Beauty Trends

Highly regarded for their advanced formulations, lightweight textures, and effective sun protection. They often include additional skincare benefits such as hydration, anti-aging properties, and soothing ingredients, differentiating them from other sunscreens. These products are popular among individuals seeking broad-spectrum protection, high SPF ratings, and formulations that cater to various skin types and tones.

Hair care product designed to reduce frizz and smooth the hair. It typically contains ingredients that help to seal the hair cuticle, lock in moisture, and protect against humidity, providing a sleek and polished look. Anti-frizz spray is particularly beneficial for individuals with curly, wavy, or frizz-prone hair seeking to maintain a smooth and manageable hairstyle.

Hair texturizing powder is a hair care product designed to add volume, texture, and grip to hair by absorbing excess oil and providing a matte finish. This powder typically contains ingredients like silica or starch, which create separation between hair strands, resulting in enhanced fullness and style hold. It is primarily targeted at individuals with fine or flat hair who seek to achieve a voluminous and textured look without the heaviness of traditional styling products.

Skincare product formulated with ceramides, which are lipid molecules naturally present in the skin. Ceramide gel helps to reinforce the skin's barrier function, preventing moisture loss and protecting against irritants and environmental toxins, thereby improving skin hydration and overall health. This product is particularly beneficial for individuals with dry, sensitive, or aging skin seeking to enhance their skin's barrier and hydration levels.

A discoloration serum is a skincare product designed to reduce the appearance of dark spots and uneven skin tone. It is formulated to be effective on all skin tones and can address issues such as stubborn brown patches and post-acne marks, providing a more uniform complexion. This product is primarily targeted at individuals seeking to improve skin clarity and reduce hyperpigmentation.

Innovative skin treatment that utilizes siliceous bio microneedles derived from freshwater sponges to create micro channels in the skin. This process stimulates the skin for up to 72 hours, enhancing nutrient delivery and waste removal, while significantly improving the absorption of topical skincare products. Bio Microneedling is primarily targeted at individuals seeking advanced skin rejuvenation and enhanced effectiveness of their skincare regimen.

Peptide skincare involves the use of short chains of amino acids in cosmetic products to enhance skin health and appearance. These peptides can stimulate collagen production, improve skin barrier function, and reduce the appearance of fine lines and wrinkles, differentiating them from other skincare ingredients by their ability to target specific skin concerns at a molecular level. Peptide skincare products are particularly beneficial for individuals seeking anti-aging solutions and improved skin resilience.

Hair care product designed to hydrate and nourish the scalp and hair strands by using hyaluronic acid, a molecule known for its ability to retain moisture. By attracting and retaining moisture, hyaluronic acid shampoo helps to improve hair elasticity, reduce dryness, and promote a healthier, shinier appearance, making it beneficial for individuals with dry or brittle hair. Hyaluronic acid shampoo is particularly popular among individuals with dry, damaged, or aging hair who are seeking intensive hydration and restoration of hair health and vibrancy.

A plant-based ingredient commonly used in skincare products for its soothing and healing properties. It is valued for its ability to reduce inflammation, promote skin repair, and improve skin elasticity, making it a popular choice in formulations targeting sensitive or damaged skin. Centella skincare products are primarily aimed at individuals seeking to enhance skin hydration and repair, particularly those with sensitive or irritated skin conditions.

Hair care brand known for its natural ingredient-based products, including hair oils and treatments aimed at improving hair and scalp health. The brand differentiates itself by focusing on Ayurvedic-inspired formulations that combine traditional Indian ingredients with modern hair care science, offering unique and effective solutions for hair wellness. Fable & Mane primarily targets individuals seeking natural and holistic hair care solutions, often appealing to those interested in Ayurvedic practices and clean beauty products.

Tools designed to facilitate the drainage of lymphatic fluids, aiming to reduce swelling, improve circulation, and enhance skin health. These tools, such as jade rollers, gua sha stones, and massage devices, are used to stimulate the lymphatic system, promoting detoxification and relaxation. They are primarily used by individuals seeking to improve skin appearance and reduce puffiness, often appealing to those interested in holistic health and beauty routines.

Skincare devices that utilize red light therapy to enhance skin health, diminish wrinkles, and tighten the skin. These wands often come with additional features such as microcurrent, heat, and massage to provide a comprehensive skincare treatment. They are primarily targeted at individuals seeking non-invasive methods to improve their skin's appearance and health.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.

"Heartleaf" typically refers to plants with heart-shaped leaves, the most common being Houttuynia cordata, also known as Chameleon plant or Fish Mint. This plant is known for its distinctive heart-shaped leaves and is used in traditional medicine and culinary applications, particularly in East Asia. It is often used in skincare products due to its anti-inflammatory and antioxidant properties, making it popular in treatments for sensitive and acne-prone skin.

A collagen hair mask is a deep conditioning treatment formulated to strengthen and repair hair by infusing it with collagen, a protein that helps maintain hair's structure and elasticity. This mask works to nourish and revitalize damaged or brittle hair, promoting smoother, shinier, and healthier-looking strands. It is particularly beneficial for individuals with dry, damaged, or aging hair who are seeking intensive restoration and enhanced hair resilience.

A type of fragrance that prominently features the scent of vanilla, often described as warm, sweet, and comforting. Vanilla is a popular note in perfumery due to its versatility and ability to blend well with other scents, found in a variety of fragrance types from gourmand to floral to oriental. Vanilla perfumes are often associated with a cozy, inviting aroma and can be worn in different settings, from casual to formal.

A natural ingredient derived from snail secretion, commonly used in skincare products for its purported benefits. It is believed to offer anti-aging, antimicrobial, and anti-inflammatory properties, aiding in skin hydration, treating breakouts, and protecting the skin from damage. Snail mucin is primarily targeted at individuals seeking natural skincare solutions for improving skin texture and appearance.

A cosmetic product designed to add brightness under the eyes, creating a halo effect. Unlike concealers, which offer full coverage to conceal dark circles and imperfections, under eye brighteners provide light to medium coverage and aim to give a more natural, no-makeup makeup look. This product is particularly popular among individuals looking to achieve a refreshed and awake appearance without heavy makeup.

Makeup products that use water as their primary ingredient, often listed as 'aqua' or 'eau' on the ingredient list. These foundations are typically lightweight and provide a natural finish, making them suitable for people with oily or combination skin, and are less likely to clog pores compared to oil-based foundations. Water-based foundations are particularly beneficial for individuals with acne-prone skin or those seeking a breathable, everyday foundation.

A collagen mask is a skincare product designed to boost skin hydration and elasticity by delivering collagen directly to the skin. These masks often come in the form of sheet masks or gel applications, helping to reduce the appearance of fine lines and wrinkles while promoting a firmer, more youthful complexion. They are particularly popular among individuals seeking anti-aging treatments and those looking to enhance their skin's overall texture and tone.

Semi-permanent cosmetic procedure that uses a fine needle to create precise and natural-looking eyebrow hair strokes. It is similar to microblading but offers more detailed results and can last up to 2-3 years, providing a more refined and long-lasting eyebrow enhancement. Nano brows are particularly popular among individuals seeking a natural and well-defined eyebrow appearance with minimal maintenance.

Beauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans and beauty experts. The brand primarily targets individuals seeking elevated beauty essentials with a commitment to clean and sustainable ingredients.

Fragrance product formulated with synthetic animal musk and chemicals intended to stimulate the olfactory senses. Pheromone perfume aims to enhance the wearer's attractiveness by mimicking natural pheromones, although scientific evidence on its effectiveness in humans is inconclusive. This product is primarily marketed towards individuals seeking to boost their appeal in social or romantic contexts.

Skincare products that contain peptides, which are short chains of amino acids. These moisturizers offer several benefits, including improved skin barrier function, reduced wrinkles, increased skin elasticity, eased inflammation, and potential help in clearing breakouts. Peptide moisturizers are particularly beneficial for individuals looking to maintain youthful and healthy skin.

Skincare product designed to make the skin soft, tender, and sleek. It is known for its ability to instantly reduce the appearance of fine lines and wrinkles, containing multiple plant essence compositions that promote skin metabolism and help the skin regain tightness. Rice serum is particularly beneficial for individuals looking to enhance their skincare routine with a product that offers anti-aging and skin-tightening benefits.

Skincare treatment utilizing exosomes derived from stem cells to enhance skin rejuvenation, improve texture, and diminish signs of aging. This facial treatment delivers growth factors and beneficial molecules directly to the skin, setting it apart by promoting cellular regeneration and repair. It is primarily targeted at individuals seeking advanced anti-aging solutions and improved skin health.

Skincare product known for its anti-aging benefits, including reducing the appearance of fine lines and wrinkles. It helps restore firmness, refine skin texture, and even out skin tone, while also calming the skin, making it suitable for sensitive skin. Bakuchiol serum is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin rejuvenation.

Coenzyme Q10 (CoQ10) is a naturally occurring antioxidant in the body that plays a vital role in cellular energy production. CoQ10 supplements are used to support cardiovascular health, enhance energy levels, and mitigate the effects of aging, distinguishing themselves by their potential benefits in managing conditions like heart failure, migraines, and statin-induced muscle pain. These supplements are primarily targeted at individuals seeking to improve heart health, boost energy, and address specific medical conditions under professional guidance.

Skincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and other skin concerns, using formulations that are both gentle and effective. The brand primarily appeals to individuals seeking affordable, fun, and effective skincare solutions, particularly those interested in Korean beauty trends.

This skincare product incorporates Centella asiatica, a plant recognized for its antioxidant, anti-inflammatory, and anti-aging properties. It is valued for its potential to reduce inflammation, promote wound healing, and enhance skin hydration, distinguishing it from other skincare products. The serum is primarily targeted at individuals seeking to improve skin health and address issues such as inflammation and aging.