Beauty Trends

Skincare product formulated with growth factors, which are proteins that support cell growth and healing. It enhances skin thickness, elasticity, and hydration while reducing signs of aging, making it a favored option for skin rejuvenation. This serum is primarily targeted at individuals seeking to improve skin appearance and combat aging effects.

Skincare products that merge the concentrated benefits of ampoules with the moisturizing properties of eye creams. These creams are known for their skin-smoothing properties and effectively address issues such as fine lines and texture around the delicate eye area. They are primarily targeted at individuals seeking to improve the appearance and health of the skin around their eyes, particularly those concerned with aging signs.

A popular hair treatment product known for its protein-rich formula, often used to repair and nourish damaged hair. It is particularly famous for its collagen coating hair protein treatment, which is designed to improve hair texture, strength, and shine. The product is widely used by people looking to restore their hair's health and manageability.

Founded in 2007 by Imran Fazlani, this brand is known for its unique and crafted fragrances designed to inspire experiences through quality and design. The company offers a wide range of scents and continuously explores new collections, setting itself apart with its commitment to innovation and high-quality ingredients. Afnan Perfumes primarily targets fragrance enthusiasts and individuals seeking distinctive, high-quality perfumes.

​Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Skincare products formulated to be safe for use during pregnancy, avoiding harmful ingredients like retinoids and salicylic acid. These moisturizers often contain safe ingredients such as hyaluronic acid, glycerin, and natural oils, focusing on hydration and soothing properties. They are primarily targeted at pregnant individuals seeking skincare solutions that ensure safety for both the mother and the developing fetus.

Hair care products designed to strengthen and repair weak hair bonds. These products, which include shampoos, conditioners, and treatments, aim to restore and reconstruct damaged hair, improving its overall health and resilience. Bond repair products are particularly beneficial for individuals with chemically treated, heat-damaged, or naturally fragile hair seeking to enhance hair strength and vitality.

A twist-up balm that serves as both a hydrating serum and a makeup primer. It provides moisture and smooths the skin, making it easier to apply makeup and ensuring a longer-lasting finish. This product is ideal for individuals looking for a convenient, dual-purpose skincare and makeup solution.

A chemical exfoliant used in skincare, known for its ability to penetrate pores and remove dead skin cells. It is particularly effective in treating acne and blackheads, making it a popular choice for those with oily and acne-prone skin. The primary users of BHA exfoliants are individuals seeking to improve skin texture and clarity, especially those dealing with acne-related concerns.

Hair coloring technique that incorporates foil highlights and lowlights to blend gray hair with natural hair color. This method provides a more natural-looking result without a hard line of regrowth and can extend the time needed between salon visits. The technique is highly customizable, with variations in weight and placement to suit individual preferences, making it ideal for those looking to maintain a natural appearance while managing gray hair.

A type of collagen derived from the skin, bones, and scales of fish, known for its health benefits. Fish collagen is valued for its ability to accelerate wound healing, reduce wrinkles, improve skin elasticity, and enhance overall skin structure and appearance, making it a popular ingredient in skincare products. It primarily benefits individuals seeking anti-aging solutions and improved skin health.

Jarrah honey is a type of honey derived from the nectar of the Jarrah tree, native to Western Australia. It is renowned for its antimicrobial, antibacterial, and antifungal properties, largely due to its high hydrogen peroxide content, which helps inhibit the growth of bacteria such as Golden Staph. This honey is particularly beneficial for individuals seeking natural remedies for preventing ulcers, soothing sore throats, and managing blood sugar levels due to its low glycemic index.

Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many conventional personal care items. Salt and Stone primarily targets health-conscious consumers seeking eco-friendly and non-toxic personal care solutions.

Topical treatments designed to promote hair growth and reduce hair loss. They often contain active ingredients like Minoxidil, Finasteride, or natural extracts that aim to stimulate hair follicles and improve scalp health. These serums are typically used by individuals experiencing hair thinning or hair loss, seeking to enhance hair density and overall scalp health.

Facial cleanser designed to clean the skin while preserving its natural moisture balance. It often includes ingredients such as hyaluronic acid, glycerin, and ceramides to provide hydration and soothe the skin. This type of cleanser is particularly beneficial for individuals with dry or sensitive skin who seek to maintain skin hydration during cleansing.

This device is designed to remove hardened skin or calluses from feet and hands, featuring a rotating or oscillating abrasive head. It offers a convenient at-home alternative to manual foot care tools, often being battery-operated or rechargeable for ease of use. The primary users of this product are individuals seeking to maintain smooth and healthy skin on their feet and hands without professional salon visits.

A multifaceted professional in the beauty industry, known for her roles as a makeup artist, photographer, entrepreneur, and founder. She is recognized for creating looks for celebrities and entertainers, collaborating with other brands, and developing innovative and inclusive beauty products. Her work primarily benefits makeup artists, beauty enthusiasts, and consumers seeking high-quality, inclusive beauty products.

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.

Oils extracted from the seeds of various plants, commonly used in cooking, baking, food processing, cosmetics, and industrial applications. These oils, such as canola, corn, cottonseed, grapeseed, and soybean oil, are known for their high content of unsaturated fats, including omega-3 and omega-6 fatty acids, though there is ongoing debate about their health effects. Seed oils are primarily utilized by consumers and industries looking for versatile and cost-effective oil options.

Skincare product known for its ability to penetrate beneath the epidermis on the face and scalp. It is primarily used for its anti-aging benefits, which include helping to build collagen and elastin, reducing inflammation, and improving circulation. These properties make it a popular choice for those looking to improve skin health and appearance.

Hair care product formulated with salicylic acid, a beta hydroxy acid known for its exfoliating properties. This shampoo is used to treat scalp conditions such as dandruff, seborrheic dermatitis, and psoriasis by removing dead skin cells, reducing scaling, and alleviating itching. It is particularly beneficial for individuals suffering from these scalp conditions who seek relief and improved scalp health.

Female-owned brand offering vegan and cruelty-free hair and body care products. Kitsch differentiates itself with a range of rice bar shampoos, conditioners, and rosemary oil designed for hair growth, providing moisturizing and volumizing benefits. The brand primarily targets individuals seeking ethical, sustainable, and effective hair care solutions.

Company that offers DIY eyelash extensions and false eyelash kits. Known for providing natural-looking falsies, as well as spikey and volume lashes, Lilac St. differentiates itself by offering a variety of styles that cater to different preferences and occasions. The target demographic includes individuals seeking affordable, customizable eyelash solutions for everyday wear or special events.

Skincare products designed to restore and maintain the skin's natural barrier, often formulated with ingredients such as ceramides, fatty acids, and cholesterol. These creams are beneficial for treating dry, sensitive, or damaged skin, as well as conditions like eczema or dermatitis, by enhancing the skin's ability to retain moisture and protect against environmental stressors. They are primarily targeted at individuals with compromised skin barriers seeking to improve skin health and resilience.

Semi-permanent cosmetic procedure that uses a fine needle to create precise and natural-looking eyebrow hair strokes. It is similar to microblading but offers more detailed results and can last up to 2-3 years, providing a more refined and long-lasting eyebrow enhancement. Nano brows are particularly popular among individuals seeking a natural and well-defined eyebrow appearance with minimal maintenance.

A skincare product that contains glycolic acid, an alpha hydroxy acid (AHA) known for its exfoliating properties. It helps to remove the top layers of dead skin cells, treating acne, aging skin, dark patches, and acne scars, while also reversing sun damage. This product is particularly beneficial for individuals seeking to improve skin texture and tone, especially those with acne-prone or aging skin.

Medicated shampoo containing zinc pyrithione, known for its antifungal and antibacterial properties. It is used to treat dandruff, seborrheic dermatitis, and sometimes psoriasis, offering relief from scalp conditions. This shampoo is suitable for individuals experiencing scalp issues and is available over-the-counter under various brands like Head & Shoulders and DHS Zinc Shampoo.

Skincare product that utilizes the benefits of ginseng extract, known for its anti-aging properties. It helps to prevent skin aging, improve facial wrinkles, and enhance skin elasticity, while also aiding in inflammation reduction and skin brightening. Ginseng serum is popular among individuals seeking to improve their overall skin health and appearance.

Skincare product designed to provide long-lasting hydration, making the skin feel plump, soft, and dewy for several hours after application. It differentiates itself by offering extended moisture retention and a noticeable improvement in skin texture and appearance. The target demographic includes individuals seeking intensive hydration and a more youthful, radiant complexion.

Products formulated with ingredients derived from natural sources, avoiding synthetic chemicals and artificial additives. They include a variety of items such as face and eye creams, serums, toners, cleansers, moisturizers, masks, and sunscreens, offering gentle, eco-friendly, and nutrient-rich skincare solutions. These products are particularly appealing to individuals seeking gentle, environmentally conscious, and chemical-free skincare options.