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Lifestyle Trends
Current trends influencing consumer lifestyles.
FILTER BY:
5 years
lifestyle
Baby tech
2.1K
Volume
+46%
Growth
Category of smart devices and IT services designed to support pregnancy, childbirth, and infant child rearing. Baby tech products include items such as smart monitors, wearable devices, and apps that provide real-time data and insights to help parents manage their child's health and development. These products are primarily targeted at new and expecting parents looking for innovative solutions to enhance their parenting experience.
regular
willful
33.1K
Volume
+46%
Growth
Global brand specializing in smartwatches, fitness trackers, Bluetooth headsets, and smart earbuds. Founded in 2012, the company is dedicated to innovation and reliability, aiming to provide exceptional customer service and high-quality products. Willful primarily targets tech-savvy consumers and fitness enthusiasts looking for reliable and affordable wearable technology.
regular
Textile recycling
14.8K
Volume
+46%
Growth
The process of recovering fiber, yarn, or fabric and reprocessing the material into useful products. Textile recycling helps decrease landfill space, creates less pollution, and reduces the consumption of power and water, making it an environmentally beneficial practice. This process is valuable for manufacturers dealing with pre-consumer waste and consumers looking to dispose of used clothing and household textiles responsibly.
exploding
Pathstream
1.9K
Volume
+46%
Growth
Web-based platform focused on teaching in-demand tech skills necessary for the modern workforce. Pathstream partners with industry-leading tech companies and higher education institutions to provide accessible and effective career pathways, offering skill-building programs powered by AI and a network of hiring partners. The platform primarily targets individuals seeking to acquire digital skills for career advancement and job opportunities in the tech industry.
regular
Dating photographer
480
Volume
+45%
Growth
A professional who specializes in taking high-quality photos specifically for use on online dating profiles. Their goal is to capture the right expressions and poses to help individuals stand out on dating apps, often providing guidance on which photos to use and which to avoid. This service is particularly beneficial for individuals looking to make a positive impression on potential matches and increase their chances of success in online dating.
regular
dayuse
201K
Volume
+45%
Growth
Service that allows customers to book hotel rooms for use during the day, typically from 9am to 11pm, at significantly reduced rates. The service is flexible, allowing bookings without a credit card and offering free last-minute cancellations, providing convenience and cost savings. This can be useful for travelers needing a place to rest, freshen up, or work during the day without staying overnight.
regular
Bori
74K
Volume
+45%
Growth
Pre-Islamic traditional religion of the Hausa people of West Africa, involving practices such as magic and spirit possession. This form of animism, also known as Maguzanci, plays a significant cultural and religious role among the Hausa people, emphasizing the interaction with spirits and the supernatural. Bori primarily benefits the Hausa community by preserving their cultural heritage and providing a spiritual framework for understanding the world.
exploding
Child Trauma
2.5K
Volume
+45%
Growth
Child trauma refers to the experience of an emotionally painful or distressing event by a child, which often results in lasting mental and physical effects. It can stem from various situations, including abuse, neglect, witnessing violence, natural disasters, and accidents, and can significantly impact a child's brain development, learning abilities, and relationships. The primary demographic affected by child trauma includes children who have been exposed to highly stressful or traumatic events, necessitating early intervention and support for recovery.
exploding
Eco laundry
14.8K
Volume
+45%
Growth
Eco laundry refers to laundry detergents and cleaning products that are made without harmful chemicals and ingredients. These products use safer ingredients while still offering superior cleaning power compared to many leading brands, aiming to reduce environmental impact and promote sustainability. Eco laundry products are particularly beneficial for environmentally conscious consumers and those with sensitivities to harsh chemicals.
regular
Climate change mitigation
4.4K
Volume
+45%
Growth
Efforts aimed at reducing or preventing the emission of greenhouse gases to mitigate the impact of climate change. These efforts include the adoption of renewable energy sources, enhancing energy efficiency, and implementing practices that increase carbon storage, such as reforestation and improved soil management. Climate change mitigation primarily benefits the global population by aiming to reduce the adverse effects of climate change on the environment and human health.
regular
Minipainting
6.6K
Volume
+44%
Growth
Art form that involves painting small, detailed figures or models, often used in tabletop games or as standalone art pieces. This practice requires precision, fine-tipped brushes, acrylic paints, and various techniques to achieve realistic effects, making it a highly specialized and intricate hobby. Minipainting primarily appeals to hobbyists, artists, and enthusiasts of tabletop gaming who appreciate detailed craftsmanship and artistic expression.
regular
Wireless power bank
49.5K
Volume
+44%
Growth
A wireless power bank is a portable device that combines the functionality of a power bank with wireless charging technology. It contains charging coils to produce energy and a battery to store power, allowing users to charge their devices wirelessly while on the go. This product is particularly useful for individuals who need to charge their electronic devices without the hassle of cables, such as frequent travelers and tech enthusiasts.
exploding
waterwipes
74K
Volume
+44%
Growth
Baby wipes made from 99.9% water and a drop of fruit extract, designed to be gentle on sensitive skin. These wipes are vegan, hypoallergenic, and fragrance-free, distinguishing themselves by their minimal ingredient list and approval from The Vegan Society. WaterWipes are primarily targeted at parents seeking a natural and gentle option for their babies' skincare needs.
regular
Affirmations mirror
2.9K
Volume
+44%
Growth
A practice where individuals stand in front of a mirror and recite positive affirmations about themselves. This repetitive and affirmative practice helps counter negative self-talk and gradually builds a more positive self-image by internalizing these positive beliefs. The target demographic includes individuals seeking to improve their self-esteem, mental health, and overall well-being.
regular
Grow a Wish
70
Volume
+44%
Growth
Initiative based in the Netherlands, founded by young entrepreneur Fabiënne Overbeek, that produces greeting cards with seeds embedded in the paper. These cards can be planted to grow into flowers, combining the sentiment of a greeting card with the joy of growing a plant, offering a unique and eco-friendly gift option. Grow a Wish primarily appeals to environmentally conscious individuals and those looking for thoughtful, sustainable gifts.
regular
Micro influencers
18.1K
Volume
+43%
Growth
Individuals on social media platforms who have a follower count ranging from 10,000 to 100,000. They are known for higher engagement rates and more niche audiences, allowing for stronger, personal connections with their followers, which can result in more authentic and trusted recommendations. Brands often collaborate with micro influencers for targeted marketing efforts and higher conversion rates.
regular
Sunlight
301K
Volume
+43%
Growth
Light and energy emitted by the Sun, encompassing visible light, ultraviolet light, and infrared radiation. Sunlight is crucial for life on Earth, driving photosynthesis in plants, which produces oxygen and food for other organisms, and providing health benefits such as vitamin D production in humans. It is essential for all living beings, particularly plants, animals, and humans, who rely on it for energy, growth, and overall well-being.
regular
New culture
2.9K
Volume
+43%
Growth
New Culture is a social movement that emphasizes principles such as transparency, curiosity, compassion, freedom, love, intimacy, personal growth, equality, sustainability, open sexuality, and the power of community. It aims to create a more inclusive and supportive society by fostering open communication, mutual respect, and shared values. This movement primarily appeals to individuals seeking personal growth, deeper connections, and a more sustainable and equitable way of living.
regular
Winter sowing
880
Volume
+43%
Growth
Gardening technique that involves planting seeds outdoors in the winter using mini-greenhouses made from recycled containers. This method allows seeds to undergo natural stratification, improving germination rates by exposing them to natural temperature fluctuations while protecting them from harsh weather. It is often used for hardy perennials, annuals, and vegetables that require cold stratification.
peaked
Education support professionals
90
Volume
+42%
Growth
Essential staff members in the education system who play crucial roles both inside and outside the classroom. They help keep schools and campuses operational and ensure that students are safe, healthy, and prepared to learn, encompassing a wide range of job categories such as paraeducators, clerical staff, custodians, maintenance workers, bus drivers, food service workers, and health and student services staff. Education support professionals primarily benefit students, teachers, and the overall school community by maintaining a conducive learning environment.
regular
Deeper
201K
Volume
+42%
Growth
Company specializing in designing, developing, and marketing castable sonars for anglers. Deeper's product range includes various accessories for these sonars, such as night fishing covers, winter smartphone cases, and flexible arm mounts, differentiating itself with innovative and portable sonar technology. The target demographic for Deeper includes recreational and professional anglers seeking advanced, portable sonar solutions for enhanced fishing experiences.
exploding
Torii
49.5K
Volume
+42%
Growth
A traditional Japanese gate most commonly found at the entrance of or within a Shinto shrine, symbolizing the transition from the mundane to the sacred. The Torii serves as a marker where kami (spirits or gods) are welcomed and thought to travel through, often featuring a simple yet elegant design that includes two vertical pillars and a horizontal crossbar. This architectural element is significant to practitioners of Shintoism and those interested in Japanese culture and spirituality.
regular
Hypergamy
135K
Volume
+42%
Growth
The practice of seeking a spouse of higher socioeconomic or caste status than oneself. This concept is studied in social and evolutionary psychology, sociology, and anthropology, and is often discussed in the context of dating, marriage patterns, and gender roles. Hypergamy primarily affects individuals interested in forming relationships that offer upward social mobility.
regular
Crab mentality
40.5K
Volume
+41%
Growth
Metaphorical term used to describe a behavior where individuals in a group try to pull down anyone who achieves success beyond the others. This behavior is characterized by the attitude 'If I can't have it, neither can you,' and it prevents collective progress. Crab mentality is often observed in competitive environments where individuals feel threatened by the success of their peers.
regular
Shampoo bar
74K
Volume
+41%
Growth
A shampoo bar is a concentrated soap bar designed for hair cleansing, activated by adding water and rubbing it on the hair to create a lather. It serves as an alternative to liquid shampoos, offering environmental benefits through reduced packaging and often featuring more natural ingredients. Shampoo bars are particularly appealing to eco-conscious consumers and those seeking sustainable personal care products.
regular
Shiso leaf
27.1K
Volume
+41%
Growth
Herb commonly used in Japanese cuisine, known for its distinctive flavor that combines mint, basil, and anise. Shiso leaves come in various forms, including red, green, bicolor, and ruffled varieties, and are often used in sushi, salads, and as a garnish. They are particularly valued for their antibacterial properties, which help prevent the spoilage of food, especially raw fish and seafood.
exploding
onpost
2.9K
Volume
+40%
Growth
Sustainable fashion marketplace that empowers designers in Latin America by promoting eco-friendly and ethically produced fashion items. OnPost differentiates itself by focusing on sustainability and ethical production, providing a platform for Latin American designers to showcase their work while adhering to environmentally friendly practices. The target demographic includes environmentally conscious consumers and supporters of ethical fashion who are interested in unique, sustainably produced clothing and accessories.
regular
Political Education
1K
Volume
+40%
Growth
The process of educating citizens about political systems, ideologies, policies, and the functioning of government. It aims to create informed and engaged citizens who can participate effectively in democratic processes, often through schools, universities, community organizations, and media. Political education primarily benefits individuals seeking to understand and engage in civic duties and democratic participation.
regular
Dog vitamins
14.8K
Volume
+40%
Growth
Supplements designed to provide essential nutrients that may be missing from a dog's regular diet. These vitamins can support various aspects of a dog's health, including their skin, coat, joints, and overall well-being, differentiating themselves by offering targeted benefits such as joint support, skin and coat health, and digestive aid. Dog vitamins are primarily targeted at pet owners looking to enhance their dog's health and address specific nutritional deficiencies.
regular
Bellababy
27.1K
Volume
+40%
Growth
Company specializing in products for breastfeeding mothers, particularly wearable breast pumps. Their pumps are designed with multiple modes and levels of suction strength to optimize milk expression and provide comfort for mothers, differentiating them through their focus on efficiency and user comfort. The primary target demographic is breastfeeding mothers seeking convenient and effective solutions for milk expression.
regular
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