Derived from certain plants, these supplements offer various health benefits, including antimicrobial properties, heart health support, blood sugar regulation, cholesterol management, and potential weight loss. They are distinguished by their ability to address multiple health concerns but can cause gastrointestinal issues and interact with medications. Berberine supplements are primarily targeted at individuals seeking natural health remedies, though pregnant and breastfeeding women should avoid them.

The Carnivore diet is a dietary plan that involves consuming only animal products, such as meat, fish, eggs, and some dairy products. It excludes all plant-based foods, including fruits, vegetables, grains, nuts, and seeds, and is claimed to offer benefits like weight loss, improved mental clarity, and reduced inflammation. This diet primarily targets individuals seeking a high-protein, low-carbohydrate regimen, but it is controversial among health experts due to concerns about its long-term sustainability and potential health risks.

Double Wood Supplements is a company that offers a variety of dietary supplements aimed at enhancing cognitive function, liver health, and overall wellness. The company differentiates itself by providing high-quality products such as Magnesium L-Threonate, TUDCA, and Choline Phosphatidylcholine Complex, which have received high customer ratings. Their target demographic includes individuals seeking effective and reliable supplements for cognitive enhancement, liver support, and essential nutrient intake.

Supplements that contain ionic ocean electrolytes and trace minerals designed for cellular hydration. These drops aim to provide natural energy and improve mental clarity by reducing brain fog and mental fatigue, differentiating themselves through their unique composition of ocean-derived minerals. Hydration drops are primarily targeted at individuals seeking enhanced hydration, increased energy levels, and improved cognitive function.

Company focused on creating health and food products that are free from added chemicals and unnecessary ingredients. Truvani differentiates itself by emphasizing the use of real food and clean ingredients, starting with supplements and expanding into personal care products in 2021. The target demographic includes health-conscious consumers seeking products with transparent and minimal ingredient lists.

Niacinamide, also known as Vitamin B3, is a beneficial ingredient for hair health. It enhances blood circulation in the scalp, provides essential nutrients to hair follicles, and promotes faster and thicker hair growth, making it a valuable addition to hair care products. This ingredient is particularly beneficial for individuals seeking to improve hair growth and overall hair health.

Skincare products that contain peptides, which are short chains of amino acids. These serums offer several benefits, including improved skin barrier, reduced wrinkles, more elastic skin, eased inflammation, and help in clearing breakouts, differentiating them from other skincare products by their ability to stimulate collagen production. Peptide serums are primarily targeted at individuals seeking to maintain youthful and healthy skin, particularly those concerned with aging and skin repair.

Skincare product known for its ability to penetrate beneath the epidermis on the face and scalp. It is primarily used for its anti-aging benefits, which include helping to build collagen and elastin, reducing inflammation, and improving circulation. These properties make it a popular choice for those looking to improve skin health and appearance.

False or inaccurate information that is spread, regardless of intent to deceive. Misinformation can propagate through various channels such as social media, news outlets, and word of mouth, potentially impacting public opinion, health, and safety. It affects a broad audience, including individuals and communities, by distorting facts and creating confusion.

A company that offers a fertility monitor, enabling users to track their fertility hormones at home. The Inito fertility monitor provides a comprehensive picture of fertility cycles by measuring multiple hormones, differentiating it from other single-hormone trackers. This product is particularly beneficial for individuals or couples trying to conceive, offering them detailed insights into their fertility patterns.

A chemical compound commonly used in skincare products for its skin-lightening properties. Derived from various fungi, particularly Aspergillus oryzae, it inhibits melanin production, making it effective in treating hyperpigmentation, dark spots, and melasma. Kojic acid is primarily targeted at individuals seeking to improve skin tone and reduce pigmentation issues.

Protein gummies are a type of snack designed to provide a convenient and enjoyable way to consume protein. They typically contain a significant amount of protein per serving and are often made with natural flavors and colors, with some versions being sugar-free. These gummies are particularly popular among fitness enthusiasts, athletes, and individuals looking to increase their protein intake in a tasty and portable form.

Mullein leaf is a traditional herbal remedy derived from the leaves of the mullein plant (Verbascum thapsus). It is commonly used to support respiratory health, soothe throat irritation, and reduce inflammation, often incorporated in teas, tinctures, and capsules. Mullein leaf supplements are primarily targeted at individuals seeking natural treatments for respiratory issues such as coughs, bronchitis, and asthma.

Niacinamide, also known as vitamin B3 or nicotinamide, is an essential nutrient involved in various biological processes. It is widely used in skincare products for its anti-inflammatory properties and its ability to improve the appearance of enlarged pores, uneven skin tone, fine lines, and dullness. Niacinamide is particularly beneficial for individuals looking to enhance skin elasticity, support the skin barrier, and boost the skin's natural defense mechanisms.

A beverage that incorporates Ashwagandha, an herb known for its adaptogenic properties, which help the body resist physical and mental stress. The drink is believed to offer several benefits, including calming the brain, reducing inflammation, lowering blood pressure, and modulating the immune system, making it valuable for stress management and overall well-being. It is primarily targeted at individuals seeking natural remedies to manage stress and improve their health.

Designed to prevent slipping and sliding on floors, these rugs provide safety and stability. They often feature a backing made of materials like rubber or latex that grip the floor surface, making them ideal for areas with a risk of slipping, such as bathrooms, kitchens, and entryways. Non-slip rugs are suitable for individuals seeking to enhance safety in their homes, particularly in high-traffic or moisture-prone areas.

A sticky, tar-like substance found primarily in the rocks of the Himalayas, formed over centuries by the gradual decomposition of certain plants by microorganisms. It is commonly used in Ayurvedic medicine and is believed to enhance energy levels, improve cognitive function, support healthy aging, and boost the immune system, with anti-inflammatory and antioxidant properties. Shilajit is particularly beneficial for individuals seeking natural supplements to improve overall health and vitality.

Brand specializing in sun care products, including sunscreens, tanning oils, and after-sun lotions. Carroten focuses on using natural ingredients and advanced formulations to provide effective sun protection and skin nourishment, differentiating itself with a commitment to high-quality, skin-friendly products. The brand primarily targets individuals seeking reliable and natural sun care solutions for various skin types and needs.

Company that offers a range of nutritional supplements, including greens powders, aimed at supporting training and overall health. Bloom Nutrition differentiates itself by marketing products made with high-quality, handpicked ingredients, although they are ultraprocessed and lack third-party testing for toxins. The target demographic includes health-conscious individuals and fitness enthusiasts seeking convenient nutritional support.

A fertility and family-building care company founded in 2018, offering modern, tech-enabled services through its clinics. It differentiates itself by making care accessible through employee benefits and financing options, aiming to provide comprehensive and inclusive reproductive health services. The primary target demographic includes individuals and couples seeking fertility treatments and family-building support, as well as employers looking to offer fertility benefits to their employees.

Catalina Crunch is a brand that offers keto-friendly, low-carb, sugar-free, gluten-free, and vegan cereals. These cereals are high in protein and fiber, available in various flavors such as Dark Chocolate, Cinnamon Toast, and Chocolate Peanut Butter, and are sold on platforms like Amazon and Walmart. Catalina Crunch primarily targets health-conscious consumers, particularly those following keto or vegan diets, looking for nutritious and flavorful breakfast options.

Rainbo mushrooms are associated with a range of mushroom tinctures and supplements designed for various health benefits, including immune support, brain function, and physical endurance. These products include multi-mushroom tinctures, Lion's Mane tinctures, and Cordyceps tinctures, which are known for their specific health-promoting properties. The target demographic for Rainbo mushrooms includes individuals seeking natural health supplements to enhance their overall well-being and cognitive function.

Smart at-home boxing system designed to add energy and variety to workouts. It features LED targets that illuminate upon contact, providing visual cues to enhance the experience, and trainers guide users through each workout, making it an engaging and interactive fitness device. Liteboxer is targeted at fitness enthusiasts looking for an innovative and interactive way to exercise at home.

Skincare trend that emphasizes embracing and appreciating one's unique skin qualities, including imperfections. It advocates for simplifying skincare and makeup routines, focusing on the principle that 'less is more,' aiming to achieve healthy, radiant skin with minimal products and effort. Skinimalism primarily appeals to individuals seeking a more natural and low-maintenance approach to skincare and beauty.

Comprehensive, science-driven formula that includes 75 high-quality ingredients. These ingredients are selected to work synergistically to provide a wide range of vitamins, minerals, and other nutrients, differentiating it from other supplements by its extensive ingredient list and holistic approach. The supplement is designed for individuals seeking to support overall health, energy, and well-being.

Adhesive patches designed to reduce skin mobility and help prevent or improve the appearance of wrinkles. These patches, often made of paper or silicone, work by smoothing out the skin and keeping it in place, thereby minimizing the formation of new wrinkles and reducing the appearance of existing ones. Wrinkle patches are primarily targeted at individuals seeking non-invasive methods to maintain youthful skin and reduce signs of aging.

Synthetic derivative of lysine used primarily as an antifibrinolytic agent to treat and prevent major bleeding. It works by inhibiting the breakdown of blood clots, making it effective in managing heavy menstrual bleeding and other conditions involving excessive bleeding. Tranexamic acid powder is particularly beneficial for individuals experiencing conditions that involve excessive bleeding, such as heavy menstrual periods or surgical procedures.

Dietary products derived from the first milk produced by mammals after giving birth, often sourced from bovine colostrum. These supplements are believed to offer various health benefits, such as enhancing immune function, improving gut health, and supporting athletic performance, although scientific evidence supporting these claims is limited. Colostrum supplements are typically marketed to athletes, individuals with digestive issues, and those seeking general immune support.

A company that developed a zero-waste liquid hand soap aimed at reducing single-use plastic waste. The hand wash is non-toxic, moisturizing, and cruelty-free, designed to be environmentally friendly and cost-effective by allowing consumers to buy a bottle once and refill it indefinitely. This product is targeted at environmentally conscious consumers looking for sustainable and ethical personal care products.