Marketing Trends

The ability of a company or product to retain its users over a period of time. It is a critical metric for businesses, especially in the tech and SaaS industries, as it indicates the long-term health and viability of the product or service. High user retention is often associated with user satisfaction and loyalty, benefiting businesses by ensuring a stable and engaged user base.

New-age SaaS CRM platform that provides end-to-end sales, marketing, and onboarding automation solutions. It specializes in solving sales challenges for high lead-volume, high-velocity businesses with multiple sales channels and teams, offering features like lead management, marketing automation, and analytics. Leadsquared primarily targets businesses looking to streamline their sales processes and improve efficiency in managing large volumes of leads.

Individuals who choose to follow a LinkedIn profile to receive updates and posts in their feed. Unlike connections, followers do not require mutual acceptance, allowing anyone to follow without needing approval, which is beneficial for influencers, thought leaders, and businesses aiming to reach a broader audience. LinkedIn followers are particularly valuable for professionals and organizations looking to expand their reach and engage with a larger network.

Digital coaching app developed to assist fitness coaches, studios, and gyms in enhancing member engagement and attracting new members through online training services. Trainerize differentiates itself by offering features such as workout tracking, nutrition planning, and client communication tools, all within a user-friendly interface. The app primarily targets fitness professionals and organizations looking to expand their services and improve client retention through digital solutions.

All-in-one platform designed to enable users to create, market, and sell online courses, membership sites, and other digital products. It offers a comprehensive suite of tools including course creation, website building, marketing automation, payment processing, and analytics, setting it apart from competitors by providing an integrated solution for digital entrepreneurs. Kajabi primarily targets online educators, content creators, and small business owners looking to monetize their expertise and digital products.

A brand specializing in Korean cuisine, offering a variety of food products such as dumplings, sauces, and ready-to-eat meals. Owned by CJ CheilJedang, a South Korean food company, it aims to deliver authentic Korean flavors globally, known for high-quality ingredients and convenience. The brand primarily targets consumers interested in Korean cuisine and those seeking quick, flavorful meal options.

Set of signals in SEO that measure how users perceive the experience of interacting with a web page beyond its informational value. It includes factors such as Core Web Vitals, mobile-friendliness, safe browsing, HTTPS, and the absence of intrusive interstitials, all of which contribute to a positive user experience and can improve a site's ranking in search engine results. This is particularly beneficial for website owners and digital marketers aiming to enhance their site's usability and search engine performance.

A semi-fictional representation of an ideal customer based on market research and real data about existing customers. Customer personas typically include demographics, behavior patterns, motivations, and goals, helping businesses understand and empathize with their customers. This tool is particularly useful for marketers and businesses aiming to create more targeted and effective marketing strategies.

Digital advertisements that leverage Snapchat's data and third-party data to target users based on demographics, interests, and behaviors. These ads include various formats such as Snap Ads, Story Ads, Collection Ads, Commercials, Filters, and Lenses, designed to be engaging and immersive. Snapchat ads are particularly appealing to younger audiences and brands looking to connect with a tech-savvy, mobile-first demographic.

Software or tools specifically designed for editing short videos, typically used for social media platforms like Instagram, TikTok, and YouTube Shorts. These editors often come with features that make it easy to trim, cut, and add effects to short video clips, with some popular options including Adobe Premiere Pro for its professional-grade features and DaVinci Resolve as a highly regarded free option. Short video editors are primarily targeted at content creators and social media influencers who need to produce engaging and polished video content quickly.

Centralized system used for collecting, integrating, and managing large sets of data from various sources. These platforms are primarily used in digital marketing to gather data about customers and potential customers from multiple channels, such as websites, social media, and mobile apps, and then analyze and segment this data to create targeted marketing campaigns and personalized customer experiences. DMPs are essential for businesses looking to leverage data-driven marketing strategies to improve customer engagement and drive better business outcomes.

Information collected directly by a company from its customers or users through various channels, ensuring accuracy and relevance. This data includes demographics, purchase history, and preferences, and is used to enhance customer experiences and personalize marketing efforts. First-party data is particularly valuable for businesses aiming to improve customer engagement and tailor their marketing strategies effectively.

Professional services that produce various types of written content, such as blog posts, articles, e-books, and white papers. These services aim to create high-quality, engaging, and informative content tailored to the specific needs of businesses and individuals, often enhancing their online presence and marketing efforts. The primary beneficiaries of content writing services are businesses and individuals seeking to improve their content quality and engagement with their target audience.

LinkedIn offers a variety of ad types designed to help businesses achieve their marketing goals. These include Sponsored Content, Sponsored Messaging, Text Ads, Dynamic Ads, Video Ads, and Carousel Ads, each tailored to engage professionals through different formats and placements on the platform. LinkedIn ads are particularly beneficial for businesses aiming to reach a professional audience and enhance their B2B marketing efforts.

Versatile content creation tool that allows users to create a wide range of visual content, including presentations, infographics, reports, social media graphics, and more. It offers thousands of templates and a variety of design elements such as audio, video, GIFs, interactivity, and animations, differentiating itself with LMS-compatible formats and backend tracking and analytics. Visme is particularly useful for educators and marketers who need to create, collaborate, and distribute visually engaging content.

Performance marketing is a type of digital marketing where advertisers pay for specific actions taken by users, such as clicks, sales, or leads. This approach focuses on measurable results, allowing businesses to optimize their marketing spend and achieve a higher return on investment (ROI) compared to traditional marketing methods. It is particularly beneficial for businesses looking to track and improve the effectiveness of their marketing campaigns through data-driven strategies.

Marketing approach that focuses on promoting products and brand values that are environmentally and socially beneficial. Sustainable marketing aims to reduce the negative impact of marketing activities on the environment and society while also considering financial aspects, differentiating itself by emphasizing long-term ecological and social responsibility. This approach primarily targets environmentally conscious consumers and businesses committed to sustainability and ethical practices.

Textual representations of the audio content in a video, including dialogue, sound effects, and music. They provide additional or interpretive information for viewers, particularly those who are deaf or hard of hearing, and can be either closed (toggleable) or open (always visible). Video captions are essential for accessibility and inclusivity, benefiting individuals with hearing impairments and those who prefer or need text-based content.

Web-based design tool that enables users to create websites, portfolios, presentations, and other digital projects without coding. It offers features such as multi-step animations, custom cursors, slideshows, galleries, and advanced SEO options, making it versatile and user-friendly. Readymag is ideal for individual designers and teams looking for a collaborative and comprehensive design platform.

Company based in Austin, Texas, offering a platform for users to receive bonuses and exclusive perks for dining at popular restaurants and venues nationwide. The app facilitates seamless payment of restaurant bills and can be used at top venues, including Michelin-starred establishments, differentiating itself by providing unique dining incentives. The primary target demographic includes food enthusiasts and frequent diners seeking enhanced dining experiences and rewards.

Strategic marketing approach where businesses treat individual prospect or customer accounts as distinct markets. This method involves tailoring marketing efforts to specific high-value accounts to create personalized and effective campaigns, often requiring close alignment between marketing and sales teams. Account-Based Marketing is particularly beneficial for B2B companies targeting high-value clients and seeking higher ROI through focused resource allocation.

Strategic use of fragrances at customer touchpoints to communicate a clear and likable brand identity. Scent marketing aims to increase sales and brand loyalty by creating unique and memorable customer experiences, differentiating brands through olfactory cues. This approach primarily benefits retail businesses, hospitality sectors, and any customer-facing environments seeking to enhance their brand presence and customer engagement.

Statistical analysis technique used to measure the impact of various marketing tactics on sales and forecast the impact of future marketing strategies. By analyzing data from multiple sources, it helps understand how different elements of the marketing mix (product, price, place, promotion) contribute to sales performance, enabling businesses to optimize their marketing efforts. Marketing mix modeling is particularly valuable for marketing professionals and businesses aiming to enhance their marketing strategies and improve ROI.

Relume is a platform that offers a component library and tools to streamline the web design process, particularly for Webflow users. It provides pre-built, customizable components that designers can use to accelerate their workflow, enabling faster and more efficient website creation. The platform is designed to support both freelancers and teams in building responsive and visually appealing websites with ease.

User acquisition is the process of attracting and converting new users to a product or service through various marketing and advertising strategies. It involves techniques such as paid advertising, content marketing, SEO, referral programs, email marketing, social media marketing, influencer marketing, and partnerships to attract the right users who will engage with the product or service and provide long-term value. This process is essential for businesses looking to grow their user base and increase customer engagement and retention.

Educational program designed to teach individuals about various digital marketing strategies and tools. It covers topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and analytics, often including practical exercises and real-world projects. This course is aimed at individuals looking to enhance their skills in online marketing, including marketing professionals, business owners, and students seeking to enter the digital marketing field.

Cognitive bias that favors recent events over historic ones, leading individuals to give undue weight to the most recent information or experiences they have encountered. This bias can result in skewed decision-making and judgments, as it often disregards older, potentially more relevant data. Recency bias primarily affects individuals in decision-making roles, such as investors, managers, and analysts, who rely on historical data to make informed choices.

B2B content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined business audience with the goal of driving profitable customer action. It focuses on providing information and solutions that help other businesses solve problems, improve their operations, or achieve their goals, differentiating itself by targeting business clients rather than individual consumers. This type of marketing is primarily aimed at business professionals and companies looking to enhance their operations and achieve strategic objectives through informed decision-making.

Content created and shared by users on online platforms, including images, videos, text, and audio. User-generated content is valued by brands and companies for its authenticity and trustworthiness, often used in marketing to promote products and services. It includes various forms such as reviews, testimonials, blog posts, and social media updates, appealing to consumers seeking genuine and relatable content.

Tool for creating powerful forms, surveys, and quizzes, enabling users to design interactive content. Fillout allows for seamless integration and storage of responses directly in the desired location, differentiating itself with its user-friendly interface and customization options. It is particularly useful for businesses, educators, and researchers who need to collect and analyze data efficiently.