Creator marketing

Creator marketing is a strategy that leverages content creators, such as influencers, YouTubers, and social media personalities, to promote brands, products, or services to their established audiences. This marketing approach relies on the trust and engagement creators have with their followers, offering brands a way to reach niche communities through authentic and relatable content. Creator marketing primarily targets businesses seeking to enhance brand awareness, drive engagement, and improve conversion rates by partnering with digital creators across various platforms.

Creator marketing was discovered on November 20th 2025 and it currently has a search volume of 590 with a growth of +167%.