About
Newsletter
Blog
Marketing Trends
The biggest marketing and advertising trends, strategies and channels.
FILTER BY:
5 years
marketing
Flow Media
1.3K
Volume
+52%
Growth
Company established in 2015 that specializes in visual storytelling, particularly focusing on social good videos and storytelling. Flow Media is known for its genuine and honest voice in its productions, differentiating itself by creating impactful and authentic content. The company primarily targets non-profits, social enterprises, and organizations looking to communicate their social impact effectively.
regular
Klenty
5.4K
Volume
+52%
Growth
Sales engagement software company that offers a platform to automate sales outreach tasks. The platform enables users to send personalized emails and automated follow-ups at scale, reducing the manual effort involved in sales processes. Klenty primarily serves sales teams and professionals looking to enhance their outreach efficiency and productivity.
regular
Monkey learn
9.9K
Volume
+51%
Growth
Machine learning platform designed for text analysis, enabling users to extract actionable data from raw text. It offers tools for detecting topics, sentiments, and other insights in various forms of text such as tweets, chats, reviews, and articles, differentiating itself with user-friendly interfaces and customizable models. The platform is primarily targeted at businesses and researchers looking to leverage text data for insights and decision-making.
exploding
Email integrations
720
Volume
+51%
Growth
Tools that connect and provide additional functionality to an existing email provider. They sync information between apps to allow more control and options for the creation and tracking of email campaigns, helping to automate workflows, enhance communication, and improve productivity. These integrations are particularly beneficial for businesses and professionals who use CRM systems, marketing platforms, and project management tools.
regular
Guilt trip
74K
Volume
+50%
Growth
A form of emotional manipulation where someone makes another person feel guilty to achieve a desired outcome. This tactic preys on the target's emotions and sense of responsibility, often leading to negative effects on their well-being and relationships. It is considered a form of emotional blackmail and toxic behavior, affecting individuals who are susceptible to feelings of guilt and responsibility.
peaked
Captiv8
4.4K
Volume
+50%
Growth
Company providing comprehensive influencer marketing solutions, including creator discovery, campaign workflows, reporting, and payments. Captiv8 differentiates itself by offering an all-in-one platform that streamlines the entire influencer marketing process, from finding the right creators to managing campaigns and analyzing performance metrics. The primary target demographic for Captiv8 includes brands, marketing agencies, and businesses looking to leverage influencer marketing to enhance their digital marketing strategies and reach wider audiences.
peaked
Affiliate marketing
550K
Volume
+50%
Growth
Performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website through the affiliate's marketing efforts. This strategy involves merchants, affiliates, and customers, with affiliates using unique tracking links to promote products and earn commissions based on sales, clicks, or leads. It is particularly beneficial for businesses seeking cost-effective marketing and for individuals or companies looking to earn passive income through product promotion.
regular
Agencyanalytics
14.8K
Volume
+50%
Growth
Marketing platform specifically designed for agencies, offering a brandable cloud-based reporting solution. It allows agencies to monitor and report on all of their clients' marketing campaigns in one place, aiming to save time, boost revenue, and impress clients through comprehensive analytics and reporting features. The platform is primarily targeted at marketing agencies seeking to streamline their reporting processes and enhance client satisfaction.
regular
Outplay
135K
Volume
+49%
Growth
Multichannel sales engagement platform designed to assist sales teams in closing more deals and increasing revenue. Outplay offers features such as email tracking, call automation, and analytics to streamline sales processes and enhance productivity, differentiating itself with its comprehensive suite of tools and user-friendly interface. The platform is primarily targeted at sales professionals and teams looking to optimize their outreach efforts and improve overall sales performance.
regular
A/B testing
49.5K
Volume
+49%
Growth
A method used to compare two versions of a webpage or app to determine which one performs better. It involves formulating a hypothesis, creating variants, randomly assigning users, measuring performance, and analyzing results to identify changes that can improve key performance metrics. A/B testing is primarily utilized by digital marketers, product managers, and UX designers to optimize user experience and increase conversion rates.
regular
Wp rocket
40.5K
Volume
+49%
Growth
Premium caching plugin designed to improve website loading speed and SEO ranking. It offers a variety of automated features, including file optimization and lazy loading of images, to enhance website performance. WP Rocket is primarily targeted at website owners and developers seeking to optimize their site's speed and overall user experience.
regular
Sendfox
4.4K
Volume
+48%
Growth
Email marketing tool designed specifically for content creators, enabling them to compose and send unlimited customized emails. SendFox combines automation and customization to help users create simple, beautiful, and effective emails in less time, differentiating itself with its user-friendly interface and cost-effective pricing. The tool is primarily targeted at content creators, bloggers, and small business owners looking to streamline their email marketing efforts.
regular
Customer engagement
18.1K
Volume
+48%
Growth
Refers to the interactions and experiences that a customer has with a brand or business across various touchpoints. It encompasses the ways in which a company communicates and builds relationships with its customers, aiming to foster loyalty, satisfaction, and advocacy. Customer engagement can occur through multiple channels, including social media, email, customer service, and in-person interactions.
exploding
contentful
60.5K
Volume
+48%
Growth
Content management system (CMS) and content platform that allows users to create, manage, and distribute content across various digital channels. Known for its flexibility and API-first approach, Contentful enables developers and content creators to deliver content to websites, mobile apps, and other digital platforms using any front-end technology. It is primarily targeted at developers, content creators, and businesses seeking a versatile and scalable solution for managing digital content.
regular
Curion
9.9K
Volume
+48%
Growth
Curion is a leading company that provides valuable insights to consumer packaged goods (CPG) companies to help them develop successful products. It stands out as one of the largest product and consumer insights firms in the United States, known for its excellence and trust among top consumer brands. Curion primarily serves CPG companies looking to enhance their product development processes and achieve higher market success.
exploding
Seo copywriting
6.6K
Volume
+47%
Growth
Practice of creating content optimized for search engines while being engaging and valuable to readers. It aims to improve the visibility of web pages in search engine results pages (SERPs) for specific keywords or phrases, incorporating elements like keyword research, content creation, on-page SEO, user experience, and link building. SEO copywriting primarily benefits businesses and individuals looking to enhance their online presence and attract more organic traffic.
regular
Hivebrite
4.4K
Volume
+47%
Growth
Community management and engagement platform that enables organizations to create and manage private, branded communities. Hivebrite offers a highly customizable interface with a variety of tools designed to enhance community engagement and streamline administrative tasks, setting it apart from other community management solutions. The platform is ideal for organizations, educational institutions, and non-profits looking to foster strong, interactive communities.
regular
Landbot
18.1K
Volume
+47%
Growth
All-in-one platform designed for creating and managing chatbots, offering tools for monitoring performance, managing conversations, and accessing various resources to optimize chatbot functionality. Landbot differentiates itself by providing a user-friendly interface and a wide range of customization options, enabling businesses to create highly interactive and personalized chatbot experiences without requiring extensive coding knowledge. The platform is primarily targeted at businesses and marketers looking to enhance customer engagement and streamline communication through automated chat solutions.
regular
Sensodyne
368K
Volume
+47%
Growth
Toothpaste brand formulated for individuals with sensitive teeth, aiming to relieve and protect against tooth sensitivity. It contains active ingredients like potassium nitrate or stannous fluoride, which help block pathways to the nerves in the teeth, thereby reducing sensitivity. Sensodyne is primarily targeted at people experiencing tooth sensitivity due to exposed dentin, gum recession, or enamel wear.
exploding
Glue Up
8.1K
Volume
+47%
Growth
Comprehensive platform offering event management, membership management, and community engagement tools. Initially focused on event management, Glue Up has expanded its services to include a wide range of features that help organizations manage events, memberships, and communications more effectively. The platform is designed for event organizers, associations, and businesses looking to streamline their operations and enhance member engagement.
exploding
Lifetime deal
1.9K
Volume
+47%
Growth
A marketing strategy where companies offer customers the opportunity to purchase products or services at a discounted price, often with the intention of attracting and retaining them as long-term clients. Lifetime deals provide significant value by offering a one-time payment for perpetual access, differentiating them from subscription models that require ongoing payments. This strategy primarily targets early adopters, budget-conscious consumers, and small businesses looking for cost-effective solutions.
regular
Amazon listing services
1.6K
Volume
+46%
Growth
Amazon listing services involve the creation and optimization of product listings on Amazon's marketplace. These services typically include writing product descriptions, optimizing titles and keywords, managing images, and providing customer support, aiming to enhance the visibility and attractiveness of products to potential buyers. The primary beneficiaries of these services are sellers on Amazon who seek to increase their sales and improve their product rankings.
exploding
UTM parameters
14.8K
Volume
+46%
Growth
UTM parameters are tags added to URLs to track the performance of online marketing campaigns. These parameters, including utm_source, utm_medium, utm_campaign, utm_term, and utm_content, help in identifying the source, medium, campaign name, keywords, and specific content of the traffic, providing detailed insights into the effectiveness of marketing efforts. UTM parameters are particularly useful for digital marketers and businesses aiming to analyze and optimize their online advertising strategies.
regular
Dribbble
368K
Volume
+46%
Growth
Online community for showcasing creative work, particularly in graphic design, web design, illustration, and photography. It serves as a platform for designers to share their work, receive feedback, and connect with potential clients or collaborators, differentiating itself with its focus on visual content and community engagement. Dribbble primarily targets designers and creative professionals looking to showcase their portfolios and network within the industry.
regular
pickl
1.67K
Volume
+45%
Growth
Solution or bath used for preserving or cleaning, typically involving a brine or vinegar solution. This method is commonly used to preserve foods by creating an acidic environment that inhibits bacterial growth, thereby extending the shelf life of the product. Pickling is particularly beneficial for individuals looking to preserve vegetables, fruits, and other perishable items for long-term storage.
exploding
Grow on youtube
210
Volume
+45%
Growth
Strategies and techniques aimed at increasing the visibility, subscriber count, and engagement of a YouTube channel. These methods often include optimizing video titles, descriptions, and tags, creating high-quality and consistent content, and leveraging social media and collaborations to reach a wider audience. The target demographic for these strategies includes content creators and businesses looking to expand their presence and influence on the YouTube platform.
regular
Onomy
720
Volume
+44%
Growth
Creator network and studio designed to simplify life for young adults. Onomy provides resources, tools, and a supportive community to help young adults navigate various aspects of life, including career, finance, and personal development. The platform primarily targets young adults seeking guidance and support in their transition to adulthood.
peaked
Tableau Public
135K
Volume
+44%
Growth
A free platform provided by Tableau Software that allows users to create, share, and explore data visualizations online. It enables users to design interactive and shareable dashboards and visualizations, which are stored on Tableau's public server and accessible to anyone. Tableau Public is aimed at individuals ranging from beginners to advanced users who want to tell stories with data.
regular
Social software
1.6K
Volume
+44%
Growth
Social software encompasses a variety of communication tools designed to facilitate interaction and collaboration among users. These tools, such as email, Facebook, Skype, instant messaging, web blogs, and chat rooms, manage the capture, storage, and presentation of communication, enabling users to connect and share information efficiently. Social software is primarily used by individuals and organizations seeking to enhance communication, collaboration, and information sharing in both personal and professional contexts.
regular
Sales Source
390
Volume
+43%
Growth
Strategic Sales and Sales Operations advisory firm specializing in Enterprise B2B Technology Companies. Sales Source differentiates itself with over 50 years of combined experience in sales leadership and revenue operations, providing expert guidance to enhance sales strategies and operational efficiency. The firm primarily targets enterprise-level B2B technology companies seeking to optimize their sales processes and drive revenue growth.
regular
21
22
23
24
25