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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Employee shortage
320
Volume
+45%
Growth
The current state of labor markets in 2023 is marked by a significant increase in job openings and a steady decline in unemployment rates. This trend indicates a robust demand for labor, with employers adding approximately 3.1 million jobs. The employee shortage poses challenges for businesses in finding and retaining qualified employees, affecting various industries across the nation.
peaked
Hair oil
246K
Volume
+45%
Growth
A product used to nourish and condition the hair and scalp, made from various natural and synthetic ingredients. It offers benefits such as moisturization, frizz reduction, added shine, and strengthened hair follicles, and can be used as a pre-wash treatment, leave-in conditioner, or styling aid. Hair oils are particularly beneficial for individuals seeking to improve scalp health and enhance the overall appearance and strength of their hair.
regular
Moringa juice
5.4K
Volume
+45%
Growth
Moringa juice is a beverage made from the leaves of the Moringa oleifera tree, known for its high nutritional content and health benefits. Rich in vitamins, minerals, antioxidants, and amino acids, it is often consumed to boost energy levels, improve immunity, and support overall well-being. This juice is targeted at health-conscious individuals and those seeking natural supplements to enhance their diet and promote wellness.
exploding
Brillia
12.1K
Volume
+45%
Growth
Holistic anxiety medication program designed to help reduce anxiety in both children and adults. It aims to improve focus and clarity by using non-prescription, homeopathic ingredients that are claimed to be safe and effective without causing harmful side effects. Brillia is targeted at individuals seeking a natural alternative to traditional anxiety medications, including parents looking for safe options for their children.
regular
testosterone therapy
823K
Volume
+45%
Growth
Treatment used to address low testosterone levels in men, often referred to as testosterone replacement therapy (TRT). This therapy can lead to improvements in energy, sex drive, quality of erections, bone density, muscle mass, and insulin sensitivity, with many men also reporting an improvement in mood. Testosterone therapy is primarily targeted at men experiencing symptoms of low testosterone, aiming to enhance their overall quality of life and well-being.
regular
Citicoline supplement
1K
Volume
+45%
Growth
Citicoline is a supplement that appears to increase a brain chemical called phosphatidylcholine. It may also boost the levels of other chemicals that facilitate communication in the brain, potentially enhancing cognitive functions. This supplement is often targeted at individuals seeking to improve memory and brain function, particularly those recovering from a stroke or experiencing age-related cognitive decline.
regular
Ashwagandha powder
135K
Volume
+45%
Growth
Traditional herb used in Ayurvedic medicine, known for its rejuvenating properties. The powder is derived from the root or leaves of the Ashwagandha plant and is believed to offer various health benefits, such as reducing stress and anxiety, improving energy levels, and enhancing cognitive function. It is primarily targeted at individuals seeking natural remedies for stress relief and overall well-being.
regular
Compression shoulder brace
1.6K
Volume
+45%
Growth
Supportive devices designed to provide pain relief and stability for shoulder conditions such as rotator cuff injuries, sprains, and general shoulder pain. They work by applying pressure to the shoulder area, which helps reduce inflammation and improve stability, differentiating them from other shoulder supports by their targeted compression. Compression shoulder braces are particularly beneficial for athletes, individuals recovering from shoulder injuries, and those experiencing chronic shoulder pain.
peaked
At home urine test
310
Volume
+45%
Growth
At-home urine tests are kits that include specially treated test strips used to detect substances like nitrites and leukocytes, which are indicators of urinary tract infections (UTIs). Some tests also measure the pH level of the urine, providing additional health insights. These tests are designed for individuals seeking a convenient and private way to monitor their urinary health without needing to visit a healthcare provider.
regular
Lionelo
22.2K
Volume
+44%
Growth
Brand offering a wide range of products for children and infants, including prams, car seats, travel cots, baby bouncers, high chairs, tricycles, educational mats, and baby carriers. Lionelo differentiates itself by focusing on safety, comfort, and innovative design, ensuring that their products meet high standards of quality and functionality. The brand primarily targets parents and caregivers looking for reliable and well-designed products to support the growth and development of their children.
regular
Cat diffuser
2.4K
Volume
+44%
Growth
A device that releases synthetic pheromones to help reduce stress and anxiety in cats, particularly in multi-cat households. Cat diffusers work by mimicking natural feline pheromones, creating a calming environment that can help alleviate behavioral issues such as marking, scratching, and aggression. These products are primarily targeted at cat owners looking to improve the well-being and harmony of their pets, especially in homes with multiple cats.
exploding
Public Goods
40.5K
Volume
+44%
Growth
Fundamental concept in economics and public policy, referring to goods that are non-excludable and non-rivalrous. These goods, such as clean air, national defense, and public parks, can be used by one person without reducing their availability to others, and no one can be effectively excluded from using them. Public goods are essential for society as a whole, often leading to challenges like the 'free rider problem' where individuals benefit without contributing to their provision.
regular
ideaya
2.9K
Volume
+44%
Growth
Oncology-focused precision medicine company committed to the discovery and development of targeted therapeutics for patient populations selected using molecular diagnostics. As a clinical-stage company, it differentiates itself by leveraging molecular diagnostics to identify and treat specific cancer types, aiming to improve patient outcomes through personalized medicine. Ideaya Biosciences primarily serves oncologists and patients seeking advanced, targeted cancer therapies.
regular
Autoimmune disease
450K
Volume
+44%
Growth
Autoimmune diseases occur when the body's immune system mistakenly attacks its own tissues, leading to inflammation and damage. These diseases can affect various parts of the body, including joints, skin, and internal organs, and are characterized by symptoms such as fatigue, pain, and swelling. Autoimmune diseases primarily impact individuals with a genetic predisposition and are managed through medications that suppress the immune response.
regular
Nail strengthener
33.1K
Volume
+44%
Growth
A product designed to help repair and fortify damaged nails. It requires consistent application but is generally easy to use and can significantly improve nail health over time by strengthening the nail structure and preventing breakage. Nail strengtheners are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to enhance their nail health and appearance.
regular
Electrolyte Drops
4.4K
Volume
+44%
Growth
Supplemental liquid products designed to replenish fluids and essential minerals such as sodium and potassium lost due to dehydration. Electrolyte drops help maintain normal body functions by preventing or treating dehydration caused by conditions like diarrhea and vomiting. These products are particularly beneficial for individuals experiencing dehydration, athletes, and those with high physical activity levels.
regular
Recovery tape
480
Volume
+44%
Growth
Recovery tape, often referred to as kinesiology tape, is used in medical and sports settings to relieve pain, reduce swelling and inflammation, and provide support to joints and muscles. Its elasticity allows for movement, distinguishing it from more rigid rehabilitation tapes or support adhesives that do not stretch. Recovery tape is primarily used by athletes, physical therapists, and individuals recovering from injuries who need flexible support and pain relief.
exploding
Scope security
320
Volume
+44%
Growth
Company offering managed detection and response services aimed at safeguarding healthcare institutions from cyber threats. Scope Security differentiates itself by focusing specifically on the unique cybersecurity needs of hospitals, clinics, and large provider systems, providing tailored solutions to protect sensitive medical data and ensure operational continuity. The primary beneficiaries of Scope Security's services are healthcare organizations seeking robust protection against cyber attacks and data breaches.
regular
Collagen water
6.6K
Volume
+43%
Growth
Beverage that combines collagen peptides with water, aimed at promoting skin and joint health. Collagen water is known for its potential benefits in smoothing wrinkles, enhancing skin elasticity, relieving joint pain, and providing hydration, differentiating it from other functional beverages by its specific focus on collagen supplementation. This product is primarily targeted at individuals seeking to improve their skin appearance and joint health, often appealing to health-conscious consumers and those interested in beauty and wellness.
regular
Inequality in education
4.4K
Volume
+43%
Growth
Disparities in educational opportunities and outcomes influenced by factors such as household cultural environment, parental occupation, reading skills, student expectations, and grade repetition. The COVID-19 pandemic has exacerbated these inequalities, particularly impacting Black and Hispanic students, highlighting the need for targeted interventions. Addressing these disparities benefits students from marginalized communities and aims to create a more equitable educational system.
regular
Hemp gummies
0-100
Volume
+43%
Growth
Edible products made from hempseed oil, often marketed as dietary supplements. Unlike CBD or THC gummies, hemp gummies typically do not contain cannabinoids and therefore do not provide benefits for pain, sleep, or anxiety. They are generally targeted at individuals seeking nutritional benefits from hempseed oil, such as essential fatty acids and vitamins.
regular
Bare app
260
Volume
+43%
Growth
Mobile application designed to assist users in tracking their workouts and meals to achieve fitness goals, or alternatively, a live streaming platform for social interaction and diverse live content formats. The fitness version of the app provides tools for monitoring physical activity and dietary intake, while the live streaming version offers a space for real-time content sharing and community engagement. The fitness app targets individuals focused on health and wellness, whereas the live streaming app appeals to users interested in social interaction and live entertainment.
regular
insole
110K
Volume
+43%
Growth
An insole is a component placed inside a shoe to provide additional comfort, support, or warmth. Insoles can be made from various materials such as foam, gel, or leather, and are designed to improve the fit and feel of footwear, often helping to alleviate foot pain or discomfort. They are particularly beneficial for individuals who spend long hours on their feet, athletes, or those with specific foot conditions requiring extra support.
exploding
Churna
2.9K
Volume
+43%
Growth
A powdered form of various herbs and spices used in Ayurveda for their therapeutic properties. Different types of Churnas, such as Triphala Churna for digestive health, Sitopaladi Churna for respiratory issues, and Ashwagandha Churna for reducing stress, offer specific health benefits. Churnas are beneficial for individuals seeking natural remedies for improved digestion, respiratory health, mental well-being, and overall vitality.
regular
Baby nasal aspirator
22.2K
Volume
+43%
Growth
A device designed to clear mucus from a baby's nasal passages, aiding in easier breathing. It typically consists of a nozzle, soft tubing, and a mouthpiece, allowing the parent to create suction to remove mucus. This product is particularly beneficial for parents of infants who suffer from nasal congestion.
regular
Cordyceps coffee
3.6K
Volume
+43%
Growth
Cordyceps coffee is a beverage that combines traditional coffee with Cordyceps mushrooms, known for their medicinal properties. This blend aims to offer the stimulating effects of caffeine along with the potential health benefits of Cordyceps, such as enhanced energy levels and improved athletic performance. It is particularly popular among health-conscious individuals and those seeking a natural boost in physical and cognitive functions.
regular
Hearing aid app
4.4K
Volume
+43%
Growth
Hearing aid apps are designed to enhance the functionality of hearing aids by using a smartphone or other device's microphone to amplify sound and allow users to adjust sound settings. These apps offer features such as volume control, program changes, sound personalization, health tracking, and connectivity to other smart devices, differentiating them from traditional hearing aids. They are particularly beneficial for individuals with hearing impairments seeking customizable and convenient hearing solutions.
exploding
Legacy health
27.1K
Volume
+43%
Growth
Healthcare system comprising six hospitals, a full-service children's hospital, and over 70 clinics located in Portland, Oregon, and Vancouver, Washington. It provides a comprehensive range of medical services and wellness programs designed to maintain and improve community health, distinguishing itself through its extensive network and specialized care facilities. Legacy Health primarily serves residents of the Portland and Vancouver metropolitan areas, focusing on delivering high-quality healthcare and promoting overall well-being.
regular
Sleep headphones
33.1K
Volume
+43%
Growth
Specialized headphones designed to help individuals fall asleep faster and avoid sound disturbances throughout the night. These headphones are typically more comfortable and tailored to the needs of sleepers compared to conventional headphones, often featuring soft materials and a low-profile design. Sleep headphones are particularly beneficial for individuals who have trouble falling asleep or are sensitive to noise disruptions during the night.
regular
Infant Vitamins
9.9K
Volume
+42%
Growth
Essential nutrients that support the growth and development of babies, including vitamins A, D, E, K, and iron. These vitamins help in various bodily functions such as bone development, immune system support, and overall health, differentiating themselves by being specifically formulated to meet the unique nutritional needs of infants. Infant vitamins are primarily targeted at parents and caregivers looking to ensure their babies receive adequate nutrition during critical growth stages.
regular
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