Dark social

Refers to the sharing of content through private channels such as messaging apps and email, which are difficult to track with web analytics programs. This type of traffic is significant but often underreported, making it challenging for marketers to measure the full impact of their content and campaigns. Dark social primarily affects digital marketers and businesses looking to understand the complete reach and effectiveness of their online content.

Dark social was discovered on June 9th 2020 and it currently has a search volume of 1.9K with a growth of +376%.