About
Newsletter
Blog
Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
FILTER BY:
5 years
marketing
web push
135K
Volume
+178%
Growth
Web push notifications are a method for websites to send notifications to users' devices even when they are not actively browsing the site. They involve user subscription, service workers, push services, and the Notification API to deliver and display messages, providing a direct communication channel between websites and users. This technology is particularly beneficial for businesses and content creators looking to engage and retain their audience by delivering timely updates and personalized content.
exploding
Zappi
22.2K
Volume
+176%
Growth
Agile consumer insights platform that assists businesses in transforming their advertising and product innovations through research and insights. It provides on-demand research, automated AI-generated reports, and consolidates all data into a user-friendly platform, enabling continuous learning and improvement based on past activities. Zappi primarily targets businesses and marketers seeking to enhance their decision-making processes through data-driven insights.
exploding
Jobilla
3.6K
Volume
+175%
Growth
Human resource consulting company based in Helsinki, Finland, specializing in digital headhunting and modern marketing. Jobilla differentiates itself by offering a unique recruitment software platform that addresses the challenges of traditional recruitment methods, claiming to yield up to seven times more qualified candidates for clients. The company's services are primarily targeted at businesses seeking innovative and effective recruitment solutions in difficult job markets.
regular
Real estate digital marketing agency
1K
Volume
+172%
Growth
A real estate digital marketing agency offers specialized digital marketing services tailored for the real estate industry. These services include website development, SEO, content marketing, social media marketing, PPC advertising, email marketing, virtual tours, video marketing, and analytics, all aimed at helping real estate professionals attract more clients, generate leads, and close more deals. The primary beneficiaries of these services are real estate agents, brokers, and property developers looking to enhance their online presence and improve their marketing effectiveness.
exploding
User engagement
2.9K
Volume
+172%
Growth
Interaction between users and a product, service, or platform, often used to gauge the success and effectiveness of a product in meeting user needs and expectations. User engagement is measured through various metrics such as time spent on a platform, frequency of visits, number of interactions (likes, shares, comments), and user retention rates. It is crucial for businesses and platforms aiming to retain users and enhance their overall experience.
exploding
Bibigo
49.5K
Volume
+170%
Growth
A brand specializing in Korean cuisine, offering a variety of food products such as dumplings, sauces, and ready-to-eat meals. Owned by CJ CheilJedang, a South Korean food company, it aims to deliver authentic Korean flavors globally, known for high-quality ingredients and convenience. The brand primarily targets consumers interested in Korean cuisine and those seeking quick, flavorful meal options.
regular
Youtube join
480
Volume
+170%
Growth
Feature on YouTube that allows viewers to financially support content creators through monthly memberships. By joining, users commit to a recurring monthly payment, which provides them with exclusive perks set by the channel owner, such as badges, emojis, and members-only content. This feature primarily benefits content creators seeking a steady revenue stream and viewers who wish to support their favorite channels while receiving exclusive benefits.
exploding
Eyeshadow Stick
33.1K
Volume
+170%
Growth
A cosmetic product designed to apply color to the eyelids, typically in a stick or crayon form. Eyeshadow sticks offer convenience and portability, allowing for easy application without the need for additional brushes or applicators, and often feature a creamy texture that can be blended with fingers or a brush. They are popular among individuals seeking quick and easy makeup application, available in various shades and finishes such as matte, shimmer, and metallic.
exploding
Brave Ads
880
Volume
+170%
Growth
Privacy-centric advertising platform integrated into the Brave browser, designed to block third-party ads and trackers to ensure user privacy and security. Brave Ads uses local machine learning algorithms to place ads, keeping user data within the browser and rewarding users with Basic Attention Tokens (BAT) for their engagement. This system primarily benefits users who prioritize privacy and security while browsing and are interested in earning rewards for viewing ads.
regular
Leadsquared
110K
Volume
+168%
Growth
New-age SaaS CRM platform that provides end-to-end sales, marketing, and onboarding automation solutions. It specializes in solving sales challenges for high lead-volume, high-velocity businesses with multiple sales channels and teams, offering features like lead management, marketing automation, and analytics. Leadsquared primarily targets businesses looking to streamline their sales processes and improve efficiency in managing large volumes of leads.
regular
Phygital
22.2K
Volume
+168%
Growth
The term describes the blending of physical and digital experiences. It is often used in retail, marketing, and customer experiences where physical and digital elements are integrated to create a seamless and enhanced experience for the user. This concept primarily benefits businesses and consumers looking for innovative and interactive ways to engage with products and services.
regular
Customer experience tool
390
Volume
+167%
Growth
Software solutions designed to collect and analyze customer feedback to help businesses enhance their overall customer experience. These tools provide valuable insights into customer behavior and preferences, enabling companies to make data-driven decisions to improve customer satisfaction and loyalty. Customer experience tools are primarily targeted at businesses seeking to build stronger relationships with their customers and improve retention rates.
regular
datawrapper
33.1K
Volume
+167%
Growth
Tool used for creating charts, maps, and tables from data. It is widely used by journalists, researchers, and other professionals to visualize data in an accessible and visually appealing manner, offering various chart types and customization options. Datawrapper primarily benefits professionals who need to present data clearly and effectively, such as in media, research, and business contexts.
regular
Set more
40.5K
Volume
+167%
Growth
Online appointment scheduling software that helps users accept bookings 24/7, automate reminders, and streamline the scheduling process. Setmore differentiates itself by offering a user-friendly interface, integration with various platforms, and features like video meetings and payment processing, enhancing the overall scheduling experience. The software is primarily targeted at small to medium-sized businesses, freelancers, and service providers looking to efficiently manage their appointments and improve customer engagement.
exploding
Growth product manager
1.6K
Volume
+166%
Growth
A specialized role within the product management field focused on driving the growth of a product or service. Growth Product Managers rely heavily on data to make informed decisions, design and run experiments to test hypotheses, and work closely with cross-functional teams to implement growth strategies. This role primarily benefits companies looking to enhance user acquisition, retention, and overall product optimization.
regular
Livestream shopping
1.3K
Volume
+165%
Growth
Marketing strategy where brands promote and sell products through live broadcasts on digital platforms. This often involves collaboration with influencers or celebrities who host the livestream, providing an immersive and interactive experience for consumers. Livestream shopping primarily targets digital-savvy consumers who enjoy real-time engagement and the convenience of online shopping.
regular
Stripo
27.1K
Volume
+163%
Growth
Email template builder that enables users to create professional and responsive emails without needing HTML skills. Stripo offers a drag-and-drop interface and a variety of pre-designed templates, making it easy to automate email production and streamline the design process. This tool is particularly useful for marketers, businesses, and individuals looking to enhance their email marketing campaigns efficiently.
exploding
Muck Rack
40.5K
Volume
+163%
Growth
Software company founded in 2009, headquartered in Miami, FL, initially created to connect journalists on social media. The Muck Rack software platform, launched in 2011, offers journalist profiles and tools for public relations professionals to find and contact journalists, track news, and measure the impact of media coverage. The platform is primarily targeted at public relations professionals and organizations seeking to enhance their media outreach and monitoring capabilities.
exploding
Ugc platform
6.6K
Volume
+161%
Growth
An online platform that enables users to create, share, and interact with content created by other users. These platforms facilitate the discovery, collection, and repurposing of user-generated content, providing a space for community engagement and content diversity. UGC platforms are primarily targeted at individuals and businesses looking to leverage user-generated content for marketing, community building, and enhancing user engagement.
regular
Community platform
2.4K
Volume
+161%
Growth
A virtual space where a group of people united by interests, goals, or other commonalities come together to meet, connect, and build relationships. Community platforms provide tools and features that facilitate communication, collaboration, and engagement among members, often including forums, chat rooms, and content sharing capabilities. These platforms are beneficial for individuals and organizations looking to foster a sense of community, share knowledge, and support each other in achieving common objectives.
exploding
Helium 10
165K
Volume
+160%
Growth
All-in-one software platform designed for Amazon and Walmart e-commerce sellers, providing a suite of tools to help merchants grow their businesses. It offers features such as keyword search volumes, trending product niches, and listing optimization tools, differentiating itself by its comprehensive approach to e-commerce management. The platform primarily targets e-commerce sellers looking to improve sales, product rankings, and market share.
regular
Kolsquare
6.6K
Volume
+160%
Growth
Advanced influencer marketing platform that leverages AI and big data to optimize influencer campaigns. It provides access to a vast database of over one million influencers across various social media platforms, including Instagram, Facebook, X/Twitter, and YouTube, offering detailed analytics and performance metrics to enhance campaign effectiveness. Kolsquare is primarily targeted at brands, marketing agencies, and businesses looking to maximize their influencer marketing strategies and achieve better ROI.
exploding
Solopreneur
18.1K
Volume
+159%
Growth
An individual who sets up and runs a business independently, managing all aspects without a team. Solopreneurs handle tasks such as marketing, sales, product development, and customer service on their own, often leveraging technology and outsourcing to manage their workload. This business model primarily appeals to self-motivated individuals seeking autonomy and control over their professional endeavors.
exploding
Growth lead
880
Volume
+158%
Growth
A Growth Lead is responsible for overseeing a team focused on growth strategies within a company. They identify key growth metrics and implement campaigns or strategies to achieve these metrics, using analytical tools to track success and make data-driven adjustments. This role primarily benefits companies looking to scale their operations and improve their market presence through continuous growth and improvement.
regular
Bloomreach
18.1K
Volume
+158%
Growth
A company specializing in digital experience platforms (DXP) and search and merchandising solutions for e-commerce businesses. Bloomreach offers a suite of products designed to enhance the online shopping experience, including AI-driven search, content management, and personalized marketing campaigns. Its solutions are primarily targeted at industries such as retail, B2B, and financial services to optimize their digital presence and drive revenue growth.
exploding
Autofi
6.6K
Volume
+158%
Growth
Company that offers a platform connecting car buyers with authorized dealerships and lenders, streamlining the car buying process. Autofi automates vehicle selection and financing through a mobile application, making it easier for customers to finance and purchase vehicles without hassle. The platform primarily targets car buyers seeking a convenient and efficient way to complete their vehicle purchase and financing transactions.
regular
User research tool
720
Volume
+157%
Growth
User research tools are essential for understanding user behavior, preferences, and experiences. These tools provide functionalities such as remote usability testing, live user interviews, heatmaps, session recordings, and advanced survey design, which help in gathering valuable insights to improve user experience and design more user-friendly products. They are primarily targeted at UX researchers, designers, and businesses aiming to enhance their product usability and customer satisfaction.
regular
Blog post to video
90
Volume
+157%
Growth
Transforming written blog content into video format involves using various tools and techniques to create engaging visual content. This process can be facilitated by AI-powered tools like Pictory, which generate visuals and subtitles automatically, or by using generative AI tools like ChatGPT for script creation. The primary benefits include reaching a broader audience, increasing engagement, and enhancing content accessibility.
exploding
Product feedback
1.3K
Volume
+156%
Growth
Information shared by end users about a product or their experiences using it. Product feedback is crucial for understanding user satisfaction, identifying areas for improvement, and guiding product development, often collected through surveys, reviews, and direct user interactions. It primarily benefits product managers, developers, and companies aiming to enhance their products and meet user needs more effectively.
exploding
Crossposting
5.4K
Volume
+156%
Growth
Crossposting is the act of sharing the same message across multiple information channels, such as forums, mailing lists, or newsgroups. It allows users to reach a wider audience by distributing identical content across various platforms simultaneously, differing from multiposting where messages are posted individually. This practice is particularly useful for individuals or organizations aiming to maximize their content's visibility and engagement across different online communities.
exploding
13
14
15
16
17