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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
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5 years
marketing
Tobacconist
135K
Volume
+92%
Growth
A retailer who specializes in selling tobacco products and related accessories. This can include items such as cigars, cigarettes, pipe tobacco, and various smoking accessories like lighters, pipes, and humidors. Tobacconists often have specialized knowledge about different types of tobacco and can provide recommendations and advice to customers.
exploding
Product trends
40.5K
Volume
+91%
Growth
In 2023, several product trends are making a significant impact across various sectors. These include audio accessories like Bluetooth earbuds and noise-canceling headphones, sustainable products, smart home devices, health and wellness products, tech gadgets, and personal care and beauty items. These trends reflect technological advancements, a focus on sustainability, and a heightened awareness of personal health and well-being, appealing to a broad range of consumers seeking innovation and eco-friendly options.
regular
Cold email
22.2K
Volume
+91%
Growth
An unsolicited email sent to a recipient without prior contact or relationship, often used in sales, marketing, and networking. The primary goal is to initiate a conversation, generate interest, and achieve a specific objective, such as setting up a meeting or making a sale. Cold emails are typically targeted at potential clients, partners, or other contacts who may benefit from the sender's offer or proposal.
regular
Seo specialist
27.1K
Volume
+90%
Growth
A professional who optimizes websites to achieve higher search engine rankings and increase organic traffic. SEO specialists focus on keyword research, on-page optimization, technical SEO, content strategy, link building, and analytics to enhance a website's visibility and performance. They primarily serve businesses and individuals looking to improve their online presence and attract more visitors through search engines.
exploding
Sales intelligence
2.9K
Volume
+90%
Growth
Sales intelligence involves the collection, integration, and analysis of data to help sales teams improve decision-making, identify potential leads, and close deals more effectively. It includes data collection, integration, analysis, lead scoring, sales forecasting, and competitive analysis, often facilitated by specialized tools and platforms. Sales intelligence is primarily targeted at sales professionals and organizations looking to enhance their sales strategies and increase revenue through data-driven insights.
exploding
Sales intelligence
2.9K
Volume
+89%
Growth
Information that salespeople use to make informed decisions throughout the selling cycle. It encompasses tools, techniques, and practices that facilitate the collection, tracking, and analysis of data, providing valuable insights into customer prospects and leads. Sales intelligence is primarily beneficial for sales teams aiming to identify opportunities, understand customer needs, and improve their sales strategies.
exploding
Thinkific
74K
Volume
+89%
Growth
Online course platform that enables users to create, launch, market, and sell courses. Thinkific offers a comprehensive environment for course creation and management, handling all technical aspects to ensure accessibility and ease of use. It is primarily targeted at educators, entrepreneurs, and businesses looking to monetize their expertise through online courses.
regular
Dscvr
8.1K
Volume
+89%
Growth
Web3 social network and community-building platform with over half a million monthly unique visitors. It combines the usability of a Web2-style social app with crypto technology, enabling ownership, monetization, and distribution for users, creators, and projects. The platform primarily serves creators and users interested in news, hobbies, and discussions within a community-first environment.
exploding
Smart bidding
14.8K
Volume
+89%
Growth
Automated bid strategies in digital marketing that leverage Google's AI to optimize for conversions or conversion value in real-time auctions. These strategies, such as Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value, aim to enhance ad campaign performance by making data-driven decisions on bid amounts. Smart Bidding is particularly beneficial for advertisers seeking to improve their return on investment through more efficient and effective bidding strategies.
regular
Youtube ads
110K
Volume
+89%
Growth
YouTube offers a variety of ad formats designed to meet different marketing objectives, including Bumper Ads, Skippable Ads, Non-Skippable Ads, Overlay Ads, Display Ads, Sponsored Cards, and Masthead Ads. These formats provide advertisers with options to engage viewers in different ways, from short, non-skippable messages to interactive display ads, enhancing brand visibility and user engagement. YouTube ads are primarily targeted at businesses and marketers looking to reach a broad and diverse audience through video content.
regular
Dark social
1.9K
Volume
+89%
Growth
Refers to the sharing of content through private channels such as messaging apps and email, which are difficult to track with web analytics programs. This type of traffic is significant but often underreported, making it challenging for marketers to measure the full impact of their content and campaigns. Dark social primarily affects digital marketers and businesses looking to understand the complete reach and effectiveness of their online content.
exploding
Omnichannel Customer Experience
1.3K
Volume
+87%
Growth
A seamless and integrated customer experience across multiple channels and touchpoints. This approach ensures that customers have a consistent and cohesive experience whether they are interacting with a brand online, in-store, via mobile apps, social media, or any other channel. It primarily benefits businesses aiming to enhance customer satisfaction and loyalty by providing a unified and personalized experience.
regular
PureBites
3.6K
Volume
+87%
Growth
Brand offering freeze-dried pet treats and food toppers made from single ingredients such as chicken breast and beef liver. PureBites differentiates itself by providing natural, healthy options that are suitable for pets with dietary restrictions, ensuring high-quality nutrition. The target demographic includes pet owners who prioritize natural and simple ingredient lists for their pets' diets.
regular
Increase revenue
3.6K
Volume
+87%
Growth
Effective strategies to boost business revenue encompass various approaches such as increasing prices, expanding market reach, and enhancing product or service offerings. These strategies aim to improve customer retention, optimize sales channels, and leverage technology to maximize profitability. Businesses of all sizes can benefit from these methods to achieve sustainable growth and financial success.
regular
mqls
22.2K
Volume
+86%
Growth
Marketing Qualified Leads (MQLs) are potential customers who have demonstrated interest in a company's products or services through marketing activities. These leads are considered more likely to convert into customers compared to other leads because they have engaged with marketing content, such as downloading a whitepaper or attending a webinar. MQLs are primarily targeted by marketing and sales teams aiming to nurture and convert them into paying customers.
regular
Snackpass
5.4K
Volume
+86%
Growth
Social food app designed to enhance the convenience, affordability, and social aspects of food ordering. It focuses on mobile order pickup at local restaurants, offering features like unlocking discounts with friends, sending gifts, and collecting points to differentiate itself from competitors. Snackpass primarily targets young adults and college students who seek a social and cost-effective way to order food.
regular
Digital marketing course
246K
Volume
+86%
Growth
Educational program designed to teach individuals about various digital marketing strategies and tools. It covers topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and analytics, often including practical exercises and real-world projects. This course is aimed at individuals looking to enhance their skills in online marketing, including marketing professionals, business owners, and students seeking to enter the digital marketing field.
regular
Fake notifications
1.9K
Volume
+86%
Growth
Simulated notifications created using various tools to mimic real notifications. These tools generate realistic and pixel-perfect notifications for purposes such as entertainment, pranking, or creating specific impressions. Fake notifications are often used by individuals looking to amuse themselves or others, or to create a false sense of urgency or importance.
regular
Product strategy
9.9K
Volume
+86%
Growth
A high-level plan that outlines what a business aims to achieve with its product and how it plans to achieve it. It involves defining the product vision, identifying the target market, understanding customer needs, and setting goals and objectives, differentiating itself by providing a clear roadmap and value proposition. Product strategy primarily benefits product managers, business strategists, and companies looking to align their product development with market demands and business goals.
regular
Web stories
12.1K
Volume
+85%
Growth
Visually rich, full-screen content format for the web that allows users to tap or swipe through stories. Web Stories provide an engaging and interactive way to consume content, often incorporating multimedia elements like images, videos, and animations to enhance the user experience. This format is particularly appealing to digital content creators and publishers looking to capture and retain audience attention through immersive storytelling.
regular
Content writing
110K
Volume
+84%
Growth
Creating written material for various platforms, such as websites, blogs, and social media, aimed at engaging, informing, or entertaining the audience. Content writing often incorporates SEO techniques to improve visibility in search engines and requires strong writing skills, grammar, and the ability to research and understand topics. It is essential for businesses and individuals looking to enhance their online presence and communicate effectively with their target audience.
regular
Reply io
3.6K
Volume
+83%
Growth
Sales engagement platform designed to assist Sales Development Representative (SDR) teams in identifying potential leads. It aims to engage these leads across multiple channels and facilitate the creation of new opportunities, differentiating itself with its artificial intelligence-oriented approach. The platform is primarily targeted at sales teams and businesses looking to enhance their lead generation and engagement processes.
regular
Better Agency
1K
Volume
+83%
Growth
Web-based insurance Customer Relationship Management (CRM) system designed to help property and casualty insurance agents manage their leads, campaigns, conversion tracking, and reviews. It combines a sales-driven Agency Management System (AMS), a powerful CRM, an easy comparative rater, and fast proposal generation into one system, streamlining the workflow for insurance agents. The primary users of Better Agency are property and casualty insurance agents seeking to manage their agencies more efficiently and increase their sales.
regular
Publishdrive
3.6K
Volume
+83%
Growth
Self-publishing platform based in Redwood City, California, designed to simplify the book publishing process for authors and small publishers. It offers tools for publishing, distributing, and promoting books in various formats, including ebooks, audiobooks, and print-on-demand, making the publishing process more accessible and efficient. PublishDrive primarily targets independent authors and small publishers looking to distribute their works to major online channels such as Amazon and Apple.
exploding
Kevel
90
Volume
+82%
Growth
Kevel offers infrastructure APIs that allow companies to create custom ad platforms for various types of advertisements, including sponsored listings and native ads. This service helps publishers generate additional revenue streams and lessen their reliance on major ad tech companies such as Google, Amazon, and Facebook. Kevel primarily targets publishers and businesses looking to build and manage their own advertising solutions.
exploding
Aha Ideas
480
Volume
+82%
Growth
Component of the Aha! suite of product management software that focuses on idea management. It allows teams to collect, organize, and prioritize feedback and suggestions from various stakeholders to make informed decisions about product development. Aha Ideas is particularly useful for product managers and development teams seeking to streamline their idea management process and enhance collaboration with stakeholders.
regular
Brand ambassador
90.5K
Volume
+82%
Growth
An individual hired by a company to represent its brand positively, aiming to increase brand awareness and sales. Brand ambassadors are selected for their ability to influence a large audience through social media, public appearances, or other communication forms, differentiating themselves by their strong connection with the brand's target market. They are particularly beneficial for companies looking to humanize their brand and build a loyal customer base.
regular
Coastal Cloud
1.9K
Volume
+81%
Growth
A highly regarded Salesforce Multi-Cloud Expert Partner specializing in consulting, implementation, and managed services. The company differentiates itself by forming meaningful relationships with its customers and delivering impactful work, making it a trusted innovation partner. Coastal Cloud primarily serves businesses, nonprofits, and government entities seeking expert Salesforce solutions.
regular
Hyper personalization
3.6K
Volume
+81%
Growth
Process of using artificial intelligence (AI) and real-time data to deliver highly curated products and content to individual customers. This approach treats customers as unique individuals with distinct tastes and preferences, allowing brands and retailers to provide a unique and tailored customer experience for each shopper. Hyper personalization primarily benefits businesses aiming to enhance customer engagement and loyalty by offering personalized experiences.
regular
datapoints
1.6K
Volume
+81%
Growth
An individual unit of data that can be used in various contexts such as statistics, data analysis, and machine learning. In statistics and data analysis, a datapoint is a single value or measurement collected during a study or experiment, while in machine learning, it typically refers to a single instance of data that includes features and possibly a label. Datapoints are essential for researchers, data analysts, and machine learning practitioners who rely on them to draw insights, build models, and make data-driven decisions.
regular
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