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Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
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5 years
marketing
ghostwriting
49.5K
Volume
+80%
Growth
Ghostwriting is the practice where a writer is hired to produce written content that is officially credited to another person. This service is valuable for individuals who need to publish content but lack the time, skill, or inclination to write it themselves, and it often involves close collaboration to ensure the final product reflects the credited author's voice and ideas. Ghostwriting is commonly used in fields such as politics, entertainment, business, and academia, and it typically involves confidentiality agreements to keep the ghostwriter's involvement undisclosed.
regular
Online certifications
12.1K
Volume
+79%
Growth
Credentials that individuals can earn by completing courses or programs offered over the internet. These certifications cover a wide range of subjects, from technical skills like programming and data analysis to soft skills like communication and leadership, and are often provided by universities, professional organizations, and online learning platforms such as Coursera, Udemy, edX, and LinkedIn Learning. Online certifications are particularly beneficial for individuals seeking career advancement, skill development, and personal growth due to their flexibility and accessibility.
regular
Paid social
3.6K
Volume
+79%
Growth
Paid social refers to the use of paid advertising on social media platforms to promote content, increase brand awareness, and drive engagement or conversions. This can include a variety of ad formats such as sponsored posts, display ads, video ads, and more, with campaigns typically targeted based on user demographics, interests, behaviors, and other criteria to reach a specific audience. Paid social is particularly beneficial for businesses looking to expand their reach and achieve specific marketing objectives beyond what organic social media efforts can accomplish.
regular
Quantum Metric
5.4K
Volume
+79%
Growth
Digital analytics platform designed to streamline the tracking, assessment, and enhancement of key digital journeys. It focuses on understanding customer behavior and quantifying this data in a meaningful way, directly linking it to primary business goals. Quantum Metric is primarily targeted at businesses seeking to optimize their digital experiences and improve customer satisfaction.
regular
Nano influencers
9.9K
Volume
+78%
Growth
Everyday social media users who typically have between 100 to 10,000 followers. They are not professional influencers and their content usually includes personal posts such as photos of family, friends, pets, and memes, offering a more authentic and relatable connection with their audience. Nano influencers are often targeted by brands looking to engage with niche communities and achieve higher engagement rates through genuine interactions.
regular
Data entry services
2.9K
Volume
+78%
Growth
Data entry services involve the process of entering, updating, and maintaining data in computer systems or databases. These services can be manual or automated and are utilized across various industries such as healthcare, finance, and retail, providing benefits like accuracy, efficiency, and cost-effectiveness. The primary users of data entry services are businesses and organizations that require large volumes of data to be processed and managed efficiently.
regular
Premium pricing
6.6K
Volume
+78%
Growth
Pricing strategy where businesses set higher prices for their products or services to create a perception of higher quality, exclusivity, or luxury. This approach aims to differentiate the product from competitors by emphasizing superior quality, unique features, or brand prestige, thereby justifying the higher cost. Premium pricing primarily targets consumers who are willing to pay more for perceived superior quality, status, or exclusivity.
exploding
Programmatic ads
27.1K
Volume
+77%
Growth
Programmatic ads are automated digital advertising systems that use software to purchase and display ads in real-time across various online platforms. They utilize data and algorithms to target specific audiences, optimizing ad placement and budget allocation for better performance and efficiency. Programmatic ads are primarily aimed at advertisers and marketers seeking to maximize their advertising ROI through precise targeting and automated ad buying processes.
regular
Backlink
74K
Volume
+77%
Growth
A backlink is a hyperlink from one website to another, serving as a reference or citation. In the context of SEO (Search Engine Optimization), high-quality backlinks are essential as they can improve a website's ranking on search engines, enhance visibility in search results, and drive more traffic to the website. Backlinks are particularly valuable for website owners and digital marketers aiming to increase their site's authority and search engine performance.
regular
User retention
1.3K
Volume
+76%
Growth
The ability of a company or product to retain its users over a period of time. It is a critical metric for businesses, especially in the tech and SaaS industries, as it indicates the long-term health and viability of the product or service. High user retention is often associated with user satisfaction and loyalty, benefiting businesses by ensuring a stable and engaged user base.
exploding
Social listening
18.1K
Volume
+75%
Growth
Process of monitoring digital conversations to understand customer sentiment and industry trends. Social listening involves tracking, analyzing, and responding to conversations on social media to gain insights into customer opinions, emerging trends, and potential issues, thereby aiding in strategic decision-making. It is particularly beneficial for businesses looking to improve their customer engagement and marketing strategies.
exploding
Ux writing
22.2K
Volume
+75%
Growth
User Experience (UX) writing involves creating the text that appears throughout a digital product interface, such as buttons, menus, and error messages. It aims to make the user's experience as intuitive and seamless as possible by ensuring clarity, conciseness, consistency, and empathy in the text. UX writing primarily benefits digital product users by guiding them effectively and enhancing their overall interaction with the product.
regular
Product Manager
60.5K
Volume
+75%
Growth
A professional responsible for defining the product vision and strategy, conducting market research, and planning the product roadmap. They lead cross-functional teams, ensure a good user experience, track key performance indicators, communicate with stakeholders, and solve problems throughout the product lifecycle. Product Managers are essential for companies looking to develop and maintain successful products, targeting both internal teams and end-users.
exploding
mediavine
12.1K
Volume
+74%
Growth
Full-service ad management company based in Lighthouse Point, Florida, specializing in digital advertising technology and management. Mediavine helps internet publishers build sustainable businesses by optimizing ad revenue through comprehensive services and products. The company primarily serves content creators and internet publishers seeking to maximize their advertising income.
regular
kiti
49.5K
Volume
+73%
Growth
A small chick or the young of a bird, often characterized by its soft, downy feathers and high-pitched chirping. These young birds are typically dependent on their parents for food and protection until they mature enough to fend for themselves. The term 'kiti' is commonly used in various cultures to refer to the early stages of a bird's life, appealing to bird enthusiasts and ornithologists studying avian development.
exploding
crossbeam
12.1K
Volume
+73%
Growth
Crossbeam is a collaborative data platform that helps companies build and manage their partner ecosystems. Founded in 2018 by Bob Moore and Buck Ryan, Crossbeam allows organizations to securely share data with partners to identify overlapping accounts, uncover new sales opportunities, and enhance partnership-driven revenue growth. The platform integrates with various data sources such as CRMs, data warehouses, and Google Sheets, enabling businesses to automate account mapping, co-sell, and drive sales more efficiently by leveraging their partner
regular
Tapcart
3.6K
Volume
+72%
Growth
Software company that offers a mobile commerce platform designed for ecommerce brands to create mobile shopping apps. The platform integrates seamlessly with Shopify, allowing businesses to quickly develop and deploy custom mobile apps that enhance the shopping experience and drive customer engagement. Tapcart primarily serves ecommerce brands looking to expand their reach and improve customer retention through mobile app solutions.
regular
Pop-up retail
49.5K
Volume
+72%
Growth
Temporary retail spaces that operate for a short duration, ranging from a few days to several weeks. These stores are designed to capitalize on trends, fads, or events, offering a unique and engaging shopping experience through innovative strategies. Pop-up retail primarily targets consumers looking for exclusive, limited-time products and experiences, as well as businesses aiming to create buzz and test new markets.
regular
Product Hunt
135K
Volume
+71%
Growth
Platform where users can share and discover new products, including tech innovations, apps, and hardware projects. It is community-driven, allowing users to upvote and comment on products, helping to highlight the most interesting and innovative ones, thus providing visibility to emerging products and startups. Product Hunt primarily targets tech enthusiasts, early adopters, and entrepreneurs looking to stay updated on the latest product trends and innovations.
exploding
UserTesting
135K
Volume
+71%
Growth
UserTesting is a company that provides a platform for user experience research, allowing businesses to gather feedback on their digital products from real users. The platform offers features like video recordings, written feedback, and analytics to help companies improve their user experience and optimize their products. UserTesting primarily targets product managers, UX designers, and marketers who seek to enhance the usability and effectiveness of their digital offerings.
regular
Adventus
9.9K
Volume
+71%
Growth
Industry-leading, full-service clinical laboratory specializing in molecular genetics, blood testing, and toxicology. Known for delivering quality service and efficient results, Adventus Labs differentiates itself through its comprehensive testing capabilities and rapid turnaround times. The laboratory primarily serves healthcare providers, researchers, and patients seeking reliable and accurate diagnostic services.
regular
Rewarded ads
1.6K
Volume
+70%
Growth
A type of advertising format commonly used in mobile apps and games, offering users a reward in exchange for watching a video ad or interacting with an advertisement. This format provides a value exchange that benefits both the user, who receives in-game currency or extra lives, and the advertiser, who reaches a more engaged audience. Rewarded ads are particularly effective for app developers looking to monetize their apps without negatively impacting the user experience.
exploding
Popmenu
90
Volume
+69%
Growth
Company that enhances restaurant websites by transforming their menus into dynamic customer conversion tools. Popmenu integrates photos, reviews, and ratings directly into the menu, creating a more engaging and informative experience for potential customers, and consolidates various marketing and menu tools in one place to increase foot traffic and sales. The platform primarily benefits restaurant owners looking to improve customer engagement and drive sales through enhanced online presence and marketing capabilities.
regular
Digital experience platform
1.9K
Volume
+68%
Growth
A comprehensive suite of tools and technologies designed to enable organizations to create, manage, deliver, and optimize digital experiences across various channels and touchpoints. Digital Experience Platforms (DXPs) integrate content management, customer data, analytics, personalization, and other functionalities to provide a seamless and engaging user experience, differentiating themselves by offering robust integration capabilities and multichannel delivery support. DXPs are primarily targeted at businesses and organizations seeking to enhance their digital presence and improve customer engagement through personalized and data-driven experiences.
regular
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2.4K
Volume
+68%
Growth
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regular
Online identity
1.3K
Volume
+67%
Growth
The persona an individual presents across the internet, encompassing usernames, social media profiles, email addresses, and other digital footprints. Online identity can be both personal and professional, often including aspects such as digital behavior and reputation, which affect how a person is perceived online. It is crucial for personal branding, professional networking, and maintaining privacy and security, benefiting anyone who engages in online activities.
exploding
ttd
368K
Volume
+66%
Growth
Temporary Total Disability (TTD) refers to a condition where an injured worker is temporarily unable to perform any work due to their injury but is expected to recover and return to work eventually. TTD benefits provide financial support to the injured worker during the recovery period, typically covering a portion of their lost wages. This type of disability benefit is primarily aimed at employees who have sustained work-related injuries and are temporarily incapacitated but are anticipated to make a full recovery.
regular
Conversion marketing
4.4K
Volume
+66%
Growth
Conversion marketing is a strategy focused on converting visitors or potential customers into actual customers. It involves optimizing various aspects of the marketing funnel to increase the likelihood that a visitor will take a desired action, such as making a purchase or signing up for a newsletter. This approach is particularly valuable for businesses looking to improve their return on investment (ROI) by enhancing the effectiveness of their marketing efforts.
regular
Storytelling marketing
8.1K
Volume
+65%
Growth
Marketing strategy that involves creating a narrative around a brand or product to engage and connect with the audience on an emotional level. This approach leverages the power of stories to make the brand more relatable, memorable, and compelling, often incorporating elements like character, conflict, resolution, and emotion. Storytelling marketing primarily targets consumers who seek a deeper, more emotional connection with brands and products.
exploding
Web Content Accessibility Guidelines
22.2K
Volume
+64%
Growth
The Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by the World Wide Web Consortium (W3C) to enhance web accessibility for individuals with disabilities. These guidelines are structured around four principles: Perceivable, Operable, Understandable, and Robust (POUR), and are divided into three levels of conformance: Level A, Level AA, and Level AAA. WCAG primarily benefits web developers, designers, and organizations aiming to create inclusive digital content that is accessible to a wider audience, including those with disabilities.
regular
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