Beauty Trends

Curling cream is a hair styling product formulated to define, shape, and enhance natural curls while providing moisture and frizz control. It typically contains hydrating ingredients and light hold agents that help curls retain their shape without stiffness, making hair more manageable and bouncy. Curling cream is primarily targeted at individuals with wavy, curly, or coily hair seeking to enhance curl definition and maintain healthy, moisturized hair.

Brand that focuses on combining scientific research with selected natural ingredients to create skincare and haircare products. Known for using ingredients like colloidal oatmeal and soy, Aveeno aims to provide gentle and effective solutions for various skin types and conditions, differentiating itself through its emphasis on natural and scientifically-backed formulations. The brand primarily targets individuals seeking gentle, effective skincare and haircare products, including those with sensitive skin or specific dermatological needs.

Skincare product known for its ability to increase skin cell production, unclog pores, exfoliate the skin, and boost collagen production. These effects can reduce the appearance of fine lines and wrinkles, giving the skin a fresher and more plump appearance, making it a popular choice for anti-aging treatments. Retinol oil is primarily targeted at individuals looking to improve skin texture and reduce signs of aging.

Dermal fillers used to enhance cheek volume and contour, often made from hyaluronic acid, providing a more youthful appearance. These fillers work by adding volume beneath the skin, which can help to smooth out wrinkles and create a more defined facial structure, with effects lasting several months to a couple of years. Cheek fillers are primarily sought by individuals looking to enhance their facial aesthetics and achieve a more youthful look without undergoing invasive surgery.

Term used to describe concepts or practices that are considered mystical, supernatural, or unscientific. Often associated with beliefs or activities that lack empirical evidence and are viewed skeptically by the scientific community. The term is typically used by individuals who prioritize scientific rigor and evidence-based practices.

A dry hair mask is a specialized hair care treatment formulated to deeply nourish, hydrate, and repair dry, brittle hair. Typically rich in moisturizing agents like oils, butters, and proteins, dry hair masks work by restoring moisture balance, enhancing elasticity, and improving the overall texture and shine of the hair, setting them apart from regular conditioners. Dry hair masks are primarily aimed at individuals experiencing dryness, damage, or frizz, including those with chemically treated, heat-styled, or naturally coarse hair.

Leaves from the Moringa oleifera tree, known for their high nutritional value and health benefits. These leaves are rich in vitamins A, C, and E, calcium, potassium, protein, and antioxidants, which help combat oxidative stress and reduce inflammation. Moringa leaves are beneficial for individuals seeking to improve their overall health and nutrition, particularly those looking for natural supplements to support anti-inflammatory and antioxidant needs.

Substance used for cleaning teeth, typically available in paste or powder form. Dentifrice helps remove dental plaque, food particles, and stains from teeth, contributing to oral hygiene and fresh breath. It is commonly used by individuals of all ages as part of their daily oral care routine.

Liquid vitamins are dietary supplements in liquid form that provide essential vitamins and nutrients for overall health. They offer an alternative to pills or capsules, often providing better absorption and ease of consumption, especially for those with difficulty swallowing tablets. Liquid vitamins are ideal for individuals looking for a convenient and potentially more effective way to supplement their diet with necessary vitamins and minerals.

A surgical procedure aimed at reducing the visible signs of aging on the face and neck. This procedure can involve the removal of excess skin, tightening of underlying tissues, and redraping of the skin on the face and neck, often addressing issues such as sagging skin and deep creases. It is primarily sought by individuals looking to achieve a more youthful appearance and is often combined with other cosmetic procedures for comprehensive facial rejuvenation.

A plant with a dark blue or black rhizome, known for its potent anti-inflammatory properties due to high levels of curcuminoids, particularly ar-curcumin. This makes it a natural pain reliever, potentially beneficial for conditions like arthritis, muscle aches, and headaches, and it also has antioxidant properties that help protect the body from oxidative stress and free radical damage. Black turmeric is primarily used in traditional medicine and can be found in various forms such as powders, extracts, and supplements.

Premium skincare brand offering a range of products designed to provide effective skincare solutions. TruSkin differentiates itself with its focus on high-quality ingredients like vitamin C and tea tree oil, which are known for their beneficial properties in skin health and rejuvenation. The brand primarily targets individuals seeking reliable and potent skincare products to enhance their skin's appearance and health.

A skincare product that combines the properties of both a toner and an essence, typically featuring a viscous texture. It is designed to provide a dewy and smooth finish to the skin while preparing it for the rest of the skincare routine by locking in moisture, thereby enhancing the effectiveness of other skincare products. Essence toner is particularly beneficial for individuals seeking to improve their skin's hydration and overall texture.

Micelles are aggregates of surfactant molecules dispersed in a liquid colloid, forming when the concentration of surfactant molecules exceeds the critical micelle concentration (CMC). These structures are utilized in various applications, including cleaning products, cosmetics, and pharmaceuticals, due to their ability to encapsulate and solubilize hydrophobic substances in aqueous environments. Micellar products, such as micellar water, are particularly popular among individuals seeking gentle and effective cleansing solutions for skin care.

A product used to nourish and condition the hair and scalp, made from various natural and synthetic ingredients. It offers benefits such as moisturization, frizz reduction, added shine, and strengthened hair follicles, and can be used as a pre-wash treatment, leave-in conditioner, or styling aid. Hair oils are particularly beneficial for individuals seeking to improve scalp health and enhance the overall appearance and strength of their hair.

Hair care product formulated with a blend of natural and essential oils designed to promote healthy hair growth. These oils, such as castor oil, jojoba oil, and argan oil, nourish the scalp, improve blood circulation, and strengthen hair follicles, thereby reducing hair loss and enhancing hair health. Hair growth oils are particularly beneficial for individuals experiencing hair thinning or hair loss, seeking to improve the overall health and appearance of their hair.

Company that offers smart fragrance diffusers designed for home and car use, providing customizable scent experiences. Pura's products, such as the Pura Smart Home Fragrance Air Diffuser and the Pura Car Diffuser, are Wi-Fi-enabled and can be controlled via a mobile app, allowing users to adjust fragrance settings remotely. These diffusers are targeted at individuals seeking a convenient and personalized way to enhance their living and driving environments with pleasant scents.

On-demand instant lifestyle booking app that allows users to discover and book lifestyle experiences instantly. FunNow offers guaranteed reservations at the best price point for various lifestyle activities, ensuring convenience and spontaneity for its users. The app primarily targets individuals seeking last-minute bookings for activities such as dining, wellness, and entertainment.

Hair-smoothing treatments designed to make hair more manageable, reduce frizz, and add shine. These treatments involve applying a keratin-based product to the hair and sealing it with heat, typically from a flat iron, and can last from several weeks to a few months. They are particularly beneficial for individuals with frizzy, curly, or unmanageable hair seeking smoother and shinier hair.

Tattoo aftercare is the process of maintaining the cleanliness and health of a new tattoo to ensure proper healing. This involves keeping the tattoo clean, moisturizing it regularly, avoiding sun exposure and soaking, wearing loose clothing, and refraining from picking or scratching the area. Tattoo aftercare is essential for anyone who has recently gotten a tattoo to prevent infections and ensure the tattoo heals correctly and retains its quality.

Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.

A contactless smart card used for transit fare payment in the San Francisco Bay Area, the Clipper card simplifies travel by allowing users to load funds and use them across multiple transit systems. It distinguishes itself by integrating various transit services into a single payment method, enhancing convenience and efficiency for commuters. The Clipper card primarily benefits daily commuters and travelers in the Bay Area seeking a streamlined and unified transit payment solution.

Luxury skincare brand that focuses on addressing the skincare needs of women of color. It uses rich African ingredients and custom blends to target issues such as hyperpigmentation and moisture loss, differentiating itself with its culturally specific formulations. Epara primarily targets women of color seeking effective skincare solutions tailored to their unique needs.

Beauty product designed to enhance the appearance of natural eyelashes by lifting and curling them. These kits are typically hypoallergenic and formulated with premium quality, non-irritating ingredients to ensure the health of natural lashes, often including upgraded glue for a better lifting effect. Lash lift kits are ideal for individuals seeking a long-lasting, natural-looking enhancement to their eyelashes without the need for extensions or mascara.

Skincare product formulated with propolis, a natural substance known for its antibacterial, anti-inflammatory, and antioxidant properties. This cream is designed to soothe, heal, and enhance skin texture and hydration, distinguishing itself by leveraging the natural benefits of propolis to improve skin health. It is particularly beneficial for individuals with sensitive or problematic skin seeking natural remedies for skin improvement.

Spot drying lotion is a targeted skincare treatment designed to quickly reduce the size and inflammation of individual acne blemishes. It typically contains ingredients like salicylic acid, sulfur, or zinc oxide that work to dry out pimples, absorb excess oil, and promote faster healing. Spot drying lotion is primarily used by individuals with acne-prone skin who are looking for an immediate solution to treat occasional breakouts.

Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.

A natural, affordable, and ingredient-led skincare brand focused on demystifying skincare and making it accessible. Q+A Skincare emphasizes the use of natural ingredients in their products, setting them apart from competitors by prioritizing transparency and simplicity in their formulations. The brand primarily targets consumers looking for effective, natural skincare solutions at an affordable price point.

Products designed to alleviate vaginal dryness, which can be caused by hormonal changes, medications, or medical conditions. These moisturizers help maintain the natural moisture balance of the vaginal tissues, providing relief from symptoms like itching, burning, and discomfort. They are primarily used by individuals experiencing vaginal dryness, often due to menopause or other health-related factors.

A skin-lightening agent derived from various fungi and the fermentation process of foods like Japanese sake, soy sauce, and rice wine. Kojic acid powder inhibits the formation of tyrosine, an amino acid essential for melanin production, thereby reducing pigmentation and dark spots. It is primarily used by individuals seeking to lighten their skin tone or address hyperpigmentation issues.