Lead scoring

In the realm of sales and marketing, lead scoring is a prevalent methodology. It involves ranking potential customers, also known as 'leads', on a scale that signifies their estimated value to the organization. The score is then utilized to establish the priority order for engagement. A lead scoring model can be developed based on a variety of factors, including the lead's demographics, behavior, geographical location, and social media presence. This approach aids organizations in concentrating their efforts on the most promising leads.