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Lifestyle Trends
Current trends influencing consumer lifestyles.
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5 years
lifestyle
Ugc creator
90.5K
Volume
+6900%
Growth
An individual who takes photographs and produces videos for brands and businesses. The content they create is used to sell a product or service and is commonly found across the internet, particularly on platforms like Instagram and TikTok. UGC creators help brands by providing authentic and relatable content that resonates with consumers.
regular
Recykal
6.6K
Volume
+6900%
Growth
India's first waste-commerce (w-commerce) company that provides end-to-end digital solutions for waste management. It connects waste generators, processors, recyclers, and brand owners to facilitate material flows and transactions across the recycling value chain, enhancing efficiency and streamlining processes. Recykal primarily targets businesses and organizations involved in waste management and recycling, aiming to improve their operational efficiency and sustainability efforts.
regular
Very Local Trip
50
Volume
+6800%
Growth
Travel service provider offering authentic experiences in Asia, focusing on alternative and off-the-beaten-track spots. Very Local Trip differentiates itself by employing local experts who guide tours in either French or English, ensuring a personalized and culturally immersive experience. The service is primarily targeted at travelers seeking unique and genuine cultural experiences away from mainstream tourist destinations.
exploding
Esg fashion
70
Volume
+6800%
Growth
ESG fashion refers to the integration of Environmental, Social, and Governance (ESG) criteria into the fashion industry. It involves adopting sustainable practices, ensuring fair labor conditions, and maintaining ethical governance standards, thereby differentiating itself from traditional fashion by prioritizing sustainability and ethical considerations. ESG fashion primarily targets environmentally conscious consumers and brands committed to social responsibility and transparency in their supply chains.
regular
Mammaly
9.9K
Volume
+6800%
Growth
Digital pet health startup based in Germany, founded in 2020 by Alexander Thelen and Stanislav Nazarenus. The company focuses on providing innovative health solutions for pets, distinguishing itself through its use of technology and data-driven approaches to improve pet wellness. Mammaly primarily targets pet owners who are looking for advanced and reliable health care options for their pets.
regular
Foldable utility cart
8.1K
Volume
+6700%
Growth
A foldable utility cart is a versatile and portable cart designed to carry and transport various items, with the added convenience of being collapsible for easy storage. These carts typically feature a sturdy frame, wheels for mobility, and a folding mechanism that allows them to be quickly compacted when not in use. Foldable utility carts are popular among individuals who need a space-saving solution for transporting groceries, tools, or other heavy items, making them ideal for use in homes, offices, or outdoor activities.
regular
Vet telehealth
1K
Volume
+6600%
Growth
Vet telehealth is a service that enables pet owners to access veterinary care for their pets remotely. It provides value by allowing consultations through instant messaging, video calls, and the sharing of multimedia to help diagnose and treat pet conditions without the need for in-person visits. This service is particularly beneficial for pet owners who require convenient and immediate veterinary advice, especially those in remote areas or with mobility constraints.
regular
Portable Electric Chainsaw
210
Volume
+6600%
Growth
A portable electric chainsaw is a lightweight, battery- or cord-powered tool designed for cutting trees, branches, and other wood materials. It provides the convenience of portability with reduced noise and maintenance compared to gas-powered models, making it suitable for light to medium-duty tasks. This tool is primarily aimed at homeowners, gardeners, and DIY enthusiasts seeking an efficient and easy-to-use chainsaw for pruning, yard work, or small-scale cutting projects.
exploding
Spot & Tango
2.4K
Volume
+6500%
Growth
A company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog food products, including freeze-dried treats and grain-free options, all made in the USA. Spot & Tango primarily targets pet owners who seek high-quality, nutritious meals for their dogs at affordable prices.
regular
Cozy earth bamboo pajamas
880
Volume
+6500%
Growth
Cozy Earth bamboo pajamas are sleepwear made from bamboo-derived viscose, known for their softness, breathability, and temperature-regulating properties. These pajamas are designed to provide comfort and are available in various sizes ranging from XS to XXXL, catering to different body types. They are particularly suitable for individuals seeking comfortable and eco-friendly sleepwear options.
regular
Bower collective
5.4K
Volume
+6400%
Growth
A company founded in 2018 that aims to make sustainable living simple and accessible for everyone. Inspired by the Bowerbird, which recycles brightly colored plastic scraps to decorate its nest, the company offers highly-effective household and personal care products, and also has a subscription service that allows customers to save 20% on bestselling refills. Bower Collective primarily targets environmentally-conscious consumers looking for sustainable and effective household solutions.
regular
Heorshe
9.9K
Volume
+6400%
Growth
New generation baby brand that aims to combine trendy fashion styles with extremely safe materials and smooth user experiences in their baby products. Heorshe differentiates itself by focusing on both aesthetic appeal and safety, ensuring that their products are not only stylish but also meet high safety standards for infants. The brand primarily targets parents who are looking for fashionable yet safe and user-friendly baby products.
regular
Mini pill box
720
Volume
+6200%
Growth
A mini pill box is a small, compact container designed to store and organize a limited number of pills or medications for easy access and portability. These pill boxes often feature multiple compartments, allowing users to separate different doses or types of medication, making them convenient for daily use or short trips. Mini pill boxes are particularly useful for individuals who need to manage their medication on the go, such as frequent travelers or those with busy lifestyles.
regular
Littera Education
880
Volume
+6200%
Growth
Company that provides customized high-impact tutoring interventions for K-12 districts, focusing on data-driven and flexible solutions to improve educational outcomes. Littera Education differentiates itself by offering tools for managing in-person tutoring and tracking student progress, ensuring tailored support for each student's needs. The primary beneficiaries of Littera Education's services are K-12 students and school districts seeking to enhance academic performance through targeted tutoring programs.
regular
Climate fintech
210
Volume
+6200%
Growth
Sector that leverages technology to address climate change and environmental sustainability through green finance, carbon accounting, climate risk assessment, sustainable investment platforms, and regulatory compliance solutions. Climate fintech aims to provide innovative financial tools and services that facilitate the transition to a low-carbon economy, offering solutions such as carbon footprint tracking, climate risk analytics, and sustainable investment opportunities. This sector primarily targets financial institutions, investors, and businesses seeking to integrate environmental sustainability into their financial practices.
regular
Supertails
40.5K
Volume
+6000%
Growth
Supertails is a company based in India that specializes in pet supplies, offering a wide range of products for cats and dogs. Founded in 2021, it differentiates itself by providing top brands, competitive prices, fast delivery, and easy returns. Supertails primarily targets pet owners looking for quality pet essentials and convenient shopping experiences.
regular
Senior dog supplement
2.9K
Volume
+6000%
Growth
Supplements formulated to address the specific health needs of senior dogs, such as joint health, immune support, and overall vitality. These products often contain a blend of vitamins, minerals, and other nutrients designed to support the aging process and improve the quality of life for older dogs. Senior dog supplements are primarily targeted at pet owners looking to enhance the health and well-being of their aging canine companions.
regular
Solar bike computer
140
Volume
+6000%
Growth
A solar bike computer is an advanced cycling device equipped with solar charging capabilities, detailed performance metrics, navigation, and connectivity features. The Garmin Edge 540 Solar and Garmin Edge 1040 Solar are notable examples, offering extended battery life and comprehensive data tracking for serious cyclists. These devices are primarily targeted at avid cyclists and outdoor enthusiasts who require reliable performance tracking and navigation tools during long rides.
regular
Overemployed
12.1K
Volume
+6000%
Growth
The term refers to individuals who hold multiple jobs simultaneously, often leveraging remote work opportunities to maximize their income. This trend has gained attention, especially with the rise of remote work, allowing people to manage more than one job without the need to be physically present in multiple locations. The overemployed trend primarily benefits individuals seeking to increase their income and diversify their professional experience.
regular
AccessMore
12.1K
Volume
+5900%
Growth
Curated website featuring a variety of podcasts across different genres, with a particular focus on faith-based content. AccessMore aims to help users find high-quality podcasts in a busy and crowded podcasting landscape, differentiating itself by emphasizing content that aligns with faith and spirituality. The platform primarily targets individuals seeking faith-based audio content and those looking for curated, high-quality podcasts.
regular
A pup above
3.6K
Volume
+5800%
Growth
Company that produces fresh, human-grade dog food using sous vide cooking to retain nutrients and flavor. Known for offering dog food with 50% more protein compared to some competitors, emphasizing high-quality ingredients and a variety of recipes. Primarily targets pet owners seeking nutritious and high-quality food options for their dogs.
regular
Avelo Airlines
246K
Volume
+5800%
Growth
Low-cost airline headquartered in Houston, Texas, offering scheduled operations since April 8, 2021. Avelo Airlines differentiates itself by providing affordable air travel options with a focus on secondary airports to reduce congestion and improve customer convenience. The airline primarily targets budget-conscious travelers seeking cost-effective and efficient air travel solutions.
regular
Eduaide
3.6K
Volume
+5700%
Growth
AI-driven platform designed to assist educators in creating lesson plans, teaching resources, and assessments. Eduaide.Ai differentiates itself by leveraging artificial intelligence to streamline the planning process, offering personalized and efficient solutions for educational content creation. The platform primarily benefits teachers and educational institutions seeking to enhance their curriculum development and instructional strategies.
regular
Clean girl aesthetic
0-100
Volume
+5600%
Growth
The Clean girl aesthetic is a style trend characterized by an effortlessly polished appearance, often featuring slick-back ponytails, minimal makeup, and neutral wardrobe basics. This aesthetic emphasizes a lifestyle that includes activities like practicing pilates, consuming healthy foods such as smoothie bowls, and shopping at upscale grocery stores like Whole Foods. It primarily appeals to individuals who value a minimalist, health-conscious, and well-groomed lifestyle.
regular
Salt dating app
2.4K
Volume
+5600%
Growth
A platform designed for Christian singles to meet, date, and develop relationships. It allows users to register through Facebook or email and create a profile, aiming to connect like-minded Christians and facilitate meaningful connections. The app primarily targets Christian individuals seeking meaningful relationships with others who share their faith.
regular
Ridepanda
1.9K
Volume
+5600%
Growth
Company that offers leasing and purchase programs for e-bikes and e-scooters, primarily targeting companies for employee benefits. Ridepanda provides comprehensive plans that include theft insurance, regular preventative maintenance, and labor for repairs, differentiating itself by offering a hassle-free, sustainable transportation solution. The target demographic includes companies looking to provide eco-friendly commuting options for their employees.
regular
Makromusic
0-100
Volume
+5600%
Growth
Social platform designed for music enthusiasts to connect with others who share similar music tastes. It allows users to see their music preferences in common with friends, share their favorite artists and tracks, and create playlists from music shared by their matches. The app is targeted at individuals who are passionate about music and wish to discover and connect with like-minded people.
regular
Magsafe stand
9.9K
Volume
+5500%
Growth
A MagSafe stand is a device designed to hold and charge iPhones that are compatible with MagSafe technology, such as the iPhone 12, 13, 14, and 15 series. These stands typically feature a magnetic surface that securely attaches to the back of the iPhone, allowing for easy alignment and efficient wireless charging. MagSafe stands are particularly useful for individuals seeking a convenient and accessible way to charge their iPhones in both personal and professional settings.
regular
So Syncd
1.3K
Volume
+5500%
Growth
Dating app designed to help people find compatible partners based on personality types. It uses the Myers-Briggs Type Indicator (MBTI) to match users with potential partners who complement their personality traits, differentiating itself by focusing on personality compatibility. The app is particularly popular among younger generations and those interested in finding a partner whose personality aligns well with their own.
regular
AI Robot Pet
2.4K
Volume
+5500%
Growth
An AI robot pet is an interactive, artificial intelligence-powered companion designed to mimic the behavior of a real pet, providing companionship without the responsibilities of traditional pet care. Equipped with sensors, cameras, and learning algorithms, these robots can recognize faces, respond to voice commands, and adapt their behavior based on user interactions, offering a lifelike and engaging experience. AI robot pets are popular among families, elderly individuals, and those seeking a low-maintenance pet alternative for companionship and entertainment.
regular
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