Marketing Trends

Ecommerce strategy where brands sell their products directly to consumers, bypassing traditional retail channels such as brick-and-mortar stores, wholesalers, and third-party platforms. This approach allows brands to have full control over their sales, customer experience, and data, often leading to better profit margins and stronger customer relationships. The Direct to Consumer model primarily benefits brands looking to enhance their profit margins and customer engagement, as well as consumers seeking a more personalized shopping experience.

A Growth Lead is responsible for overseeing a team focused on growth strategies within a company. They identify key growth metrics and implement campaigns or strategies to achieve these metrics, using analytical tools to track success and make data-driven adjustments. This role primarily benefits companies looking to scale their operations and improve their market presence through continuous growth and improvement.

Corporate power refers to the authority and influence that a business entity possesses under its governing documentation and applicable law. This power enables the entity to enter into contracts, acquire assets, sue and be sued, and engage in other activities necessary for its operation and growth. Corporate power primarily benefits business entities, allowing them to function effectively and pursue their strategic objectives.

A virtual space where a group of people united by interests, goals, or other commonalities come together to meet, connect, and build relationships. Community platforms provide tools and features that facilitate communication, collaboration, and engagement among members, often including forums, chat rooms, and content sharing capabilities. These platforms are beneficial for individuals and organizations looking to foster a sense of community, share knowledge, and support each other in achieving common objectives.

Gatekeeping refers to the process by which information, access, or resources are controlled and filtered by a person or group. This concept is used in various contexts such as media, sociology, healthcare, online communities, and cultural industries, influencing public perception, social roles, access to opportunities, and the availability of cultural products. Gatekeeping can affect anyone seeking access to information, resources, or opportunities, and its impact can be both positive and negative, including maintaining quality and standards or leading to exclusion and bias.

Writers who publish their work without the involvement of an established third-party publishing house. They take on responsibilities such as editing, formatting, cover design, marketing, and distribution, allowing for greater creative control and a higher percentage of royalties. This approach is particularly beneficial for authors seeking autonomy and willing to manage the business aspects of publishing.

Company that offers services to align medical cannabis tools, processes, and practices with those accepted by the pharmaceutical community. Grow Group facilitates the production of cost-effective medical cannabis by providing expertise and support to producers, ensuring compliance with pharmaceutical standards. The primary beneficiaries of Grow Group's services are medical cannabis producers seeking to enhance the quality and affordability of their products.

A portable SSD (Solid State Drive) is an external storage device that uses flash memory to store data and offers faster read/write speeds compared to traditional hard drives. It is valued for its durability, compact form factor, and high-speed data transfer, making it ideal for backing up files or transferring large media assets. Portable SSDs are primarily targeted at professionals, creators, and tech-savvy users who require fast, reliable, and mobile data storage solutions

Curion is a leading company that provides valuable insights to consumer packaged goods (CPG) companies to help them develop successful products. It stands out as one of the largest product and consumer insights firms in the United States, known for its excellence and trust among top consumer brands. Curion primarily serves CPG companies looking to enhance their product development processes and achieve higher market success.

A professional responsible for defining the product vision and strategy, conducting market research, and planning the product roadmap. They lead cross-functional teams, ensure a good user experience, track key performance indicators, communicate with stakeholders, and solve problems throughout the product lifecycle. Product Managers are essential for companies looking to develop and maintain successful products, targeting both internal teams and end-users.

Data entry services involve the process of entering, updating, and maintaining data in computer systems or databases. These services can be manual or automated and are utilized across various industries such as healthcare, finance, and retail, providing benefits like accuracy, efficiency, and cost-effectiveness. The primary users of data entry services are businesses and organizations that require large volumes of data to be processed and managed efficiently.

Practice of creating content optimized for search engines while being engaging and valuable to readers. It aims to improve the visibility of web pages in search engine results pages (SERPs) for specific keywords or phrases, incorporating elements like keyword research, content creation, on-page SEO, user experience, and link building. SEO copywriting primarily benefits businesses and individuals looking to enhance their online presence and attract more organic traffic.

Agile consumer insights platform that assists businesses in transforming their advertising and product innovations through research and insights. It provides on-demand research, automated AI-generated reports, and consolidates all data into a user-friendly platform, enabling continuous learning and improvement based on past activities. Zappi primarily targets businesses and marketers seeking to enhance their decision-making processes through data-driven insights.

Platform for B2B sales and marketing professionals to find accurate contact and company information. It offers tools for lead generation, data enrichment, and sales prospecting, with a database that includes millions of business profiles and contact details, enhancing sales and marketing efforts. The platform is known for its user-friendly interface and integration capabilities with various CRM systems, targeting sales and marketing professionals seeking to improve their outreach and data accuracy.

Software-as-a-service business management platform and online marketplace based in Dublin, California, serving the wellness industry. It offers services such as appointment booking, calendaring, client management, marketing, reporting, payroll, inventory management, and payment acceptance solutions, differentiating itself with a comprehensive suite of tools for business operations. The platform is primarily targeted at wellness industry professionals, including salons, spas, and fitness centers, seeking to streamline their business processes and enhance client engagement.

AI-driven content marketing platform designed to assist Chief Marketing Officers (CMOs) in creating and managing high-quality content. Pepper Content differentiates itself by offering tools that streamline the content creation process and track the content lifecycle, ensuring efficiency and effectiveness in content marketing strategies. The platform primarily targets CMOs and marketing teams looking to enhance their content marketing efforts and achieve better engagement and ROI.

Strategic approach that combines psychology, data analysis, and persuasive communication techniques to understand and influence human behavior. Influence engineering involves understanding emotions and the science behind influencing people effectively, aiming to shape decisions and actions in various contexts such as marketing, politics, and social campaigns. This approach is particularly valuable for marketers, political strategists, and organizations looking to enhance their persuasive capabilities and achieve specific behavioral outcomes.

A company specializing in digital experience platforms (DXP) and search and merchandising solutions for e-commerce businesses. Bloomreach offers a suite of products designed to enhance the online shopping experience, including AI-driven search, content management, and personalized marketing campaigns. Its solutions are primarily targeted at industries such as retail, B2B, and financial services to optimize their digital presence and drive revenue growth.

Process of attracting and converting prospects into individuals who have shown interest in a company's product or service. It involves various methods such as content marketing, email marketing, and social media marketing, and utilizes tools like HubSpot and Salesforce to track and manage leads. Lead generation is essential for businesses looking to expand their customer base and increase sales revenue.

A cosmetic product designed to apply color to the eyelids, typically in a stick or crayon form. Eyeshadow sticks offer convenience and portability, allowing for easy application without the need for additional brushes or applicators, and often feature a creamy texture that can be blended with fingers or a brush. They are popular among individuals seeking quick and easy makeup application, available in various shades and finishes such as matte, shimmer, and metallic.

Software tool designed for online sellers to streamline their listing processes. It offers features such as unlimited listing, crossposting to multiple platforms, importing listings, using templates, delisting and relisting items, marking items as sold, handling up to 30 images per listing, providing analytics, and downloading listings via spreadsheets with images included. This tool is particularly useful for resellers looking to manage and optimize their online sales across various marketplaces.

Transforming written blog content into video format involves using various tools and techniques to create engaging visual content. This process can be facilitated by AI-powered tools like Pictory, which generate visuals and subtitles automatically, or by using generative AI tools like ChatGPT for script creation. The primary benefits include reaching a broader audience, increasing engagement, and enhancing content accessibility.

A brand of e-cigarettes that offers various products, including the Vuse GO, a disposable e-cigarette. The Vuse GO features a non-rechargeable lithium polymer battery and is designed for single use, providing up to 600 puffs per device, and users are advised not to refill it to avoid leakage and damage. This product is primarily targeted at adult smokers looking for a convenient and portable alternative to traditional cigarettes.

A leading global provider of customer experience (CX) solutions and technology. The company focuses on improving business performance for some of the world's best brands, including over 100 Fortune Global 500 clients and over 125 new economy clients, differentiating itself through its comprehensive suite of services and innovative technology solutions. Concentrix primarily serves large enterprises and organizations seeking to enhance their customer engagement and operational efficiency.

6sense is an account engagement platform designed to help businesses predict customer behavior and improve sales and marketing performance. It uses AI-driven analytics and intent data to identify in-market buyers, optimize marketing efforts, and enhance lead generation by predicting which prospects are most likely to convert. 6sense primarily targets B2B companies aiming to streamline their sales processes and improve revenue generation through data-driven insights.

An individual who sets up and runs a business independently, managing all aspects without a team. Solopreneurs handle tasks such as marketing, sales, product development, and customer service on their own, often leveraging technology and outsourcing to manage their workload. This business model primarily appeals to self-motivated individuals seeking autonomy and control over their professional endeavors.

Cloud-based LinkedIn automation tool designed to help users set up outreach campaigns and automate actions on LinkedIn. Expandi differentiates itself by offering advanced features such as smart sequences, personalized messages, and detailed analytics to enhance marketing efficiency and engagement on the platform. It is primarily targeted at marketers, sales professionals, and businesses looking to optimize their LinkedIn outreach and lead generation efforts.

Concept that involves the use of psychological insights to influence human behavior in a predictable way. This field combines elements of psychology, design, and behavioral economics to create environments, products, and services that encourage desired behaviors. Behavioral design is applicable in various domains such as health, finance, education, and public policy, benefiting individuals and organizations aiming to promote specific actions or decisions.

Company established in 2015 that specializes in visual storytelling, particularly focusing on social good videos and storytelling. Flow Media is known for its genuine and honest voice in its productions, differentiating itself by creating impactful and authentic content. The company primarily targets non-profits, social enterprises, and organizations looking to communicate their social impact effectively.

Toothpaste brand formulated for individuals with sensitive teeth, aiming to relieve and protect against tooth sensitivity. It contains active ingredients like potassium nitrate or stannous fluoride, which help block pathways to the nerves in the teeth, thereby reducing sensitivity. Sensodyne is primarily targeted at people experiencing tooth sensitivity due to exposed dentin, gum recession, or enamel wear.