Nano influencers

Everyday social media users who typically have between 100 to 10,000 followers. They are not professional influencers and their content usually includes personal posts such as photos of family, friends, pets, and memes, offering a more authentic and relatable connection with their audience. Nano influencers are often targeted by brands looking to engage with niche communities and achieve higher engagement rates through genuine interactions.

Nano influencers was discovered on October 14th 2019 and it currently has a search volume of 9.9K with a growth of +100%.