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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Body neutrality
5.4K
Volume
+39%
Growth
Body neutrality is a movement that encourages individuals to accept their bodies without necessarily loving or hating them. It emphasizes the functionality and capabilities of the body rather than its appearance, promoting a more neutral and less judgmental relationship with one's physical self. This approach is particularly beneficial for those who find the body positivity movement challenging, as it offers a more sustainable and less emotionally charged perspective on body image.
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Collagen hand cream
1.6K
Volume
+39%
Growth
Skincare product designed to moisturize and rejuvenate the skin on the hands. It typically contains collagen, which helps to smooth and plump lines and wrinkles, preserve moisture, and promote overall skin health, differentiating it from other hand creams. This product is particularly beneficial for individuals looking to maintain softer, more youthful-looking hands, especially in harsh, dry weather conditions.
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Yfood
135K
Volume
+39%
Growth
Smart food company that develops meal drinks as an alternative to junk food. The company focuses on creating sustainable products by minimizing CO₂ emissions and other environmental impacts, differentiating itself through its commitment to environmental sustainability. YFood Labs GmbH primarily serves customers in Germany who are looking for convenient, nutritious meal alternatives.
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yumearth
6.6K
Volume
+39%
Growth
Company specializing in creating organic, allergy-friendly candies and treats. YumEarth differentiates itself by offering a variety of sweets such as lollipops, licorice, and gummies that are made without the top 8 allergens, ensuring safety and enjoyment for those with food sensitivities. The target demographic includes families and individuals affected by food allergies who seek delicious and safe treat options.
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Scalp tonic
3.6K
Volume
+39%
Growth
A scalp tonic is a product designed to improve the health of the scalp by addressing issues such as itchiness, redness, and flakiness. It often contains ingredients that help maintain a healthy level of moisture on the hair and scalp, and can also provide a protective coating. Scalp tonics are particularly beneficial for individuals experiencing scalp discomfort or those looking to enhance the overall health and appearance of their hair.
exploding
rnfl
4.4K
Volume
+39%
Growth
The Retinal Nerve Fiber Layer (RNFL) is a layer of the retina in the eye. It is crucial for transmitting visual information from the eye to the brain, and its thickness is often measured using Optical Coherence Tomography (OCT) to assess and diagnose conditions such as glaucoma. This measurement is particularly important for ophthalmologists and optometrists in monitoring and managing eye health, especially in patients at risk for or diagnosed with glaucoma.
exploding
Plant milk
8.1K
Volume
+39%
Growth
A non-dairy beverage made from a water-based plant extract, designed to resemble the color and texture of dairy milk. Plant milk provides a creamy mouthfeel and is available in various types such as almond milk, soy milk, oat milk, rice milk, and coconut milk, offering alternatives for those with dietary restrictions or preferences. It is particularly popular among individuals seeking vegan, lactose-free, or environmentally sustainable options.
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Lumbar support pillow
14.8K
Volume
+39%
Growth
Designed to provide lower back support and improve posture while sitting, these pillows are typically made from memory foam. They help alleviate back pain and promote proper spinal alignment, making them beneficial for individuals who spend long hours sitting. Lumbar support pillows are particularly useful for office workers, drivers, and anyone seeking to enhance their seating comfort and spinal health.
exploding
Ultima Replenisher
14.8K
Volume
+39%
Growth
Electrolyte drink mix that is sugar-free, keto-friendly, and vegan, available in various flavors and forms. Ultima Replenisher provides hydration with six essential electrolytes and minerals, making it suitable for individuals with specific dietary restrictions such as ketogenic and vegan diets. It is particularly popular among health-conscious consumers and athletes seeking a clean, effective hydration solution.
regular
Binaural noise
70
Volume
+39%
Growth
Soundwave therapy that involves playing two slightly different frequencies in each ear, creating a perceived single frequency in the brain. This method is believed to influence brainwave activity, aiding in relaxation, meditation, and other therapeutic purposes. Binaural noise is often utilized by individuals seeking stress relief, improved focus, and enhanced mental well-being.
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Seed Health
8.1K
Volume
+39%
Growth
Microbiome science company focused on pioneering applications of microbes for human and planetary health. Seed Health collaborates with leading academic researchers to advance discoveries in microbial sciences, including developing novel therapeutics, consumer health innovations, and environmental solutions. The company's products and research primarily benefit individuals seeking advanced health solutions and those interested in sustainable environmental practices.
exploding
SBD
110K
Volume
+39%
Growth
SBD can refer to the Douglas SBD Dauntless, a World War II American naval scout plane and dive bomber, or San Bernardino International Airport. The Douglas SBD Dauntless was known for its significant role in the Battle of Midway, providing critical air support and contributing to the U.S. Navy's success. San Bernardino International Airport serves as a public airport in San Bernardino, California, catering to both commercial and cargo flights.
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Thyroid antibodies test
14.8K
Volume
+38%
Growth
A medical test used to detect antibodies in the blood that may indicate an autoimmune disorder affecting the thyroid gland. This test helps diagnose conditions such as Hashimoto's thyroiditis and Graves' disease by identifying antibodies like Thyroid Peroxidase Antibodies (TPOAb), Thyroglobulin Antibodies (TgAb), and Thyroid Stimulating Hormone Receptor Antibodies (TRAb). It is particularly useful for individuals experiencing symptoms of thyroid dysfunction or those with a family history of thyroid-related autoimmune conditions.
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Shampoo dispenser
8.1K
Volume
+38%
Growth
A device designed to dispense shampoo in a controlled manner, typically consisting of a container and a pump mechanism. The dispenser ensures a measured amount of shampoo is released each time, reducing waste and enhancing ease of use. It is particularly beneficial for individuals seeking convenience and efficiency in their hair care routine.
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Sourcepoint
4.4K
Volume
+38%
Growth
Privacy software company that provides enterprise-grade privacy automation solutions to help brands manage compliance challenges. Sourcepoint supports over 30 billion consumer touchpoints per month, offering tools to address complex and dynamic privacy regulations effectively. The company's services are primarily targeted at large enterprises and influential brands seeking robust privacy management solutions.
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oogiebear
5.4K
Volume
+38%
Growth
Baby care product designed for safe and easy removal of nasal boogers and earwax in newborns, infants, and toddlers. This dual-ended tool is popular for its safety and effectiveness, making it an essential item for baby care. The primary users of this product are parents and caregivers of young children.
peaked
Technology evolution
6.6K
Volume
+38%
Growth
The progressive development and improvement of technology over time, involving invention, innovation, diffusion, maturation, and obsolescence stages. This process significantly impacts society, economy, and culture by introducing new products, services, and processes that provide value to users and businesses. Technology evolution benefits a wide range of stakeholders, including individuals, companies, and entire industries, by driving advancements and efficiencies.
regular
empathetic
201K
Volume
+38%
Growth
Generally refers to the ability to understand and share the feelings of another person. It involves recognizing emotions in others, feeling what they are feeling, and responding with care and concern. Empathy is a crucial component of emotional intelligence and is important in building strong interpersonal relationships.
exploding
Human microbiome
5.4K
Volume
+38%
Growth
The human microbiome refers to the collection of all microorganisms living in association with the human body, including bacteria, viruses, fungi, and other microbes. These microorganisms play a crucial role in various bodily functions such as digestion, immune system regulation, and protection against pathogens, with the majority found in the gut. The human microbiome is a subject of extensive research due to its significant impact on health and disease, benefiting researchers, healthcare professionals, and individuals interested in understanding the complexities of human health.
exploding
SGLT2 inhibitor
90.5K
Volume
+38%
Growth
Sodium-glucose co-transporter-2 (SGLT2) inhibitors are a class of medications primarily used to treat type 2 diabetes by preventing the kidneys from reabsorbing glucose, leading to its excretion through urine. These inhibitors not only help in lowering blood sugar levels but also offer additional benefits such as reducing the risk of heart failure and kidney disease in diabetic patients. SGLT2 inhibitors are particularly beneficial for individuals with type 2 diabetes who are seeking to manage their blood sugar levels and reduce associated cardiovascular and renal risks.
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iqvia
201K
Volume
+38%
Growth
A prominent company in the healthcare and life sciences sector, providing advanced analytics, technology solutions, and contract research services. Formed through the merger of IMS Health and Quintiles in 2016, it leverages data and technology to enhance clinical, commercial, and real-world outcomes for its clients. IQVIA primarily serves pharmaceutical, biotechnology, and medical device companies, as well as healthcare providers and payers.
exploding
Active immunization
2.9K
Volume
+38%
Growth
Active immunization involves stimulating the immune system to produce an immune response through the administration of a vaccine. This process helps the body develop immunity to a specific pathogen by exposing it to a killed or weakened form of the pathogen, or a piece of the pathogen, thereby preparing the immune system to fight future infections. Active immunization is particularly beneficial for individuals of all ages, especially those at higher risk of infectious diseases, such as children, the elderly, and immunocompromised individuals.
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Mantra health
2.4K
Volume
+38%
Growth
Digital mental health clinic focused on improving access to mental healthcare for young people. Mantra Health combines clinical services, software, and design to enhance mental health support, particularly for students, helping them stay in school and succeed academically. The primary target demographic is students and young people seeking accessible mental health services.
exploding
Morning anxiety
9.9K
Volume
+38%
Growth
Morning anxiety refers to the experience of waking up with feelings of worry, stress, or fear. It can be caused by various factors, including ongoing stress, anxiety disorders, or specific concerns that occupy one's mind, and symptoms may include a racing heart, restlessness, and a sense of dread. Managing morning anxiety often involves lifestyle changes, stress management techniques, and, in some cases, professional help, making it relevant for individuals experiencing chronic stress or anxiety.
exploding
overworking
22.2K
Volume
+38%
Growth
Overworking refers to the act of working excessively and beyond one's capacity, often leading to negative physical and mental health outcomes. It can result in burnout, stress, fatigue, and a decrease in overall productivity, driven by high job demands, lack of work-life balance, and sometimes by personal or organizational expectations. Overworking primarily affects employees in high-pressure jobs, individuals with multiple responsibilities, and those in environments with demanding workloads.
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infinitipro
3.6K
Volume
+38%
Growth
Line of hair styling products by Conair, including multi-attachment styling systems, automatic curling irons, and other styling tools. These products are designed to offer professional-quality styling at home, featuring advanced technologies such as ceramic and ionic conditioning to enhance hair health and appearance. InfinitiPRO is targeted at individuals seeking versatile and high-performance hair styling tools, available at major retailers like Target, Amazon, and Ulta Beauty.
regular
Social prescribing
14.8K
Volume
+38%
Growth
Social prescribing is a process where healthcare providers refer patients to non-medical interventions to address their health and well-being. It includes activities like community groups, exercise classes, arts and culture programs, and other social activities that aim to improve physical and mental health. This approach is often used to support individuals with chronic conditions, mental health issues, or social isolation.
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Cobalamin
90.5K
Volume
+38%
Growth
A water-soluble vitamin essential for brain function, nervous system health, and blood formation. It is found in animal products and fortified foods, and deficiency can lead to serious health issues such as anemia and neurological disorders. Cobalamin is particularly important for individuals with dietary restrictions, such as vegetarians and vegans, who may need supplements to meet their nutritional needs.
exploding
Dreamland Baby
18.1K
Volume
+38%
Growth
Company that specializes in gently weighted sleep solutions for infants and children, designed to promote better sleep. Dreamland Baby differentiates itself by offering products that use evenly distributed weight to provide a calming effect, which can help improve sleep quality and duration for young children. The primary target demographic includes parents and caregivers seeking effective sleep aids for infants and toddlers to ensure healthier and happier families.
peaked
Ice eye mask
820
Volume
+38%
Growth
A therapeutic tool designed to provide cooling relief to the eye area. It helps reduce puffiness, alleviate soreness, and mitigate symptoms of migraines, offering a soothing and relaxing effect. This product is popular among individuals looking to relieve stress and tension around the eyes.
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