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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
L-threonate
12.1K
Volume
+400%
Growth
L-threonate is a compound often discussed for its potential health benefits, particularly in cognitive function and bone health. It is a salt or ester of threonic acid, with magnesium L-threonate being a notable form used as a dietary supplement due to its ability to cross the blood-brain barrier more effectively than other magnesium forms. This compound is primarily targeted at individuals seeking to improve memory, cognitive function, and overall brain health.
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Saltair
110K
Volume
+393%
Growth
Historical landmark located on the south shore of the Great Salt Lake in Utah, originally built by the Mormon church in 1893. It has a rich history and has undergone several iterations over the years, serving as a popular recreational destination. The landmark primarily attracts history enthusiasts and tourists interested in Utah's cultural heritage.
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Ceramide toner
2.9K
Volume
+390%
Growth
Skincare product designed to hydrate and repair the skin's health by supplementing the skin's natural ceramide production. Ceramides are lipids that help form the skin's barrier and retain moisture, making the skin soft, smooth, and healthy. This toner is particularly beneficial for individuals looking to improve their skin barrier function and maintain overall skin hydration.
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Ashwagandha supplement
22.2K
Volume
+389%
Growth
Ashwagandha supplements are derived from the Withania somnifera plant, commonly used in Ayurvedic medicine for its adaptogenic properties. These supplements are known to help reduce stress and anxiety, improve cognitive function, and enhance physical performance by lowering cortisol levels and providing neuroprotective benefits. They are primarily targeted at individuals seeking natural remedies for stress management, cognitive enhancement, and overall well-being.
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Tia health
33.1K
Volume
+389%
Growth
Healthcare platform offering services in birth control, sexual health, primary care, mental health, and acupuncture. It aims to empower women by providing them with the tools and information needed to make informed decisions about their health and well-being. Tia Health primarily targets women seeking comprehensive and personalized healthcare solutions.
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Baby head protector
2.1K
Volume
+388%
Growth
Safety gear designed to protect infants' heads during their early developmental stages when they are learning to control their necks and are more susceptible to falls. These protectors typically come in the form of soft helmets or caps, providing a cushioning barrier to minimize the impact of any accidental bumps or falls. Baby head protectors are primarily aimed at parents who want to ensure the safety and well-being of their infants during this vulnerable period.
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Magnesium Taurate
60.5K
Volume
+387%
Growth
Nutritional supplement that combines magnesium and taurine, aimed at providing various health benefits. It is believed to help reduce blood pressure, regulate blood sugar, lower anxiety, and offer protection against damage caused by cataracts, heart disease, and traumatic brain injuries (TBIs). Magnesium Taurate is primarily targeted at individuals seeking to improve their cardiovascular health, manage anxiety, and support overall well-being.
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Ubtan cream
720
Volume
+386%
Growth
Traditional skincare product used for centuries in South Asia, particularly in India, made from natural ingredients like turmeric, saffron, sandalwood, and chickpea flour. Ubtan cream provides deep hydration, skin brightening, anti-aging benefits, acne treatment, and exfoliation, making it a versatile and beneficial product for various skin types. It is primarily targeted at individuals seeking natural and holistic skincare solutions, including those preparing for special occasions like weddings.
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Multi balm
1K
Volume
+386%
Growth
Skincare product designed to address multiple signs of aging. Infused with ingredients like Salmon Complex and Collagen, it helps improve skin elasticity and radiance, making it effective in reducing fine lines and targeting delicate areas around the eyes. Multi balm is particularly beneficial for individuals looking to combat aging signs and enhance skin health.
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Adhd podcast
3.6K
Volume
+385%
Growth
Podcast aimed at adults with ADHD, providing clear, concise, and engaging content. Hosted by Kristen Carder, an ADHD expert, it offers insights, support, and information tailored to the needs of adults managing ADHD. The podcast is beneficial for adults seeking practical advice and understanding of ADHD-related challenges.
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Generational trauma
49.5K
Volume
+382%
Growth
The transmission of trauma from one generation to the next, often referred to as intergenerational trauma, involves the passing down of traumatic experiences through genetic, behavioral, and environmental mechanisms. This concept suggests that the effects of trauma experienced by one generation can influence the health, behavior, and well-being of subsequent generations, potentially leading to mental health issues such as anxiety, depression, and PTSD. Generational trauma is particularly relevant to communities and families affected by large-scale historical events such as slavery, the Holocaust, colonization, and war.
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Castor oil pack
74K
Volume
+381%
Growth
A traditional remedy involving a cloth soaked in castor oil, placed on the skin, typically over the abdomen. The pack is often covered with plastic and a heat source to enhance absorption, believed to offer benefits such as reducing inflammation, improving circulation, and promoting detoxification. It is commonly used in alternative medicine for conditions like constipation, liver detoxification, and menstrual cramps.
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Pilates socks
90.5K
Volume
+380%
Growth
Specialized socks designed to provide open-toe foot balance and grippy stability for both women and men. They often feature non-slip grips on the soles to enhance traction and stability during Pilates exercises, differentiating them from regular socks. Pilates socks are particularly beneficial for individuals practicing Pilates, yoga, or other floor-based exercises, aiming to improve their balance and prevent slipping.
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Probiotic toothpaste
9.9K
Volume
+379%
Growth
Probiotic toothpaste is a dental hygiene product that incorporates beneficial bacteria to promote oral health. It works by balancing the microbial environment in the mouth, potentially reducing harmful bacteria that cause cavities and gum disease while supporting overall oral microbiome health. This type of toothpaste is particularly appealing to health-conscious individuals and those looking for alternative, natural approaches to dental care.
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Ahcc supplement
18.1K
Volume
+379%
Growth
Supplement derived from the mycelia of shiitake mushrooms, believed to enhance immune system function. AHCC is noted for its potential to improve immune response, particularly by maintaining natural killer cell activity, which may provide benefits during early winter months. This supplement is primarily targeted at individuals seeking to boost their immune health, including those with weakened immune systems or those looking for preventive health measures.
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Evvy
8.1K
Volume
+376%
Growth
Company founded in 2020 focused on closing the gender health gap by discovering and leveraging overlooked female biomarkers, starting with the vaginal microbiome. They offer the first-ever at-home vaginal microbiome test using metagenomic sequencing to provide insights into vaginal health, differentiating themselves by their innovative approach to female health diagnostics. The primary target demographic includes women seeking detailed information about their vaginal health and its impact on overall well-being.
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RF Microneedling
40.5K
Volume
+376%
Growth
Cosmetic procedure that combines traditional microneedling with radiofrequency energy to enhance skin rejuvenation. By creating micro-wounds with fine needles and delivering radiofrequency energy deep into the skin, it stimulates collagen production, tightens the skin, and improves texture. This treatment is beneficial for individuals looking to reduce wrinkles, treat scars, and address other skin imperfections.
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Grip socks
201K
Volume
+376%
Growth
Specialized socks designed to provide better traction and stability. They are commonly used in sports like football to reduce foot movement within the shoe, which decreases friction and the likelihood of developing blisters. This can be particularly beneficial during long training sessions or matches, as it helps maintain comfort and performance.
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Algorithmic bias
6.6K
Volume
+375%
Growth
Systematic and repeatable errors in a computer system that create unfair outcomes, such as privileging one arbitrary group of users over others. These biases can arise from various sources, including biased training data, flawed algorithms, and the subjective choices of developers, and can manifest in domains like hiring practices, law enforcement, and lending. Algorithmic bias primarily affects marginalized groups and individuals who are subject to the decisions made by these biased systems.
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Breathing trainer
9.9K
Volume
+375%
Growth
Device used to exercise and strengthen the inspiratory muscles, which are essential for breathing in. Research indicates that using a breathing trainer can help reduce breathlessness and alleviate symptoms in individuals with asthma, providing significant respiratory benefits. This device is particularly beneficial for people with respiratory conditions such as asthma, COPD, or those looking to improve their overall lung function.
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Adhd music
8.1K
Volume
+375%
Growth
Instrumental music with a structured rhythm designed to help individuals with ADHD focus. This type of music can decrease inattention, reduce negative mood, and promote reading comprehension for those with ADHD, providing a non-pharmacological aid for managing symptoms. ADHD music is particularly beneficial for individuals diagnosed with ADHD who seek alternative methods to improve concentration and mood.
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Beef liver protein
1.9K
Volume
+371%
Growth
Highly nutritious organ meat rich in protein, vitamins, and minerals. It is particularly high in vitamin A, vitamin B12, iron, and folate, providing a substantial amount of high-quality protein that contains all essential amino acids. This makes it beneficial for individuals seeking a nutrient-dense food source to support overall health and muscle maintenance.
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Devoted Health
27.1K
Volume
+371%
Growth
Healthcare company founded in 2017 by brothers Todd and Ed Park, focusing on improving the health and well-being of older Americans. It partners with local doctors and hospitals to provide reliable access to trusted healthcare providers, primarily offering Medicare Advantage plans. The target demographic is older Americans seeking personalized care and support through enhanced healthcare experiences.
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Kojic acid soap
201K
Volume
+370%
Growth
Skincare product used primarily to lighten dark spots on the skin, a condition known as hyperpigmentation. The active ingredient, kojic acid, is derived from fungi or fermented rice wine and works by inhibiting the enzyme tyrosinase, which is responsible for melanin production. Kojic acid soap is particularly beneficial for individuals looking to reduce the appearance of dark spots, age spots, and other forms of pigmentation.
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Retinol serum
368K
Volume
+369%
Growth
Skincare product formulated with retinol, a derivative of Vitamin A, known for its anti-aging properties. Retinol serum enhances skin cell production, unclogs pores, exfoliates the skin, and boosts collagen production, thereby reducing fine lines and wrinkles and improving skin texture. It is primarily targeted at individuals seeking to diminish signs of aging and achieve a fresher, plumper skin appearance.
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Wide toe shoes
14.8K
Volume
+367%
Growth
Footwear designed with a wide toe box to allow the toes to spread out naturally. This design provides better balance and stability, making them suitable for individuals who need more room in the toe area for comfort and proper foot alignment. Wide toe shoes are particularly beneficial for people with foot conditions such as bunions, hammertoes, or general discomfort from narrow shoes.
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Marine collagen peptides
14.8K
Volume
+367%
Growth
Bioactive peptides derived from the collagen of fish and other marine organisms, known for their high bioavailability. These peptides are commonly used in dietary supplements and skincare products to support skin elasticity, hydration, and overall skin health, as well as promote joint and bone health. Marine collagen peptides are particularly popular among individuals seeking sustainable and environmentally friendly sources of collagen for improved skin and joint health.
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Blue lotus tea
14.8K
Volume
+364%
Growth
Herbal tea made from the Blue Lotus flower, an Egyptian water lily with historical and cultural significance. Traditionally, it has been used for promoting sleep, reducing anxiety, improving sexual performance, and addressing mental health conditions, although it is not FDA-approved for human consumption and is not regulated. Blue Lotus tea is primarily sought by individuals interested in natural remedies and traditional herbal practices, but caution is advised due to potential side effects such as hallucinations, nausea, and rapid heartbeat.
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Spermidine
60.5K
Volume
+363%
Growth
Naturally occurring polyamine compound found in ribosomes and living tissues, playing various metabolic roles within organisms. It is known for its involvement in cellular growth, proliferation, and differentiation, and has gained attention for its potential health benefits, including promoting autophagy, the body's process of cleaning out damaged cells and regenerating newer, healthier cells. Spermidine is of particular interest to researchers and individuals focused on cellular health and longevity.
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Hoka
2.74M
Volume
+363%
Growth
Brand specializing in athletic shoes, particularly known for their running shoes. Recognized for their maximalist designs, featuring thick cushioning to provide extra comfort and support, Hoka shoes are popular among runners, hikers, and other athletes for their ability to reduce impact and improve performance. The brand is often recommended for people with specific foot issues or those seeking high-performance athletic shoes.
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