Ethereum Name Service

Operating on the Ethereum blockchain, the Ethereum Name Service (ENS) is a domain system that simplifies complex Ethereum addresses into more user-friendly formats, such as names or brands. This service enhances usability and interoperability in the Ethereum ecosystem, making it easier for users to interact with blockchain addresses. It's akin to the internet's Domain Name System (DNS), but with the added security and decentralization benefits of blockchain technology.