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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Fossil fuel phase-out
480
Volume
+600%
Growth
The gradual reduction and eventual elimination of the use of fossil fuels such as coal, oil, and natural gas. This process aims to reduce greenhouse gas emissions, combat climate change, and transition to more sustainable and renewable energy sources through policy measures, technological advancements, and shifts in energy consumption patterns. The target demographic includes governments, industries, and communities seeking to mitigate environmental impact and promote sustainable energy practices.
peaked
Diva disc
8.1K
Volume
+600%
Growth
The Diva disc is a menstrual disc designed for menstrual fluid collection, offering a relatively soft firmness. It is similar to other menstrual discs like Nixit and Ziggy but features a slightly more structured rim for added stability. This product is targeted at individuals seeking a reusable, comfortable, and eco-friendly alternative to traditional menstrual products.
exploding
Pelvic wand
12.1K
Volume
+600%
Growth
Therapeutic device used for pelvic floor muscle therapy, designed to release trigger points and tender points to alleviate pain and discomfort. The device is available in various versions, including those with temperature therapy and vibration features, providing additional therapeutic benefits. It is primarily targeted at individuals experiencing pelvic pain or discomfort, often recommended by healthcare professionals for pelvic floor rehabilitation.
peaked
Allmatters
2.4K
Volume
+600%
Growth
Company dedicated to producing reusable period products, originally founded as OrganiCup in Denmark in 2012. It promotes sustainability and accessibility by offering products at democratic price points and ensuring wide distribution, differentiating itself through its commitment to eco-friendly menstrual solutions. The target demographic includes environmentally conscious individuals seeking sustainable and cost-effective menstrual care options.
regular
Tirtyl
1.9K
Volume
+600%
Growth
A company that developed a zero-waste liquid hand soap aimed at reducing single-use plastic waste. The hand wash is non-toxic, moisturizing, and cruelty-free, designed to be environmentally friendly and cost-effective by allowing consumers to buy a bottle once and refill it indefinitely. This product is targeted at environmentally conscious consumers looking for sustainable and ethical personal care products.
peaked
Hidden elixir
0-100
Volume
+600%
Growth
Supplement featuring a highly concentrated Ajuga Turkestanica extract standardized to 10% Turkesterone. It employs complex technology to enhance absorption through Hydroxypropyl-β-Cyclodextrin, aiming to maximize the bioavailability of its active ingredients. This supplement is targeted at individuals seeking to improve their physical performance and muscle growth through natural means.
peaked
Akasa
673K
Volume
+600%
Growth
Company based in South San Francisco, California, that provides generative AI solutions for the healthcare revenue cycle. It focuses on reducing financial complexities in medical billing and reimbursement, aiming to restore trust in the U.S. healthcare system by automating administrative tasks and improving efficiency. The primary beneficiaries of Akasa's services are healthcare providers and organizations seeking to streamline their revenue cycle management and reduce administrative burdens.
exploding
Shilajit
1.83M
Volume
+592%
Growth
A sticky, tar-like substance found primarily in the rocks of the Himalayas, formed over centuries by the gradual decomposition of certain plants by microorganisms. It is commonly used in Ayurvedic medicine and is believed to enhance energy levels, improve cognitive function, support healthy aging, and boost the immune system, with anti-inflammatory and antioxidant properties. Shilajit is particularly beneficial for individuals seeking natural supplements to improve overall health and vitality.
exploding
Deodorant stone
1.9K
Volume
+589%
Growth
A natural personal care product that works by creating a salt layer on the skin to prevent bacteria from forming, thereby eliminating odor. It is an alternative to conventional deodorants, free from chemical fragrances, aluminum, and other additives, making it a more natural option for odor control. The deodorant stone is particularly suitable for individuals seeking a chemical-free and eco-friendly solution for personal hygiene.
exploding
Adhd font
30
Volume
+589%
Growth
Fonts designed to be more readable and legible for individuals with ADHD, such as Open Sans, Comic Sans, and Verdana. These fonts aim to maintain attention and improve the overall reading experience by reducing visual stress and enhancing clarity. The ADHD font is particularly beneficial for individuals with ADHD or other reading difficulties, helping them to focus better and read more efficiently.
regular
Propolis toner
2.4K
Volume
+589%
Growth
Skincare product that contains propolis, a resinous substance produced by bees, known for its anti-inflammatory and antibacterial properties. Propolis toner helps reduce redness, prevent acne, enhance skin elasticity, and provide deep hydration, making it beneficial for overall skin health. It is particularly suitable for individuals with irritated or acne-prone skin seeking soothing and nutrient-rich skincare solutions.
exploding
Anti chafe stick
27.1K
Volume
+583%
Growth
Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.
regular
Postbiotics
18.1K
Volume
+583%
Growth
Preparations of inanimate microorganisms and/or their components that confer health benefits to the host. These can include a mixture of cellular structures and metabolites such as teichoic acids, exopolysaccharides, peptidoglycan, and bacteriocins, which contribute to their health-promoting properties. Postbiotics are primarily targeted at individuals seeking to improve their gut health and overall well-being through non-living microbial products.
exploding
Blue Chew
550K
Volume
+582%
Growth
Service offering chewable tablets for the treatment of erectile dysfunction (ED). The tablets contain active ingredients like sildenafil, tadalafil, or vardenafil, which are designed to help individuals develop or maintain an erection and improve the quality and duration of erections. Blue Chew primarily targets men experiencing erectile dysfunction or those seeking to enhance their sexual performance.
exploding
Rice water toner
22.2K
Volume
+577%
Growth
A skincare product that utilizes rice water, known for its anti-inflammatory properties, to benefit sensitive or irritated skin. It helps soothe redness, calm breakouts, and may reduce symptoms of eczema and rosacea, providing a gentle and natural solution for skin care. This toner is particularly beneficial for individuals with sensitive skin or those experiencing skin irritation and inflammation.
exploding
First day vitamins
18.1K
Volume
+571%
Growth
First Day vitamins are a brand of multivitamins designed for various age groups, including children and teens. They emphasize health and emotional development, offering gummy vitamins with a 45-day satisfaction guarantee and no added sugars or unnecessary ingredients. These vitamins are particularly popular among parents seeking to support their children's immune system, growth, and overall development.
exploding
Healthcare AI
4.4K
Volume
+567%
Growth
Healthcare AI refers to the application of artificial intelligence technologies in the healthcare sector to enhance various functions such as diagnostics, treatment planning, and patient management. In 2023, large health systems have adopted AI for marketing, telehealth, and emergency medicine, showcasing its broad utility in improving efficiency and patient care. The primary beneficiaries of Healthcare AI are healthcare providers and patients, as it aims to streamline operations and enhance the quality of medical services.
exploding
Blue light sunscreen
1.9K
Volume
+564%
Growth
Sunscreen formulated to protect the skin from both UV rays and blue light emitted by digital screens. It includes ingredients that block or absorb blue light and often contains antioxidants and other beneficial components to enhance skin health. This type of sunscreen is ideal for individuals who are frequently exposed to digital devices and seek comprehensive skin protection.
exploding
Canna river
20
Volume
+564%
Growth
A company that offers a wide range of CBD products, including CBD oil, hemp flower, and weed pens. Canna River focuses on providing high-quality and affordable CBD products, differentiating itself through its commitment to quality and cost-effectiveness. The target demographic includes individuals seeking natural wellness solutions and those interested in the therapeutic benefits of CBD.
exploding
Puppy yoga
74K
Volume
+563%
Growth
Puppy yoga is a unique form of yoga that incorporates puppies into the practice. Participants perform traditional yoga poses while puppies roam around, interact, and sometimes playfully interrupt the poses, creating a joyful and serene atmosphere. This activity is particularly appealing to yoga enthusiasts and animal lovers who seek a fun and relaxing experience that also provides an opportunity for bonding with puppies.
exploding
Sea moss gel
110K
Volume
+560%
Growth
Derived from red algae known as Chondrus crispus, sea moss gel is a nutrient-rich substance commonly found along the Atlantic coasts of Europe and North America. It is valued for its high content of vitamins and minerals, including iodine, calcium, and vitamins A, C, E, and K, and is used both as a dietary supplement and a skincare product. Sea moss gel primarily appeals to health-conscious individuals seeking natural supplements and skincare solutions.
regular
Dentally
22.2K
Volume
+558%
Growth
Cloud-based software company that provides dental practice management solutions. Designed in collaboration with dentists, it aims to streamline dental practice operations, allowing practitioners to work from anywhere and manage their practices more efficiently by securely storing all data on the cloud. Dentally is primarily targeted at dental practitioners seeking to improve practice administration, patient care, and team management without the need for expensive hardware and servers.
exploding
Lifevac
135K
Volume
+557%
Growth
Portable, non-invasive suction device designed to clear upper airway obstructions in choking emergencies. It is suitable for both children and adults, easy to use, and can be included in travel and first aid kits, differentiating itself by its simplicity and effectiveness in critical situations. LifeVac is primarily targeted at individuals and families seeking a reliable emergency tool for choking incidents, as well as institutions like schools and restaurants that require comprehensive first aid solutions.
exploding
Everything Shower
22.2K
Volume
+554%
Growth
An extended shower routine that involves multiple steps aimed at achieving a deep clean and leaving you feeling exceptionally fresh. This trend typically includes a series of skincare, haircare, and body care treatments all performed in one extended shower session, offering a comprehensive self-care experience. The Everything Shower is particularly popular among individuals who prioritize self-care and enjoy dedicating time to personal grooming and relaxation.
exploding
Caffeine gummies
4.4K
Volume
+553%
Growth
Convenient and quick source of caffeine, typically containing 40-200 milligrams per gummy. They offer benefits such as convenience and controlled dosage, differentiating them from traditional caffeinated beverages. Caffeine gummies are primarily targeted at individuals seeking a portable and easy way to consume caffeine, such as busy professionals, students, and athletes.
exploding
Somatic healing
9.9K
Volume
+553%
Growth
Therapeutic approach focusing on the connection between the mind and body, aiming to help individuals process and release physical and emotional tension stored in the body. It often involves techniques such as body awareness, movement, touch, and breathing exercises to facilitate healing and improve overall well-being. Somatic healing is beneficial for individuals seeking to address trauma, stress, and chronic pain through holistic and integrative methods.
exploding
Topicals
90.5K
Volume
+550%
Growth
Skincare brand committed to creating inclusive and effective products designed for all skin tones and types. Topicals focuses on addressing chronic skin conditions with formulations that are both fun to use and effective, differentiating itself with a playful approach to serious skincare issues. The brand primarily targets individuals with chronic skin conditions seeking effective and enjoyable skincare solutions.
exploding
Gravel bicycle
550K
Volume
+547%
Growth
Designed for versatility, these bicycles are suitable for riding on various surfaces, including gravel roads, dirt paths, and paved roads. They feature a relaxed geometry for comfort, wider tire clearance for better traction, and often include disc brakes and multiple mounting points for accessories. Gravel bicycles appeal to cyclists seeking adventure and the ability to explore diverse terrains without being restricted to a single type of surface.
exploding
Barefoot shoes
550K
Volume
+547%
Growth
Footwear designed to mimic the natural shape and function of the human foot, often featuring a wide toe box, minimal cushioning, and a flexible sole. These shoes aim to promote natural movement, improve posture, enhance balance, and strengthen foot muscles, differentiating them from traditional footwear. Barefoot shoes are popular among individuals seeking to improve their natural walking or running gait and reduce the risk of injuries associated with conventional shoes.
exploding
Ai drug discovery
5.4K
Volume
+546%
Growth
Transformative approach that uses artificial intelligence to accelerate the identification and development of new drugs. AI in drug discovery helps predict drug interactions, personalize treatments, reduce costs, integrate diverse data sources, and repurpose existing drugs, offering significant advancements over traditional methods. This approach primarily benefits pharmaceutical companies, researchers, and healthcare providers aiming to enhance drug development efficiency and effectiveness.
exploding
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