Marketing Trends

Content collaboration platform designed to streamline marketing teamwork. It allows users to create, plan, review, and approve various types of marketing content, including social media posts, blogs, newsletters, and press releases, making the process more efficient and organized. Planable is primarily targeted at marketing teams and agencies seeking to enhance their content management and collaboration workflows.

Framework used in accounting for revenue recognition, involving a systematic approach to ensure accurate financial reporting. The model includes identifying the contract with a customer, identifying the performance obligations, determining the transaction price, allocating the transaction price to the performance obligations, and recognizing revenue when the performance obligation is satisfied. This model is particularly beneficial for accountants and financial professionals who need to ensure compliance with revenue recognition standards.

Systems that use machine learning models, particularly natural language processing (NLP) models, to generate human-like text based on the input they receive. These models are trained on vast amounts of text data and can perform a variety of tasks such as writing essays, creating dialogue, summarizing text, and translating languages. AI text generators are useful for applications in content creation, customer service, and coding assistance, primarily benefiting businesses and individuals seeking automated text generation solutions.

Customer management software platform that offers a variety of tools for collecting and analyzing customer feedback. It includes features such as over 20 logic and branching options to enhance response rates and the quality of responses, as well as digital prompts and mobile surveys for in-depth feedback collection. This platform is particularly useful for businesses seeking to improve customer engagement and understand customer needs.

Marketing automation platform designed to assist businesses with eCommerce SMS and email marketing. It enables businesses to acquire, retain, and grow their customer base by automating the process of sending marketing emails and SMS messages, offering tools and playbooks for enhanced control and ownership over marketing efforts. Klaviyo primarily targets eCommerce businesses and creators looking to optimize their marketing strategies and improve customer engagement.

Software company that provides a platform for branding, shortening, and managing URLs. It allows users to create custom short links using their own domains, which can be tracked and managed through their link management software, distinguishing itself with powerful analytics and customization options. The service is particularly beneficial for businesses and marketers looking to enhance their brand visibility and track link performance.

Field focused on studying and understanding how users interact with a product or service to improve its design, usability, and overall user satisfaction. User Experience Research employs various methods such as interviews, surveys, and usability testing to gather insights and data that inform design decisions, aiming to create more intuitive and effective user experiences. This field is particularly valuable for product designers, developers, and businesses looking to enhance user engagement and satisfaction.

Data wrangling, also known as data munging, is the process of cleaning, transforming, and organizing raw data into a format suitable for analysis. This process involves steps such as data collection, cleaning, transformation, integration, enrichment, and validation to ensure data accuracy and consistency. Data wrangling is essential for data analysts and scientists who require reliable and well-structured data for insightful analysis.

Professional responsible for developing and implementing strategies to enhance a brand's market presence and reputation. They analyze market trends, identify target audiences, and create marketing plans that align with the brand's goals and values, often collaborating with marketing, advertising, and design teams to ensure consistent messaging and branding across all channels. Brand Strategists primarily target businesses looking to build and maintain a strong brand identity, leading to increased customer loyalty and business growth.

Software service provider specializing in Etsy product research and revenue analytics. It helps users analyze product performance and market trends on the Etsy platform, offering insights to optimize their listings and sales strategies. Everbee is primarily targeted at Etsy sellers looking to enhance their market understanding and improve their business performance.

Cross-platform omnichannel marketing tool designed to help marketers deliver a comprehensive customer experience and drive engagement across multiple channels. MoEngage differentiates itself by offering advanced analytics, personalized messaging, and automation capabilities, enabling marketers to create targeted campaigns and optimize customer interactions. The platform is primarily aimed at digital marketers and businesses seeking to enhance customer engagement and retention through data-driven strategies.

Performance composite fabrics known for their exceptional strength, UV stability, ultra-high abrasion resistance, and impressive strength-to-weight ratio. These properties make the materials particularly suitable for mission-critical aerospace technologies and other applications where lightweight and durable materials are essential. The target demographic includes industries and professionals in aerospace, outdoor sports, and other fields requiring high-performance materials.

Landing page builder designed to create faster, mobile-optimized landing pages. It features a powerful drag-and-drop builder with over 25 elements and more than 80 pre-built blocks to assist users in the page-building process, differentiating itself with its speed and ease of use. Swipe Pages is targeted at marketers, small business owners, and web developers looking to create high-converting landing pages quickly and efficiently.

An all-in-one platform designed to help painters, photographers, and other creatives manage and grow their online art businesses. Art Storefronts offers tools for creating professional websites, marketing, and e-commerce solutions, differentiating itself by providing a comprehensive suite of services tailored specifically for artists. The platform primarily targets artists and creatives looking to establish a strong online presence and increase their sales through effective digital strategies.

Advanced AI art generator that offers a wide range of tools and models for creating visual art. Designed to be user-friendly for both novices and professionals, it allows users to generate images, animations, and 3D models with ease, differentiating itself with its comprehensive suite of creative tools. Leonardo AI is particularly beneficial for artists, designers, and creative professionals seeking to enhance their digital art production capabilities.

Strategic marketing approach where businesses treat individual prospect or customer accounts as distinct markets. This method involves tailoring marketing efforts to specific high-value accounts to create personalized and effective campaigns, often requiring close alignment between marketing and sales teams. Account-Based Marketing is particularly beneficial for B2B companies targeting high-value clients and seeking higher ROI through focused resource allocation.

Visual programming platform that enables users to create software applications without writing traditional code. It allows for the building of responsive web and mobile apps with dynamic databases and advanced features, using a graphical interface to express computing logic. Bubble.io is particularly useful for entrepreneurs, startups, and businesses looking to develop custom applications quickly and cost-effectively without extensive coding knowledge.

Desktop software application designed for upscaling photos, graphics, and artwork by up to 6 times their original size while maintaining high image quality. It uses advanced AI models to recognize and enhance specific areas of an image, ensuring that the upscaled images retain their clarity and detail. This makes it useful for printing, displaying, and sharing high-quality images at larger sizes.

UpPromote is an affiliate marketing software designed to help e-commerce businesses manage and optimize their affiliate programs. It provides tools for tracking affiliate performance, automating payouts, and generating detailed reports, which helps businesses increase their sales through affiliate partnerships. UpPromote is targeted primarily at e-commerce businesses and online retailers looking to expand their sales channels and maximize their marketing efforts through affiliate networks.

Sales engagement platform designed to assist Sales Development Representative (SDR) teams in identifying potential leads. It aims to engage these leads across multiple channels and facilitate the creation of new opportunities, differentiating itself with its artificial intelligence-oriented approach. The platform is primarily targeted at sales teams and businesses looking to enhance their lead generation and engagement processes.

Online retailer based in Celrà, Girona, Spain, specializing in sporting goods, clothing, shoes, and accessories. Tradeinn operates 17 specialized online stores covering a wide range of products, including indoor and outdoor sports equipment, electronics, motorcycle accessories, and home and garden products, offering competitive prices, exclusive offers, outlet sales, and flash deals. The company primarily targets sports enthusiasts and consumers looking for a wide variety of sporting goods and related products, shipping to over 190 countries and processing around 20,000 orders daily.

Monetag is an ad tech platform designed to help publishers monetize their web traffic through a variety of ad formats. It provides solutions like pop-under, display ads, and native ads, integrating advanced targeting and optimization features to maximize revenue for users. Monetag is primarily aimed at web publishers and content creators seeking efficient monetization methods for their online traffic.

A Try On Haul is a type of video or content where individuals showcase and try on items they have recently purchased, often including clothing, accessories, or other fashion-related products. This content aims to share the shopping experience, provide reviews, and demonstrate how the items look when worn, offering viewers a more realistic perspective on the products. Try On Hauls primarily target fashion enthusiasts, shoppers seeking product reviews, and individuals interested in the latest trends and styles.

Online course platform that enables users to create, launch, market, and sell courses. Thinkific offers a comprehensive environment for course creation and management, handling all technical aspects to ensure accessibility and ease of use. It is primarily targeted at educators, entrepreneurs, and businesses looking to monetize their expertise through online courses.

This toolkit for e-commerce, known as Socital, is designed to enhance on-site campaigns. Its primary functions include capturing leads, expanding email lists, reducing abandonment rates, and increasing sales. It's a valuable tool for businesses looking to optimize their e-commerce strategies.

Tool used by marketing teams to find, analyze, and monitor influencers on social media platforms such as Instagram, TikTok, and YouTube. It helps in identifying influencers with over 1,000 followers and provides relevant data to assist in influencer marketing strategies, differentiating itself by offering comprehensive analytics and monitoring capabilities. Modash is primarily targeted at marketing professionals and businesses looking to optimize their influencer marketing efforts.

Tool designed to help users browse the internet anonymously by masking their digital fingerprints. This makes it difficult for websites to track their activities, providing a higher level of privacy and security. These browsers are often used by businesses that need to manage multiple accounts or conduct activities without being detected.

Online tool that allows users to convert files between more than 309 different formats, including documents, images, spreadsheets, ebooks, archives, presentations, audio, and video formats. It also offers OCR (Optical Character Recognition) capabilities to convert scanned documents into editable formats such as Word, PDF, Excel, and Text, providing a versatile solution for various file conversion needs. Convertio is particularly useful for individuals and businesses requiring frequent and diverse file format conversions without the need for software downloads.

AI video creation platform that enables users to produce professional videos without traditional video production equipment. It leverages machine learning to generate videos featuring human presenters by converting typed text into spoken content, streamlining the video creation process. Synthesia AI is particularly useful for businesses, educators, and content creators seeking an efficient and cost-effective way to produce high-quality video content.

A division within Ernst & Young (EY), EY Consulting provides a range of consulting services to businesses. These services encompass strategy, technology, risk management, and performance improvement, aiming to enhance organizational performance and mitigate risks through tailored expert advice and solutions. EY Consulting primarily serves businesses and organizations seeking to optimize their operations and achieve strategic goals.