Beauty Trends

Lume Deodorant is a personal care product designed to control body odor by optimizing the skin's pH levels. It is clinically proven to exfoliate, even skin tone, and reduce hyperpigmentation, making it suitable for sensitive areas. This deodorant is targeted at individuals seeking a gentle yet effective solution for odor control and skin care.

Skincare brand that emphasizes real, unretouched skin and avoids promoting unrealistic skin goals. Known for creating gentle yet effective formulas using high-quality, clean, vegan, and cruelty-free ingredients, Glow Recipe differentiates itself by focusing on natural beauty and transparency. The brand primarily targets individuals seeking ethical and effective skincare solutions, available through various retailers including Sephora and Jet.com.

This skincare product features propolis extract, renowned for its hydrating, soothing, antibacterial, and anti-inflammatory properties. It is designed to enhance skin texture, provide moisture, and boost the skin's natural glow, making it a versatile option for various skin types. The ampoule is particularly beneficial for individuals seeking to improve skin hydration and achieve a radiant complexion.

A biomimic foundation is a type of cosmetic product designed to mimic the natural properties and behaviors of human skin, providing a seamless and natural-looking coverage. It often incorporates advanced formulations and technologies inspired by biological processes to enhance skin compatibility, hydration, and breathability. This foundation is ideal for individuals seeking a natural and flawless complexion with the added benefits of skin-friendly ingredients and innovative skincare technology.

Skincare brand offering a range of affordable products, including moisturizers and complete skincare routines, suitable for various skin types. Bubble Skincare differentiates itself by providing accessible and effective skincare solutions, available at major retailers such as Amazon, Walmart, and Ulta Beauty. The brand primarily targets young adults and teenagers looking for budget-friendly yet effective skincare options.

A company that designs modern, coconut-soy wax candles inspired by personal recollections and cultural trends. Each candle is crafted to evoke memories and stories worth sharing, focusing on creating scents that are both unique and nostalgic. The target demographic includes individuals seeking personalized and emotionally resonant home fragrance products.

A celebrated CBD brand founded in 2019 by two friends inspired by a trip to Orange County, California. The company is committed to impeccable sourcing of all its ingredients, focusing on high-quality organic hemp, and offers a variety of CBD products, establishing a reputation for quality and reliability in the CBD market. Orange County CBD primarily targets individuals seeking high-quality, organic CBD products for wellness and therapeutic purposes.

ASMR skincare is a genre of content that combines skincare routines with ASMR techniques, using soothing sounds and visuals to create a relaxing and tingling sensation for viewers. This genre often includes personal attention, layered skincare application, makeup sounds, and spa-like treatments, differentiating itself by focusing on the sensory experience. ASMR skincare primarily targets individuals seeking relaxation and stress relief through immersive and calming audiovisual content.

Non-invasive cosmetic treatment that uses bursts of pressurized, hyper-cooled air to rapidly lower the surface temperature of the skin on the face and neck. This process causes the skin to tighten instantly, which can help reduce the appearance of wrinkles and fine lines, differentiating it from other facial treatments by its immediate effects and lack of downtime. Cryofacials are primarily targeted at individuals seeking quick, non-surgical methods to improve skin appearance and reduce signs of aging.

Brand offering skincare and wellness products focused on aging and women's health. Womaness differentiates itself with cruelty-free formulations and products like the 'Let's Neck' firming serum and 'Daily V Soothe' gel moisturizer, designed to address specific concerns related to aging. The target demographic includes women seeking effective, ethical skincare solutions for aging-related issues.

A heatless hair styling tool designed to create curls or waves without using heat. It is made from soft materials and works by wrapping damp hair around the headband and leaving it to set for several hours or overnight, reducing heat damage and providing a convenient method for achieving curls. This product is particularly beneficial for individuals looking to avoid heat damage while styling their hair and is available from various retailers at different price points.

Company specializing in producing organic and non-GMO vitamins and supplements. They offer a variety of products, including liquid multivitamins, probiotics, and other health supplements, emphasizing the use of high-quality, organic ingredients. The target demographic includes health-conscious consumers seeking accessible and effective organic health products.

Skincare product formulated to reduce puffiness, hydrate, and brighten the under-eye area. Brightening eye balms typically contain ingredients such as hyaluronic acid, caffeine, vitamins, and botanical extracts, which work together to improve the appearance of dark circles and fine lines. These products are primarily targeted at individuals looking to enhance the appearance of their under-eye area, often appealing to those concerned with signs of aging or fatigue.

A skincare product that utilizes sea moss, known for its hydrating and anti-inflammatory properties, to improve skin health. Sea moss masks provide gentle exfoliation, boost collagen production, offer antioxidant protection, and help reduce acne, enhancing overall skin texture and appearance. This product is particularly beneficial for individuals seeking to hydrate their skin, reduce inflammation, and achieve a smoother complexion.

Skincare brand known for its effective, science-backed formulations featuring active ingredients like niacinamide, salicylic acid, and glycolic acid. The brand offers a range of products including moisturizers and cleansers, and has received positive reviews from users for its efficacy and quality. Facetheory primarily targets individuals seeking high-quality, scientifically formulated skincare solutions to address various skin concerns.

Tattoo Numbing Cream Co specializes in producing numbing creams designed to provide pain relief during tattoo procedures. Their signature product, the 'Signature Numbing Cream,' offers up to 3-4 hours of pain relief and is formulated to be easy to use without affecting the quality of the tattoo. This product is primarily targeted at individuals seeking a more comfortable tattooing experience, including both tattoo artists and clients undergoing lengthy or painful tattoo sessions.

A line of DIY false eyelash products designed for easy application and a natural look. These lashes are applied underneath the natural lashes, offering a unique method compared to traditional false eyelashes, and are available at various retailers. Kiss Falscara is targeted at individuals seeking an affordable and convenient way to enhance their eyelashes without professional salon visits.

Ashwagandha face mask is a skincare treatment that utilizes the adaptogenic and antioxidant properties of ashwagandha to reduce stress-related skin concerns. It helps calm inflammation, improve texture, and restore skin balance, particularly beneficial for stressed or sensitive skin types. This mask is targeted at individuals seeking relaxation-focused skincare with holistic, botanical ingredients.

A smart electric toothbrush is a dental hygiene device equipped with sensors and connectivity features, such as Bluetooth or app integration, to monitor and improve brushing habits. It offers features like real-time feedback, pressure sensing, brushing timers, and personalized coaching through a connected app to enhance oral care effectiveness. Smart electric toothbrushes are primarily targeted at health-conscious consumers and tech-savvy individuals seeking improved dental hygiene and guided brushing routines.

Cosmetic startup founded in late 2014 that specializes in oral cosmetic products. The company differentiates itself by focusing on creating an enriching user experience and has gained significant popularity, amassing over 2.5 million followers on social media and generating over $50 million in revenue within just three years. Hismile primarily targets individuals seeking innovative and effective oral care solutions.

Growth factor gel is a skincare product formulated with growth factors—proteins that stimulate cell regeneration and tissue repair—to enhance skin renewal and reduce signs of aging. It aims to improve skin texture, firmness, and elasticity by encouraging collagen production and healing processes at the cellular level. Growth factor gels are primarily targeted at individuals seeking advanced anti-aging treatments, including those undergoing cosmetic procedures or managing skin damage.

This nail art style is characterized by chic and captivating designs that often incorporate intricate patterns, bold colors, and playful elements. Coquette nails stand out due to their ability to blend elegance with a touch of whimsy, making them a popular choice for fashion-forward individuals seeking to express their personality through nail art. The trend primarily appeals to young adults and fashion enthusiasts who enjoy experimenting with unique and eye-catching nail designs.

Reishi body cream is a moisturizing product infused with reishi mushroom extract, known for its immune-supporting, anti-aging, and calming effects on the skin. It hydrates deeply while helping to reduce redness, support skin barrier function, and improve resilience. This cream is primarily intended for individuals with sensitive, dry, or reactive skin seeking nourishing body care with adaptogenic benefits.

Cosmetic products designed to give the skin a sun-kissed color and luminosity, mimicking a natural sun tan. Bronzing drops can be used alone or mixed with makeup to enhance the complexion, providing a customizable glow. They are primarily targeted at individuals seeking a radiant, tanned look without exposure to the sun.

Company specializing in personalized hair care and hair color products, founded in 2017 and based in Italy. Shampora creates customized hair care solutions tailored to individual needs and delivers them directly to customers' doors, differentiating itself by offering a highly personalized approach to hair care. The target demographic includes individuals seeking customized hair care products that cater to their unique hair types and preferences.

Brand offering eco-friendly and sustainable personal care products, including toothpaste, bamboo toothbrushes, biodegradable floss, and stainless steel tongue cleaners. Happier Beauty differentiates itself by focusing on environmentally friendly materials and reducing plastic waste in personal care routines. The brand primarily targets environmentally conscious consumers seeking sustainable alternatives for their daily hygiene needs.

Brand offering high-quality silk products such as sleep masks, pillowcases, and beauty bands, all made from 100% Mulberry silk. These products are distinguished by their luxurious feel and benefits to skin and hair health, providing a smooth and gentle surface that reduces friction and helps maintain moisture. Blissy primarily targets individuals seeking premium, skin-friendly bedding and beauty accessories, often appealing to those who prioritize luxury and self-care.

Skincare brand known for its clean, affordable, and effective products. Versed emphasizes transparency, sustainability, and the use of safe ingredients, offering a wide range of products to address various skin concerns, and all products are cruelty-free and vegan. The brand primarily targets consumers who are looking for ethical, budget-friendly skincare solutions without compromising on quality.

This fashion trend merges traditional office attire with seductive elements, drawing inspiration from 90s and 2000s corporate culture. It stands out by incorporating bold colors, fitted silhouettes, and statement accessories to create a striking yet professional look. The Office Siren aesthetic primarily appeals to young professionals and fashion enthusiasts who are interested in blending classic corporate styles with modern, daring fashion elements.

A contour wand is a makeup product designed to define and enhance the structure of the face through contouring. It typically features a creamy, blendable formula that allows for easy application and a natural-looking finish. This product is popular among makeup enthusiasts and professionals seeking to achieve a sculpted and defined facial appearance.