Zero party data

Data that a customer intentionally and proactively shares with a brand, including preference center data, purchase intentions, and personal context. Zero-party data is explicitly provided by the customer, differentiating it from first-party data, which is collected through customer interactions and behaviors. This type of data is valuable for brands aiming to personalize customer experiences and build stronger relationships with their audience.

Zero party data was discovered on January 11th 2021 and it currently has a search volume of 2.4K with a growth of +233%.