Marketing Trends

Tool designed to simplify the process of creating presentations by automating the generation of slides. Users can input their topic and the tool will produce a full 10-slide presentation with well-designed content, effectively acting as a team of designers. This tool is particularly beneficial for professionals, educators, and students who need to create professional presentations quickly and efficiently.

A data visualization technique that shows the magnitude of a phenomenon as color in two dimensions. The variation in color may be by hue or intensity, providing an immediate visual summary of information, making it easier to interpret complex data sets. Heat maps are commonly used in fields such as business analytics, biology, and web analytics to represent data in a more understandable and visually appealing way.

Solution or bath used for preserving or cleaning, typically involving a brine or vinegar solution. This method is commonly used to preserve foods by creating an acidic environment that inhibits bacterial growth, thereby extending the shelf life of the product. Pickling is particularly beneficial for individuals looking to preserve vegetables, fruits, and other perishable items for long-term storage.

Textual representations of the audio content in a video, including dialogue, sound effects, and music. They provide additional or interpretive information for viewers, particularly those who are deaf or hard of hearing, and can be either closed (toggleable) or open (always visible). Video captions are essential for accessibility and inclusivity, benefiting individuals with hearing impairments and those who prefer or need text-based content.

Software company that offers a mobile commerce platform designed for ecommerce brands to create mobile shopping apps. The platform integrates seamlessly with Shopify, allowing businesses to quickly develop and deploy custom mobile apps that enhance the shopping experience and drive customer engagement. Tapcart primarily serves ecommerce brands looking to expand their reach and improve customer retention through mobile app solutions.

Market research facilitation platform based in Australia that assists UX research teams and product teams in recruiting participants and conducting market research. Askable differentiates itself by ensuring the fair and appropriate handling of personal data, providing a reliable and ethical solution for market research needs. The platform primarily targets UX researchers, product teams, and businesses seeking to gather insights from specific participant demographics for their research projects.

Reachdesk is a data-driven platform designed for revenue-driven teams, focusing on delivering high ROI and achieving business goals. It allows companies to send gifts and direct mail to build deeper connections with customers, prospects, and employees, differentiating itself by providing measurable ROI and removing the guesswork from gifting. The platform primarily targets sales, marketing, and customer success teams looking to enhance engagement and drive significant business results through personalized gifting strategies.

Comprehensive platform offering event management, membership management, and community engagement tools. Initially focused on event management, Glue Up has expanded its services to include a wide range of features that help organizations manage events, memberships, and communications more effectively. The platform is designed for event organizers, associations, and businesses looking to streamline their operations and enhance member engagement.

E-commerce platform designed to help businesses create and manage online stores. It offers customizable design, efficient selling tools, and comprehensive functionality without the need for additional modules, making it scalable and user-friendly. Upgates is ideal for businesses seeking an elastic solution that can grow with their needs while emphasizing efficiency and ease of use.

User interface designs crafted to trick or manipulate users into making decisions they might not otherwise make. These designs exploit cognitive biases and can lead to actions such as unwittingly signing up for subscriptions, sharing more personal information than intended, or making unintended purchases. Dark patterns primarily affect online consumers who may not be fully aware of the manipulative tactics being used against them.

Company that assists users in managing and simplifying the process of subscribing to and managing household services such as energy, internet, and insurance. It differentiates itself by carefully selecting and vetting suppliers based on the quality of their offers, their subscription process, and customer satisfaction ratings, ensuring a streamlined and reliable service for its users. Papernest primarily targets individuals and households looking to efficiently manage multiple service subscriptions with minimal hassle.

AI-powered customer experience automation platform that offers multi-channel support, ticketing and workflow management, surveys, and feedback collection. It enhances customer support and engagement by providing customizable options and efficient automation tools, setting it apart from competitors. Kapture CX is targeted at businesses across various industries seeking to improve their customer service and operational efficiency.

Short for 'marketing technology,' it refers to the software and tools that marketers use to plan, execute, and measure marketing campaigns. These tools can range from customer relationship management (CRM) systems, email marketing platforms, social media management tools, analytics software, and more, aiming to streamline and automate marketing processes, improve customer engagement, and provide data-driven insights to optimize marketing strategies. Martech is primarily targeted at marketing professionals and businesses looking to enhance their marketing efficiency and effectiveness through technology.

Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.

Business model that leverages predictive analytics and business intelligence to extract insights from cloud-based data warehouses. This service aids organizations in addressing data-specific challenges by providing actionable insights derived from their data, thereby enhancing decision-making processes and operational efficiency. Insights as a service is particularly beneficial for businesses seeking to optimize their data utilization without investing heavily in in-house analytics infrastructure.

PandaDoc is a software company that offers SaaS solutions to streamline sales processes. The platform enables the creation, management, and signing of digital documents such as proposals, quotes, and contracts, differentiating itself with compliance to SOC 2, HIPAA, and GDPR standards. PandaDoc primarily serves businesses looking to enhance their document workflow efficiency and security.

No-code product adoption tool designed to create in-app walkthroughs, guides, and checklists. It enables teams to onboard, engage, and retain users by developing in-app experiences without the need for coding skills, differentiating itself through its ease of use and accessibility for non-technical users. UserGuiding is primarily targeted at product managers, customer success teams, and businesses looking to improve user onboarding and engagement processes.

Crossbeam is a collaborative data platform that helps companies build and manage their partner ecosystems. Founded in 2018 by Bob Moore and Buck Ryan, Crossbeam allows organizations to securely share data with partners to identify overlapping accounts, uncover new sales opportunities, and enhance partnership-driven revenue growth. The platform integrates with various data sources such as CRMs, data warehouses, and Google Sheets, enabling businesses to automate account mapping, co-sell, and drive sales more efficiently by leveraging their partner

Credentials that individuals can earn by completing courses or programs offered over the internet. These certifications cover a wide range of subjects, from technical skills like programming and data analysis to soft skills like communication and leadership, and are often provided by universities, professional organizations, and online learning platforms such as Coursera, Udemy, edX, and LinkedIn Learning. Online certifications are particularly beneficial for individuals seeking career advancement, skill development, and personal growth due to their flexibility and accessibility.

Global company headquartered in Italy that specializes in consulting, system integration, and digital services. Reply focuses on the design and implementation of solutions based on the web and social networks, differentiating itself through its extensive network of specialized companies. The company primarily serves businesses seeking advanced digital transformation and innovative technology solutions.

​Liquid Death is a beverage company that offers mountain water products packaged in aluminum cans, aiming to promote sustainability and reduce plastic waste. Founded in 2017 by Mike Cessario, a former creative director at Netflix, the brand utilizes edgy marketing strategies to appeal to a younger demographic. Liquid Death's product line includes still and sparkling waters, as well as flavored variants like Mango Chainsaw and Severed Lime. The company targets environmentally conscious consumers seeking alternatives to traditional bottled water, combining hydration with a commitment to environmental responsibility.

A brand specializing in Korean cuisine, offering a variety of food products such as dumplings, sauces, and ready-to-eat meals. Owned by CJ CheilJedang, a South Korean food company, it aims to deliver authentic Korean flavors globally, known for high-quality ingredients and convenience. The brand primarily targets consumers interested in Korean cuisine and those seeking quick, flavorful meal options.

SEO tool known as the Screaming Frog SEO Spider, which functions as a website crawler to help improve onsite SEO by auditing for common SEO issues. It allows users to download and crawl up to 500 URLs for free, with the option to purchase a license for unlimited crawling and advanced features, making it a versatile tool for both small and large websites. This tool is particularly beneficial for SEO professionals and webmasters seeking to enhance their site's search engine performance and identify technical SEO problems.

Wax seals are traditional methods used to authenticate and secure documents by imprinting a unique design into melted wax. Historically, they were used to sign contracts, agreements, and letters, serving as a means of verifying the authenticity and integrity of documents. Wax seals are primarily utilized by individuals and organizations seeking to add a touch of historical elegance and security to their correspondence and official documents.

Cloud-based service that provides email delivery and marketing solutions for businesses. It offers features such as a robust email API, SMTP relay, marketing campaign tools, and detailed analytics to ensure high deliverability and performance of emails. SendGrid is primarily targeted at businesses and developers looking to integrate reliable email sending capabilities into their applications and marketing strategies.

Optimized site generator built with React, designed to help users quickly create and manage content such as documentation websites, blogs, and marketing pages. Docusaurus stands out by offering a streamlined setup process, customizable themes, and a focus on performance and SEO, making it easier for developers to create high-quality, content-rich websites. It is primarily targeted at developers and technical writers who need to efficiently produce and maintain documentation and content-driven websites.

Versatile online form builder that enables users to create forms, surveys, and landing pages with ease. Paperform stands out by combining thoughtful design with advanced digital features, allowing for a highly customizable and user-friendly experience. It is particularly beneficial for businesses, educators, and event organizers who need to gather information efficiently and effectively.

Platform that connects streamers with brands, enabling streamers to earn money by collaborating with brands of their choice. Instreamly differentiates itself by providing a streamlined setup that is enjoyable for viewers and easy to use for both streamers and brands, enhancing the overall experience of brand partnerships in the streaming industry. The platform primarily targets streamers looking to monetize their content and brands seeking to engage with the streaming community.

Company that provides software solutions designed to help small and medium-sized businesses (SMBs) manage their operations more efficiently. Their platform offers a variety of tools, including customer relationship management (CRM), appointment scheduling, billing and invoicing, marketing automation, and online presence management, aiming to simplify business processes and improve customer interactions. Thryv primarily targets SMBs looking to streamline their operations and enhance customer engagement.

Unified platform for managing events and webinars, offering features such as landing page creation, dynamic registration and ticketing, inbuilt video production and editing, video on demand infrastructure, and native CRM integrations. It aims to simplify the event tech stack for B2B event marketers, improve operational efficiency, and enhance sales and marketing collaboration. Zuddl primarily targets B2B event marketers looking to streamline their event management processes and improve collaboration between sales and marketing teams.