Marketing Trends

Tool for creating powerful forms, surveys, and quizzes, enabling users to design interactive content. Fillout allows for seamless integration and storage of responses directly in the desired location, differentiating itself with its user-friendly interface and customization options. It is particularly useful for businesses, educators, and researchers who need to collect and analyze data efficiently.

Shared expectations and rules that guide behavior within social groups, varying widely across different cultures and societies. These norms include guidelines for social etiquette, dress codes, communication, family roles, workplace behavior, legal norms, and cultural practices, helping to maintain order and predictability in society. Human norms benefit individuals and communities by promoting coexistence and cooperation.

Data-driven approach to marketing that focuses on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business. Growth marketing involves a mix of marketing, product development, and data analysis to optimize customer acquisition, improve retention, and increase overall business growth. It primarily targets startups and businesses looking to scale quickly and efficiently by leveraging innovative and scalable marketing tactics.

Powerful and professional video editor that uses advanced image processing algorithms to enhance the quality of both pictures and videos. It is dedicated to changing the frame rate or the speed of a video, utilizing AI-driven quality enhancement techniques, which sets it apart from other video editing tools. Time Cut is particularly beneficial for video editors and content creators seeking to improve the visual quality and fluidity of their video projects.

Writers who publish their work without the involvement of an established third-party publishing house. They take on responsibilities such as editing, formatting, cover design, marketing, and distribution, allowing for greater creative control and a higher percentage of royalties. This approach is particularly beneficial for authors seeking autonomy and willing to manage the business aspects of publishing.

Ads with placement on the Facebook feed, messenger app, or sidebar that can effectively target audiences using Facebook demographics data.

A Head of Growth is a strategic role focused on driving the expansion and scaling of a company. This position integrates marketing and product development efforts to achieve growth targets, emphasizing customer acquisition, activation, retention, and upsells. The role is essential for companies aiming to meet and exceed their growth metrics, often targeting startups and businesses in high-growth phases.

Software company founded in 2017 by Will Cannon that provides a B2B database with accurate and real-time verified information to drive business growth. Uplead features built-in email verification and is known for its high-quality business data, differentiating it from competitors by ensuring data accuracy and reliability. The platform primarily targets sales and marketing professionals seeking reliable business contact information to enhance their outreach and lead generation efforts.

A method used to compare two versions of a webpage or app to determine which one performs better. It involves formulating a hypothesis, creating variants, randomly assigning users, measuring performance, and analyzing results to identify changes that can improve key performance metrics. A/B testing is primarily utilized by digital marketers, product managers, and UX designers to optimize user experience and increase conversion rates.

Agile consumer insights platform that assists businesses in transforming their advertising and product innovations through research and insights. It provides on-demand research, automated AI-generated reports, and consolidates all data into a user-friendly platform, enabling continuous learning and improvement based on past activities. Zappi primarily targets businesses and marketers seeking to enhance their decision-making processes through data-driven insights.

Creating written material for various platforms, such as websites, blogs, and social media, aimed at engaging, informing, or entertaining the audience. Content writing often incorporates SEO techniques to improve visibility in search engines and requires strong writing skills, grammar, and the ability to research and understand topics. It is essential for businesses and individuals looking to enhance their online presence and communicate effectively with their target audience.

A Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query. It includes organic search results, paid search results, and other types of content like images, videos, and news, providing users with a variety of information sources. SERPs are primarily used by individuals seeking information on the internet, including consumers, researchers, and businesses looking to improve their online visibility.

A work schedule where employees work 32 hours over four days instead of the traditional 40 hours over five days, while maintaining the same pay and benefits. This model aims to improve work-life balance, increase productivity, and reduce employee burnout, distinguishing itself from traditional work schedules by offering more flexibility and time off. The 4-day workweek primarily benefits employees seeking better work-life balance and companies looking to enhance employee satisfaction and productivity.

Company that offers services to align medical cannabis tools, processes, and practices with those accepted by the pharmaceutical community. Grow Group facilitates the production of cost-effective medical cannabis by providing expertise and support to producers, ensuring compliance with pharmaceutical standards. The primary beneficiaries of Grow Group's services are medical cannabis producers seeking to enhance the quality and affordability of their products.

Paid social refers to the use of paid advertising on social media platforms to promote content, increase brand awareness, and drive engagement or conversions. This can include a variety of ad formats such as sponsored posts, display ads, video ads, and more, with campaigns typically targeted based on user demographics, interests, behaviors, and other criteria to reach a specific audience. Paid social is particularly beneficial for businesses looking to expand their reach and achieve specific marketing objectives beyond what organic social media efforts can accomplish.

Tool designed to automate the writing process while maintaining the user's writing style. It can produce outlines, generate headings and subheadings, and conduct keyword research, making it useful for content creation and optimization. ClosersCopy is primarily targeted at content creators, marketers, and businesses looking to streamline their writing and SEO efforts.

Marketing automation platform that helps businesses create, execute, and optimize cross-channel campaigns. It is designed to enable marketers to send personalized messages to their customers through various channels such as email, SMS, push notifications, in-app notifications, and direct mail. The platform offers features like segmentation, workflow automation, A/B testing, and analytics to help marketers improve their campaign performance and customer engagement.

Nickelytics is a company that develops an out-of-home advertising platform aimed at making shared mobility more sustainable. Their platform connects offline advertising to the digital world, helping advertisers reach their target audience more effectively and efficiently by leveraging data-driven insights. The primary target demographic for Nickelytics includes advertisers and brands looking to enhance their marketing reach through innovative and sustainable advertising solutions.

Digital shopping assistant designed to support users throughout their entire shopping journey. It offers features such as product discovery, automatic savings, and easy checkout for all online shops, differentiating itself by providing a seamless and efficient shopping experience. Lumaly primarily targets online shoppers looking to save time and money while making their purchasing process more convenient.

User-centered approach to problem-solving that involves five stages: Empathize, Define, Ideate, Prototype, and Test. This methodology encourages iterative cycles of prototyping and testing to foster creativity and innovation, differentiating itself by focusing on understanding the user's needs and experiences. Design Thinking is particularly beneficial for designers, product developers, and businesses aiming to create innovative solutions that are closely aligned with user requirements.

Software tool designed for online sellers to streamline their listing processes. It offers features such as unlimited listing, crossposting to multiple platforms, importing listings, using templates, delisting and relisting items, marking items as sold, handling up to 30 images per listing, providing analytics, and downloading listings via spreadsheets with images included. This tool is particularly useful for resellers looking to manage and optimize their online sales across various marketplaces.

User interface designs crafted to trick or manipulate users into making decisions they might not otherwise make. These designs exploit cognitive biases and can lead to actions such as unwittingly signing up for subscriptions, sharing more personal information than intended, or making unintended purchases. Dark patterns primarily affect online consumers who may not be fully aware of the manipulative tactics being used against them.

YouTube offers a variety of ad formats designed to meet different marketing objectives, including Bumper Ads, Skippable Ads, Non-Skippable Ads, Overlay Ads, Display Ads, Sponsored Cards, and Masthead Ads. These formats provide advertisers with options to engage viewers in different ways, from short, non-skippable messages to interactive display ads, enhancing brand visibility and user engagement. YouTube ads are primarily targeted at businesses and marketers looking to reach a broad and diverse audience through video content.

Specially designed containers tailored in terms of size, shape, material, color, and design to meet the specific needs of a product or brand. Custom packaging boxes offer benefits such as enhanced brand recognition, product protection, and improved customer experience, differentiating them from standard packaging solutions. They are used by businesses across various industries, including retail, e-commerce, and gifting, to create a unique and memorable unboxing experience for their customers.

Practice of creating content optimized for search engines while being engaging and valuable to readers. It aims to improve the visibility of web pages in search engine results pages (SERPs) for specific keywords or phrases, incorporating elements like keyword research, content creation, on-page SEO, user experience, and link building. SEO copywriting primarily benefits businesses and individuals looking to enhance their online presence and attract more organic traffic.

A Go to Market (GTM) strategy is a comprehensive plan that outlines how a company will introduce and sell its products or services to customers. It includes key components such as market research, target audience identification, value proposition, marketing and sales tactics, pricing strategy, distribution plan, and metrics for success, ensuring a structured approach to market entry. This strategy is essential for businesses aiming to successfully launch and gain traction in competitive markets.

Open-source platform offering a suite of tools for managing digital data and customer experiences. It features functionalities such as Product Information Management (PIM), Master Data Management (MDM), Customer Data Platform (CDP), Digital Asset Management (DAM), Content Management System (CMS), and eCommerce, known for its flexibility, scalability, and integration capabilities. Pimcore is ideal for businesses seeking a comprehensive, cost-effective solution to manage and optimize their digital assets and customer interactions.

Crossposting is the act of sharing the same message across multiple information channels, such as forums, mailing lists, or newsgroups. It allows users to reach a wider audience by distributing identical content across various platforms simultaneously, differing from multiposting where messages are posted individually. This practice is particularly useful for individuals or organizations aiming to maximize their content's visibility and engagement across different online communities.

Channels and content that a company or individual has complete control over, such as websites, blogs, email newsletters, and social media profiles. Owned media allows for direct communication with the audience, consistent messaging, and can be a cost-effective way to engage with customers and drive organic traffic. It is particularly beneficial for businesses and individuals looking to build a strong, controlled online presence and foster long-term relationships with their audience.

Software solutions provider that leverages artificial intelligence to help resolve customer issues through a combination of automation and human support. Directly, Inc. differentiates itself by integrating AI with human expertise to deliver efficient and scalable customer service solutions, enhancing the overall customer experience. The company's services are primarily targeted at businesses seeking to improve their customer support operations and reduce response times through advanced technology.