About
Newsletter
Blog
Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
FILTER BY:
5 years
marketing
LifePoints
820
Volume
+64%
Growth
Online market research platform where users can earn rewards by completing paid surveys about different brands and products. LifePoints differentiates itself by offering a wide variety of surveys and a user-friendly interface, making it easy for participants to earn points that can be redeemed for gift cards or other rewards. The platform primarily targets individuals looking to earn extra income or rewards in their spare time by sharing their opinions on various topics.
regular
Bookstagram
14.8K
Volume
+63%
Growth
Niche community on Instagram where book enthusiasts share artistically composed photos of books. These accounts often include book reviews, recommendations, and discussions about various literary topics, providing a visually engaging way to connect with fellow readers and discover new books. Bookstagram primarily appeals to avid readers, book collectors, and literary influencers who enjoy sharing their passion for books and engaging with a like-minded community.
regular
Decision lab
1.9K
Volume
+63%
Growth
Business management consultancy based in Montreal, Quebec, specializing in behavioral design. The Decision Lab utilizes decision science, digital innovation, and lean methodologies to address complex issues in policy, business, and social domains, differentiating itself through its focus on evidence-based solutions. The consultancy primarily serves organizations and policymakers seeking to implement scientifically-informed strategies for impactful decision-making.
exploding
Tribe platform
320
Volume
+63%
Growth
Community-building tool that connects brands and agencies with social media influencers and creators. It allows for the creation of a stand-alone community website or integration into existing products, enabling users to engage through various interactive features such as asking questions, following, starting discussions, commenting, sharing content, and upvoting. The Tribe platform is primarily targeted at brands, agencies, and social media influencers looking to foster engagement and build a dedicated community around their content.
regular
Snapchat ads
60.5K
Volume
+63%
Growth
Digital advertisements that leverage Snapchat's data and third-party data to target users based on demographics, interests, and behaviors. These ads include various formats such as Snap Ads, Story Ads, Collection Ads, Commercials, Filters, and Lenses, designed to be engaging and immersive. Snapchat ads are particularly appealing to younger audiences and brands looking to connect with a tech-savvy, mobile-first demographic.
regular
Cognitive bias
40.5K
Volume
+63%
Growth
Systematic patterns of deviation from norm or rationality in judgment, leading to illogical inferences about people and situations. These biases often arise from the brain's attempt to simplify information processing, resulting in errors such as confirmation bias, anchoring bias, and availability heuristic. Cognitive biases affect decision-making in personal life, business, and public policy, and understanding them can help mitigate their impact.
exploding
Bachelor of commerce
74K
Volume
+63%
Growth
Undergraduate degree focusing on commerce and related subjects, designed to provide students with a broad range of managerial skills. The curriculum typically includes courses in accounting, finance, business management, economics, marketing, and business law, with some programs offering specializations in areas such as international business and human resource management. This degree is aimed at individuals seeking careers in accounting, finance, marketing, human resources, and management, and is globally recognized.
regular
self-publish
14.8K
Volume
+62%
Growth
Self-publishing is the process where authors publish their own books or media without the involvement of an established publisher. This method allows authors to maintain full control over the content, design, and distribution of their work, often resulting in higher royalties per sale compared to traditional publishing. Self-publishing is particularly beneficial for authors who prefer creative control and are willing to handle the marketing and production aspects of their work.
regular
User onboarding
2.4K
Volume
+62%
Growth
The process of guiding new users to find value in a product or service. It involves a series of steps or interactions designed to help users understand and effectively use a product, ensuring they have a positive initial experience. User onboarding is particularly beneficial for software companies and digital platforms aiming to improve user retention and satisfaction.
regular
Illustration services
590
Volume
+62%
Growth
Creative offerings that include line art sketches, gaming characters, comic characters, graphic figures, editorial illustrations, contemporary illustrations, food illustrations, website illustrations, book illustrations, and product support illustrations. These services are utilized across various industries to visually communicate ideas, enhance content, and create engaging visual experiences. Illustration services are particularly valuable for businesses, publishers, and content creators seeking to add visual appeal and clarity to their projects.
regular
Corporate power
590
Volume
+60%
Growth
Corporate power refers to the authority and influence that a business entity possesses under its governing documentation and applicable law. This power enables the entity to enter into contracts, acquire assets, sue and be sued, and engage in other activities necessary for its operation and growth. Corporate power primarily benefits business entities, allowing them to function effectively and pursue their strategic objectives.
regular
Socital
590
Volume
+60%
Growth
This toolkit for e-commerce, known as Socital, is designed to enhance on-site campaigns. Its primary functions include capturing leads, expanding email lists, reducing abandonment rates, and increasing sales. It's a valuable tool for businesses looking to optimize their e-commerce strategies.
regular
Matomo
40.5K
Volume
+60%
Growth
Open-source web analytics platform that provides detailed reports on website visitors, search engines, keywords, and other metrics. It differentiates itself by allowing users to host their own analytics data, ensuring greater privacy and data ownership, and offering a wide range of plugins and integrations for customization. Matomo is suitable for businesses of all sizes seeking comprehensive analytics while maintaining control over their data.
regular
Direct to consumer
8.1K
Volume
+60%
Growth
Ecommerce strategy where brands sell their products directly to consumers, bypassing traditional retail channels such as brick-and-mortar stores, wholesalers, and third-party platforms. This approach allows brands to have full control over their sales, customer experience, and data, often leading to better profit margins and stronger customer relationships. The Direct to Consumer model primarily benefits brands looking to enhance their profit margins and customer engagement, as well as consumers seeking a more personalized shopping experience.
regular
Omnichannel
90.5K
Volume
+60%
Growth
A multichannel approach to sales and customer service where all channels are tightly integrated, providing a seamless customer experience. This strategy ensures that customers have a consistent experience across various platforms, whether they are shopping online, by telephone, or in a physical store, enhancing customer satisfaction and loyalty. Omnichannel is particularly beneficial for businesses aiming to improve customer engagement and streamline their service delivery across multiple touchpoints.
exploding
Website Personalization
1.6K
Volume
+59%
Growth
Website personalization involves creating customized experiences for visitors to a website by tailoring content, offers, and interactions based on individual user data. This process includes collecting user data, segmenting users into groups, and dynamically changing website content to match user preferences and behaviors, thereby enhancing user engagement and conversion rates. Website personalization primarily benefits businesses and marketers aiming to improve user experience and increase customer loyalty.
regular
Ux design
135K
Volume
+59%
Growth
The process of creating products that provide meaningful and relevant experiences to users. UX design involves the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function, and it differentiates itself by focusing on user satisfaction and ease of use. It primarily benefits product designers, developers, and businesses aiming to enhance user interaction and satisfaction with their products.
regular
Time Cut
14.8K
Volume
+59%
Growth
Powerful and professional video editor that uses advanced image processing algorithms to enhance the quality of both pictures and videos. It is dedicated to changing the frame rate or the speed of a video, utilizing AI-driven quality enhancement techniques, which sets it apart from other video editing tools. Time Cut is particularly beneficial for video editors and content creators seeking to improve the visual quality and fluidity of their video projects.
exploding
Paperform
12.1K
Volume
+59%
Growth
Versatile online form builder that enables users to create forms, surveys, and landing pages with ease. Paperform stands out by combining thoughtful design with advanced digital features, allowing for a highly customizable and user-friendly experience. It is particularly beneficial for businesses, educators, and event organizers who need to gather information efficiently and effectively.
regular
Social Commerce
12.1K
Volume
+58%
Growth
The practice involves leveraging social media platforms to facilitate and drive online sales, merging elements of e-commerce and social media. Social Commerce includes features such as shoppable posts, in-app purchasing, user-generated content, influencer marketing, and social media advertising, which enhance the shopping experience and engagement. This approach primarily benefits businesses and marketers aiming to reach and convert social media users into customers.
regular
Ux writer
18.1K
Volume
+58%
Growth
Copy writer that helps users get the most out of software via text elements like button text, menu labels and error messages.
regular
Owned media
5.4K
Volume
+57%
Growth
Channels and content that a company or individual has complete control over, such as websites, blogs, email newsletters, and social media profiles. Owned media allows for direct communication with the audience, consistent messaging, and can be a cost-effective way to engage with customers and drive organic traffic. It is particularly beneficial for businesses and individuals looking to build a strong, controlled online presence and foster long-term relationships with their audience.
regular
User acquisition
3.6K
Volume
+57%
Growth
User acquisition is the process of attracting and converting new users to a product or service through various marketing and advertising strategies. It involves techniques such as paid advertising, content marketing, SEO, referral programs, email marketing, social media marketing, influencer marketing, and partnerships to attract the right users who will engage with the product or service and provide long-term value. This process is essential for businesses looking to grow their user base and increase customer engagement and retention.
regular
Sparktoro
14.8K
Volume
+57%
Growth
Tool that provides crucial information about online audiences, helping users understand audience behaviors such as what they visit, read, watch, listen to, and follow. SparkToro differentiates itself by offering insights into audience characteristics, including the keywords they search for, how they describe themselves in their bios, and the language they use in their content, making it a valuable resource for targeted marketing and audience research. The tool is primarily aimed at marketers, content creators, and businesses seeking to optimize their audience engagement strategies and improve their marketing efforts.
peaked
respondent
135K
Volume
+55%
Growth
A respondent is an individual who provides answers or data in response to a survey, questionnaire, or interview. In legal contexts, a respondent is the party against whom a petition is filed, such as in divorce or other legal proceedings. Respondents are crucial for gathering data in research studies and legal cases, providing insights and information necessary for analysis and decision-making.
regular
Fully Promoted
9.9K
Volume
+53%
Growth
Fully Promoted is a U.S.-based franchise specializing in custom embroidery and screen printing services. It offers a variety of promotional products and services to help businesses with their branding and marketing efforts, differentiating itself through a comprehensive range of customizable options. The primary target demographic includes businesses and organizations seeking to enhance their brand visibility through personalized promotional items.
exploding
6am city
880
Volume
+53%
Growth
Media company that focuses on aggregating, curating, and narrating local content to engage and activate communities. It delivers daily emails with relevant local news and events, aiming to redefine community engagement and communication by providing easily accessible and concise information. The primary audience includes local residents and community members who seek to stay informed about local happenings and events.
exploding
FISHBOWL
201K
Volume
+52%
Growth
A fishbowl conversation is a form of dialogue used in large groups to facilitate inclusive discussions by having a few people speak in the 'fishbowl' while others listen, and then rotate speakers. The Fishbowl app is a professional networking platform where users can engage in industry-specific conversations and share insights with other professionals, differentiating itself by fostering anonymous and candid discussions. Both the fishbowl conversation method and the Fishbowl app are beneficial for professionals and organizations seeking to enhance communication, collaboration, and knowledge sharing.
peaked
Clari
33.1K
Volume
+52%
Growth
Clari is a revenue operations platform designed to help businesses manage their sales processes, forecast revenue, and drive predictable growth. It leverages artificial intelligence and machine learning to provide real-time insights into sales pipelines, forecast accuracy, and deal progress, offering a unified view across the organization. Clari is primarily targeted at sales teams, revenue operations professionals, and business leaders who want to enhance their sales efficiency and improve overall revenue outcomes.
exploding
Tweet hunter
9.9K
Volume
+52%
Growth
All-in-one Twitter growth tool designed to help users grow and monetize their Twitter audience. It offers features such as content scheduling, audience engagement, analytics, and growth strategies, differentiating itself by providing a comprehensive suite of tools for Twitter growth. Tweet Hunter is targeted at individuals and businesses looking to expand their reach and influence on Twitter.
exploding
20
21
22
23
24