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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
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5 years
marketing
mailerlite
165K
Volume
+155%
Growth
Email marketing service provider offering tools for creating and sending targeted email campaigns. MailerLite differentiates itself with an AI-powered drag-and-drop editor and support for transactional emails, enhancing user experience and efficiency. The service is aimed at businesses and marketers looking to optimize their email marketing strategies.
exploding
Moengage
27.1K
Volume
+152%
Growth
Cross-platform omnichannel marketing tool designed to help marketers deliver a comprehensive customer experience and drive engagement across multiple channels. MoEngage differentiates itself by offering advanced analytics, personalized messaging, and automation capabilities, enabling marketers to create targeted campaigns and optimize customer interactions. The platform is primarily aimed at digital marketers and businesses seeking to enhance customer engagement and retention through data-driven strategies.
exploding
PandaDoc
135K
Volume
+151%
Growth
PandaDoc is a software company that offers SaaS solutions to streamline sales processes. The platform enables the creation, management, and signing of digital documents such as proposals, quotes, and contracts, differentiating itself with compliance to SOC 2, HIPAA, and GDPR standards. PandaDoc primarily serves businesses looking to enhance their document workflow efficiency and security.
exploding
Filestage
8.1K
Volume
+150%
Growth
Review and approval platform that helps teams streamline their approval processes by allowing them to share, discuss, and approve various types of files, including documents, images, videos, websites, and audio files, all in one place. Filestage differentiates itself by reducing the chaos often associated with approval processes, making work more joyful and productive. It is used by a range of organizations, from large enterprises to independent agencies.
regular
Contentstack
9.9K
Volume
+150%
Growth
Modern content management system (CMS) designed to help businesses manage and deliver digital content across various channels. Known for its headless CMS architecture, it decouples the content management backend from the frontend presentation layer, allowing developers to use any technology stack for the frontend while leveraging powerful content management capabilities. Contentstack is particularly popular among enterprises seeking a scalable and flexible CMS solution.
exploding
Userbrain
6.6K
Volume
+150%
Growth
Userbrain is a user testing platform founded in 2016 that enables users to set up tests quickly and receive results within hours. It helps identify what is working for a product and what is not, thereby facilitating improvements in user experience. The platform is primarily targeted at product managers, UX designers, and developers seeking to enhance their products based on real user feedback.
exploding
warriorplus
22.2K
Volume
+150%
Growth
WarriorPlus is an established platform that facilitates the buying and selling of digital products such as ebooks, online courses, software, membership site access, and templates. It provides the necessary technology for advertising, delivering products, and processing payments, making it a popular choice for online businesses. The platform primarily targets digital marketers, entrepreneurs, and online business owners looking to monetize their digital products and services.
regular
User menus
480
Volume
+150%
Growth
Components in a system that provide navigation options for user-related functions, such as Login, Logout, Profile, and Sign Up. User menus enhance the user experience by offering easy access to essential account management features, often found in web applications and software interfaces. These menus are particularly beneficial for end-users who need quick and intuitive access to their account settings and actions.
regular
Seamless.AI
33.1K
Volume
+150%
Growth
Lead management solution designed to help businesses streamline various processes such as contact search, market research, lead conversion, and data importing. It provides a centralized platform to manage these activities efficiently, differentiating itself with real-time data accuracy and integration capabilities. Seamless.AI is primarily targeted at sales and marketing professionals seeking to enhance their lead generation and conversion efforts.
exploding
Seranking
60.5K
Volume
+147%
Growth
Comprehensive SEO platform designed to address various SEO tasks. It offers accurate data, intuitive dashboards, and hassle-free reporting at an affordable price, differentiating itself with a wide range of tools including keyword tracking, website audit, and competitor analysis. SE Ranking is targeted at digital marketers, SEO professionals, and businesses looking to enhance their online visibility and search engine performance.
exploding
Linkedin followers
2.9K
Volume
+147%
Growth
Individuals who choose to follow a LinkedIn profile to receive updates and posts in their feed. Unlike connections, followers do not require mutual acceptance, allowing anyone to follow without needing approval, which is beneficial for influencers, thought leaders, and businesses aiming to reach a broader audience. LinkedIn followers are particularly valuable for professionals and organizations looking to expand their reach and engage with a larger network.
exploding
Grow group
1.9K
Volume
+147%
Growth
Company that offers services to align medical cannabis tools, processes, and practices with those accepted by the pharmaceutical community. Grow Group facilitates the production of cost-effective medical cannabis by providing expertise and support to producers, ensuring compliance with pharmaceutical standards. The primary beneficiaries of Grow Group's services are medical cannabis producers seeking to enhance the quality and affordability of their products.
regular
Saas seo
2.4K
Volume
+147%
Growth
Specialized form of search engine optimization aimed at increasing the visibility of Software as a Service (SaaS) company websites in search engine results. SaaS SEO strategies involve setting goals and KPIs, defining customer personas, identifying competitors, and optimizing content for organic search to drive traffic and conversions, thereby attracting more users and converting them into customers. This approach is particularly beneficial for SaaS companies looking to enhance their online presence and improve customer acquisition through organic search channels.
regular
PetDesk
22.2K
Volume
+147%
Growth
PetDesk is a company that offers a comprehensive patient journey bundle aimed at assisting veterinary clinics in managing their clients and enhancing pet health outcomes. The company provides tools and solutions designed to make pet health management more proactive and efficient, differentiating itself by integrating various functionalities into a single platform. PetDesk primarily targets veterinary clinics and pet owners who seek to streamline pet health management and improve overall care quality.
regular
Audience intelligence
260
Volume
+147%
Growth
The process of gathering and analyzing data about an audience to understand their behaviors, preferences, and demographics. This information is used to create more targeted and effective marketing strategies, involving methods such as social media analytics, surveys, and data mining to gain insights into audience engagement. Audience intelligence primarily benefits marketers and businesses looking to enhance their outreach and influence through data-driven decisions.
regular
awork
22.2K
Volume
+147%
Growth
Awork is a work management software developed by awork GmbH, based in Hamburg, Germany. Founded in 2019, awork offers a comprehensive solution for project management, team scheduling, and time tracking, tailored to improve efficiency and productivity for various professional services including creative agencies, consultants, and IT teams. The platform is known for its user-friendly interface, GDPR compliance, and robust integration with tools like Slack, MS Teams, and popular calendar systems, making it a versatile choice for teams ranging from small businesses to large organizations
exploding
Socialbook
5.4K
Volume
+146%
Growth
Internet marketing service based in Foster City, California, specializing in influencer marketing. Socialbook provides advanced tracking solutions and big data technology to help businesses find and collaborate with influencers on platforms like Instagram, YouTube, and Twitch, offering tools to make influencer advertising and analytics more efficient. The service is primarily targeted at businesses looking to enhance their social media outreach and optimize their marketing strategies through influencer collaborations.
peaked
Marketmuse
6.6K
Volume
+144%
Growth
Company specializing in content strategy using AI technology, based in Boston, Massachusetts. It offers automated content inventory and audit solutions, enabling users to conduct deep research on their site's pages and topics, and analyzes the quality of content and domain authority. MarketMuse primarily targets content marketers, SEO professionals, and businesses looking to enhance their content strategies with data-driven insights and recommendations.
regular
Engagement marketing
5.4K
Volume
+144%
Growth
Marketing strategy that directly involves consumers in the brand experience, encouraging active participation rather than passive reception. Engagement marketing focuses on creating interactive experiences, personalizing efforts, and fostering community to build deeper connections and loyalty. This approach is particularly beneficial for brands aiming to enhance consumer loyalty and advocacy through meaningful interactions.
exploding
Independent author
70
Volume
+144%
Growth
Writers who publish their work without the involvement of an established third-party publishing house. They take on responsibilities such as editing, formatting, cover design, marketing, and distribution, allowing for greater creative control and a higher percentage of royalties. This approach is particularly beneficial for authors seeking autonomy and willing to manage the business aspects of publishing.
regular
EY Consulting
12.1K
Volume
+143%
Growth
A division within Ernst & Young (EY), EY Consulting provides a range of consulting services to businesses. These services encompass strategy, technology, risk management, and performance improvement, aiming to enhance organizational performance and mitigate risks through tailored expert advice and solutions. EY Consulting primarily serves businesses and organizations seeking to optimize their operations and achieve strategic goals.
exploding
Immersive art
4.4K
Volume
+139%
Growth
Creative expression that actively involves and envelops the observer, often through meticulously designed, multisensory environments. Immersive art can be experienced either in person or through virtual means, including interactive installations, virtual reality experiences, and large-scale multimedia exhibits that engage multiple senses and create a sense of presence and participation for the viewer. This form of art primarily appeals to individuals seeking unique, interactive, and engaging artistic experiences.
exploding
reddot
201K
Volume
+139%
Growth
Red Dot can refer to Red Dot Entertainment, a recording studio in Austin, Texas, or the Red Dot Award, an international design competition. Red Dot Entertainment is known for providing high-quality recording services to musicians and artists, while the Red Dot Award recognizes outstanding design across various industries, promoting innovation and creativity. The recording studio primarily serves musicians and artists, whereas the design award targets designers, companies, and creative professionals seeking recognition for their work.
exploding
elementor
246K
Volume
+138%
Growth
WordPress page builder plugin that enables users to create and design custom web pages using a drag-and-drop interface. It offers features such as pre-designed templates, responsive design, a variety of widgets and add-ons, a theme builder, and integration with third-party tools, distinguishing itself with its user-friendly interface and extensive customization options. Elementor is suitable for web designers, developers, and businesses looking to create professional websites without extensive coding knowledge.
regular
Shopify seo
12.1K
Volume
+138%
Growth
Shopify SEO involves optimizing an online store to improve its search engine ranking and attract more organic traffic. It encompasses practices such as keyword research, on-page SEO, technical SEO, optimizing product pages, link building, enhancing user experience, and using analytics and monitoring tools to track performance. This is particularly beneficial for e-commerce businesses looking to increase visibility and drive more sales through organic search results.
regular
SocialPilot
27.1K
Volume
+134%
Growth
Social media management tool designed to help users manage their social media accounts efficiently. It offers features such as a publishing summary to track old and new posts, scheduling posts, and notifications about publishing errors, differentiating itself with a comprehensive overview of scheduled, delivered, and drafted posts. SocialPilot is primarily targeted at social media managers, digital marketers, and businesses seeking to streamline their social media activities and maintain an organized posting schedule.
exploding
Parasocial interaction
49.5K
Volume
+133%
Growth
One-sided psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, such as celebrities, influencers, and fictional characters. These interactions involve the audience extending emotional energy, interest, and time, while the media figures are unaware of the audience's existence. Parasocial interactions are common among fans of media personalities and can influence their emotional and social behaviors.
regular
Loopi
6.6K
Volume
+133%
Growth
A product designed to help business owners collect instant reviews, boost online visibility, and improve their ranking on Google search results. LOOPI TapCards differentiate themselves by providing a seamless and efficient way to gather customer feedback and enhance online presence through easy-to-use NFC technology. The primary target demographic for LOOPI TapCards includes small to medium-sized business owners looking to improve their online reputation and search engine rankings.
regular
Glean
135K
Volume
+131%
Growth
American technology company specializing in enterprise-grade artificial intelligence (AI) and search capabilities. Founded by former Google search engineers and industry veterans, it aims to simplify the process of finding necessary information within organizations by leveraging advanced AI technologies. Glean primarily serves large enterprises and organizations looking to enhance their internal search functionalities and improve information accessibility for their employees.
peaked
Sustainable marketing
6.6K
Volume
+130%
Growth
Marketing approach that focuses on promoting products and brand values that are environmentally and socially beneficial. Sustainable marketing aims to reduce the negative impact of marketing activities on the environment and society while also considering financial aspects, differentiating itself by emphasizing long-term ecological and social responsibility. This approach primarily targets environmentally conscious consumers and businesses committed to sustainability and ethical practices.
exploding
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