Storybrand

Marketing framework created by Donald Miller that uses a storytelling approach to clarify a company's message. It positions the customer as the hero and the brand as the guide, helping the customer overcome challenges and achieve their goals through seven key elements: a character, a problem, a guide, a plan, a call to action, avoiding failure, and achieving success. The Storybrand framework is particularly beneficial for businesses looking to create clear, compelling marketing messages that resonate with their target audience.

Storybrand was discovered on December 16th 2019 and it currently has a search volume of 8.1K with a growth of +127%.