Marketing Trends

Systematic patterns of deviation from norm or rationality in judgment, leading to illogical inferences about people and situations. These biases often arise from the brain's attempt to simplify information processing, resulting in errors such as confirmation bias, anchoring bias, and availability heuristic. Cognitive biases affect decision-making in personal life, business, and public policy, and understanding them can help mitigate their impact.

The ability to effectively and critically navigate, evaluate, and create information using a range of digital technologies. It encompasses skills such as using digital tools, understanding digital content, and engaging in online communication and collaboration, which are essential for participating fully in today's digital society. Digital literacy benefits individuals by enabling them to access information, engage in lifelong learning, and participate in personal, educational, and professional development.

Cognitive bias that favors recent events over historic ones, leading individuals to give undue weight to the most recent information or experiences they have encountered. This bias can result in skewed decision-making and judgments, as it often disregards older, potentially more relevant data. Recency bias primarily affects individuals in decision-making roles, such as investors, managers, and analysts, who rely on historical data to make informed choices.

Gatekeeping refers to the process by which information, access, or resources are controlled and filtered by a person or group. This concept is used in various contexts such as media, sociology, healthcare, online communities, and cultural industries, influencing public perception, social roles, access to opportunities, and the availability of cultural products. Gatekeeping can affect anyone seeking access to information, resources, or opportunities, and its impact can be both positive and negative, including maintaining quality and standards or leading to exclusion and bias.

Marketing approach that focuses on promoting products and brand values that are environmentally and socially beneficial. Sustainable marketing aims to reduce the negative impact of marketing activities on the environment and society while also considering financial aspects, differentiating itself by emphasizing long-term ecological and social responsibility. This approach primarily targets environmentally conscious consumers and businesses committed to sustainability and ethical practices.

Platform or service that assists users in finding and analyzing top-performing e-commerce advertisements. Unicornads helps users identify successful ad campaigns within specific niches by providing detailed insights and performance metrics. This platform is particularly useful for digital marketers and e-commerce businesses looking to optimize their advertising strategies and improve campaign effectiveness.

Tool designed to create branded product feedback boards quickly, available in both private and public formats. It allows customers or team members to add and vote on ideas, helping to identify the most popular suggestions. Feature Upvote is ideal for businesses seeking an easy-to-use platform to gather and prioritize feedback from their team and customers.

User-Generated Content (UGC) marketing is a strategy that leverages content created by customers or users of a brand, such as reviews, testimonials, social media posts, videos, and photos. This approach is valued for its authenticity and trustworthiness, as it comes from real users rather than the brand itself, helping to build community, increase engagement, and drive conversions. UGC marketing primarily benefits brands looking to enhance their credibility and engagement by utilizing the creativity and experiences of their user base.

Revenuehero is a company that offers a solution to help sales representatives enhance their sales pipeline. It achieves this by qualifying, routing, and scheduling meetings with prospects directly from their website, thereby enabling sellers to close sales deals more efficiently. Revenuehero primarily targets sales teams and representatives looking to streamline their sales processes and improve conversion rates.

Online community for showcasing creative work, particularly in graphic design, web design, illustration, and photography. It serves as a platform for designers to share their work, receive feedback, and connect with potential clients or collaborators, differentiating itself with its focus on visual content and community engagement. Dribbble primarily targets designers and creative professionals looking to showcase their portfolios and network within the industry.

Company that provides innovative retail technology and media network solutions. Swiftly offers retail tools, mobile platforms, analytics tools, and a retail media network, helping retailers accelerate sales, build customer loyalty, and enable brands to reach more shoppers using first-party data. The primary target demographic includes retailers and brands looking to enhance their sales and marketing strategies through advanced technological solutions.

Global platform for remote user experience (UX) and usability testing, established in San Francisco in 2009. Userlytics differentiates itself with a proprietary panel of nearly 2 million participants and serves enterprise clients in 39 countries, offering comprehensive insights into user behavior and interface effectiveness. The platform primarily targets UX researchers, designers, and enterprise clients seeking to optimize their digital products through detailed usability feedback.

Process of attracting and converting prospects into individuals who have shown interest in a company's product or service. It involves various methods such as content marketing, email marketing, and social media marketing, and utilizes tools like HubSpot and Salesforce to track and manage leads. Lead generation is essential for businesses looking to expand their customer base and increase sales revenue.

Data-enabled advertising platform launched by AT&T on September 25, 2018. It offers tools for buying, curation, monetization, and marketplace placement, with a focus on goal-based campaigns and strong customer support. Xandr primarily serves advertisers and marketers looking for comprehensive ad-buying solutions.

Awork is a work management software developed by awork GmbH, based in Hamburg, Germany. Founded in 2019, awork offers a comprehensive solution for project management, team scheduling, and time tracking, tailored to improve efficiency and productivity for various professional services including creative agencies, consultants, and IT teams. The platform is known for its user-friendly interface, GDPR compliance, and robust integration with tools like Slack, MS Teams, and popular calendar systems, making it a versatile choice for teams ranging from small businesses to large organizations

The process of extracting data from websites, either manually or automatically using bots or web crawlers. Web scraping techniques include HTML parsing, DOM parsing, XPath, and API interactions, with tools like BeautifulSoup, Scrapy, Selenium, and Puppeteer commonly used. It is particularly useful for tasks such as price monitoring, market research, and content aggregation, benefiting businesses and researchers who need large-scale data collection.

Platform that facilitates customer interviews by allowing teams to set up observer rooms. Great Question simplifies the process of inviting team members to watch live interviews without overwhelming participants or creating additional administrative tasks, enhancing the efficiency of customer feedback sessions. It is particularly useful for product development teams and market researchers who need to gather and analyze customer insights effectively.

A visual display that consolidates and presents the most relevant information necessary to track key marketing metrics and achieve marketing objectives. It typically includes data on campaign performance, customer engagement, lead generation, and other critical marketing activities, allowing marketers to make informed decisions and optimize their strategies. Marketing dashboards are primarily used by marketing professionals and business analysts who need to monitor and improve the effectiveness of their marketing efforts.

Company based in Austin, Texas, offering a platform for users to receive bonuses and exclusive perks for dining at popular restaurants and venues nationwide. The app facilitates seamless payment of restaurant bills and can be used at top venues, including Michelin-starred establishments, differentiating itself by providing unique dining incentives. The primary target demographic includes food enthusiasts and frequent diners seeking enhanced dining experiences and rewards.

A Growth Lead is responsible for overseeing a team focused on growth strategies within a company. They identify key growth metrics and implement campaigns or strategies to achieve these metrics, using analytical tools to track success and make data-driven adjustments. This role primarily benefits companies looking to scale their operations and improve their market presence through continuous growth and improvement.

Toothpaste brand formulated for individuals with sensitive teeth, aiming to relieve and protect against tooth sensitivity. It contains active ingredients like potassium nitrate or stannous fluoride, which help block pathways to the nerves in the teeth, thereby reducing sensitivity. Sensodyne is primarily targeted at people experiencing tooth sensitivity due to exposed dentin, gum recession, or enamel wear.

Methodology used by sales and marketing teams to rank prospects based on their perceived value to the organization, using criteria such as demographic information, behavioral data, engagement level, firmographic data, and BANT (Budget, Authority, Need, Timing). This scoring system helps prioritize leads for follow-up by the sales team, ensuring that the most promising prospects receive attention first, thereby increasing the efficiency and effectiveness of sales efforts. Lead scoring is particularly beneficial for sales and marketing professionals aiming to optimize their lead management processes and improve conversion rates.

A method used to compare two versions of a webpage, app, or other user experience to determine which one performs better. A/B testing involves formulating a hypothesis, creating variants, randomly assigning users, collecting data, and analyzing the results for statistical significance, aiming to improve metrics like conversion rates, click-through rates, and user engagement. This method is particularly beneficial for digital marketers, UX designers, and product managers seeking to optimize user experiences and drive better business outcomes.

An individual hired by a company to represent its brand positively, aiming to increase brand awareness and sales. Brand ambassadors are selected for their ability to influence a large audience through social media, public appearances, or other communication forms, differentiating themselves by their strong connection with the brand's target market. They are particularly beneficial for companies looking to humanize their brand and build a loyal customer base.

Real-time transactional and data platform designed for house builders and estate agents to facilitate the sale of properties. The platform aims to significantly accelerate the property sales process while providing all stakeholders with real-time visibility of the transaction, differentiating itself by enhancing transparency and efficiency in property transactions. Yourkeys primarily targets house builders, estate agents, and property developers seeking to streamline and expedite the property sales process.

Content creation platform that connects businesses with a network of professional writers. Verblio offers a range of content services, including blog posts, articles, and website content, aiming to provide high-quality, customized content to help businesses improve their online presence and engage their audience. The platform is primarily targeted at businesses seeking to enhance their digital marketing efforts through professional and industry-specific content.

Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.

Field of study focused on determining cause-and-effect relationships between variables. It is utilized in disciplines such as statistics, epidemiology, economics, and social sciences to understand how changes in one variable affect another. Researchers and professionals in these fields benefit from causal inference to make accurate and reliable conclusions about causal relationships.

Tools and services that allow users to share multiple links through a single URL in their social media profiles. These tools, such as Linktree, enable users to direct their audience to various content like websites, blogs, and other social media accounts from a single, easily accessible link in their bio. They are particularly useful for influencers, marketers, and businesses looking to optimize their social media presence and engagement.

Keyword research is a fundamental component of search engine optimization (SEO) and digital marketing, involving the identification and analysis of search terms that users enter into search engines. This process helps businesses and marketers understand which keywords are relevant to their niche, balancing search volume and competition to drive targeted traffic to their websites. Keyword research is essential for digital marketers, content creators, and businesses aiming to optimize their online presence and improve their search engine rankings.