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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Scalp scrubber
22.2K
Volume
+500%
Growth
A tool designed to help clean and exfoliate the scalp, typically featuring soft silicone bristles. It is used to massage the scalp, remove dandruff, and promote hair growth, often in conjunction with shampoo during a shower. Scalp scrubbers are beneficial for individuals looking to enhance their scalp health and improve the effectiveness of their hair care routine.
peaked
Wellness beverages
90
Volume
+500%
Growth
Drinks developed for individuals concerned about their general health and wellness. These beverages often feature low-calorie formulations, sometimes using natural sweeteners like stevia, and are frequently fortified with various vitamins and other beneficial ingredients. They are designed to support overall health and well-being, making them popular among health-conscious consumers seeking nutritious and functional drink options.
exploding
Circulo Health
260
Volume
+500%
Growth
Healthcare technology company founded in 2020, specializing in services for intellectual and developmental disabilities. Circulo Health differentiates itself by integrating innovative software solutions with healthcare services, aiming to improve the quality of care and operational efficiency. The primary beneficiaries of Circulo Health's services are individuals with intellectual and developmental disabilities, as well as healthcare providers seeking advanced tools for patient care management.
peaked
Thco gummies
90.5K
Volume
+500%
Growth
Edible products infused with the cannabinoid THCO, often combined with Delta 8, Delta 9, and sometimes CBN. These gummies are known for providing gentle relaxation of the body and a calming effect on the mind, differentiating them from other cannabinoid edibles by their unique combination of compounds. THCO gummies are primarily targeted at individuals seeking a mild, relaxing experience through cannabinoid consumption.
peaked
Optase
9.9K
Volume
+500%
Growth
Brand offering a range of eye care products, including preservative-free eye drops for dry eyes and Meibomian Gland Dysfunction (MGD), as well as tea tree oil eyelid wipes for cleansing and treating blepharitis. Optase differentiates itself by providing preservative-free formulations and specialized products aimed at comprehensive eye care and hygiene. The target demographic includes individuals suffering from dry eyes, MGD, and blepharitis, seeking effective and gentle eye care solutions.
exploding
Collagen gummies
27.1K
Volume
+494%
Growth
Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.
exploding
Somatic healing
9.9K
Volume
+492%
Growth
Therapeutic approach focusing on the connection between the mind and body, aiming to help individuals process and release physical and emotional tension stored in the body. It often involves techniques such as body awareness, movement, touch, and breathing exercises to facilitate healing and improve overall well-being. Somatic healing is beneficial for individuals seeking to address trauma, stress, and chronic pain through holistic and integrative methods.
exploding
Akasa
673K
Volume
+492%
Growth
Company based in South San Francisco, California, that provides generative AI solutions for the healthcare revenue cycle. It focuses on reducing financial complexities in medical billing and reimbursement, aiming to restore trust in the U.S. healthcare system by automating administrative tasks and improving efficiency. The primary beneficiaries of Akasa's services are healthcare providers and organizations seeking to streamline their revenue cycle management and reduce administrative burdens.
exploding
Mcaffeine
135K
Volume
+491%
Growth
Online retailer specializing in personal care products such as shampoo, face-wash, and shower-gels. Founded in 2016 and based in Mumbai, India, the company differentiates itself by incorporating caffeine into its product formulations, which is believed to have various skin and hair benefits. The target demographic includes individuals seeking innovative and effective personal care solutions, particularly those interested in the potential benefits of caffeine-infused products.
regular
Deodorant stone
1.9K
Volume
+490%
Growth
A natural personal care product that works by creating a salt layer on the skin to prevent bacteria from forming, thereby eliminating odor. It is an alternative to conventional deodorants, free from chemical fragrances, aluminum, and other additives, making it a more natural option for odor control. The deodorant stone is particularly suitable for individuals seeking a chemical-free and eco-friendly solution for personal hygiene.
exploding
Peptide lotion
1.3K
Volume
+488%
Growth
Skincare products that contain peptides, which are short chains of amino acids. These lotions offer benefits such as anti-aging, skin repair, hydration, improved firmness and elasticity, and anti-inflammatory properties, making them valuable for enhancing skin health and appearance. Peptide lotions are commonly used by individuals seeking to improve their skin's overall condition and combat signs of aging.
exploding
Rice serum
6.6K
Volume
+488%
Growth
Skincare product designed to make the skin soft, tender, and sleek. It is known for its ability to instantly reduce the appearance of fine lines and wrinkles, containing multiple plant essence compositions that promote skin metabolism and help the skin regain tightness. Rice serum is particularly beneficial for individuals looking to enhance their skincare routine with a product that offers anti-aging and skin-tightening benefits.
exploding
Hyaluronic acid shampoo
8.1K
Volume
+483%
Growth
Hair care product designed to hydrate and nourish the scalp and hair strands by using hyaluronic acid, a molecule known for its ability to retain moisture. By attracting and retaining moisture, hyaluronic acid shampoo helps to improve hair elasticity, reduce dryness, and promote a healthier, shinier appearance, making it beneficial for individuals with dry or brittle hair. Hyaluronic acid shampoo is particularly popular among individuals with dry, damaged, or aging hair who are seeking intensive hydration and restoration of hair health and vibrancy.
exploding
Access Telehealth
1.6K
Volume
+481%
Growth
Company offering HIPAA-compliant software and expert clinical staff for remote patient monitoring and digital disease management. It addresses the challenges of specialist access and availability in hospitals and clinics, providing innovative solutions to enhance patient care. The primary beneficiaries are healthcare providers and patients in need of specialized medical services in remote or underserved areas.
exploding
Exhale wellness
18.1K
Volume
+480%
Growth
Exhale Wellness is a provider of high-quality, vegan Delta 8 THC products derived from organic hemp plants. The company differentiates itself by focusing on natural, plant-based ingredients and offering a range of products including gummies, oils, and vapes that are designed to promote relaxation and well-being. Exhale Wellness primarily targets individuals seeking natural alternatives for stress relief and wellness, particularly those interested in vegan and organic products.
peaked
Sleep patches
27.1K
Volume
+477%
Growth
Transdermal patches designed to release melatonin through the skin to aid in regulating sleep patterns. These patches provide a steady release of melatonin throughout the night, which can help improve sleep quality and duration, differentiating them from oral supplements that may have a quicker but shorter effect. Sleep patches are primarily targeted at individuals who have difficulty falling asleep or maintaining sleep, including those with insomnia or irregular sleep schedules.
exploding
lifepro
40.5K
Volume
+476%
Growth
Company that offers a range of fitness and recovery equipment, particularly focusing on vibration plates designed for joint relief, muscle relief, strength boost, and overall fitness. LifePro differentiates itself by providing well-reviewed products that come with a 30-day return policy, ensuring customer satisfaction and confidence in their purchases. The target demographic includes individuals seeking effective fitness and recovery solutions, particularly those with joint or muscle issues, as well as fitness enthusiasts looking to enhance their workout routines.
exploding
Snail mucin toner
1.9K
Volume
+475%
Growth
Skincare product that utilizes snail mucin, known for its anti-aging, anti-inflammatory, antibacterial, hydrating, and wound healing properties. This toner aims to improve skin texture, reduce wrinkles, and provide hydration, differentiating itself with the unique benefits of snail mucin. It is particularly beneficial for individuals seeking to enhance skin hydration, reduce signs of aging, and improve overall skin health.
exploding
Sea moss gel
110K
Volume
+473%
Growth
Derived from red algae known as Chondrus crispus, sea moss gel is a nutrient-rich substance commonly found along the Atlantic coasts of Europe and North America. It is valued for its high content of vitamins and minerals, including iodine, calcium, and vitamins A, C, E, and K, and is used both as a dietary supplement and a skincare product. Sea moss gel primarily appeals to health-conscious individuals seeking natural supplements and skincare solutions.
regular
Bio Microneedling
1.9K
Volume
+471%
Growth
Innovative skin treatment that utilizes siliceous bio microneedles derived from freshwater sponges to create micro channels in the skin. This process stimulates the skin for up to 72 hours, enhancing nutrient delivery and waste removal, while significantly improving the absorption of topical skincare products. Bio Microneedling is primarily targeted at individuals seeking advanced skin rejuvenation and enhanced effectiveness of their skincare regimen.
exploding
Hinge Health
33.1K
Volume
+467%
Growth
A company founded in 2014 by Daniel Perez and Gabriel Mecklenburg, focused on making high-quality musculoskeletal (MSK) care accessible. It provides digital solutions for chronic pain management, particularly for back and joint pain, through a mobile app that offers personalized exercise therapy, education, and coaching, using wearable sensors to guide users through exercises and track their progress. The primary beneficiaries of Hinge Health's services are individuals suffering from chronic musculoskeletal pain, as well as employers and health plans seeking to improve employee health and reduce healthcare costs.
exploding
Berberine
823K
Volume
+467%
Growth
Bioactive compound extracted from plants like Berberis, traditionally used in Chinese medicine and Ayurveda. Known for its potential to lower blood sugar levels, aid in weight loss, improve heart health, and provide anti-inflammatory and antioxidant benefits, it works by activating the enzyme AMPK, which regulates metabolism. Berberine is primarily targeted at individuals seeking natural supplements for metabolic health, but it should be used under medical supervision due to possible side effects and drug interactions.
exploding
Hyperfixation
110K
Volume
+467%
Growth
Intense focus on a particular interest or activity for an extended period of time. This phenomenon is commonly associated with neurodivergent conditions such as ADHD and autism spectrum disorders, where individuals may become deeply engrossed in their interest to the exclusion of other activities or responsibilities. Hyperfixation primarily affects individuals with neurodivergent conditions, impacting their daily routines and responsibilities.
regular
Magnesium L-Threonate
110K
Volume
+460%
Growth
A form of the essential mineral magnesium bound to threonic acid, a metabolite of vitamin C. This form is known for its potential to enhance cognitive function and improve memory by effectively crossing the blood-brain barrier, making it particularly beneficial for brain health. It is primarily targeted at individuals seeking to support brain health, improve sleep quality, and reduce symptoms of anxiety and depression.
exploding
Metal detox
49.5K
Volume
+460%
Growth
Process aimed at removing heavy metals from the body through various treatments and products. These methods, including natural supplements, chelating shampoos, and comprehensive detox protocols, seek to cleanse the body of harmful substances like lead, mercury, cadmium, and arsenic to improve overall health. Metal detox is particularly beneficial for individuals exposed to high levels of heavy metals or those experiencing symptoms of heavy metal toxicity.
exploding
Copenhagen plank
40.5K
Volume
+459%
Growth
Exercise that is useful for strengthening the hip adductors and the outer thighs. It helps reduce soreness and is beneficial for lateral-style movements, playing a role in protecting various joints in the leg and preventing injuries. The Copenhagen plank is particularly beneficial for athletes and individuals looking to enhance their lower body strength and stability.
exploding
born primitive
74K
Volume
+456%
Growth
Born Primitive is a company that specializes in high-quality workout apparel, catering to athletes and fitness enthusiasts. The company differentiates itself by offering durable and functional clothing designed to withstand intense physical activities, with a particular focus on performance and comfort. Born Primitive primarily targets athletes, CrossFit enthusiasts, and individuals seeking reliable and stylish workout gear.
exploding
LED Face Mask
74K
Volume
+456%
Growth
Skincare devices that use light-emitting diodes (LEDs) to deliver various wavelengths of light to the skin. These masks are designed to address different skin concerns, such as acne, aging, and inflammation, by using specific types of light like red for anti-aging and blue for acne treatment. LED face masks are primarily targeted at individuals seeking non-invasive, at-home skincare treatments to improve skin health and appearance.
exploding
Glucagon-like peptide-1
550K
Volume
+456%
Growth
An incretin hormone that plays a crucial role in glucose metabolism by stimulating insulin secretion, inhibiting glucagon release, slowing gastric emptying, and promoting satiety. It serves as the basis for several therapeutic agents used in the treatment of type 2 diabetes and obesity, differentiating itself by its multifaceted approach to managing blood sugar levels and weight. The primary beneficiaries of GLP-1 therapies are individuals with type 2 diabetes and those struggling with obesity.
exploding
Masseter botox
135K
Volume
+456%
Growth
Cosmetic procedure involving the injection of Botox into the masseter muscles located on the sides of the jaw. This treatment is primarily used to alleviate teeth grinding (bruxism) and associated tension and headaches, while also offering cosmetic benefits such as slimming the jawline and altering facial contours. It is popular among individuals seeking relief from bruxism and those desiring a more contoured facial appearance.
exploding
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