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The trends shaping the future of health and healthcare.
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5 years
health
arfid
550K
Volume
+900%
Growth
Avoidant/restrictive food intake disorder (ARFID) is a fairly new eating disorder. Children with ARFID are extremely selective eaters and sometimes have little interest in eating food. They may eat a limited variety of preferred foods, which can lead to poor growth and poor nutrition.
exploding
Very low-density lipoprotein
60.5K
Volume
+900%
Growth
A type of lipoprotein that contains the highest amount of triglycerides among the three main types of lipoproteins. Very low-density lipoprotein (VLDL) is considered a type of 'bad cholesterol' because it contributes to the buildup of cholesterol on the walls of arteries, potentially leading to cardiovascular diseases. This lipoprotein is particularly relevant for individuals undergoing cholesterol management or those at risk of heart disease.
peaked
Biomedicines
165K
Volume
+900%
Growth
Medical drugs produced using biotechnology, including vaccines, blood components, gene therapies, tissues, and recombinant therapeutic proteins. These medicines are derived from living organisms and are used to treat various diseases and medical conditions, often involving complex processes like genetic engineering and cell culture. Biomedicines are primarily targeted at treating chronic and severe conditions such as cancer, diabetes, and autoimmune diseases.
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Caffeinated Protein
320
Volume
+900%
Growth
A dietary supplement that combines protein powder with caffeine to enhance both physical performance and mental alertness. This product offers the benefits of protein for muscle recovery and growth, while the added caffeine provides an energy boost and improved cognitive function. Caffeinated protein is particularly beneficial for athletes, fitness enthusiasts, and individuals seeking to improve their overall energy levels and focus throughout the day.
regular
Toothsi
60.5K
Volume
+900%
Growth
Company offering at-home teeth straightening solutions using clear aligners. Toothsi differentiates itself by providing a comprehensive service that includes consultation, a customized treatment plan, and clear aligners to gradually align teeth, aiming to improve overall oral health. The target demographic includes individuals seeking convenient and discreet orthodontic treatment options without frequent visits to a dental clinic.
peaked
Red light eye therapy
1.9K
Volume
+900%
Growth
Therapeutic technique that uses red or near-infrared light to address various eye conditions. This therapy aims to enhance cellular function and reduce inflammation, offering potential benefits such as improved vision and reduced eye strain. It is generally targeted at individuals with specific eye conditions or those seeking to improve overall eye health, but consultation with a healthcare professional is recommended before starting treatment.
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Digestiva Triphala
880
Volume
+900%
Growth
Digestiva Triphala is a dietary supplement made from a traditional Ayurvedic blend of three fruits—amla, bibhitaki, and haritaki—known for supporting digestive health and detoxification. It is commonly used to promote regular bowel movements, improve gut health, and enhance overall digestion by balancing the digestive system. Digestiva Triphala is primarily targeted at individuals seeking natural, herbal remedies for digestive issues, such as constipation or bloating, and those interested in holistic wellness practices.
peaked
Microneedle patches
5.4K
Volume
+900%
Growth
Microneedle patches are a type of transdermal drug delivery system that uses an array of tiny needles to painlessly penetrate the outer layer of the skin. These patches create microchannels that allow for the direct delivery of drugs, vaccines, or other therapeutic agents into the dermal or subdermal layers, improving the efficacy and speed of drug delivery compared to traditional methods. They are particularly beneficial for patients who are needle-phobic, require self-administration, or need enhanced drug absorption.
exploding
Clove water
18.1K
Volume
+900%
Growth
A beverage made by soaking or boiling cloves in water to extract their beneficial compounds. Clove water is known for its high concentration of eugenol and other compounds, which are believed to offer various health benefits such as improved digestion and anti-inflammatory properties. This drink is primarily targeted at individuals seeking natural remedies and health-conscious consumers looking for alternative beverages with potential health benefits.
exploding
Bifida Cream
140
Volume
+900%
Growth
Skincare products containing Bifida ferment lysate, known for their skin-repairing, moisturizing, and anti-aging properties. These creams help to strengthen the skin barrier, improve hydration, and reduce the appearance of fine lines and wrinkles, differentiating themselves with their probiotic-based formulation. Bifida creams are primarily targeted at individuals seeking effective solutions for skin aging, dryness, and overall skin health improvement.
regular
Probiotic bites
260
Volume
+900%
Growth
Supplements designed to support digestive health, gut flora, and immune function in dogs. These bites come in various flavors and forms, such as soft chews, and are available from retailers like Amazon, Walmart, and Petco, differentiating themselves by their palatability and ease of administration. Probiotic bites are primarily targeted at dog owners looking to improve their pets' overall digestive health and immune system.
exploding
thca
135K
Volume
+889%
Growth
Non-psychoactive cannabinoid found in raw and live cannabis, serving as the precursor to THC (tetrahydrocannabinol). THCA is believed to offer potential therapeutic benefits such as anti-inflammatory, neuroprotective, and anti-emetic properties, and it converts into THC when heated. This compound is of particular interest to medical cannabis researchers and patients seeking therapeutic effects without the psychoactive 'high' associated with THC.
exploding
Ginseng cleansing oil
8.1K
Volume
+883%
Growth
Skincare product designed to attract and absorb makeup and residue while adding moisture to the skin. It gently dissolves impurities without clogging pores and acts as a conditioning agent to smooth the skin. Ginseng cleansing oil is particularly beneficial for individuals seeking a gentle yet effective makeup remover that also provides hydration and skin conditioning.
regular
mecfs
135K
Volume
+875%
Growth
A biological illness that affects multiple parts of the body, characterized by severe fatigue that is not alleviated by rest. ME/CFS also includes cognitive difficulties, sleep disturbances, dizziness, pain, and a variety of other symptoms, making it a complex and debilitating condition. This illness primarily impacts individuals' ability to perform daily activities, often leading to significant reductions in quality of life.
exploding
Nutrisense
14.8K
Volume
+875%
Growth
Company that develops a monitoring device and mobile application designed to personalize nutrition. Nutrisense provides continuous glucose monitoring devices, along with tools for tracking meals, activities, and fasting, enabling users to understand their metabolism better and take control of their health. The primary target demographic includes individuals seeking to optimize their dietary habits and improve overall health through personalized data insights.
peaked
SonderMind
49.5K
Volume
+860%
Growth
A digital health and telehealth company founded in 2014, focusing on behavioral health. It aims to make mental health services more accessible, approachable, and utilized by connecting individuals with licensed therapists through a user-friendly platform. The primary target demographic includes individuals seeking mental health support and therapy services, as well as healthcare providers looking for a streamlined way to offer their services.
exploding
carewell
49.5K
Volume
+860%
Growth
Company that provides access to home health products, including personal care items, medical supplies, cleaning supplies, and domestic items. Carewell differentiates itself by offering proactive assistance and well-verified products to support caregivers and their families. The primary target demographic includes caregivers and families seeking reliable home health products and support services.
exploding
Ai software
49.5K
Volume
+850%
Growth
Software designed to perform tasks that typically require human intelligence, encompassing a wide range of applications and technologies. Key areas include machine learning, natural language processing, computer vision, generative AI, and reinforcement learning, each providing unique capabilities such as data-driven decision-making, language interaction, visual data interpretation, content generation, and environment-based learning. AI software is beneficial for industries like healthcare, finance, and technology, as well as for businesses and researchers seeking to leverage advanced computational techniques for various applications.
exploding
Mushroom coffee
368K
Volume
+850%
Growth
A beverage that combines ground mushrooms with ground coffee beans, often in equal parts, to create a unique blend. This coffee alternative aims to provide the familiar taste of traditional coffee while incorporating the potential health benefits of mushrooms, such as improved focus and reduced inflammation. Mushroom coffee is targeted at health-conscious individuals and those looking for a lower-caffeine alternative to regular coffee.
exploding
Nano Hydroxyapatite
22.2K
Volume
+838%
Growth
Nano hydroxyapatite is a synthetic form of hydroxyapatite, a naturally occurring mineral found in human teeth and bones, but engineered at the nanoscopic level for enhanced performance. It is primarily used in dental care products like toothpaste, where it helps to remineralize tooth enamel, reduce sensitivity, and prevent cavities by mimicking the natural structure of teeth. Nano hydroxyapatite is particularly targeted at individuals looking for advanced oral care solutions, including those with tooth sensitivity or a high risk of enamel erosion.
exploding
Enhertu
74K
Volume
+822%
Growth
Targeted cancer treatment composed of a monoclonal antibody (fam-trastuzumab) and a chemotherapy drug (topoisomerase I inhibitor). This HER2-directed antibody and topoisomerase inhibitor conjugate is designed to specifically target and treat HER2-positive cancers, offering a more focused approach compared to traditional chemotherapy. Enhertu is primarily intended for patients with HER2-positive cancers, including breast and gastric cancers, who may benefit from targeted therapy.
exploding
Body gua sha
9.9K
Volume
+822%
Growth
Traditional Chinese healing method that involves scraping the skin with a massage tool to improve circulation. This ancient technique offers a unique approach to better health, addressing issues like chronic pain by using a smooth-edged instrument, often made of jade or other stones, to scrape the skin in long strokes, applying enough pressure to create minor bruising. It is primarily targeted at individuals seeking alternative therapies for muscle tension, improved blood flow, and overall wellness.
exploding
Ubtan face wash
18.1K
Volume
+820%
Growth
Skincare product inspired by traditional Indian Ubtan, known for its natural ingredients like turmeric, sandalwood, and chickpea flour. Ubtan face wash offers benefits such as natural exfoliation, skin brightening, anti-inflammatory effects, moisturizing, and anti-aging properties, differentiating it from other face washes with its holistic and natural approach. It is particularly popular among individuals seeking natural skincare solutions and those interested in traditional beauty practices.
exploding
Bond repair
9.9K
Volume
+810%
Growth
Hair care products designed to strengthen and repair weak hair bonds. These products, which include shampoos, conditioners, and treatments, aim to restore and reconstruct damaged hair, improving its overall health and resilience. Bond repair products are particularly beneficial for individuals with chemically treated, heat-damaged, or naturally fragile hair seeking to enhance hair strength and vitality.
exploding
Retailio
18.1K
Volume
+809%
Growth
India's largest pharma B2B platform that facilitates online ordering for pharmaceutical businesses. It helps users place orders to their distributors, aiming to streamline the ordering process and support the growth of pharma businesses by providing a centralized and efficient system. Retailio primarily targets pharmaceutical companies, distributors, and retailers looking to optimize their supply chain and ordering processes.
exploding
Truemed
12.1K
Volume
+809%
Growth
Payment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a convenient solution for integrating health-related financial transactions. This service is particularly beneficial for health and wellness businesses looking to streamline payment processes and offer more flexible payment options to their customers.
exploding
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22.2K
Volume
+809%
Growth
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exploding
Silk bonnet
110K
Volume
+809%
Growth
A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.
exploding
Beef organs
5.4K
Volume
+809%
Growth
Highly nutritious parts of an animal, often more nutrient-dense than muscle meats. They include organs such as the liver, kidneys, heart, and tongue, which are rich in vitamins and minerals, particularly B-vitamins, iron, and zinc. These organs are beneficial for individuals seeking a nutrient-rich diet and are often consumed by those looking to enhance their intake of essential vitamins and minerals.
exploding
Hunter and Gather
18.1K
Volume
+800%
Growth
Ancestrally inspired lifestyle brand founded by Amy and Jeff, focusing on promoting health and wellness. Hunter & Gather differentiates itself by addressing issues like poor mental health and chronic illnesses such as obesity through its product offerings and educational content. The brand primarily targets health-conscious individuals seeking natural and holistic approaches to improve their overall well-being.
exploding
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