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Lifestyle Trends
Current trends influencing consumer lifestyles.
FILTER BY:
5 years
lifestyle
visbiome
22.2K
Volume
+38%
Growth
High potency probiotic medical food containing 8 strains of live bacteria, available in concentrations of 450 billion bacteria per packet and 112.5 billion bacteria per capsule. It is designed for the dietary management of microbial imbalances associated with conditions such as Irritable Bowel Syndrome (IBS) and Ulcerative Colitis (UC), offering a targeted approach to gut health. Visbiome is primarily aimed at individuals suffering from gastrointestinal disorders who seek to improve their gut microbiota balance.
exploding
Selina
165K
Volume
+38%
Growth
Global hospitality brand founded in 2014, designed to cater to the needs of millennial and Gen Z travelers. It offers a blend of beautifully designed accommodations, coworking spaces, recreational activities, wellness programs, and local experiences, providing a seamless travel and work infrastructure for today's nomadic travelers. Selina primarily targets millennial and Gen Z travelers who seek a combination of work, travel, and leisure in a community-oriented environment.
regular
Weekender Bag
135K
Volume
+38%
Growth
A piece of luggage designed to be the perfect size for a weekend trip. These bags are usually soft-sided, water-resistant, and equipped with shoulder straps, making them convenient for short travels. Weekender bags are ideal for individuals who need a compact and versatile bag for quick getaways or business trips.
regular
Packing pro
1.3K
Volume
+38%
Growth
Mobile application designed to help users create and manage packing lists for trips. It allows for the creation of multi-person lists, setting alarms for last-minute additions, and adding weight to each item to help avoid overweight luggage fees, differentiating it from other packing apps. Packing Pro is ideal for family vacations, couple trips, and individuals who want to ensure they pack efficiently and avoid extra luggage fees.
exploding
PassportCard
110K
Volume
+38%
Growth
International health insurance provider that covers healthcare costs for policyholders worldwide. It differentiates itself by offering a real-time claims settlement process, eliminating the need for out-of-pocket expenses and reimbursement procedures. PassportCard primarily serves expatriates, frequent travelers, and international employees in over 150 countries.
regular
Fursure
20
Volume
+38%
Growth
Financial platform designed for pet parents, offering a range of services related to pet insurance, savings, and wellness. Fursure differentiates itself by providing a comprehensive suite of financial solutions tailored specifically for pet care, helping pet owners manage expenses and ensure the well-being of their pets. The platform primarily targets pet owners who are looking for reliable and holistic financial management tools to support their pets' health and wellness needs.
peaked
Market stall
74K
Volume
+37%
Growth
Temporary structures set up by vendors to sell goods in market or fair settings. These stalls can offer a variety of items, including food, clothing, crafts, and other merchandise, and are typically small and portable for easy setup and takedown. Market stalls are popular among small businesses and individual sellers aiming to reach customers directly, often featuring local and artisanal products.
exploding
lgbq
6.6K
Volume
+37%
Growth
An acronym representing Lesbian, Gay, Bisexual, and Queer, which are different sexual orientations. The LGBQ community advocates for equal rights, acceptance, and understanding of diverse sexual orientations and gender identities, often working towards social and legal reforms. This community primarily benefits individuals who identify as lesbian, gay, bisexual, or queer, as well as allies who support their rights and inclusion.
regular
Bioplastics
27.1K
Volume
+37%
Growth
Bioplastics are a type of plastic derived from renewable biomass sources such as vegetable fats, oils, corn starch, and recycled food waste. They are designed to reduce the environmental impact associated with plastic production and disposal, offering a more sustainable alternative to conventional petroleum-based plastics. Bioplastics are particularly beneficial for industries like packaging, agriculture, and consumer goods, where there is a growing demand for eco-friendly materials.
regular
Walkability
6.6K
Volume
+37%
Growth
Walkability refers to the ease with which residents and visitors can access amenities and services on foot within a reasonable distance, typically defined as a walk of 30 minutes or less. This concept is crucial in urban planning, aiming to create urban spaces that are safe, convenient, and enjoyable for pedestrians, thereby reducing reliance on vehicles and promoting healthier lifestyles. Walkability primarily benefits urban residents, city planners, and policymakers focused on sustainable and livable city environments.
regular
Good Club
1.9K
Volume
+37%
Growth
An elite group of billionaire philanthropists dedicated to solving global problems. This group includes some of the world's wealthiest individuals who use their resources to address various global challenges, such as poverty, health, and education. The Good Club primarily benefits global communities in need of significant philanthropic intervention and support.
exploding
Pet ear drops
480
Volume
+37%
Growth
Medication used to treat various ear conditions in pets, such as infections, inflammation, and ear mites. Pet ear drops come in different formulations, including antibiotics, antifungals, anti-inflammatories, and cleansers, and are applied by placing a small amount of medication on the inside of the ear flap and the prescribed number of drops into the ear canal. These products are primarily targeted at pet owners seeking to manage and treat their pets' ear health issues under veterinary guidance.
regular
Green career
880
Volume
+37%
Growth
Jobs that contribute to preserving or restoring the environment, encompassing a wide range of professions aimed at reducing carbon footprints, improving energy efficiency, and promoting sustainability. These careers include roles in renewable energy, energy efficiency, environmental protection, sustainable agriculture, green building, waste management, and government and regulatory administration, each focusing on different aspects of environmental conservation and sustainability. Green careers are particularly appealing to individuals passionate about environmental issues and seeking to make a positive impact on the planet through their professional endeavors.
regular
Agroforestry
33.1K
Volume
+37%
Growth
Land management system that integrates trees and shrubs with crops and/or livestock to create more diverse, productive, and sustainable land-use systems. Agroforestry practices include alley cropping, silvopasture, forest farming, riparian buffer strips, and windbreaks, which enhance biodiversity and improve soil health. This approach benefits farmers and landowners seeking to optimize land use while promoting environmental sustainability.
regular
Pavement Coffeehouse
6.6K
Volume
+36%
Growth
A local, independent coffee shop chain based in Boston, Massachusetts, known for serving freshly roasted specialty coffee and homemade bagels. Pavement Coffeehouse differentiates itself by offering a cozy atmosphere across its eight locations, including Newbury Street, Fenway, and Berklee, catering to both dine-in and takeout customers. The primary demographic includes coffee enthusiasts and local residents seeking a comfortable place to enjoy high-quality coffee and baked goods.
regular
Sustainable beauty
1K
Volume
+36%
Growth
Sustainable beauty involves making conscious and informed choices regarding beauty products and practices. It emphasizes the use of natural and organic ingredients, free from harmful chemicals, and produced in an environmentally responsible manner, aiming to minimize environmental impact. This approach primarily benefits eco-conscious consumers who prioritize both personal well-being and the health of the planet.
exploding
Travelnest
12.1K
Volume
+36%
Growth
Edinburgh-based startup that assists vacation rental owners in maximizing their revenue by consolidating property listings across multiple travel sites such as Airbnb and Booking.com. Travelnest offers a fully managed channel that simplifies the distribution of properties worldwide, leading to increased occupancy and earnings for property owners. The service is particularly beneficial for vacation rental owners seeking to streamline their property listings, bookings, and payments.
peaked
Skin sapiens
210
Volume
+35%
Growth
A company that creates award-winning, vegan, and eco-friendly skincare products. Skin Sapiens emphasizes the importance of natural ingredients, transparency, and environmental responsibility, differentiating itself by ensuring consumers know what they are putting on their skin and committing to sustainability and ethical practices. The target demographic includes environmentally conscious consumers seeking natural and transparent skincare solutions.
regular
Business tourism
3.6K
Volume
+35%
Growth
Subset of regular tourism where individuals travel for professional reasons, continuing to work and receive payment while away from their usual workplace and home. Business tourism is essential for building business relationships, exchanging knowledge, and fostering professional development, often involving conferences, meetings, and corporate events. It primarily benefits professionals, companies, and industries that rely on face-to-face interactions and networking to achieve business objectives.
regular
willful
33.1K
Volume
+35%
Growth
Global brand specializing in smartwatches, fitness trackers, Bluetooth headsets, and smart earbuds. Founded in 2012, the company is dedicated to innovation and reliability, aiming to provide exceptional customer service and high-quality products. Willful primarily targets tech-savvy consumers and fitness enthusiasts looking for reliable and affordable wearable technology.
regular
Car refrigerator
14.8K
Volume
+35%
Growth
Portable cooling devices designed to keep food and beverages fresh during travel. They utilize thermoelectric, compressor, or absorption cooling technologies and can be powered by a car's 12V DC outlet, offering convenience and versatility. Car refrigerators are ideal for off-road trips, camping, and long road journeys, catering to travelers and outdoor enthusiasts.
regular
Silvopasture
590
Volume
+35%
Growth
Integrated land management approach that combines forestry and grazing of domesticated animals. Silvopasture improves land health and increases carbon sequestration by integrating trees, pasture, and forage into a single system, enhancing biodiversity, soil health, and overall productivity. This practice is beneficial for farmers and land managers seeking sustainable and productive land use methods.
regular
Fungi meat
110
Volume
+35%
Growth
Fungi meat, also known as mycoprotein, is a meat substitute derived from filamentous fungal biomass. It offers a nutritious alternative to traditional meat products, with a texture that closely mimics meat fibrils, providing a similar culinary experience. This product is primarily targeted at vegetarians, vegans, and individuals seeking sustainable and healthy meat alternatives.
regular
Pet cremation
40.5K
Volume
+34%
Growth
The process involves incinerating a deceased pet's remains using high heat, typically between 1400–1800 degrees Fahrenheit. Various options are available, including private cremation, communal cremation, and partitioned cremation, each offering different levels of individualization and return of ashes. Pet cremation services are primarily targeted at pet owners seeking a respectful and dignified way to handle their pet's remains after death.
exploding
Petstock
246K
Volume
+34%
Growth
Pet specialty retailer and franchisor offering a wide range of pet products and services. Petstock Pty Ltd differentiates itself by providing comprehensive services such as grooming, dog washing, puppy school, pet adoption, cattery services, pet ID tags, aquarium water testing, and pet sitting. The company primarily targets pet owners seeking high-quality products and specialized services for their pets.
regular
Gamification
90.5K
Volume
+34%
Growth
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals. It includes elements like points, badges, leaderboards, challenges, and levels, and is used in various fields to increase engagement and motivation. Gamification primarily benefits businesses, educators, and organizations looking to enhance user engagement and drive desired behaviors.
regular
Bamboo shirt
12.1K
Volume
+34%
Growth
A clothing item made from bamboo fabric, known for its breathability and stretchiness compared to cotton. Bamboo shirts offer a combination of softness, moisture-wicking properties, and eco-friendliness, making them both comfortable and sustainable. These shirts are particularly appealing to environmentally conscious consumers and those seeking comfortable, high-quality clothing options.
exploding
Bioplastic
27.1K
Volume
+33%
Growth
Bioplastics are polymers derived from renewable resources like carbohydrates and vegetable oils, often produced with the assistance of microorganisms. They provide an eco-friendly alternative to traditional synthetic plastics, offering comparable physical properties while promoting a more sustainable production process. Bioplastics are particularly beneficial for environmentally conscious consumers and industries seeking to reduce their carbon footprint and reliance on fossil fuels.
regular
AcreTrader
3.6K
Volume
+33%
Growth
Real estate investment company specializing in farmland, founded in 2018 and headquartered in Fayetteville, Arkansas. AcreTrader differentiates itself by offering low minimum, passive farm investments that can be managed online, thereby increasing investor access to real assets while providing capital to farmers and growers. The platform primarily targets investors looking for alternative investment opportunities and farmers seeking financial support to expand their operations.
exploding
Yellow sapphire stone
12.1K
Volume
+33%
Growth
Yellow sapphire, also known as Pukhraj, is a gemstone associated with the planet Jupiter in astrology. It is believed to bring prosperity, wisdom, and good fortune to its wearer, and with a hardness of 9 on the Mohs scale, it is a durable stone suitable for everyday wear. Yellow sapphires are particularly valued by individuals seeking astrological benefits and those looking for a durable, attractive gemstone for jewelry.
regular
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