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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
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5 years
marketing
Community feedback
320
Volume
+129%
Growth
The process of collecting opinions, suggestions, and concerns from members of a community. Community feedback is typically gathered through methods such as town hall meetings, public hearings, workshops, focus groups, listening sessions, and direct conversations, providing valuable insights for decision-making and policy development. This process benefits community leaders, policymakers, and organizations seeking to understand and address the needs and preferences of their constituents.
exploding
Ethos life
3.6K
Volume
+129%
Growth
Ethos Life Insurance is a company that offers a convenient and fast application process for life insurance, often without requiring a medical exam. It differentiates itself by providing term life insurance for young families and whole life insurance for seniors aged 66 to 85, with coverage amounts up to $30,000, emphasizing ease of use and accessibility. The primary target demographic includes young families seeking term life insurance and seniors looking for whole life insurance options.
regular
Signature scent
12.1K
Volume
+129%
Growth
A personal and distinctive fragrance that reflects an individual's personality and style. It serves as a unique olfactory signature, often chosen to convey specific traits or emotions, making it memorable and recognizable. Signature scents are typically sought after by individuals looking to express their identity and leave a lasting impression through their choice of fragrance.
regular
Youtube cash cow
2.4K
Volume
+129%
Growth
A type of YouTube channel where the content creator does not show their face, and the process of creating videos is largely outsourced and automated. These channels aim to generate passive income through monetization strategies like ad revenue, sponsorships, and affiliate marketing, differentiating themselves by minimizing the creator's direct involvement. The target demographic includes individuals and entrepreneurs looking to earn passive income with minimal personal branding or on-camera presence.
peaked
DatoCMS
5.4K
Volume
+128%
Growth
Modern headless content management system (CMS) designed to simplify content creation, editing, and organization. It is scalable and suitable for enterprise-level solutions, providing seamless content management capabilities and integration with various development frameworks. DatoCMS is primarily targeted at developers, content creators, and businesses seeking a flexible and efficient CMS for managing digital content across multiple platforms.
regular
Umow
9.9K
Volume
+127%
Growth
Modernized lawn care service provider based in Austin, Texas, focusing on making lawn care easier, faster, and more reliable through logistics technology. Umow differentiates itself by utilizing advanced logistics to streamline scheduling and service delivery, ensuring timely and efficient lawn care for its customers. The primary target demographic includes homeowners and property managers seeking reliable and convenient lawn maintenance solutions.
regular
Five-step model
140
Volume
+127%
Growth
Framework used in accounting for revenue recognition, involving a systematic approach to ensure accurate financial reporting. The model includes identifying the contract with a customer, identifying the performance obligations, determining the transaction price, allocating the transaction price to the performance obligations, and recognizing revenue when the performance obligation is satisfied. This model is particularly beneficial for accountants and financial professionals who need to ensure compliance with revenue recognition standards.
regular
Fabula ai
4.4K
Volume
+127%
Growth
Artificial intelligence company founded in 2018, headquartered in London, United Kingdom. It specialized in geometric deep learning to address the spread of 'fake news' by tracking how content spread on social networks rather than focusing on the content itself. The primary beneficiaries of Fabula AI's technology were social media platforms and organizations seeking to combat misinformation online.
exploding
Patreon alternative
135K
Volume
+127%
Growth
Various platforms serve as alternatives to Patreon, offering creators ways to monetize their content through donations, memberships, and subscriptions. These alternatives include Ko-fi, Buy Me a Coffee, Substack, OnlyFans, Liberapay, Gumroad, Memberful, Podia, Locals, and Tipeee, each providing unique features and fee structures to cater to different creator needs. These platforms are beneficial for content creators, writers, artists, and other professionals seeking to generate income from their work through community support and exclusive content offerings.
exploding
gatekeeping
165K
Volume
+127%
Growth
Gatekeeping refers to the process by which information, access, or resources are controlled and filtered by a person or group. This concept is used in various contexts such as media, sociology, healthcare, online communities, and cultural industries, influencing public perception, social roles, access to opportunities, and the availability of cultural products. Gatekeeping can affect anyone seeking access to information, resources, or opportunities, and its impact can be both positive and negative, including maintaining quality and standards or leading to exclusion and bias.
regular
4 day week
14.8K
Volume
+127%
Growth
A work schedule where employees work 32 hours over four days instead of the traditional 40 hours over five days, while maintaining the same pay and benefits. This model aims to improve work-life balance, increase productivity, and reduce employee burnout, distinguishing itself from traditional work schedules by offering more flexibility and time off. The 4-day workweek primarily benefits employees seeking better work-life balance and companies looking to enhance employee satisfaction and productivity.
regular
PickYourTrail
27.1K
Volume
+126%
Growth
Travel company that operates a platform offering curated itineraries and allows travelers to personalize and book their vacations online. The company helps consumers ideate, plan, and book experiential international vacations, collaborating with leading tourism boards of various destinations such as Australia, Singapore, Iceland, Japan, Dubai, and New Zealand. PickYourTrail primarily targets travelers seeking customized and hassle-free vacation planning and booking experiences.
exploding
Web agent
3.6K
Volume
+125%
Growth
Access Management add-on component that functions as a Policy Enforcement Point (PEP) or policy agent for applications deployed on a web server. It intercepts inbound requests to applications to enforce security policies, ensuring that only authorized users can access protected resources. This tool is particularly useful for organizations that need to secure web applications and manage user access effectively.
exploding
Swipe Pages
6.6K
Volume
+125%
Growth
Landing page builder designed to create faster, mobile-optimized landing pages. It features a powerful drag-and-drop builder with over 25 elements and more than 80 pre-built blocks to assist users in the page-building process, differentiating itself with its speed and ease of use. Swipe Pages is targeted at marketers, small business owners, and web developers looking to create high-converting landing pages quickly and efficiently.
regular
Influence engineering
20
Volume
+124%
Growth
Strategic approach that combines psychology, data analysis, and persuasive communication techniques to understand and influence human behavior. Influence engineering involves understanding emotions and the science behind influencing people effectively, aiming to shape decisions and actions in various contexts such as marketing, politics, and social campaigns. This approach is particularly valuable for marketers, political strategists, and organizations looking to enhance their persuasive capabilities and achieve specific behavioral outcomes.
exploding
upGrad
135K
Volume
+124%
Growth
Education company founded in 2015 that focuses on creating immersive online learning experiences. It leverages the latest technology, pedagogy, industry partners, and world-class faculty to provide high-quality education. upGrad primarily targets working professionals and students seeking to enhance their skills and career prospects through online courses.
regular
Shortstack
49.5K
Volume
+124%
Growth
Versatile platform designed to help users create and manage various types of digital marketing campaigns, including contests, giveaways, landing pages, and forms. It is known for its user-friendly interface and robust features, which enable businesses to engage their audience and collect valuable data efficiently. Shortstack is suitable for businesses of all sizes looking to enhance their digital marketing efforts and improve audience interaction.
regular
baymard
2.9K
Volume
+124%
Growth
Research institute based in Copenhagen, Denmark, specializing in uncovering design issues that affect usability. The Baymard Institute provides state-of-the-art user experience research, guidelines, and performance measurements to improve UX on websites and digital platforms. It primarily serves UX designers, web developers, and businesses looking to enhance their digital user interfaces.
exploding
Mighty networks
33.1K
Volume
+124%
Growth
Software company offering a platform for creating and managing online communities, courses, and sales pages under a custom brand. It provides tools for community engagement, content sharing, and monetization, distinguishing itself with its comprehensive suite of features tailored for community-driven growth. The platform is primarily targeted at creators, entrepreneurs, and organizations looking to build and monetize their own branded online communities.
regular
Performance marketing
60.5K
Volume
+122%
Growth
Performance marketing is a type of digital marketing where advertisers pay for specific actions taken by users, such as clicks, sales, or leads. This approach focuses on measurable results, allowing businesses to optimize their marketing spend and achieve a higher return on investment (ROI) compared to traditional marketing methods. It is particularly beneficial for businesses looking to track and improve the effectiveness of their marketing campaigns through data-driven strategies.
exploding
Taplink
74K
Volume
+122%
Growth
Tool designed to help users create high-converting landing pages for their businesses on Instagram and other social networks. It offers numerous marketing features and design options, making it a robust alternative to traditional link tree services. Taplink aims to enhance user engagement and increase conversions through its customizable and feature-rich landing pages.
regular
ManyChat
450K
Volume
+121%
Growth
ManyChat is a chatbot platform designed to help businesses automate their communication through Facebook Messenger, SMS, and email. It provides tools for creating interactive chatbots without coding, allowing businesses to engage with customers, generate leads, and provide support. ManyChat is primarily targeted at small to medium-sized businesses looking to enhance their customer communication and marketing efforts through automated chat interactions.
exploding
Concentrix
673K
Volume
+121%
Growth
A leading global provider of customer experience (CX) solutions and technology. The company focuses on improving business performance for some of the world's best brands, including over 100 Fortune Global 500 clients and over 125 new economy clients, differentiating itself through its comprehensive suite of services and innovative technology solutions. Concentrix primarily serves large enterprises and organizations seeking to enhance their customer engagement and operational efficiency.
regular
Podcast editor
5.4K
Volume
+121%
Growth
A professional responsible for enhancing the audio quality of podcast recordings, ensuring the final product is polished and engaging. They perform tasks such as audio editing, mixing, mastering, content editing, adding effects and music, and quality control, differentiating themselves through proficiency in audio editing software and sound design knowledge. Podcast editors primarily serve podcasters and content creators who seek high-quality audio production for their shows.
exploding
narrato
4.4K
Volume
+121%
Growth
Narrato is a content creation and workflow management platform designed to help teams and individuals streamline the content production process. It stands out by offering a comprehensive suite of tools, including AI-powered content suggestions, collaboration features, and task management capabilities, all within a single platform. Narrato is primarily aimed at content creators, marketing teams, and agencies looking for an efficient way to manage and scale their content creation efforts.
regular
Vagaro
165K
Volume
+120%
Growth
Software-as-a-service business management platform and online marketplace based in Dublin, California, serving the wellness industry. It offers services such as appointment booking, calendaring, client management, marketing, reporting, payroll, inventory management, and payment acceptance solutions, differentiating itself with a comprehensive suite of tools for business operations. The platform is primarily targeted at wellness industry professionals, including salons, spas, and fitness centers, seeking to streamline their business processes and enhance client engagement.
exploding
Customer persona
18.1K
Volume
+119%
Growth
A semi-fictional representation of an ideal customer based on market research and real data about existing customers. Customer personas typically include demographics, behavior patterns, motivations, and goals, helping businesses understand and empathize with their customers. This tool is particularly useful for marketers and businesses aiming to create more targeted and effective marketing strategies.
exploding
Bio link
40.5K
Volume
+119%
Growth
A tool that allows users to create a single link for their social media profiles, directing followers to multiple other links or content. It is designed to be mobile-friendly and often includes features for a more complete web presence, such as analytics and customization options. Bio link tools are particularly useful for influencers, content creators, and businesses looking to streamline their online presence and drive traffic to various platforms or promotions.
regular
TurboTenant
74K
Volume
+118%
Growth
Property management platform designed to streamline the rental process for landlords. It offers features such as rental marketing, online rental applications, tenant screening, renters insurance, tenant management and communication, and landlord forms and education, differentiating itself by providing a comprehensive, free-to-use solution. TurboTenant primarily targets landlords and property managers seeking to simplify and enhance their rental management operations.
regular
Subsplash
18.1K
Volume
+118%
Growth
Software company founded in 2005, known for its award-winning engagement platform used by thousands of churches and ministries. The platform allows organizations to create custom mobile apps with features such as giving, sermon delivery, push notifications, and digital bulletins, enhancing community engagement through technology. Subsplash primarily serves churches and ministries seeking to improve their digital presence and community interaction.
exploding
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