Marketing mix modeling

Statistical analysis technique used to measure the impact of various marketing tactics on sales and forecast the impact of future marketing strategies. By analyzing data from multiple sources, it helps understand how different elements of the marketing mix (product, price, place, promotion) contribute to sales performance, enabling businesses to optimize their marketing efforts. Marketing mix modeling is particularly valuable for marketing professionals and businesses aiming to enhance their marketing strategies and improve ROI.

Marketing mix modeling was discovered on September 13th 2023 and it currently has a search volume of 14.8K with a growth of +669%.