%
Growth
Ketamine therapy is a treatment that uses the anesthetic ketamine to address mental health conditions such as depression, anxiety, PTSD, and chronic pain. It works by blocking NMDA receptors in the brain, leading to rapid antidepressant effects, especially in treatment-resistant cases. This therapy is typically administered intravenously or intranasally and is known for its quick onset of action, but it carries risks such as dissociation, hallucinations, and potential for addiction, necessitating administration in a controlled clinical environment.
peaked
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110K
Volume
+825%
Growth
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peaked
My lubie
9.9K
Volume
+825%
Growth
Natural and vegan water-based lubricant designed to enhance sensations and pleasure. My lubie features an innovative composition enriched with vitamin E, calendula, and red seaweed, offering a long-lasting gel texture that is non-sticky and glides smoothly. It is particularly beneficial for individuals seeking a moisturizing and glycerin-free lubricant for intimate use.
regular
Body gua sha
9.9K
Volume
+822%
Growth
Traditional Chinese healing method that involves scraping the skin with a massage tool to improve circulation. This ancient technique offers a unique approach to better health, addressing issues like chronic pain by using a smooth-edged instrument, often made of jade or other stones, to scrape the skin in long strokes, applying enough pressure to create minor bruising. It is primarily targeted at individuals seeking alternative therapies for muscle tension, improved blood flow, and overall wellness.
exploding
Silk bonnet
110K
Volume
+820%
Growth
A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.
exploding
Boxing machine
40.5K
Volume
+817%
Growth
A device used for training and entertainment purposes, typically consisting of a punching bag or target that users strike to measure their punching power, speed, and accuracy. Different types of boxing machines include arcade versions for amusement, training machines for athletes, and smart machines with Bluetooth connectivity for performance tracking. These machines are beneficial for both fitness enthusiasts and professional athletes looking to improve their boxing skills.
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135K
Volume
+814%
Growth
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exploding
Ai software
49.5K
Volume
+813%
Growth
Software designed to perform tasks that typically require human intelligence, encompassing a wide range of applications and technologies. Key areas include machine learning, natural language processing, computer vision, generative AI, and reinforcement learning, each providing unique capabilities such as data-driven decision-making, language interaction, visual data interpretation, content generation, and environment-based learning. AI software is beneficial for industries like healthcare, finance, and technology, as well as for businesses and researchers seeking to leverage advanced computational techniques for various applications.
exploding
Satisfy running
40.5K
Volume
+810%
Growth
Satisfy Running is a brand that designs and prototypes all its products in a creative studio in Paris, focusing on essentialism in its design philosophy. The brand develops its fabrics in France, Switzerland, Italy, and Japan, and produces its collections in Europe to ensure quality and sustainability, distinguishing itself with iconic running shorts and high-quality running apparel. Satisfy Running primarily targets runners and athletes who value premium, sustainable, and well-designed sportswear.
exploding
lifepro
40.5K
Volume
+809%
Growth
Company that offers a range of fitness and recovery equipment, particularly focusing on vibration plates designed for joint relief, muscle relief, strength boost, and overall fitness. LifePro differentiates itself by providing well-reviewed products that come with a 30-day return policy, ensuring customer satisfaction and confidence in their purchases. The target demographic includes individuals seeking effective fitness and recovery solutions, particularly those with joint or muscle issues, as well as fitness enthusiasts looking to enhance their workout routines.
exploding
Bond repair
9.9K
Volume
+809%
Growth
Hair care products designed to strengthen and repair weak hair bonds. These products, which include shampoos, conditioners, and treatments, aim to restore and reconstruct damaged hair, improving its overall health and resilience. Bond repair products are particularly beneficial for individuals with chemically treated, heat-damaged, or naturally fragile hair seeking to enhance hair strength and vitality.
exploding
Fitforce
3.6K
Volume
+809%
Growth
Third-party solution designed for agencies that require testing services related to physical readiness. It offers training courses aimed at career-span education to support behavior change and physical fitness, focusing on maintaining and improving physical readiness through structured training and education. FitForce primarily targets agencies and organizations that need to ensure their personnel meet specific physical fitness standards.
exploding
Performance enhancing substance
18.1K
Volume
+800%
Growth
Substances used to improve activity performance in humans, often referred to as performance-enhancing drugs (PEDs). These include anabolic steroids, stimulants, hormone and metabolic modulators, and diuretics, and are frequently banned in sports due to ethical and health concerns. Athletes and individuals seeking to enhance physical performance or appearance are the primary users of these substances.
peaked
Vitamin c sunscreen
8.1K
Volume
+800%
Growth
A skincare product that combines the protective benefits of sunscreen with the antioxidant properties of Vitamin C. This combination helps prevent skin cancer, painful burns, fine lines and wrinkles, sun spots, and collagen depletion, enhancing overall skin protection. Vitamin C sunscreen is particularly beneficial for individuals seeking comprehensive skin protection from UV damage while also addressing signs of aging and skin discoloration.
exploding
Rasa mushroom
170
Volume
+800%
Growth
A blend of various medicinal mushrooms and adaptogens, including Turkey Tail, Cordyceps, Lion's Mane, Reishi, Tremella, and Poria, each offering unique health benefits. This combination aims to provide immune support, cognitive enhancement, skin health, and mood regulation, differentiating itself through its comprehensive approach to wellness. The Rasa mushroom blend is primarily targeted at individuals seeking holistic health solutions and natural supplements to enhance overall well-being.
peaked
Boka toothpaste
33.1K
Volume
+800%
Growth
Fluoride-free toothpaste that uses nano-hydroxyapatite for remineralizing teeth, reducing sensitivity, and whitening. Boka toothpaste is available in flavors like Ela Mint and Orange Cream, and can be purchased in single or family packs, distinguishing itself with its natural ingredients and dentist recommendations. It is suitable for both adults and kids seeking a natural alternative to traditional fluoride toothpaste.
exploding
Bakuchiol serum
60.5K
Volume
+800%
Growth
Skincare product known for its anti-aging benefits, including reducing the appearance of fine lines and wrinkles. It helps restore firmness, refine skin texture, and even out skin tone, while also calming the skin, making it suitable for sensitive skin. Bakuchiol serum is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin rejuvenation.
exploding
Body Sculpting Massager
1.9K
Volume
+800%
Growth
Devices designed to help reduce cellulite and sculpt the body by massaging areas such as the belly, legs, and arms. These massagers often feature multiple washable pads and can be electric, aiming to improve skin appearance and tone by enhancing blood circulation and breaking down fat deposits. They are primarily targeted at individuals looking to improve their body contour and reduce the appearance of cellulite.
peaked
Salt and stone
165K
Volume
+780%
Growth
Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many conventional personal care items. Salt and Stone primarily targets health-conscious consumers seeking eco-friendly and non-toxic personal care solutions.
exploding
Kinder's
673K
Volume
+778%
Growth
Company specializing in BBQ products such as seasonings, rubs, and sauces. Founded in 1946, it is dedicated to providing high-quality and flavorful food products, differentiating itself through its long-standing tradition and commitment to taste. The target demographic includes BBQ enthusiasts and home cooks seeking premium BBQ flavors and seasonings.
exploding
Mewing
1.83M
Volume
+775%
Growth
Technique that involves proper tongue posture to potentially improve facial structure and alignment. Popularized by Dr. John Mew, an orthodontist, it involves placing the tongue against the roof of the mouth, keeping the teeth together, and breathing through the nose, with claims of better jaw alignment and improved facial aesthetics. This technique is primarily targeted at individuals seeking non-surgical methods to enhance their facial structure and address certain dental issues.
peaked
Bio Microneedling
1.9K
Volume
+770%
Growth
Innovative skin treatment that utilizes siliceous bio microneedles derived from freshwater sponges to create micro channels in the skin. This process stimulates the skin for up to 72 hours, enhancing nutrient delivery and waste removal, while significantly improving the absorption of topical skincare products. Bio Microneedling is primarily targeted at individuals seeking advanced skin rejuvenation and enhanced effectiveness of their skincare regimen.
exploding
Magnesium gummies
22.2K
Volume
+764%
Growth
Dietary supplements designed to provide an easy and palatable way to increase magnesium intake. These gummies offer various health benefits, including improved exercise performance, heart health, bone health, migraine relief, blood pressure regulation, and better mood and sleep. They are particularly beneficial for individuals who have difficulty swallowing pills or need to supplement their magnesium levels for health reasons.
exploding
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