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Health Trends
The trends shaping the future of health and healthcare.
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5 years
health
Cleansing powder
6.6K
Volume
+54%
Growth
Versatile products used for hair and skin care, available in various formulations to suit different needs. Typically vegan, sulfate-free, and paraben-free, cleansing powders can refresh hair, cleanse the scalp, or exfoliate and cleanse the face, offering a gentle yet effective alternative to traditional cleansers. These products are particularly beneficial for individuals seeking eco-friendly and gentle cleansing solutions for their hair and skin care routines.
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Microneedling
450K
Volume
+54%
Growth
Minimally invasive cosmetic procedure that uses fine needles to create tiny puncture wounds in the skin, stimulating collagen and elastin production. This process helps improve the appearance of scars, fine lines, wrinkles, and overall skin texture, and can be performed with a dermaroller or dermapen. Microneedling is primarily targeted at individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging or scarring.
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L glutamine supplements
20
Volume
+54%
Growth
L-glutamine supplements are dietary products that provide the amino acid L-glutamine, which is essential for various bodily functions including immune support, gut health, and muscle recovery. These supplements are commonly used by athletes and bodybuilders to enhance muscle recovery and reduce soreness, and they are also utilized to support gut health in conditions like leaky gut syndrome and irritable bowel syndrome (IBS). L-glutamine supplements are typically available in forms such as powders, capsules, and tablets, and are generally considered safe when taken in appropriate doses under the guidance of a healthcare provider.
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Portable oral irrigator
2.9K
Volume
+54%
Growth
A portable oral irrigator is a dental device designed to clean between teeth and along the gumline using a stream of water. It helps remove plaque and debris, promoting cleaner teeth and healthier gums, and is typically cordless for convenience and ease of use. This device is particularly beneficial for individuals seeking an effective and portable solution for maintaining oral hygiene, especially those who travel frequently.
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Sleep divorce
12.1K
Volume
+53%
Growth
The term refers to couples choosing to sleep in separate beds or bedrooms to improve their sleep quality. This practice is becoming more common as people recognize the importance of good sleep for overall health and well-being, addressing issues like snoring, different sleep schedules, and restless movements. It primarily benefits couples who experience sleep disturbances due to their partner's habits, aiming to enhance both partners' rest without harming the relationship.
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Medical treatment
18.1K
Volume
+53%
Growth
Medical treatment encompasses a range of practices aimed at diagnosing, managing, and curing illnesses or injuries. It includes preventive care, diagnostic tests, surgical procedures, medications, and rehabilitation, each tailored to address specific health conditions and improve patient outcomes. Medical treatment is essential for individuals seeking to maintain or restore their health and well-being.
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Glucose test
60.5K
Volume
+53%
Growth
A medical procedure used to measure the amount of glucose in the blood, commonly employed to diagnose and monitor diabetes. Various types of glucose tests exist, including fasting blood glucose tests, random blood glucose tests, oral glucose tolerance tests, and hemoglobin A1c tests, each serving different diagnostic purposes. These tests are primarily targeted at individuals who are at risk of or are managing diabetes, as well as healthcare providers monitoring patients' blood sugar levels.
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Fall running shoes
260
Volume
+53%
Growth
Fall running shoes are athletic footwear specifically designed to provide comfort, traction, and protection for running in autumn weather conditions. These shoes often feature enhanced grip for wet or slippery surfaces, water-resistant materials, and insulation to accommodate cooler temperatures. They are ideal for outdoor runners who seek reliable performance and durability during the seasonal transition, especially in damp or unpredictable weather.
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Testosterone
823K
Volume
+53%
Growth
A steroid hormone primarily produced in the testes in males and in smaller amounts in the ovaries in females. It plays a crucial role in the development of male reproductive tissues, such as the testes and prostate, as well as promoting secondary sexual characteristics like increased muscle and bone mass, and the growth of body hair. Testosterone is essential for health and well-being, and it helps prevent osteoporosis, benefiting both men and women.
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Gastrointestinal cancer
9.9K
Volume
+53%
Growth
Cancers that develop along the gastrointestinal (GI) tract, including the esophagus, stomach, liver, pancreas, small intestine, large intestine (colon), rectum, and anus. These cancers can originate in any part of the GI tract and are collectively known as GI cancers, with symptoms, prognosis, and treatment options varying widely depending on the specific location and stage of the cancer. GI cancers primarily affect individuals with risk factors such as age, family history, lifestyle choices, and certain medical conditions.
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Liquid chalk
27.1K
Volume
+52%
Growth
Liquid chalk is a versatile substance used in various applications, including marking pens with water-soluble ink, grip-enhancing mixtures for athletes, and hobby-craft paints made of cornstarch and food coloring. It provides a temporary, easily removable marking solution for non-porous surfaces and improves grip in sports like rock climbing and weightlifting. Liquid chalk is beneficial for educators, athletes, and hobbyists seeking a clean, effective, and temporary marking or grip solution.
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Minimalist shoe
33.1K
Volume
+52%
Growth
Footwear designed to closely mimic the experience of barefoot running or walking while providing some protection to the feet. These shoes typically feature a low heel-to-toe drop, thin soles, lightweight construction, high flexibility, and minimal cushioning, promoting natural foot movement and muscle engagement. Minimalist shoes are primarily targeted at runners and walkers who seek to strengthen their feet and improve their running form.
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Biohacking
135K
Volume
+52%
Growth
Biohacking, also known as DIY biology, involves the practice of managing one's own biology using a combination of medical, nutritional, electronic, and physical techniques. It encompasses a wide range of activities, from optimizing diet and supplements to experimenting with genetic engineering and implanting electronic devices. Biohacking primarily appeals to individuals interested in enhancing their physical and cognitive performance, often through unconventional and experimental methods.
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Shiso leaf
27.1K
Volume
+52%
Growth
Herb commonly used in Japanese cuisine, known for its distinctive flavor that combines mint, basil, and anise. Shiso leaves come in various forms, including red, green, bicolor, and ruffled varieties, and are often used in sushi, salads, and as a garnish. They are particularly valued for their antibacterial properties, which help prevent the spoilage of food, especially raw fish and seafood.
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Dreamland Baby
18.1K
Volume
+52%
Growth
Company that specializes in gently weighted sleep solutions for infants and children, designed to promote better sleep. Dreamland Baby differentiates itself by offering products that use evenly distributed weight to provide a calming effect, which can help improve sleep quality and duration for young children. The primary target demographic includes parents and caregivers seeking effective sleep aids for infants and toddlers to ensure healthier and happier families.
peaked
Natural supplement
9.9K
Volume
+52%
Growth
Products derived from natural sources such as plants, animals, minerals, and other natural substances, used to support health and wellness. They provide nutrients that may be missing from a person's diet and are often marketed for benefits like boosting the immune system, improving digestion, and enhancing mental clarity. Natural supplements are typically targeted at individuals seeking to enhance their overall well-being through additional nutritional support.
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Shea butter deodorant
1.9K
Volume
+52%
Growth
A personal care product that incorporates Shea butter as a key ingredient to provide moisturizing benefits while controlling sweat and odor. Shea butter deodorant helps keep the skin under the arms soft and hydrated, often including additional beneficial ingredients like hyaluronic acid to even out skin tone. It is suitable for individuals seeking a natural, gentle deodorant option with a light and refreshing scent for daily use.
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Hair Growth Shampoo
74K
Volume
+52%
Growth
Hair care product formulated to stimulate hair growth and improve hair health. Hair growth shampoos often contain ingredients such as caffeine, peppermint, green tea, and biotin, which are known to promote faster and healthier hair growth by nourishing the scalp and hair follicles. These shampoos are primarily targeted at individuals experiencing hair thinning or hair loss, as well as those looking to enhance the overall health and appearance of their hair.
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silexan
6.6K
Volume
+51%
Growth
Proprietary essential oil derived from Lavandula angustifolia (lavender) flowers through steam distillation, used to treat anxiety. It has been shown to be effective in reducing anxiety-associated symptoms and offers advantages over traditional anxiety treatments like benzodiazepines and SSRIs, as it carries a lower risk of addiction and fewer side effects. Silexan is primarily targeted at individuals seeking natural and less addictive alternatives for managing anxiety.
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vcan
3.74K
Volume
+51%
Growth
The VCAN gene encodes a protein called versican, which is involved in regulating cell growth and division, cell adhesion, and cell migration. Versican plays a role in angiogenesis, wound healing, inflammation, and preventing the growth of cancerous tumors, making it crucial for various physiological processes. This gene is particularly significant for researchers and medical professionals studying cancer, tissue repair, and inflammatory diseases.
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Active immunization
2.9K
Volume
+51%
Growth
Active immunization involves stimulating the immune system to produce an immune response through the administration of a vaccine. This process helps the body develop immunity to a specific pathogen by exposing it to a killed or weakened form of the pathogen, or a piece of the pathogen, thereby preparing the immune system to fight future infections. Active immunization is particularly beneficial for individuals of all ages, especially those at higher risk of infectious diseases, such as children, the elderly, and immunocompromised individuals.
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Scalp detox
12.1K
Volume
+51%
Growth
A deep cleansing process that removes impurities, hair product build-up, dead skin cells, and dirt from the scalp. This process helps to unclog hair follicles, balance natural oils, and maintain scalp pH levels, promoting a healthier scalp environment. Scalp detox is particularly beneficial for individuals experiencing scalp issues such as dandruff, excess oil, or product build-up, and those looking to improve overall scalp health.
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Morning anxiety
8.1K
Volume
+51%
Growth
Morning anxiety refers to the experience of waking up with feelings of worry, stress, or fear. It can be caused by various factors, including ongoing stress, anxiety disorders, or specific concerns that occupy one's mind, and symptoms may include a racing heart, restlessness, and a sense of dread. Managing morning anxiety often involves lifestyle changes, stress management techniques, and, in some cases, professional help, making it relevant for individuals experiencing chronic stress or anxiety.
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esr
673K
Volume
+51%
Growth
Medical test that measures the rate at which red blood cells settle at the bottom of a test tube over a specified period. The erythrocyte sedimentation rate (ESR) is used to detect inflammation in the body, as higher rates can indicate the presence of inflammatory conditions. This test is commonly utilized by healthcare providers to monitor and diagnose conditions such as infections, autoimmune diseases, and cancers.
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Zevia
49.5K
Volume
+51%
Growth
Los Angeles-based company that produces a variety of beverages including soft drinks, organic tea, energy drinks, and mixers. The company differentiates itself by sweetening all its products with stevia, making them zero-calorie, sugar-free, gluten-free, vegan, certified kosher, and certified by The Non-GMO Project. Zevia primarily targets health-conscious consumers looking for healthier alternatives to traditional sugary and artificially sweetened beverages.
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Valerian supplement
3.6K
Volume
+51%
Growth
A valerian supplement is a natural herbal product derived from the root of the valerian plant (Valeriana officinalis). It is commonly used to promote relaxation, improve sleep quality, and reduce anxiety due to its sedative properties. Valerian supplements are primarily targeted at individuals experiencing insomnia, stress, or anxiety who are seeking a natural alternative to pharmaceutical sleep aids and anxiolytics.
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Bacopa Monnieri
110K
Volume
+51%
Growth
Perennial, creeping herb native to the wetlands of southern and Eastern India, Australia, Europe, Africa, Asia, and North and South America, known for its medicinal properties. Often used as a nootropic, it is believed to enhance cognitive function, memory, and learning, and may also have antioxidant properties that help reduce anxiety and stress. Bacopa Monnieri is commonly used in supplements aimed at improving mental performance and reducing anxiety, appealing to individuals seeking cognitive enhancement and stress relief.
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Autistic dating
5.4K
Volume
+51%
Growth
Dating for individuals on the autism spectrum involves unique challenges and considerations, such as communication difficulties, sensory sensitivities, and understanding social cues. Specialized platforms like Hiki provide a safe space for these individuals to find friendship or love, offering tailored features that accommodate their specific needs. This type of dating primarily benefits individuals on the autism spectrum who are seeking meaningful relationships in an understanding and supportive environment.
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Caption Health
1K
Volume
+51%
Growth
Medical technology company specializing in AI-enabled solutions for cardiac imaging. Caption Health's flagship product, Caption Guidance™, assists clinicians in performing and optimizing cardiac scans in real-time, enhancing diagnostic accuracy and efficiency. The primary beneficiaries of Caption Health's technology are healthcare providers and clinicians seeking to improve the quality and reliability of cardiac imaging.
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Somatics
110K
Volume
+50%
Growth
Field that focuses on the body as perceived from within, emphasizing internal physical perception and experience. It often involves practices and therapies that aim to improve body awareness, movement, and overall well-being, including methods like Feldenkrais, Alexander Technique, Rolfing, and various forms of bodywork and movement therapy. Somatic practices are beneficial for individuals seeking to enhance their physical awareness, reduce stress, and improve overall health and movement efficiency.
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