About
Newsletter
Blog
Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
FILTER BY:
5 years
marketing
Swiftly
1.22M
Volume
+100%
Growth
Company that provides innovative retail technology and media network solutions. Swiftly offers retail tools, mobile platforms, analytics tools, and a retail media network, helping retailers accelerate sales, build customer loyalty, and enable brands to reach more shoppers using first-party data. The primary target demographic includes retailers and brands looking to enhance their sales and marketing strategies through advanced technological solutions.
exploding
Kafkai
480
Volume
+100%
Growth
Machine-learning algorithm designed to write articles from scratch, leveraging advanced AI techniques. Kafkai is primarily used by marketers and SEOs to generate content efficiently, distinguishing itself with its ability to produce human-like text that can be tailored to various niches and topics. This technology is particularly beneficial for digital marketers, content creators, and SEO professionals seeking to streamline their content production processes.
peaked
Visme
165K
Volume
+100%
Growth
Versatile content creation tool that allows users to create a wide range of visual content, including presentations, infographics, reports, social media graphics, and more. It offers thousands of templates and a variety of design elements such as audio, video, GIFs, interactivity, and animations, differentiating itself with LMS-compatible formats and backend tracking and analytics. Visme is particularly useful for educators and marketers who need to create, collaborate, and distribute visually engaging content.
exploding
Liveforce
6.6K
Volume
+100%
Growth
Event staffing software designed to streamline the management of event staff. It provides a centralized platform for communication, scheduling, and payroll management, featuring drag-and-drop task creation, real-time updates, and budgeting tools. The software is primarily targeted at event managers seeking to save time and money while efficiently managing their event staff workflow.
exploding
Chatbot builder
3.6K
Volume
+100%
Growth
Software that enables users to create automated messaging systems for customer interaction without needing extensive coding knowledge. These builders typically feature user-friendly interfaces, customizable templates, and various network integrations, making it easier to design and deploy chatbots. Chatbot builders are particularly useful for businesses and organizations looking to enhance customer service and engagement through automated communication tools.
exploding
self-concept
60.5K
Volume
+100%
Growth
Psychological term that refers to the perception or image that a person has of themselves. It encompasses beliefs, feelings, and thoughts about one's own abilities, appearance, and personality, influencing behavior, motivation, and overall mental health. Self-concept is crucial for individuals seeking to understand their identity and improve their mental well-being.
regular
Fear of missing out
33.1K
Volume
+100%
Growth
Psychological phenomenon where individuals experience anxiety or apprehension that others might be having rewarding experiences from which they are absent. This fear is often exacerbated by social media, where people frequently see posts about others' activities, events, and achievements, leading to feelings of inadequacy or exclusion. FOMO primarily affects individuals who are highly engaged with social media and are sensitive to social comparisons.
exploding
Drop servicing
18.1K
Volume
+100%
Growth
Drop servicing is a business model where individuals or companies sell services to clients and outsource the actual work to freelancers or other service providers. This model allows the drop servicer to act as a middleman, managing client relationships and ensuring service delivery without performing the work themselves, thus focusing on marketing and client management. Drop servicing primarily benefits entrepreneurs and businesses looking to profit from service-based industries without directly handling the service execution.
peaked
Enrichment api
170
Volume
+100%
Growth
Tool that allows users to look up detailed information about individuals and companies based on specific identifiers like email addresses or domains. The Enrichment API can retrieve data points such as names, locations, and social profiles, providing valuable insights for making more informed decisions. This tool is particularly useful for businesses and marketers seeking to enhance their customer data and improve targeting strategies.
exploding
Ortto
3.6K
Volume
+100%
Growth
Marketing automation and customer data platform that unifies data, messaging, and analytics on a single platform. Ortto differentiates itself by integrating these functionalities to provide a seamless experience for managing customer journeys and optimizing marketing efforts. The platform is primarily targeted at businesses and marketers looking to enhance their customer engagement and data-driven decision-making processes.
exploding
salesflow
1.9K
Volume
+100%
Growth
B2B lead generation platform designed to assist sales teams, growing startups, and recruiters in automating LinkedIn prospecting. Salesflow differentiates itself by providing secure automation tools that streamline the process of generating leads and expanding business networks on LinkedIn. The platform primarily benefits sales professionals, startups, and recruitment agencies looking to enhance their lead generation efforts and business growth through efficient LinkedIn prospecting.
regular
Members Only
Try Exploding Topics Pro
Mdccededg mbx mefaefdg
14.8K
Volume
+100%
Growth
Sedeaeaaacl aaddbbds tdcedfaae uabd to mbbbeae tde ibffdt of vcbedas mddbfcbeg tebaces on sbabs abd fdacffct tfe icdbdt of fcdcde mcafeeecg sbbffddeeb. By afcadeaeg daea fabm mcceafde scfbfff, it hbbcs uedffcfcad hew dbddfeebt ebfeebbs of tde mdbddeceg mcx (bddaecc, pfdde, pbcbc, pabaaafda) ceaebeefde to sffcs pffdadecfdd, edbfcadg badacabdcs to ocdecefe tfddr mfdefbaag ebffdbf. Mbfbcddfg mdx meddabcg is pabdbafbedby vdfddede fcr mddaacceg pfeaabcbdedbs afd bbcfbdeffs abdccg to ebcfebe tedfr mebdbebag sacaabefcs aed ibeccfe Rdf.
exploding
Content repurposing
2.4K
Volume
+100%
Growth
Strategy used in content marketing where existing content is adapted and reused in different formats or on different platforms to reach a broader audience and maximize the value of the original content. This can involve transforming a blog post into a video, an infographic, a podcast, or social media posts, among other formats, to extend the lifespan of the content, improve SEO, and engage with different audience segments. Content repurposing is particularly beneficial for marketers and businesses looking to optimize their content creation efforts and reach diverse audience preferences.
regular
Content marketer
110K
Volume
+100%
Growth
A content marketer is a person who plans, researches, creates, distributes, and analyzes content with the aim of attracting and engaging potential customers.
regular
Boundless
74K
Volume
+100%
Growth
Corporate immigration platform that assists families and individuals in navigating the U.S. immigration process. Boundless offers a streamlined, user-friendly service that simplifies the application process, providing legal support and ensuring compliance with immigration laws. The platform primarily targets immigrants seeking to obtain visas or green cards, as well as employers looking to sponsor employees for work visas.
regular
Omnisend
40.5K
Volume
+100%
Growth
Comprehensive email marketing platform that also emphasizes SMS support. It offers robust email assets, useful segmentation, and reporting tools, distinguishing itself with affordability and excellent customer support. Omnisend is primarily targeted at businesses looking to enhance their marketing efforts through integrated email and SMS campaigns.
exploding
Behavioral design
4.4K
Volume
+100%
Growth
Concept that involves the use of psychological insights to influence human behavior in a predictable way. This field combines elements of psychology, design, and behavioral economics to create environments, products, and services that encourage desired behaviors. Behavioral design is applicable in various domains such as health, finance, education, and public policy, benefiting individuals and organizations aiming to promote specific actions or decisions.
regular
Brand Strategist
33.1K
Volume
+100%
Growth
Professional responsible for developing and implementing strategies to enhance a brand's market presence and reputation. They analyze market trends, identify target audiences, and create marketing plans that align with the brand's goals and values, often collaborating with marketing, advertising, and design teams to ensure consistent messaging and branding across all channels. Brand Strategists primarily target businesses looking to build and maintain a strong brand identity, leading to increased customer loyalty and business growth.
exploding
Travel influencer
6.6K
Volume
+97%
Growth
Individuals who leverage social media platforms to share their travel experiences, tips, and recommendations with a broad audience. They create content in the form of photos, videos, blogs, and social media posts, showcasing various destinations, cultures, and travel-related products or services, often collaborating with brands, tourism boards, and hospitality companies. Travel influencers primarily target travel enthusiasts and individuals seeking inspiration and information for their travel plans.
regular
Customer data platform
14.8K
Volume
+97%
Growth
Software that creates a unified, persistent customer database accessible to other systems. In 2023, CDPs focus on eliminating data silos, enhancing data accessibility, improving customer experience, integrating with other systems, and ensuring data privacy and compliance. CDPs are primarily targeted at businesses seeking to leverage comprehensive customer data for personalized marketing and improved customer engagement.
regular
MEDICO MARKETING
390
Volume
+97%
Growth
Marketing practice focused on promoting pharmaceutical products to various target audiences, including physicians, sales professionals, patients, and other consumers such as labs and hospitals. It involves creating and implementing strategies to effectively communicate the benefits and uses of pharmaceutical products to these different groups, often through educational materials, advertising, and direct engagement. Medico marketing primarily benefits pharmaceutical companies looking to increase product awareness and adoption among healthcare professionals and consumers.
regular
Statista
201K
Volume
+97%
Growth
Statista is a leading provider of market and consumer data, offering statistics, reports, and insights across a wide range of industries and topics. The platform distinguishes itself by providing reliable data and tools for data visualization and analysis, making it easier for users to interpret and utilize the information. Statista is widely used by businesses, researchers, and policymakers for decision-making and analysis.
regular
Campsite.bio
4.4K
Volume
+96%
Growth
Tool that allows users to create a custom URL where they can add multiple links. This service is particularly useful for driving followers to various products and content from a single bio link, commonly used on social media platforms. Campsite.bio is primarily targeted at social media influencers, marketers, and businesses looking to optimize their online presence and link management.
exploding
Convertkit
90.5K
Volume
+96%
Growth
Email marketing software designed primarily for creators, such as bloggers, podcasters, and other content creators. It offers features like email automation, customizable sign-up forms, landing pages, and integrations with various other tools, differentiating itself by focusing on simplicity and ease of use for non-technical users. ConvertKit is targeted at creators looking to grow their audience and build relationships with their subscribers through effective email marketing.
exploding
Linkedin ads
60.5K
Volume
+96%
Growth
LinkedIn offers a variety of ad types designed to help businesses achieve their marketing goals. These include Sponsored Content, Sponsored Messaging, Text Ads, Dynamic Ads, Video Ads, and Carousel Ads, each tailored to engage professionals through different formats and placements on the platform. LinkedIn ads are particularly beneficial for businesses aiming to reach a professional audience and enhance their B2B marketing efforts.
exploding
Storyblocks
135K
Volume
+95%
Growth
Company that provides high-quality, affordable stock media, including video, audio, and images. Storyblocks differentiates itself by offering a one-stop-shop for stock media, allowing users to access a wide range of resources at a fraction of the cost typically associated with such high-quality content, thus helping creatives move faster and create more. The service is primarily targeted at creatives, marketers, and content producers who need a vast array of media resources to realize their artistic visions with unlimited freedom.
regular
Recency bias
27.1K
Volume
+95%
Growth
Cognitive bias that favors recent events over historic ones, leading individuals to give undue weight to the most recent information or experiences they have encountered. This bias can result in skewed decision-making and judgments, as it often disregards older, potentially more relevant data. Recency bias primarily affects individuals in decision-making roles, such as investors, managers, and analysts, who rely on historical data to make informed choices.
regular
Branch Technology
1K
Volume
+95%
Growth
Branch Technology is a company that utilizes patented 3D-printed fabrication technology, combining additive manufacturing, prefabrication, and digital technology at a construction scale. Their digital fabrication process enables architects, designers, and innovators to create complex design structures that were previously considered impossible with traditional construction methods. Branch Technology primarily serves architects, designers, and construction professionals seeking innovative and efficient solutions for complex architectural projects.
regular
Dark pattern
18.1K
Volume
+93%
Growth
User interface designs crafted to trick or manipulate users into making decisions they might not otherwise make. These designs exploit cognitive biases and can lead to actions such as unwittingly signing up for subscriptions, sharing more personal information than intended, or making unintended purchases. Dark patterns primarily affect online consumers who may not be fully aware of the manipulative tactics being used against them.
regular
Growth marketing
33.1K
Volume
+92%
Growth
Data-driven approach to marketing that focuses on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business. Growth marketing involves a mix of marketing, product development, and data analysis to optimize customer acquisition, improve retention, and increase overall business growth. It primarily targets startups and businesses looking to scale quickly and efficiently by leveraging innovative and scalable marketing tactics.
exploding
17
18
19
20
21