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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Sleep patches
27.1K
Volume
+400%
Growth
Transdermal patches designed to release melatonin through the skin to aid in regulating sleep patterns. These patches provide a steady release of melatonin throughout the night, which can help improve sleep quality and duration, differentiating them from oral supplements that may have a quicker but shorter effect. Sleep patches are primarily targeted at individuals who have difficulty falling asleep or maintaining sleep, including those with insomnia or irregular sleep schedules.
exploding
Rhizal
1.3K
Volume
+400%
Growth
Company that produces grounded, barefoot, natural leather shoes designed for earthing and natural foot movement. Rhizal shoes are distinguished by their use of copper for electrical grounding, a barefoot shape with a wide toebox, zero drop, and thin flexible soles, promoting a more natural walking experience. These shoes are primarily targeted at individuals seeking health benefits from earthing and those who prefer minimalist footwear for natural foot movement.
regular
Grip socks
201K
Volume
+400%
Growth
Specialized socks designed to provide better traction and stability. They are commonly used in sports like football to reduce foot movement within the shoe, which decreases friction and the likelihood of developing blisters. This can be particularly beneficial during long training sessions or matches, as it helps maintain comfort and performance.
exploding
Vyvamind
5.4K
Volume
+400%
Growth
Nootropic supplement designed to provide a mild cognitive boost. It aims to enhance mental performance, although the cognitive improvements reported are relatively modest compared to other nootropic supplements. Vyvamind is intended for individuals looking to improve their mental clarity and focus with a mild enhancement.
peaked
Chemical sunscreen
33.1K
Volume
+400%
Growth
Chemical sunscreens use organic compounds to absorb UV radiation and convert it into heat, which is then released from the skin. These sunscreens often contain ingredients like avobenzone, octinoxate, oxybenzone, and octocrylene, and are known for being lightweight and non-greasy, although they may cause skin irritation or allergic reactions in some individuals. Chemical sunscreens are typically favored by individuals seeking a lightweight, non-greasy sun protection option, but they may also be scrutinized by those concerned about potential skin sensitivities and environmental impact.
exploding
Shower Steamers
9.9K
Volume
+400%
Growth
Highly fragranced tablets or balls that dissolve in water, designed to be placed at the bottom of the shower. As the steam rises, it carries the fragrance upward, creating an aromatic and spa-like experience, differentiating them from traditional bath bombs used in bathtubs. Shower steamers are ideal for individuals seeking a quick and convenient way to enjoy aromatherapy benefits during their daily shower routine.
peaked
Ring therapeutics
1.3K
Volume
+400%
Growth
Biotechnology company based in Cambridge, Massachusetts, focusing on the development of Anellovector™ therapeutics. The company is pioneering a redosable and targetable gene therapy platform by leveraging the human commensal virome, aiming to expand gene therapy applications beyond gene replacement. Ring Therapeutics primarily targets patients with previously inaccessible diseases, offering new treatment modalities and mechanisms.
peaked
Sunfox technologies
1.9K
Volume
+400%
Growth
Med-Tech R&D lab based in Dehradun, India, specializing in developing innovative healthcare technologies. The company has created a small and smart cardiac diagnostic tool aimed at making healthcare diagnostics affordable and accessible, particularly for remote areas. Sunfox Technologies primarily serves healthcare providers and patients in need of cost-effective and accessible diagnostic solutions.
peaked
Rye serum
90
Volume
+400%
Growth
Skincare product designed for eyebrow care, combining the benefits of a growth-supporting serum and a grooming gel. Rye serum aims to enhance eyebrow growth while also providing a grooming effect, making it a dual-purpose product for eyebrow maintenance. It is primarily targeted at individuals looking to improve the fullness and appearance of their eyebrows.
peaked
Psilocybin edibles
2.4K
Volume
+400%
Growth
Psilocybin edibles are food products infused with psilocybin, a psychoactive compound found in certain mushrooms, commonly known as 'magic mushrooms.' These edibles, which can take the form of chocolates, gummies, and other confectioneries, are used to induce altered states of consciousness, euphoria, and hallucinations. They are primarily targeted at individuals seeking recreational experiences or exploring potential therapeutic benefits for conditions like depression and anxiety.
regular
Serum stick
1.3K
Volume
+395%
Growth
A twist-up balm that serves as both a hydrating serum and a makeup primer. It provides moisture and smooths the skin, making it easier to apply makeup and ensuring a longer-lasting finish. This product is ideal for individuals looking for a convenient, dual-purpose skincare and makeup solution.
exploding
Tia health
33.1K
Volume
+394%
Growth
Healthcare platform offering services in birth control, sexual health, primary care, mental health, and acupuncture. It aims to empower women by providing them with the tools and information needed to make informed decisions about their health and well-being. Tia Health primarily targets women seeking comprehensive and personalized healthcare solutions.
exploding
Beef protein isolate
9.9K
Volume
+394%
Growth
Highly purified protein powder derived from beef, typically containing 90-95% protein by weight and nearly free of carbohydrates and fats. The production process involves removing all fat and connective tissue from beef and isolating the individual muscle fibers to create the protein powder, making it a concentrated source of protein. Beef protein isolate is primarily targeted at athletes, bodybuilders, and individuals seeking a high-protein supplement to support muscle growth and recovery.
exploding
Hoka
2.74M
Volume
+394%
Growth
Brand specializing in athletic shoes, particularly known for their running shoes. Recognized for their maximalist designs, featuring thick cushioning to provide extra comfort and support, Hoka shoes are popular among runners, hikers, and other athletes for their ability to reduce impact and improve performance. The brand is often recommended for people with specific foot issues or those seeking high-performance athletic shoes.
exploding
The Ayurveda Experience
14.8K
Volume
+393%
Growth
A company specializing in Ayurvedic personal care products, offering a range of items including creams, cleansers, serums, hair potions, and supplements. The Ayurveda Experience differentiates itself by utilizing traditional Ayurvedic science and classical texts to formulate its products, aiming to address various health concerns such as hair, vision, and blood sugar. The target demographic includes individuals seeking natural and holistic health and beauty solutions based on ancient Ayurvedic principles.
exploding
Perimenopause acid
0-100
Volume
+390%
Growth
Changes in stomach acid production that occur due to fluctuating estrogen levels during perimenopause, potentially leading to symptoms like heartburn. These changes can affect digestive health and may require dietary adjustments or medical intervention to manage symptoms effectively. This condition primarily affects women undergoing the transition to menopause, typically between the ages of 40 and 50.
exploding
Maev
9.9K
Volume
+390%
Growth
A nutrition company that specializes in creating meticulously researched and thoughtfully designed wellness products for dogs. The company offers daily vitamins and raw food, all of which are human-grade, complete and balanced, and formulated by veterinary nutritionists, differentiating itself with USDA-certified raw beef or chicken products that are flash-frozen to maintain quality. Maev primarily targets dog owners who are seeking high-quality, scientifically formulated nutrition for their pets.
exploding
Baby head protector
2.1K
Volume
+388%
Growth
Safety gear designed to protect infants' heads during their early developmental stages when they are learning to control their necks and are more susceptible to falls. These protectors typically come in the form of soft helmets or caps, providing a cushioning barrier to minimize the impact of any accidental bumps or falls. Baby head protectors are primarily aimed at parents who want to ensure the safety and well-being of their infants during this vulnerable period.
exploding
Magnesium Taurate
60.5K
Volume
+387%
Growth
Nutritional supplement that combines magnesium and taurine, aimed at providing various health benefits. It is believed to help reduce blood pressure, regulate blood sugar, lower anxiety, and offer protection against damage caused by cataracts, heart disease, and traumatic brain injuries (TBIs). Magnesium Taurate is primarily targeted at individuals seeking to improve their cardiovascular health, manage anxiety, and support overall well-being.
exploding
Period swimwear
110K
Volume
+386%
Growth
Swimwear designed to manage menstrual flow while swimming, utilizing treated outer nylon fabric to repel water and contain menstrual blood. This technology is similar to that used in period pants, ensuring that menstrual flow does not mix with the water, providing comfort and confidence for users. Period swimwear is primarily targeted at menstruating individuals who wish to swim without the need for additional menstrual products like tampons or pads.
exploding
Wide toe shoes
14.8K
Volume
+385%
Growth
Footwear designed with a wide toe box to allow the toes to spread out naturally. This design provides better balance and stability, making them suitable for individuals who need more room in the toe area for comfort and proper foot alignment. Wide toe shoes are particularly beneficial for people with foot conditions such as bunions, hammertoes, or general discomfort from narrow shoes.
exploding
wellio
9.9K
Volume
+385%
Growth
Wellio is an AI food tech company based in San Francisco, focused on enhancing meal planning and preparation through intelligent technology. Acquired by Kraft Heinz in 2018, Wellio's platform acts as a personal nutritionist, chef, and shopper, helping users discover, order, and prepare meals by delivering fresh ingredients and providing on-demand cooking support. This acquisition was part of Kraft Heinz's strategy to bolster its digital innovation efforts through its Evolv Ventures, a $100 million venture capital fund aimed at disrupting the food industry with emerging technologies.
exploding
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368K
Volume
+385%
Growth
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exploding
Glow drops
720
Volume
+382%
Growth
Skincare products designed to enhance the skin's radiance and provide a glowing complexion. These products often contain ingredients like niacinamide and hyaluronic acid to hydrate and brighten the skin, differentiating themselves through unique formulations and varying price points. Glow drops are primarily targeted at individuals seeking to improve their skin's luminosity and achieve a dewy, radiant look.
exploding
Glycolic acid moisturizer
4.4K
Volume
+382%
Growth
Skincare products that incorporate glycolic acid, an alpha-hydroxy acid, to exfoliate the skin and improve its texture. These moisturizers help reduce fine lines, wrinkles, acne, and hyperpigmentation while often including hydrating ingredients to maintain moisture balance. Glycolic acid moisturizers are particularly beneficial for individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging and acne.
exploding
Kindbody
22.2K
Volume
+382%
Growth
A fertility and family-building care company founded in 2018, offering modern, tech-enabled services through its clinics. It differentiates itself by making care accessible through employee benefits and financing options, aiming to provide comprehensive and inclusive reproductive health services. The primary target demographic includes individuals and couples seeking fertility treatments and family-building support, as well as employers looking to offer fertility benefits to their employees.
exploding
Microdose mushroom
60.5K
Volume
+382%
Growth
Microdosing mushrooms involves consuming very small amounts of psychedelic substances, typically psilocybin, to achieve subtle mental and emotional benefits without experiencing a full psychedelic trip. This practice is believed to enhance creativity, focus, and emotional well-being, although it remains scientifically unproven and unregulated. The target demographic includes individuals seeking alternative mental health treatments and cognitive enhancements, but caution is advised due to potential health risks and legal issues.
exploding
Gut health products
1.3K
Volume
+382%
Growth
Products designed to support and improve the balance of beneficial bacteria in the digestive system. These include probiotics, prebiotics, synbiotics, digestive enzymes, fermented foods, fiber supplements, and herbal supplements, which collectively aid in digestion and promote overall gut health. Gut health products are primarily targeted at individuals seeking to enhance their digestive health and maintain a balanced gut microbiome.
regular
Catalina crunch
40.5K
Volume
+380%
Growth
Catalina Crunch is a brand that offers keto-friendly, low-carb, sugar-free, gluten-free, and vegan cereals. These cereals are high in protein and fiber, available in various flavors such as Dark Chocolate, Cinnamon Toast, and Chocolate Peanut Butter, and are sold on platforms like Amazon and Walmart. Catalina Crunch primarily targets health-conscious consumers, particularly those following keto or vegan diets, looking for nutritious and flavorful breakfast options.
exploding
Peptide skincare
33.1K
Volume
+380%
Growth
Peptide skincare involves the use of short chains of amino acids in cosmetic products to enhance skin health and appearance. These peptides can stimulate collagen production, improve skin barrier function, and reduce the appearance of fine lines and wrinkles, differentiating them from other skincare ingredients by their ability to target specific skin concerns at a molecular level. Peptide skincare products are particularly beneficial for individuals seeking anti-aging solutions and improved skin resilience.
exploding
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