Niche marketing

Marketing strategy that focuses on targeting a specific segment of the market that is not being addressed by mainstream providers. This approach allows businesses to cater to the unique needs and preferences of a particular group of customers, often leading to higher customer loyalty and reduced competition. Niche marketing is particularly beneficial for businesses looking to build strong relationships with a focused customer base and position themselves as experts in a specialized area.

Niche marketing was discovered on April 10th 2023 and it currently has a search volume of 27.1K with a growth of +7%.