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Lifestyle Trends
Current trends influencing consumer lifestyles.
FILTER BY:
5 years
lifestyle
Modular Furniture
18.1K
Volume
+44%
Growth
Furniture composed of standardized units or sections that can be arranged or rearranged to suit various needs and spaces. It offers flexibility, space efficiency, and customization, making it easy to transport and adapt to different environments, often providing a more sustainable option. Modular furniture is ideal for individuals and businesses seeking versatile and adaptable furnishing solutions for their living or working spaces.
exploding
Influencer marketing
90.5K
Volume
+44%
Growth
Influencer marketing is a type of social media marketing that involves endorsements and product placements from individuals or organizations with significant social influence. This marketing strategy leverages the credibility and reach of influencers to promote products or services, often resulting in higher engagement and trust from the target audience. It is particularly effective for brands aiming to reach specific demographics through authentic and relatable content.
regular
Mini Steam Iron
3.6K
Volume
+44%
Growth
Compact, portable devices designed for quick and convenient ironing. Mini steam irons often support both dry and wet ironing, heat up quickly, and are ideal for travel, offering a practical solution for maintaining wrinkle-free clothing on the go. These devices are particularly beneficial for frequent travelers and individuals with limited storage space.
peaked
Emotional granularity
1.3K
Volume
+43%
Growth
The concept refers to the level of specificity with which individuals can identify and describe their emotional experiences. People with high emotional granularity use a wide range of precise emotion words to represent their feelings, while those with low emotional granularity might use more general terms. This concept is important in understanding how people experience and communicate their emotions, benefiting psychologists and individuals seeking to improve emotional intelligence.
regular
Deep learning
201K
Volume
+43%
Growth
Subset of machine learning in artificial intelligence (AI) that utilizes networks capable of learning from unstructured or unlabeled data. Deep learning is instrumental in technologies such as driverless cars, voice control in consumer devices, and various other applications requiring complex pattern recognition. It primarily benefits industries and researchers focused on advanced AI applications and data-driven decision-making.
exploding
caste
135K
Volume
+43%
Growth
The term refers to a form of social stratification characterized by hereditary transmission of lifestyle, occupation, and social status. It is most commonly associated with the social structure in India, where it has been historically significant, dividing Hindus into four main categories (varnas) and numerous sub-castes (jatis). The system has been officially abolished, but its social and economic impacts are still felt, with efforts to address caste-based discrimination including affirmative action policies and legal protections.
regular
onpost
2.9K
Volume
+43%
Growth
Sustainable fashion marketplace that empowers designers in Latin America by promoting eco-friendly and ethically produced fashion items. OnPost differentiates itself by focusing on sustainability and ethical production, providing a platform for Latin American designers to showcase their work while adhering to environmentally friendly practices. The target demographic includes environmentally conscious consumers and supporters of ethical fashion who are interested in unique, sustainably produced clothing and accessories.
regular
Solar speaker
1.3K
Volume
+43%
Growth
Portable Bluetooth speakers equipped with solar panels for recharging, designed for outdoor use. These speakers often feature waterproofing, long battery life, and robust connectivity options, differentiating them from traditional Bluetooth speakers by their ability to harness solar energy. Solar speakers are ideal for outdoor enthusiasts, campers, and individuals seeking eco-friendly audio solutions.
regular
Data visualization
74K
Volume
+43%
Growth
Graphical representation of information and data using visual elements like charts, graphs, and maps. Data visualization tools make complex data more understandable and usable by highlighting trends, outliers, and patterns. It is particularly beneficial for analysts, business professionals, and researchers who need to interpret large datasets efficiently.
regular
Assembly Label
90.5K
Volume
+42%
Growth
Australian brand offering a range of fashion and lifestyle products inspired by coastal landscapes. Assembly Label focuses on creating timeless and versatile designs for men, women, and children, and also offers homewares and lifestyle products, known for its minimalist aesthetic and commitment to quality and sustainability. The brand primarily appeals to individuals seeking high-quality, sustainable, and minimalist fashion and homeware options.
exploding
English course
49.5K
Volume
+42%
Growth
An English course provides a comprehensive foundation in the English language, focusing on grammar, vocabulary, pronunciation, and sentence structure. It aims to enhance the learner's ability to communicate effectively and confidently in both spoken and written forms. This type of course is beneficial for non-native speakers, students, and professionals looking to improve their English language skills for academic, personal, or professional purposes.
regular
Viator
823K
Volume
+42%
Growth
Online platform that offers a variety of tours, activities, and travel experiences globally. As a subsidiary of TripAdvisor, it partners with local tour operators to provide these services, often including user reviews and ratings to help travelers make informed decisions. Viator primarily targets tourists and travelers seeking curated and reliable travel experiences worldwide.
exploding
Trail running
135K
Volume
+41%
Growth
Trail running is a sport that involves running and hiking over natural trails, often in mountainous or rugged terrain. It differs from road running and track running by taking place on uneven, rocky, and sometimes muddy paths, which can include significant ascents and descents. Trail running is popular among outdoor enthusiasts and athletes who seek a challenging and scenic running experience.
regular
Deeper
201K
Volume
+41%
Growth
Company specializing in designing, developing, and marketing castable sonars for anglers. Deeper's product range includes various accessories for these sonars, such as night fishing covers, winter smartphone cases, and flexible arm mounts, differentiating itself with innovative and portable sonar technology. The target demographic for Deeper includes recreational and professional anglers seeking advanced, portable sonar solutions for enhanced fishing experiences.
exploding
Window breaker
9.9K
Volume
+41%
Growth
A tool designed to break car windows in emergency situations, often featuring additional functionalities like seat belt cutters. These tools are typically compact and easy to use, providing a quick solution for escaping a vehicle in case of an accident or other emergencies. Window breakers are primarily targeted at drivers and passengers who want to ensure their safety by having an emergency escape tool readily available in their vehicles.
regular
MUSEUM OF ICE CREAM
368K
Volume
+41%
Growth
An immersive and interactive attraction with multiple locations, offering a variety of ice cream-themed exhibits and tasting experiences. It is known for its vibrant, Instagram-worthy displays and provides a unique, playful environment that differentiates it from traditional museums. The Museum of Ice Cream primarily targets families, tourists, and social media enthusiasts looking for a fun and visually engaging experience.
regular
Freya
301K
Volume
+41%
Growth
A prominent goddess in Norse mythology, Freya is associated with love, fertility, battle, and death. She is the sister and female counterpart of Freyr and is often depicted riding a boar with golden bristles, symbolizing her connection to fertility and prosperity. Freya is revered by those interested in Norse mythology and ancient religions, as well as by modern practitioners of paganism and heathenry.
regular
Novel
550K
Volume
+41%
Growth
An invented prose narrative of significant length and complexity that deals imaginatively with human experience. Novels often explore various themes, characters, and plots, providing readers with an in-depth and immersive storytelling experience. They are primarily targeted at readers seeking entertainment, intellectual stimulation, and emotional engagement through fictional narratives.
exploding
Bellababy
27.1K
Volume
+41%
Growth
Company specializing in products for breastfeeding mothers, particularly wearable breast pumps. Their pumps are designed with multiple modes and levels of suction strength to optimize milk expression and provide comfort for mothers, differentiating them through their focus on efficiency and user comfort. The primary target demographic is breastfeeding mothers seeking convenient and effective solutions for milk expression.
regular
methane
135K
Volume
+40%
Growth
Methane (CH₄) is a colorless, odorless, and highly flammable gas that is the simplest alkane and the main component of natural gas. It is a potent greenhouse gas, with a global warming potential many times greater than that of carbon dioxide over a 20-year period, making it a significant contributor to climate change. Methane is produced both naturally and through human activities, such as the decomposition of organic matter in wetlands, the digestive processes of ruminant animals, and the extraction and transport of fossil fuels.
regular
Parasocial interaction
49.5K
Volume
+40%
Growth
One-sided psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, such as celebrities, influencers, and fictional characters. These interactions involve the audience extending emotional energy, interest, and time, while the media figures are unaware of the audience's existence. Parasocial interactions are common among fans of media personalities and can influence their emotional and social behaviors.
regular
Microfiber towel
110K
Volume
+40%
Growth
Microfiber towels are cleaning tools made from synthetic fibers, usually a blend of polyester and polyamide, known for their high absorbency and effective cleaning capabilities. These towels are distinguished by their durability, lint-free nature, and quick-drying properties, making them suitable for a variety of uses including cleaning, automotive detailing, and personal care. Microfiber towels are particularly beneficial for individuals seeking efficient and reusable cleaning solutions that offer superior performance compared to traditional cotton towels.
regular
Baby nasal aspirator
22.2K
Volume
+40%
Growth
A device designed to clear mucus from a baby's nasal passages, aiding in easier breathing. It typically consists of a nozzle, soft tubing, and a mouthpiece, allowing the parent to create suction to remove mucus. This product is particularly beneficial for parents of infants who suffer from nasal congestion.
exploding
Deodorant bar
1K
Volume
+40%
Growth
Solid forms of deodorant made with natural ingredients, designed to control body odor. They are eco-friendly, often cruelty-free and vegan, and come in various scents and formulations, offering a sustainable alternative to traditional deodorants. Deodorant bars are popular among environmentally conscious consumers and those seeking natural personal care products.
regular
Wildlife Awareness
1K
Volume
+39%
Growth
Wildlife awareness involves understanding and respecting the natural behaviors and habitats of wild animals. It emphasizes maintaining a safe and respectful distance from wildlife to avoid causing them stress or threatening their well-being, allowing for the observation of natural behaviors without interference. This practice is particularly important for nature enthusiasts, hikers, and anyone engaging in outdoor activities where encounters with wildlife are possible.
regular
Shifting cultivation
27.1K
Volume
+39%
Growth
Traditional agricultural practice where farmers clear land by cutting and burning vegetation, then use the land to grow crops for a few years until soil fertility declines. This method involves a cycle of land use and fallow periods, allowing the land to regenerate its natural vegetation over time. Shifting cultivation is typically practiced by indigenous and small-scale farmers in tropical rainforest regions.
regular
Container agriculture
50
Volume
+39%
Growth
Container agriculture involves growing plants or crops in retrofitted shipping containers instead of traditional soil-based methods. These containers are often insulated based on the local climate and utilize modern, smart farming technologies, including hydroponics, to optimize growth conditions. This method is particularly beneficial for urban farmers, sustainability advocates, and those looking to maximize space efficiency and control over growing environments.
regular
The natural nipple
90
Volume
+38%
Growth
A company focused on improving infant health through a personalized infant feeding system. This system is designed to mimic the unique shape, feel, and flow preferred by mothers, providing a more natural feeding experience for babies. The primary beneficiaries of this product are infants and their parents seeking a more natural and effective feeding solution.
regular
dayuse
201K
Volume
+38%
Growth
Service that allows customers to book hotel rooms for use during the day, typically from 9am to 11pm, at significantly reduced rates. The service is flexible, allowing bookings without a credit card and offering free last-minute cancellations, providing convenience and cost savings. This can be useful for travelers needing a place to rest, freshen up, or work during the day without staying overnight.
regular
empathetic
201K
Volume
+38%
Growth
Generally refers to the ability to understand and share the feelings of another person. It involves recognizing emotions in others, feeling what they are feeling, and responding with care and concern. Empathy is a crucial component of emotional intelligence and is important in building strong interpersonal relationships.
exploding
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